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The aim of this research is to discuss innovation in marketing management of village Micro, Small and Medium Enterprises through social customer relationship management (SCRM), digitalization and technological guidance assistance. The method used is a systematic literature review method. Systematic literature reviews are used for the process of identifying, evaluating and interpreting research results relevant to research objectives that include research questions, topic areas and related phenomena. One of the main reasons for conducting qualitative research is because the research is exploratory in nature. Based on the discussion above, it can be concluded that social customer relationship management is defined as a business philosophy and strategy, supported by technology platforms, business rules, processes and social characteristics, which are designed to involve customers in collaborative conversations to deliver mutually beneficial value in a trusted and transparent business environment. Micro, small and medium enterprises need to maintain good relationships with customers and increase their loyalty through knowledge and fulfilling customer needs quickly and precisely. One of the keys for micro, small and medium enterprises to survive in today's competitive business world is through business digitalization, where micro, small and medium enterprises can take advantage of this to develop business performance. Government policy in the form of technical guidance training in the form of training for micro, small and medium enterprises is expected to strengthen the relationship between entrepreneurial marketing and marketing performance.

This study explores the impact of product and service innovation, operational efficiency, customer satisfaction, human resource management, and digital marketing strategies on the profitability of companies. Utilizing a quantitative research methodology, data was collected through surveys and company financial reports and analyzed using statistical techniques, including linear regression analysis. The findings reveal that product and service innovation significantly enhances profitability, emphasizing the importance of continuous innovation. Operational efficiency, measured through lower operational costs, directly correlates with increased profit margins. Furthermore, a strong positive relationship exists between customer satisfaction and profitability, highlighting the importance of customer-centric strategies. Human resource management practices that promote employee satisfaction and productivity are also found to significantly impact profitability. Lastly, the adoption of digital marketing strategies is shown to boost sales volume and market reach, contributing positively to financial performance. These results suggest that companies should adopt a holistic approach to strategy development, integrating innovation, operational efficiency, customer satisfaction, human resource management, and digital marketing to enhance profitability. The study underscores the need for companies to continuously evolve and adapt to market changes to sustain competitive advantage and long-term success.

This research aims to explore and analyze the role of diversity and equality in modern organizations. The research method used is a qualitative approach, by conducting case studies of several different organizations in the private sector. Data was collected through in-depth interviews with senior managers, employees, and through analysis of internal company documents. The results show that diversity in terms of background, gender, and expertise can contribute significantly to innovation and creativity within organizations. Meanwhile, the implementation of equality in organizational policies and practices has a positive impact on employee satisfaction, loyalty, and work productivity. Analysis using VOSviewer showed that key concepts that emerged included inclusiveness, fairness, collaboration and respect for individual uniqueness. Nonetheless, challenges related to conflict management, organizational culture adaptation, and managing change remain a key focus in the implementation of diversity and equality in various organizational contexts. The findings provide a deeper understanding of how organizations can leverage diversity and equality as strategic resources to achieve competitive advantage and sustainable growth in an increasingly complex global marketplace.

The purpose of this study was to examine the effect of supply chain management on company performance with competitive advantage as a mediating variable in Micro, Small and Medium Enterprises (MSMEs). The sample in this study used culinary SMEs as the object of research. While the method used in sampling is purposive sampling. Samples were taken as many as 344 respondents with the criteria of culinary SMEs in Magelang Regency which had a minimum workforce of 5 people and the business was over 2 years old. The analytical tool used is path analysis using SmartPLS 3.0 software. The results show that supply chain management and competitive advantage partially have a positive effect on company performance, supply chain management has a positive effect on competitive advantage, and competitive advantage has an effect on company performance, and competitive advantage can mediate supply chain management relationships on company performance.

The advancement of information technology, particularly in data analytics, has significantly impacted management accounting practices and strategic decision-making. This study aims to analyze the role of data analytics in management accounting and its impact on strategic decision-making in competitive markets. This study proposes a new framework that integrates data analytics into management accounting, focusing on its application in improving decision-making accuracy, competitive advantage, and operational efficiency. The methodology employed is a literature-based review, examining relevant journal articles, books, and industry reports. Secondary data is used to assess the impact of data analytics in management accounting and strategic decision-making. The findings reveal that the implementation of data analytics in management accounting improves budgeting and forecasting accuracy, provides a competitive advantage through faster market responses, and enhances operational efficiency by reducing costs and streamlining processes. The analysis indicates that while there are challenges such as technological barriers, organizational resistance, and ethical issues, the opportunities presented by data analytics in management accounting are significant. Proper implementation can support more accurate and efficient strategic decision-making, improving a company’s competitive positioning. Future research could focus on exploring the application of emerging technologies like artificial intelligence (AI) and machine learning in management accounting. Additionally, further investigation into the impact of data privacy regulations and ethical challenges is needed.

