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Hasna Lutfi Indriani; Ulviana Agustina; Ulya Triana Dahar; Agustiawan Agustiawan

Riset Ilmu Manajemen Bisnis dan Akuntansi 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Business ethics is a business approach to conducting operations that covers all aspects of society, business and the public. Business ethics in an organization can influence the values, norms, and behavior of leaders and staff. Consumer trust is the confidence that consumers have in a product, service, or brand. This belief has an important role in influencing consumers' decisions to buy, reuse, and recommend certain products and services. CSR is a business initiative to consider the concerns of many stakeholders, including the environment, society, workers, and customers. The purpose of this research is to find out how important company ethics is in building consumer trust. This research uses a qualitative descriptive analysis method and data is obtained from literature studies, several books, references on the internet, and journals that examine similar research to support research on "The Role of Business Ethics in Building Consumer Trust". This research shows that a company's most morally responsible practices influence customer trust. This study highlights how urgent it is to see how the most morally responsible corporate practices influence customer trust. Sharia marketing strategies have a significant effect on consumer satisfaction and their trust in certain products and services. This research shows that the role of business ethics has a significant influence in building consumer trust.

Sudirwo, Sudirwo; Safier Ramdani; Sezen Fetullah Mursalova

International Journal of Management and Digital Sciences 2024 International Forum of Researchers and Lecturers

Augmented Reality (AR) technology has emerged as a transformative tool in the e-commerce industry, enhancing the online shopping experience by offering interactive and immersive features. This study explores the impact of AR on consumer behavior, focusing on key factors such as trust, satisfaction, purchase decisions, and customer loyalty. Through a user experiment, participants interacted with AR-integrated e-commerce platforms, testing features such as virtual try-ons and product visualizations in real-world contexts. The results revealed that AR significantly enhances consumer trust, with more realistic and accurate product visualizations increasing confidence in both the product and platform. Customer satisfaction was also notably higher after interacting with AR features, with users reporting a more engaging and enjoyable shopping experience. Furthermore, purchase intention was positively influenced by the ability to visualize products and receive real-time, interactive feedback. Repeated exposure to AR led to increased customer loyalty, as participants expressed a higher likelihood of returning to use AR tools in future shopping experiences. These findings suggest that AR provides a strong competitive advantage for e-commerce platforms, enabling them to differentiate themselves in a crowded market by offering personalized, engaging, and trust-building shopping experiences. This research also highlights the practical implications for e-commerce businesses, recommending the integration of user-friendly and interactive AR features to enhance engagement, satisfaction, and decision-making. Future research should explore the broader applications of AR across industries and consumer segments to further understand its potential to revolutionize online shopping.

Atika Fitriani; Hasibuan, Sarifah; Wijaya, Melki; Agustiawan Agustiawan

Jurnal Manajemen dan Ekonomi Bisnis 2024 Pusat Riset dan Inovasi Nasional

In the context of doing business and interacting with others, ethics plays a crucial role. Business ethics is not just an element, but a determinant of the success of a business. This study aims to investigate and analyze the role of Business Ethics in building consumer trust and satisfaction. The research method applied is Systematic Literature Review (SLR) with a focus on journals that have been published from 2014 to 2023. The results of this study, namely: 1. Business ethics has a positive effect on consumer trust, 2. Business ethics has a positive effect on customer satisfaction.

Azka Rizqon Irawan

SABER : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi 2024 STIKes Ibnu Sina Ajibarang

In the world of work, communication is at the root of all important aspects inherent in the person of each individual, helping to achieve goals both personally and organizationally. This study was made using literacy study methodology which found that effective communication is associated with increased productivity, better organizational health, and employee satisfaction. Identification of communication styles is also considered to play an important role in building positive interactions with others and play a key role in building personal branding. Good communication can help improve well-being in relationships and play a role in personal and professional growth and success. Case studies also show that clear internal communication positively affects employee performance, while lack of communication can lead to misunderstandings and decrease productivity. In the context of sales, communication in marketing also plays an important role in increasing sales volume by presenting clear and precise information about the product to build consumer trust.

