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This study aims to determine the impact of the use of textbooks on the learning interests of grade IV students of SDN 01 Gunung Tuleh in the subject of Natural and Social Sciences (IPAS). This study uses a qualitative method with data collection techniques through observation and interviews. The results of the study indicate that most students are less interested in learning IPAS whose main learning sources come from printed books. Several factors that cause low student learning interest include the lack of variation in teaching methods used by teachers and the lack of relevance of the material to students' daily lives. Based on these findings, it is recommended that teachers use more varied, interactive, and innovative teaching materials, as well as materials related to students' daily experiences to increase their involvement and motivation in learning IPAS. With a more interesting and relevant approach, it is hoped that students' interest in learning IPAS can increase significantly.

This research investigates the impact of brand awareness and online customer reviews on purchase intention regarding Adidas products on the Shopee platform in Indonesia. The research background is founded on the growth of e-commerce and the intense competition present in Indonesia’s fashion industry. A quantitative method employing a survey approach was utilized, engaging 150 Shopee users who are familiar with Adidas products. Data analysis encompassed descriptive tests, classical assumption tests, multiple linear regression, hypothesis testing, and the coefficient of determination, all performed using SPSS version 27. The results demonstrate that brand awareness and online customer reviews have a positive and significant effect on consumer purchase intention, both individually and collectively. These findings imply that greater brand awareness and the quality of reviews are associated with an increase in purchase intention for Adidas products on Shopee. This research offers insights for Adidas Indonesia regarding the significance of enhancing brand awareness and fostering authentic reviews through exclusive promotions, review incentives, and the use of the “Verified Purchase” feature. Future research should be encouraged to integrate additional variables such as price and product quality for a more comprehensive analysis

The advancement of technology and the internet has driven the use of social media, including Instagram, as a communication and marketing tool. Dear Me Beauty utilizes Instagram to promote products and engage with consumers. This study aims to analyze the Instagram content of @dearmebeauty, examine consumer purchase interest, and measure the influence of Instagram content on purchase interest. A quantitative research method was employed using a survey of 91 active followers selected through Simple Random Sampling. Data was collected via an online questionnaire and analyzed using simple linear regression. The results indicate that Dear Me Beauty’s Instagram content significantly influences consumer purchase interest. This is evidenced by the t-value exceeding the t-table value, indicating a positive effect. The R Square value of 62.4% suggests that Instagram content contributes to purchase interest, while 37.6% is influenced by other factors not examined in this study. These findings highlight the crucial role of engaging Instagram content in shaping consumer purchase interest and provide insights for businesses to optimize their digital marketing strategies.    

This study aims to analyze and test the effect of content marketing, live streaming, online customer reviews on consumer buying interest in the TikTok social media application in Lamongan Regency. This research uses quantitative methods. The population in this study were residents of Kec. Lamongan. The sampling method used in this study was purposive sampling of 100 respondents. The data analysis method used in this study is multiple linear regression analysis, with the help of SPSS version 26. The results of this study indicate that the variables of content marketing, live streaming, online customer review partially have a positive and significant effect on purchasing decisions. And the variables of content marketing, live streaming, online customer review simultaneously have a positive and significant effect on purchasing decisions. And the content marketing variable has the most dominant effect on consumer buying interest in the TikTok social media application in Lamongan Regency.

Digital technology is increasingly being used in education, especially in primary school subjects such as Pancasila and Civic Education (PPKn).  However, a significant obstacle that still needs to be overcome is learners' disinterest in civics lessons.  The purpose of this study is to find out how learners' desire to learn in elementary school is influenced by the utilization of digital technology in Civics learning.  The Systematic Literature Review (SLR) approach is the research methodology used to structure this study by reviewing a maximum of 10 journal articles published between 2023-2025. This method involves searching, discussing, evaluating and interpreting related research that is currently available.  Findings from the literature review show that the use of digital technology in the classroom can increase students' enthusiasm for learning.  High student attention and active engagement in the learning process serves as proof of this.

The purpose of this study was to develop a picture story book as a picture story book in science learning to improve the learning outcomes of grade IV students of SDN 04 Tente. The type of research used was R & D using the ADDIE development model including analysis, design, development, implementation, and evaluation activities. The results of the study showed that the results of the book development that was made could be used as a learning resource in thematic learning were declared valid. This can be seen from the results of expert validation consisting of media validation, language validation, and expert validation of learning. The picture story book as a learning resource in thematic learning obtained a value of 84.66% with a very feasible category. The picture story book as a learning resource in thematic learning was declared practical. The results of the questionnaire analysis filled out by 22 respondents/students with an average value of 97.36% in the very practical category. Meanwhile, the effectiveness of picture story books can be seen from the results of the t-test calculation that tℎ