This study aims to examine the influence of social capital and technology use on increasing the competitiveness of Micro, Small, and Medium Enterprises (MSMEs) in Bojonegoro District. Using a quantitative survey-based approach, data were collected from 30 MSME respondents. The results of the analysis show that both social capital and technology use have a significant positive influence on MSME competitiveness. Social capital supports network development, information access, and collaboration, while digital technology improves operational efficiency and market reach. The synergy between these two factors provides a substantial competitive advantage. This study recommends training and strategic policies to improve both aspects to support MSME competitiveness.

The rapid adoption of artificial intelligence (AI) in e-commerce is revolutionizing the business landscape. This study explores the rise of AI-powered e-commerce and its impact on business models, strategies, and market dynamics in 2024. Through a multiple case study approach, focusing on leading e-commerce companies such as Amazon, Alibaba, and Shopee, the research reveals that AI is fundamentally transforming the way businesses operate in the digital economy. AI enables enhanced personalization, operational efficiency, and improved customer experiences, driving the emergence of new business models and competitive advantages. However, the adoption of AI also creates significant challenges, including implications for the workforce, ethical concerns surrounding data privacy and algorithmic bias, and potential impacts on market dynamics and competition. The study highlights the need for a strategic and ethical approach to AI adoption, collaboration among stakeholders, and adaptive regulatory frameworks. It concludes with recommendations for businesses, policymakers, and future research to navigate the transformative impact of AI in e-commerce. The findings contribute to the literature on digital transformation and disruptive innovation, offering valuable insights for managers, practitioners, and researchers.

Entrepreneurial leadership has gained prominence as a critical factor influencing organizational performance, particularly in emerging markets. This study examines how entrepreneurial leadership impacts organizational outcomes within Indonesian companies. Using a mixed-method approach, data were collected through surveys and in-depth interviews with leaders and employees in various sectors. The results show a strong correlation between entrepreneurial leadership traits—such as innovation, risk-taking, and proactive behavior—and improved performance metrics. The paper discusses practical implications for fostering an entrepreneurial mindset within organizations to enhance resilience and competitive advantage in volatile markets.

In the growing digital era, the use of TikTok by local Micro, Small, and Medium Enterprises has become a significant concern in an effort to expand markets and increase sales. This article analyzes the challenges and strategies that can be adopted by  in facing e-commerce dynamics and utilizing the TikTok Platform as E-Commerce effectively. The research method used is using a qualitative approach method by conducting literature studies and literature studies. The method for data collection is obtained from the official website (e-commerce usage data) and studying theories from various literatures related to the research. The results show the importance of efficient advertising budget management, optimization of logistics and delivery, improved skills in content creation, strategic collaboration, and campaign performance monitoring as key steps in facing challenges and taking advantage of opportunities in TikTok Commerce. Through a deep understanding of market dynamics and the implementation of appropriate strategies, MSMEs can strengthen their presence in TikTok Commerce and increase their competitiveness in the competitive e-commerce ecosystem. Translated with DeepL.com (free version)

Mobile applications for dating or dating-apps are one of plenty alternatives to increase the probability of matching between men and women.  Recent numerous data showed that there are temporary slowdown for marriages.  If these things continue in several years ahead, it might decreasing the chance of the country to maintain the demographics bonuses as one of country wellknown competitive advantages.  However, the usage of dating-apps to enhance the chance of matching still unfamiliar within several people in this country.  The research objective is to enhance the dating apps performance through its management.  The research is using literature study as the main method.  The findings show several ways to develop the dating apps performances and these include the addition of new crowdsourcing method, new product features, the product safety enhancer and the market development.  This three findings might implied the dating apps manager should review and evaluate their apps periodically to maintain their beneficiaries.

Management Information System (MIS) is an important tool for companies to manage information and support business processes. However, there are still many companies that have not utilized SIM optimally to improve customer service. This research uses a qualitative case study method to collect data. This research examines the role of Management Information Systems (MIS) in improving customer service quality, building customer loyalty, and achieving competitive advantage in the digital era. The findings show that SIM plays an important role in improving the five dimensions of customer service quality, namely reliability, responsiveness, assurance, empathy, and form. SIM is also proven to help build customer loyalty through increased satisfaction, trust, and commitment. In addition, SIM can help companies achieve a competitive advantage by increasing customer retention, attracting new customers, and improving the company's image.      