Eka Restu Fitri; Anzu Elvia Zahara; Ahsan Putra Hafidz

Ebisnis Manajemen 2024 Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Islamic business ethics are ethical norms based on the Koran and Hadith which must be used as a reference by anyone in business activities. This research aims to find out how to analyze Islamic business ethics in the laundry service industry in Alam Barajo District, Jambi City. The research method used is qualitative with a descriptive approach. Primary data was obtained from laundry business owners, employees and consumers from the laundry service industry in Alam Barajo sub-district, while secondary data came from observations and archives. The findings show that the application of Islamic business ethics in the laundry service industry in Alam Barajo District, Jambi has been implemented. The majority of the laundry service industry in Alam Barajo sub-district understands Islamic business ethics as exemplified by Rasululullah in trading. For example, trusting consumer goods, maintaining quality and service to customer satisfaction so that business development can run well.

Muhamad Jundanila; Nasrulloh Nasrulloh; Syamsul Hidayat

Ebisnis Manajemen 2024 Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

The Indonesian economy is currently developing rapidly. One example is the need for motorbikes which are of interest to the public. In the motorbike industry, it is possible for manufacturers to compete with each other by achieving high sales by prioritizing attractive appearance and design in motorbike design, so that consumers are interested in the research method in this research using quantitative methods. The population in the study is the general public who use Honda motorbikes, so they can provide opinions about the quality of Honda motorbikes. In this study, the population is infinite, while the sample taken was 302 respondents. The results of the data analysis above show that there are no differences of opinion on each question, this happens because the data is valid and reliable. What can be concluded is that the opinion of the respondents believes that the quality of Honda motorbikes is very good. The factors in this questionnaire question are quality, influence of quality, performance, durability, specifications, promotion and brand image. Based on research conducted on Honda motorbikes, it can be concluded that product quality, influence of quality, performance, durability, specifications, promotion and brand image has a significant effect on consumer satisfaction. Because good quality can make consumers believe in a product being marketed so that it will attract existing competitors.

Ageng Kanda Saepudin S; Rian Abdul Rohman

Jurnal Bintang Manajemen (JUBIMA) 2024 Pusat Riset dan Inovasi Nasional

This study aims to analyze consumer responses to the queue phenomenon that occurs at Cipatik Public Fuel Filling Station (SPBU). Queues at gas stations are often a major concern for consumers, affecting customer satisfaction and the operational performance of gas stations. This study identifies the main factors that influence consumer response to queues, focusing on queue cases, waiting time, and consumer feelings regarding service. The research method used a quantitative approach through a consumer survey involving a representative sample of Cipatik gas station users. Data was collected through a questionnaire covering aspects such as consumer perception of service speed, queue efficiency, and overall satisfaction level. The results of data analysis show that there is a lack of consumer satisfaction with the queues that occur at Cipatik Service Station, West Bandung Regency. Therefore, it is necessary to improve queue management by the gas station. The addition of filling pump lines needs to be addressed so that the service level can increase. In addition, shorter waiting times and a more efficient service experience are considered by consumers as key factors in increasing their satisfaction. The findings of this study provide valuable insights for Cipatik Service Station management and relevant stakeholders to improve queue management and increase customer satisfaction. The practical implications of this study can assist policy makers in developing more effective operational strategies to address queuing issues and improve consumer experience at the gas station.

Regi Anika; Tuti Anggraini

Jurnal Publikasi Ekonomi dan Akuntansi 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Every financial institution has a frontliner who serves as a front guard or sequencer and provides information about banking as well as initial impressions of a bank. Due to the rapid development of the banking industry, PT. Bank Sumut KCP Syariah Lubuk Pakam must determine ways to improve the performance of frontline employees so they can compete with other banks. The problems raised in this research relate to how PT. Bank Sumut KCP Syariah Lubuk Pakam chose an approach to improve frontliner performance through SWOT analysis. Frontline Officers must have the knowledge and expertise in their profession to carry out their primary duties effectively. To do this, they must receive training and support that starts from the individual's outer appearance and continues within, so that when providing consumers receive fast, efficient and polite service, resulting in high customer satisfaction. This research uses qualitative methods and descriptive research design. SWOT analysis is used to apply qualitative and descriptive analysis to arrive at research conclusions. Based on the results of the Cartesian diagram, the institution is in Quadrant I, actively implementing a Growth-Oriented Strategy and supporting this strategy.