The purpose of this study was to develop a picture story book as a picture story book in science learning to improve the learning outcomes of grade IV students of SDN 04 Tente. The type of research used was R & D using the ADDIE development model including analysis, design, development, implementation, and evaluation activities. The results of the study showed that the results of the book development that was made could be used as a learning resource in thematic learning were declared valid. This can be seen from the results of expert validation consisting of media validation, language validation, and expert validation of learning. The picture story book as a learning resource in thematic learning obtained a value of 84.66% with a very feasible category. The picture story book as a learning resource in thematic learning was declared practical. The results of the questionnaire analysis filled out by 22 respondents/students with an average value of 97.36% in the very practical category. Meanwhile, the effectiveness of picture story books can be seen from the results of the t-test calculation that tℎ

The existence of micro, small and medium enterprises, especially in Bandar Lampung City, is not free from obstacles, one of which is related to bookkeeping or financial reporting. Mobile accounting-based applications are present as one of the technologies that are expected to overcome the problems faced by micro, small and medium enterprises. This study was conducted to determine the factors that influence the interest in implementing mobile-based accounting in micro, small and medium enterprises in Bandar Lampung City. The theory used in this study is UTAUT which consists of performance expectations, social influences and facilitating conditions. From the results of the study, it was obtained that performance expectations influenced the interest in implementing mobile accounting. Social influences did not affect the interest in implementing mobile accounting. Conditions that helped influence the interest in implementing mobile accounting.

The purpose of this study is to develop illustrated story media to increase interest in learning social studies subjects for grade IV students of SDN Inpres Rabakodo. This study uses the R&D method, to develop illustrated story media as a learning media for social studies for grade IV elementary school students. By using the Borg and Gall model which includes 5 stages, namely potential and problems, collecting data, product design, product validation, and design revision. The results of the study showed that the validity of the illustrated story media from 4 media and material validators obtained an average score of 83.26 categorized as very feasible. The questionnaire response of limited test students showed the practicality of the illustrated story media with an average score of 85.16 categorized as very practical. The results of the development of illustrated story media carried out by measuring student learning interest were 82%, compared to before the use of the story media, student learning interest was only 45%. This means that the results of the development can significantly increase student learning interest

The purpose of this study is to develop illustrated story media to increase interest in learning social studies subjects for grade IV students of SDN Inpres Rabakodo. This study uses the R&D method, to develop illustrated story media as a learning media for social studies for grade IV elementary school students. By using the Borg and Gall model which includes 5 stages, namely potential and problems, collecting data, product design, product validation, and design revision. The results of the study showed that the validity of the illustrated story media from 4 media and material validators obtained an average score of 83.26 categorized as very feasible. The questionnaire response of limited test students showed the practicality of the illustrated story media with an average score of 85.16 categorized as very practical. The results of the development of illustrated story media carried out by measuring student learning interest were 82%, compared to before the use of the story media, student learning interest was only 45%. This means that the results of the development can significantly increase student learning interest

PayLater services are increasingly popular as a payment method that offers ease of transactions and financial flexibility for its users. However, this convenience can also increase consumptive behavior that has the potential to affect individual financial stability. This study aims to analyze the impact of PayLater service on consumption interest and lifestyle of PT Tripatra employees. This research uses a quantitative approach with a survey method. Data was collected through questionnaires distributed to PT Tripatra employees who use PayLater services. Data analysis was performed with descriptive statistical tests and linear regression to measure the relationship between PayLater usage, consumption behavior, and financial stability. The results showed that the PayLater service provided significant benefits in the ease of transactions and increased employee purchasing power. However, there is a positive correlation between the use of this service and an increase in consumptive behavior, including impulse purchases. This has the potential to reduce individual financial stability in the long run, especially for those who lack good financial literacy. Uncontrolled use of PayLater services can increase financial risk. Therefore, awareness and good financial literacy are needed so that the benefits of this service can be optimized without causing negative impacts. As a recommendation, companies are advised to provide financial education to their customers. 

The use of Brand Ambassadors is becoming increasingly popular in marketing strategies to influence customer behavior. This study aims to measure the role of Nicholas Saputra as a brand ambassador, consumer purchase intention for Kanzler Crispy Chicken Nugget, and the influence of the brand ambassador on purchase intention, focusing on followers of the Instagram account @temankanzler. Using brand ambassador and consumer behavior theories, this study involves two variables: Brand Ambassador (X), consisting of four dimensions (Popularity, Credibility, Attractiveness, Strength), and Purchase Intention (Y), which includes four dimensions (Transactional Intention, Referential Intention, Preferential Intention, Exploratory Intention). A quantitative method was applied through a survey of 71 respondents, analyzed using descriptive statistics and simple linear regression with SPSS. The results indicate that the mean perception of respondents for variables X and Y is 3.80 (agree). Validity and reliability tests confirm that all statement items are valid and reliable. Simple linear regression shows a positive and significant influence of the brand ambassador on purchase intention, with a determination coefficient (Adjusted R²) of 0.789, meaning that 78.9% of the variation in purchase intention is explained by the Brand Ambassador variable, while 21.1% is influenced by other factors.