In the face of the digital era's rapid evolution, human resource planning has become increasingly crucial for organizations to maintain competitiveness and sustainability. This abstract explores strategic human resource planning (HRP) as a pivotal approach to navigating the complexities posed by digital transformation. The advent of digital technologies has revolutionized industries, requiring organizations to adapt swiftly to remain relevant and efficient. Strategic HRP involves aligning workforce capabilities and organizational goals with the demands and opportunities presented by digital advancements. Key considerations include forecasting future workforce needs, identifying critical skill gaps, and implementing robust talent acquisition and development strategies. Moreover, effective HRP entails leveraging data analytics and predictive modeling to anticipate HR requirements and optimize workforce planning initiatives.The challenges of the digital era necessitate proactive measures in talent management, such as upskilling current employees and recruiting digitally savvy talent. Organizations must foster a culture of continuous learning and adaptability to thrive in a digitally disrupted environment. Strategic HRP also encompasses developing agile HR policies and practices that can accommodate rapid technological changes and evolving employee expectations. Furthermore, integrating technologies like artificial intelligence and automation into HR processes can streamline operations and enhance decision-making capabilities.In conclusion, strategic human resource planning is indispensable for organizations seeking to harness the opportunities presented by the digital era while mitigating its inherent challenges. By prioritizing agility, foresight, and innovation in HR practices, organizations can build a resilient workforce capable of driving sustainable growth and competitive advantage in the digital age.    

5G (5th Generation) networks are a major breakthrough in the world of wireless communication technology that offers much faster data transfer rates, very low latency, and greater capacity compared to previous generations. The development of 5G networks brings both challenges and opportunities for enterprises in improving their operations. The main challenges include large infrastructure investments, limited frequency spectrum, data security and privacy, and compatibility and interoperability with existing technologies. On the other hand, the opportunities offered by 5G networks include better connectivity for the Internet of Things (IoT), real-time communication with low latency, real-time analysis of big data, virtual and augmented reality applications, and the development of innovative new services and business models. To capitalise on these opportunities, companies need to invest in 5G technology, develop the right digital strategy, pay attention to data security and privacy aspects, and collaborate with relevant parties. By facing the challenges and properly utilising the opportunities of 5G networks, companies can achieve a competitive advantage and drive sustainable business growth in this increasingly digital era. This research adopts a systematic literature review (SLR) approach to investigate and analyze literature relevant to corporate business transformation.

When globalization brings significant changes to the business world, companies must strengthen their advanced human resource management foundations through innovation in employee training and development. Given the dynamics of change and intense competition, human resource training and development are becoming increasingly crucial. Effective training enhances individuals' skills while fostering an organizational culture that supports innovation and learning. Companies can gain a competitive advantage by enhancing their employees' ability to adapt to change through the implementation of inventive HR training approaches.

Human resource planning is the first thing an organization or company must do when the company seeks better human resource management. All organizations or companies must determine their future with various different plans following current developments. Currently, changes are occurring quite rapidly, so organizations or companies must be able to keep up with the changes that are occurring quickly and precisely. Organizations or companies must be able to anticipate and adapt to change. Therefore, personnel planning is becoming increasingly important for companies, because the era of globalization, new technologies and organizational change processes overshadow organizational life repeatedly. An organization that is not supported by employees with good quantity, quality, strategy and function, of course the organization will find it difficult to maintain and develop its existence in the future, so that personal planning is successful. Human resource (HR) planning plays a crucial role in organizational success by ensuring the continuity of efficient and effective operations. In the context of globalization and rapid change, HR planning is becoming increasingly important to identify the need for quality and visionary human resources. The unique characteristics of an organization are also a focus in this abstract, where a unique business strategy can become a competitive advantage that is difficult for competitors to imitate. Evaluation of employee performance based on industry principles and the influence of organizational politics as well as a poor evaluation system on employees are also highlighted in this abstract. By understanding the critical challenges facing organizations, including in the context of globalization, HR planning can help organizations to strengthen their position in global competition and face change more adaptively.

Coffee is one of the products from Indonesia's leading agricultural sector. Coffee participates greatly in Indonesia's export activities, especially to the United States. But so is Vietnam. The purpose of this study was to analyze the competitiveness of Indonesian and Vietnamese coffee beans in the United States market as the largest importing country for Indonesian coffee beans. The research method used is panel data analysis taken from secondary data. The analysis uses two methods, namely Revealed Comparative Advantage (RCA) analysis and also Constant Market Share Analysis (CMSA). The results show that Indonesia and Vietnam have a comparative advantage in several types of coffee commodities. In general, the results from the CMSA also show that the competitiveness of Indonesian coffee is positive, indicating that Indonesia is able to take a share of the coffee bean market in the 2016-2018 period.