Santi Rimadias; Wasi Bagasworo; Dina Dwi Marinda

Jurnal Hasil Kegiatan Bersama Masyarakat 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

This community service program focused on enhancing branding and digital marketing strategies for Salina Kitchen, a culinary business in Jakarta. The primary objectives were to optimize packaging sticker design and to boost engagement through the business's Instagram account. Conducted from September 23 to December 15, 2023, the program involved consumer surveys and SWOT analysis. Results indicated a significant improvement in customer satisfaction with packaging design and digital marketing performance. Effective use of hashtags on Instagram expanded the reach to non-followers. The program successfully identified key strategies in branding and digital marketing that can be implemented to enhance the performance of culinary businesses.

Dewi Wulandari; Hanifah Dian Hastuti; Rayhan Gunaningrat

Global Leadership Organizational Research in Management 2024 STIKes Ibnu Sina Ajibarang

This research was aimed at determining the effect of service quality and consumer satisfaction on the Shopee e-commerce application in the city of Solo Raya. The sample in this research is people who have made online purchases via the Shopee e-commerce application. In this research, data was collected by distributing questionnaires online to 100 respondents, all of whom were residents of Solo Raaya City. The variables used in this research are the service quality variable as the independent variable (X) and Customer Satisfaction as the dependent variable (Y). The analysis in this research is data instrument testing (validity test and reliability test), classical assumption test (normality test and heteroscedasticity test), hypothesis test (simple regression analysis, f test, and partial test (t test)). The results of the tests that have been carried out are that Service Quality has a positive and significant effect on Consumer Satisfaction for users of the Shopee e-commerce application.

Ahmad Faqih Syukri; Tiara Putri Fadyanto; Dewi Sri Woelandari

Jurnal Riset dan Inovasi Manajemen 2024 International Forum of Researchers and Lecturers

This research aims to analyze the level of visitor satisfaction with prices, services and coffee business facilities in Koup Galaxy. This research is quantitative research. The population selected in this research is Koup Galaxy consumers who have visited. The sample collection technique chosen was nonprobability sampling with a purposive sampling method. The data source in this research was obtained from distributing questionnaires to 100 respondents. The analytical tool used to assist this research is the structural equitation model (SEM) - SmartPLS 3.0. Furthermore, the results given in this research are (1) Price has a positive and significant influence on the level of visitor satisfaction at Koup Galaxy. (2) Service quality has no influence on the level of visitor satisfaction at Koup Galaxy. (3) Facilities have a positive and significant influence on the level of visitor satisfaction at Koup Galaxy.

Andung Kahuripan

Intellektika : Jurnal Ilmiah Mahasiswa 2024 STIKes Ibnu Sina Ajibarang

This study aims to determine the Effect of Service Quality and Customer Satisfaction on Customer Loyalty (Case Study at HP IVAN CELL Store Kediri). The variables of this research are Service Quality (X1), Customer Satisfaction (X2) and Customer Loyalty (Y). This study uses quantitative methods using data collection techniques in the form of interviews, observations, literature studies and questionnaires. While the analysis used is, multiple linear regression test. Sampling in this study used purposive sampling with consideration of all consumers of HP IVAN CELL Kediri Store, totaling 86 people. The results of this study using the SPSS 22.0 program using a significant level of 5% or 0.05 with the results (1) partially service quality has a significant effect on customer loyalty with a significant value of 0.000 <0.05, which means Ha1 is accepted and. (2) partially customer satisfaction has a significant effect on customer loyalty with a significant value of 0.000 <0.05, which means Ha2 is accepted. (3) Simultaneously Service Quality and Customer Satisfaction have a significant effect on Customer Loyalty, a significant value of 0.000 <0.05, which means Ha3 is accepted.  

Dinnova Ryo Kristanto; Rayhan Gunaningrat

Jurnal Penelitian Manajemen dan Inovasi Riset 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

PT Kereta Api Indonesia (KAI) is a company that monopolizes unrivaled rail transport services, but on Java Island it is vulnerable to competitors in other transport services sectors in the world. The purpose of this study was to find out whether the influence of price and quality of service on the satisfaction of railway consumers in the city of Solo Raya. Sampling technique using quota sampling and random sampling techniques with respondent criteria is consumer satisfaction in using railway services, which is 51 respondents. Data collection is done using questionnaires distributed online or electronically using Google Form support. The results of the study showed that the influence of price and quality of service has a significant influence on consumer satisfaction.