This research aims to describe students' reading interest, to explain students' ability to write expository texts, and to prove the correlation between reading interest and the ability to write expository texts of class X students at SMA Negeri 1 Gowa. The population of this study was 432 students. The sampling technique is purposive sampling. The sample in this research was class X.7 students, totaling 36 students. The data collection technique uses a reading interest questionnaire and an expository text writing ability test. The validity test uses the product formula, there are 36 or all statements are valid because the calculated r is greater than the r table, data analysis uses descriptive statistical analysis and inferential statistical analysis. The results of the research data description show that students' reading interest can be said to be in the high category with a percentage of 36% and students' ability to write expository texts is in the medium category with a percentage of 42%. From the results of descriptive statistical analysis using the product moment correlation formula, it can be seen that the level of relationship between interest in reading and the ability to write expository texts obtained a calculated r value of 0.782. Meanwhile, the r table with N=36 at the 5% significance level is 0.329. These results show that r count > r table, indicating that there is a positive and significant relationship between interest in reading and the ability to write expository texts in class X SMA Negeri 1 Gowa for the 2024/2025 academic year.

Harga tiket kosmetik yang terjadi pada Januari 2019 juga turut turunnya harga tiket pesawat udara , karena saat itu harga tiket rute Palangkaraya - Jakarta sebesar Rp 1.250.000 . Menyusul kemudian harga bakar avtur dan pelemahan mata uang rupiah menyebabkan harga tiket turun menjadi Rp 2.653.455 untuk rute Lion Air. Yang mengebabkan persepsi penumpang akan mempengaruhi minat pengguna jasa transportasi udara. Judul penelitian ini “Pengaruh Persepsi Kenaikan Harga Tiket Rute Palangkaraya – Jakarta Terhadap Minat Pengguna Maskapai Lion Air Di Bandar Udara Tjilik Riwut”. Metode dalam penelitian ini menggunakan metode kuantitatif dengan teknik intrumen yang di pakai yaitu uji validitas dan uji reliabilitas. Uji analisa yang digunakan dalam penelitian ini meliputi uji t dan uji koefisien determinasi. Berdasarkan hasil analisa dan pembahasan yang penulis lakukan diatas.  Selanjutnya temuan uji determinasi yang digunakan untuk mengetahui sejauh mana persepsi kenaikan harga tiket mempengaruhi minat pembeli, menghasilkan nilai R square sebesar 0,487 yang menunjukkan bahwa variabel persepsi kenaikan harga tiket berpengaruh terhadap minat Lion.

The subject of Islamic Cultural History (SKI) plays an important role in instilling Islamic historical values in students. One of the topics taught is the Story of Fathu Makkah, which describes the victory of Prophet Muhammad (PBUH) and the Muslims in conquering the city of Makkah without war. However, in the learning process of grade IV students at MI Salafiyah, it was found that students showed a lack of interest in this material due to conventional and less engaging teaching methods. This study aims to enhance students' interest in learning the Story of Fathu Makkah through the use of story posters as a teaching medium. The research method employed is Classroom Action Research (CAR) based on the Kemmis and McTaggart model, which consists of two cycles. Each cycle includes the stages of planning, implementation, observation, and reflection. Data were collected through observations, student learning interest questionnaires, and comprehension test results. The findings indicate that the use of story posters significantly increased students' learning interest. In the first cycle, students began to show interest in the material, although some were still less active. After improvements were made in the second cycle, there was an increase in student engagement during discussions, and their understanding of the material improved. Moreover, the students' average scores increased compared to before the intervention. The conclusion of this study is that the use of story posters can enhance students' learning interest in the Story of Fathu Makkah in grade IV at MI Salafiyah.

This research aims to explore the use of picture story books in increasing elementary school students' reading interest. The method used is a literature review which involves collecting and analyzing various academic sources related to interest in reading, picture story books, and the effectiveness of learning media. The research results show that picture story books have significant benefits, such as increasing the attractiveness of reading, facilitating understanding, and increasing students' emotional involvement. Not only that, strategies such as interactive reading, discussions and creative activities have proven effective in maximizing the use of picture story books. Even though there are challenges such as limited access to quality books and minimal training for teachers, collaborative efforts between schools, government and parents are needed to improve the culture of literacy among children.