The Indonesian beauty industry has experienced remarkable growth in recent years, positioning the country as a lucrative market for businesses operating in the beauty tech sector. This rapid expansion has fueled fierce competition, prompting many manufacturers to adopt digital marketing campaign strategies to attract consumers and boost sales. Amidst this dynamic landscape, Somethinc, a leading beauty tech brand, has achieved remarkable success, multiplying its sales by 14 times compared to the previous year and securing the top spot as the best-selling brand on e-commerce platforms with total sales of Rp 53.2 billion. In light of this competitive environment, media monitoring plays a crucial role in understanding the positive sentiment surrounding Somethinc across social media and online news platforms. This study employs a qualitative descriptive method, utilizing a netnographic approach and leveraging media monitoring analytical tools to gather data through the Brand24 application. The primary objective of this research is to identify the dominant sources of positive sentiment for Somethinc across social media and news platforms. Comparative analysis of positive sentiment, mentions, reach, and product discussions on social media and news platforms regarding Somethinc reveals a notable advantage in social media mentions.

In today's digital age, the integration of business management principles with computer science and technology has become increasingly vital for organizations seeking sustainable growth and competitive advantage. This study delves into the multifaceted relationship between business management and computer science, exploring integration strategies, challenges, and the resultant implications. The objective of this research is to comprehensively analyze the integration of business management and computer science, shedding light on effective strategies, potential challenges, and the overall impact on organizational performance and innovation. This study adopts a library research approach, encompassing a thorough review of existing literature, scholarly articles, case studies, and industry reports. Information is gathered from reputable databases such as PubMed, IEEE Xplore, ACM Digital Library, and Google Scholar. The collected data are analyzed qualitatively to identify patterns, trends, and insights into the integration of business management and computer science. The findings of this research highlight various integration strategies employed by organizations to leverage computer science and technology for enhancing business management practices. These strategies encompass the adoption of data analytics, artificial intelligence, machine learning, blockchain, and other emerging technologies to streamline operations, optimize decision-making processes, and gain competitive advantage. Moreover, the study identifies challenges associated with integration, including data security concerns, skills gap, resistance to change, and ethical implications. Despite these challenges, successful integration initiatives have demonstrated significant improvements in organizational efficiency, innovation capability, and market positioning

Management of human resource (HR) diversity in organizations. HR diversity includes differences in race, ethnicity, gender, age, religion, disability, sexual orientation and cultural background. There are several challenges faced by organizations in managing HR diversity, including potential conflicts between employees, bias and discrimination, as well as difficulties in building cohesive teams. However, diversity also brings various opportunities, such as increased creativity and innovation, market expansion, and the ability to attract the best talent from various backgrounds. To maximize the benefits of HR diversity, organizations need to implement inclusive management strategies, such as diversity awareness training, anti-discrimination policies, and mentoring programs. In conclusion, effective HR diversity management not only helps organizations create a harmonious and productive work environment, but also provides a competitive advantage in an increasingly global and dynamic market.  

This study aims to identify and analyze the influence of independent variables on the dependent variable. The method used in this research is quantitative. The sample in this study consists of 80 SMEs in Tangkit Baru village, Sungai Gelam district. This study employs multiple linear regression analysis and conducts hypothesis testing using T-tests and F-tests, as well as analyzing the coefficient of determination. The results of this study indicate that Product Innovation (X1) has a significant effect on Competitive Advantage (Y) with a t-value of 2.792, which is greater than the t-table value of 1.665, and a significance value of 0.007, which is less than 0.05. This means that Ha is accepted and Ho is rejected. Marketing Strategy (X2) shows a significant effect on Competitive Advantage (Y) with a t-value of 4.972, which is greater than the t-table value of 1.665, and a significance value of 0.000, which is less than 0.05. Thus, Ha is accepted and Ho is rejected. The Halal Label (X3) shows a positive but not significant effect on Competitive Advantage (Y) with a t-value of 0.012, which is less than the t-table value of 1.665, and a significance value of 0.859, which is greater than 0.05. Therefore, Ha is rejected and Ho is accepted. Collectively, (X1), (X2), and (X3) simultaneously affect (Y) with a significance value of less than 0.05 and an f-value much greater than the f-table value.