Rita Haju Kaesti; Puput Melati; Rayhan Gunaningrat

Jurnal Penelitian Manajemen dan Inovasi Riset 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Wardah has built a reputation for itself as a manufacturer of premium, halal cosmetics in an effort to attract a wider audience and increase sales. Finding out how BPOM and Halal labels affect product quality and customer happiness among Wardah cosmetics customers is one goal of this study; another is to determine whether factors related to price influence the buying decision of those who purchase Wardah cosmetics. As part of the research, 105 people who regularly use Wardah cosmetics were asked to fill out a survey. Consumer satisfaction with Wardah cosmetics was shown to have a favorable and statistically significant effect on overall satisfaction. Furthermore, customer satisfaction with Wardah cosmetics was positively and significantly affected by the brand image variable. A similar favorable and statistically significant relationship existed between service quality and customer happiness with Wardah cosmetics. In addition, customer satisfaction with Wardah cosmetics was positively and significantly impacted by the following factors: product quality, brand image, and service quality.

Shabika Musdalifah Dasril; Ambok Pangiuk; Ahsan Putra Hafiz

Jurnal Ekonomi dan Keuangan Islam 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

According to the large Indonesian dictionary, effective means "able to bring results, successful in use" about efforts or actions. Can mean "already in effect" about laws or regulations. In the service sector, the human element plays a very important role in establishing relationships with consumers because the success of the company is determined by whether or not consumers are satisfied with the services provided. One of the service sectors engaged in fulfilling service needs is KBIH (Hajj Guidance Group). KBIH is a private institution authorized by the Ministry of Religion to participate in guiding the Hajj and Umrah pilgrimages. Where the author chose a research place at KBIH Chairul Umam. In this study the authors have research objectives, as follows 1. To find out the work effectiveness of KBIH Chairul Umam employees in increasing congregation satisfaction. 2. To find out the obstacles and solutions that KBIH Chairul Umam does in increasing congregation satisfaction. This research method is descriptive qualitative, through observation, interview, and documentation techniques. The results showed that 1. KBIH employee work Chairul Umam in increasing Jemaah satisfaction, it is known that the effectiveness of employee work has been carried out properly, namely work quality, discipline, cooperation, reliability, responsibility and utilization of working time. Customer satisfaction on several indicators shows that customers are satisfied with the quality of the product, the quality of service provided by KBIH Chairul Umam. 2. With good employee work effectiveness, obstacles that arise when doing work such as delaying work that can hinder other work can be overcome easily, be it obstacles from within the company or from outside the company. With information from the congregation and smooth communication between employees to employees and employees and superiors carried out to improve effectiveness at work and anticipate and find a way out of the obstacles that arise. The obstacles that arise can be overcome properly due to the quality of work, discipline, cooperation, reliability, responsibility and good utilization of working time so as to create a sense of satisfaction from the congregation.

Rizki Darmawan Prasetya; Nur Fajar Ali Maulana; Rayhan Gunaningrat; R. Taufiq Nur Muftiyanto

Pusat Publikasi Ilmu Manajemen 2024 Fakultas Ekonomi & Bisnis, Univ

Indonesian coffee is one of the leading agricultural products besides palm oil and rubber. Coffee production It is anticipated that Indonesia will be able to compete with the world market. The increasing trend of drinking coffee is also felt by Indonesian people, as evidenced by the increasing number of cafes offering coffee products at prices ranging from tens of thousands of rupees to hundreds of thousands of rupees. In order for the coffee business strategy to survive and survive, an integrated marketing strategy is needed that pays attention to consumer satisfaction and whether consumer satisfaction influences the development of cafes. The purpose of this study is to determine whether customer satisfaction at Solo Raya coffee shops is influenced by the marketing mix. The sampling method uses quota sampling and random sampling methods, and the criteria for respondents are consumers who have purchased coffee products in the last month, totaling 104 respondents. Surveys distributed online or electronically using Google Forms will be used for data collection. Studies indicate that consumers' purchasing decisions are significantly influenced by their location. The F test results demonstrate that each component of the marketing mix, whether used separately or in combination, significantly influences consumers' decisions to buy.