This article provides an explanation of how interactive learning can improve students’learning request in class XII SMAN 9 Pekanbaru. Interactive learning in it’s application allows students to participate in learning, actively ask questions, raise students’curiosity and enthusiasm in focusing on learning materials. These things are an indicator that can be seen that with the existence of interactive learning can increase their willingness to learn, student interest in learning. This article presents the implementation of learning by using interactive media properly and correctly, along with examples of interactive learning that can be utilised by teachers in teaching and learning activities. All data obtained in this article is based on the result of observations and interviews conducted at SMAN 9 Pekanbaru. It is hoped that this interactive learning can foster a sense of students interest in learning and also satisfactory cognitive learning outcomes.

This study aims to determine the effect of convenience, benefits and security on the interest in using e-wallets in the Parit Boom community, Nipah Panjang District. The method used in this study is a quantitative method, and the data analysis method used is multiple regression, t-test and f-test. The sample in this study was 67 samples of the Parit Boom community, Nipah Panjang District, by distributing a Likert scale questionnaire. The test results obtained from the t-test show that the convenience variable (X1) has a significant effect on the interest in using e-wallets (Y). This is evidenced by the calculated T value> Ttable, which is 3,287> 2.75 and a significant value of 002 <0.05 so that it can be concluded that Ho is rejected a.nd Ha. is a.ccepted, while the benefit va.ria.ble (X2) ha.s a. significa.nt effect on the interest in using e-wa.llets (Y). This is evidenced by the ca.lcula.ted T va.lue > Tta.ble, which is 3.54 > 2.75 a.nd a. significa.nt va.lue of 002 < 0.05, so Ho is rejected a.nd Ha. is a.ccepted, so the benefit va.ria.ble (X2) ha.s a.n effect on the interest in using e-wa.llet (Y). While the va.ria.ble (X3) does not ha.ve a. significa.nt effect on the interest in using e-wa.llet (Y). This is evidenced by the ca.lcula.ted T va.lue < Tta.ble, which is 0.220 < 2.75 a.nd a. significa.nt va.lue of 826 > 0.05, so it ca.n be concluded tha.t Ho is a.ccepted a.nd Ha. is rejected, so the security va.ria.ble (X2) ha.s a. significa.nt effect on the interest in using e-wa.llet (Y). The test results obta.ined from the f test show tha.t the va.ria.bles of convenience, benefits a.nd security simulta.neously ha.ve a.n effect on the interest in using e-wa.llet. This is evidenced by the ca.lcula.ted f va.lue > fta.ble, which is 8.292 > 1.998 a.nd a. significa.nt va.lue of 0.01 < 0.05

Sumber daya manusia merupakan poin utama dalam pembangunan bangsa, salah satunya adalah mengurangi angka pengangguran dengan berwirausaha. Dilakukannya studi ini guna untuk menunjukkan bagaimana motivasi, lingkungan keluarga, dan kewirausahaan pendidikan berdampak pada minat wirausaha Gen Y di Kecamatan Rembang. Generasi ini  lahir dari tahun 1980 hingga 2000, tinggal di Kecamatan Rembang dan ingin menjadi wirausahawan. Metode pengambilan sampel digunakan secara purposive. Kriteria yang digunakan meliputi: 1) generasi milenial kelahiran tahun 1980-2000 dan memiliki minat dalam usaha; dan 2) generasi milenial yang tinggal di Kecamatan Rembang. Data dianalisis dengan pengolahan analisis regresi linier berganda di alat bantu SPSS 24. Penelitian ini memiliki temuan, dimana semua faktor bebas yang dieliti yang terdiri dari variabel motivasi, lingkungan keluarga, dan pendidikan wirausaha masing-masing memberi dampak positif pada minat wirausaha generasi milenial di Kecamatan Rembang. Variabel motivasi, lingkungan keluarga, dan pendidikan wirausaha dalam model  riset ini hanya dapat mempengaruhi minat berwirausaha sebesar 37,4%, dan sebab-sebab lain menjelaskan 62,6%.

The aim of this research is to determine and analyze the influence of Price and Promotion on Consumer Interest (Case Study at Hisana Fried Chicken Rajawali Medan. The research method used is exploratory research, where variables are measured using a Likert scale. Data collection methods are carried out by (interviews), with a list of questions (questionnaires) and documentation studies. The population in this study is all consumers on HFC Jalan Rajawali Medan.. totaling 100 people. Sample collection was carried out using the saturated sampling method or better known as census. In this study, the population was relatively small, namely 100 people. Data processing used SPSS version 23 software, with descriptive analysis and multiple regression hypothesis testing; (3) simultaneously there is a positive and significant influence between experimental marketing variables and customer satisfaction on experimental marketing and customer satisfaction on repurchase interest in HFC Jalan Rajawali Medan.