Adivarani Diaz Rahmawati; Eka Darma Ningtyas; Rayhan Gunaningrat; R. Taufiq Nur Muftiyanto

Jurnal Riset dan Inovasi Manajemen 2024 International Forum of Researchers and Lecturers

The ever-growing global business world provides opportunities for the food industry, the large number of fast food restaurants in Indonesia causes intense competition in fighting for the quality and quality of the products produced. Researchers chose Richeese Factory as the research target because it is the only fast food restaurant that has superior product innovation, namely crispy fried chicken topped with spicy sauce and cheese sauce so that it can attract consumers' attention when consumers are more selective and innovative in choosing fast food restaurant products. A quantitative approach was taken in this study. A questionnaire created with Google Form media was used to collect data. 100 respondents made up the sample, which was selected through non-probability sampling methods. In this method, the population or elements selected as samples do not have the same chances or opportunities. The study's findings demonstrate that product quality has no bearing on customer satisfaction, word-of-mouth has a big impact on satisfaction, and social media has no effect at all.

Hafidz Khan; Murwanto Sigit

Epsilon : Journal of Management (EJoM) 2023 Lembaga Pengabdian Masyarakat Universitas Ichsan Gorontalo

Rapid developments in the business world pose challenges and risks for business people to remain competitive and maintain company continuity. In an effort to win competition, maintain market share and capture existing markets, companies must be able to adapt their business strategies considering the ever-changing environment. High quality products or services play a key role in shaping consumer satisfaction. The higher the quality of the product or service provided, the higher the consumer satisfaction, which in turn provides profits for the company. One element that influences consumer satisfaction is business ethics. Business ethics provide incentives for consumers to form strong bonds with companies. This study aims to analyse the effect of Islamic business ethics on customer satisfaction with PT Paragon Technology and Innovation products. The research approach uses the survey method. The sample in this study were 97 consumers who have used PT Paragon Technology and Innovation products. The sampling method used is the incidental sampling method. Primary data in this study are the results of respondents' answers. The data collection method in this study used a questionnaire. Data analysis using simple regression analysis tools. The results showed that there was an effect of Islamic business ethics on customer satisfaction with PT Paragon Technology and Innovation products.

Muhajirin Muhajirin; Arfiah Jauharuddin

The Journal General Health and Pharmaceutical Sciences Research 2023 LPPM STIKES KESETIAKAWANAN SOSIAL INDONESIA

Service quality is the level of perfection in meeting consumer needs. Satisfaction is the feeling of pleasure or disappointment that someone experiences after comparing the performance or results of a product with their expectations. This study aims to analyze the relationship between inpatient service quality and patient satisfaction levels at the Makassar City Regional Hospital. The research method used was descriptive analytical with a cross-sectional design. The instrument used was a questionnaire regarding inpatient service quality and patient satisfaction levels. The study population consisted of inpatients in the Internal Medicine Department of the Makassar City Regional Hospital in October 2023. The sample consisted of 67 individuals according to predetermined criteria. The data collected were analyzed using the Spearman Rank statistical test with a significance level of 0.05. The majority (38.81%) of patients stated that the quality of service provided was high and 68.66% of patients claimed to be satisfied. The analysis results showed that the calculated r value was 0.627, which is greater than the tabled r value of 0.364. From these analysis results, it can be concluded that there is a relationship between inpatient service quality and patient satisfaction levels.

Dedi Irawan; Sulistianto Sutrisno Wanda

JURNAL ILMIAH KOMPUTER GRAFIS 2023 UNIVERSITAS STEKOM

Website is a form of mass media that is published through internet network that can be accessed anywhere and anytime. To know the quality of a website it is necessary to measure, by doing measurement of the quality of a website can be known user satisfaction against the website. In this study using the WebQual 4.0 method refers to the three core dimensions representing the quality of a Website, namely usability, Information Quality, Service Interaction Quality. This research was conducted using a questionnaire the population of this study were Lintasarta employees, sample from this study 28 questionnaires. After the data is obtained, it is tested for validity and reliability. In this study, the regression analysis used the assumption test classical, and multiple linear analysis. Then for hypothesis testing F test and t test are used. The results obtained in this study are Usability Quality, Information Quality and Interaction quality have a positive effect on consumer satisfaction.