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The literary work of poetry, whether in cyber form or not, is inseparable from the activity of analysis. Poetry can be examined from various aspects, one of which is through an objective approach that focuses on the structural elements that build the poem itself. However, cyber literature, as a product of literary development that utilizes digital media for dissemination, has its own uniqueness in its analysis, such as the poem Aku Ingin by Saut Situmorang, which is presented on the Wattpad platform. The analysis not only examines the internal aspects of the poem but also includes cyber elements such as hyperlinks and hypertext. This study aims to provide an in-depth understanding of the structure or elements that construct the poem, as well as the hypertext and hyperlinks embedded within it. The research method used is a qualitative descriptive method with an objective poetry analysis approach. The physical structure of the poem Aku Ingin by Saut Situmorang includes the poem’s form, diction, concrete words, figurative language, and imagery. Meanwhile, its inner structure consists of theme, tone, atmosphere, and message. The cyber elements in the poem include hyperlinks and hypertext. This study concludes that the poem Aku Ingin by Saut Situmorang contains several key components that make it dense and cohesive, both in terms of physical and inner structure. Additionally, the poem can be categorized as cyber literature because it implicitly contains hypertext that establishes intertextuality with the legendary love story of Romeo and Juliet and the poem Aku Ingin by Sapardi Djoko Damono. Its presence on the Wattpad platform also enables interactivity between readers and the author.

The development of digital technology has encouraged companies to utilize digital marketing to increase competitiveness and sales. This research analyzes digital marketing strategies through the social media platforms Instagram and TikTok at PT. Akasa Kreasi Bersama. Both platforms have the advantage of reaching a wider audience and increasing interaction with consumers through visual content and short videos. The research method used is descriptive qualitative with data collection techniques through interviews, observation and document study. The research results show that Instagram is effective in building a brand image through its Stories, Reels and IGTV features, while TikTok excels in spreading content virally thanks to its interaction-based algorithm. The use of paid advertising and collaboration with influencers also contributes to increasing sales conversions. However, the main challenges in implementing this strategy are dynamic changes in social media algorithms and the need to create content that is innovative and relevant to trends. Therefore, companies need to carry out regular evaluations and strategy adjustments to remain competitive in digital marketing.

Pets and livestock play an important role in everyday life, both economically and socially. However, both require optimal care and health to ensure their well-being and prevent potential health risks to humans. Annajah Vet Care, Pet & Poultry Shop comes as a veterinary clinic that provides comprehensive health services, such as vaccinations, hospitalization, grooming, and provision of feed for livestock and pets. Despite operating for two years, the clinic does not yet have a strong and consistent visual identity, as evidenced by the use of two similar logos that do not reflect the brand image. Promotion is also still limited to physical media and conventional methods such as word of mouth, with no utilization of social media. Surveys show that the majority of people recognize Annajah Vet Care as an animal health service provider, but brand awareness of its role as a pet shop is still low. To overcome this challenge, concept design was conducted as a strategic effort to strengthen brand identity through the application of a consistent and representative visual identity. In addition, the use of social media was optimized to reach a wider audience and support effective promotional efforts. Rebranding is expected to increase brand awareness, improve public perception of the services offered. With the right branding approach, Annajah Vet Care is expected to be able to compete in the market.

This research aims to evaluate Mixue's corporate communication methods to create a positive perception of the wider audience. In this digital era, corporate image is one of the assets that affect the trust of customers. This research uses a qualitative approach based on critical analysis. The results show that the Mixue company uses several communication strategies, such as utilizing social media, open communication and transparency, cooperation with influencers, and using mascots as branding. These strategies help the brand's good reputation in the eyes of the public. It is hoped that this research will help develop corporate communication theory as well as provide practical examples of how a company builds and creates an image using good and effective strategies.

With the rapid advancement of technology, the world is increasingly shifting toward the digital era, influencing various aspects of life, including the field of Public Relations (PR). Traditional PR activities that previously relied on print media, radio, or television broadcasts are now experiencing a decline in effectiveness. In response to this shift, organizations and companies are transitioning their communication strategies to digital platforms, one of which is through digital campaigns. Digital campaigns have emerged as a modern form of PR activity that leverages the power of social media to reach a wider, interactive, and more segmented audience. The success of a digital campaign is largely determined by the media used. Currently, Instagram stands out as one of the most popular social media platforms, especially among younger generations, due to its ability to present engaging and easily accessible visual content.Bank Mandiri, as one of the largest banks in Indonesia, is taking advantage of this digital trend by launching digital campaigns through its official Instagram account. This strategy aims to strengthen brand image, increase audience engagement, and expand the company’s communication reach. By utilizing interactive features such as Instagram Stories, Reels, and Live, Bank Mandiri is able to establish more effective two-way communication with its audience. This study aims to analyze the effectiveness of Bank Mandiri’s digital campaign on Instagram and its impact on audience perception and engagement. The results of this analysis are expected to contribute to the development of more adaptive digital PR strategies in the current era of digital transformation.

This study aims to describe the marketing strategy applied by Pondok Pesantren Tahfidzul Qur'an Darul Ulum Khulafaur Rosyidin in improving the image of the institution and attracting public interest in pesantren education. This research uses a descriptive qualitative approach with data collection techniques through observation, interviews, and documentation. Data analysis was carried out descriptively qualitative, with data validity testing through credibility, transferability, dependability, and confirmability tests. The results showed that the marketing strategy is carried out through determining the target market tailored to the needs of the community, determining the competitive position with other institutions, as well as the marketing mix through social media promotions, brochures, superior religious activities, and active involvement of all school components including alumni. The implementation of this marketing strategy has proven effective in increasing the number of new students and forming a positive image of the institution. Excellent programs such as Tahfizhul Qur'an become the main attraction of the pesantren. Thus, a planned marketing strategy that involves all elements of the school is very important in increasing public trust in pesantren educational institutions.

Museum is an institution that collects, receives, and studies collections of items that have knowledge and informational value as well as valuable assets. Generally, the items in a museum are solid objects that cannot interact directly with visitors. Therefore, each museum has a special staff, known as museum guides, to accompany visitors in exploring all museum collections. However, not all visitors want to be guided by museum guides, so there is a need for supporting media to help guides manage visitors who do not want to be guided. The media to be created is an interactive e-book. This interactive e-book can help visitors who want to explore the museum independently to obtain information from the museum collections. The e-book contains a menu of content consisting of information about museum collections, images of museum collections, text and audio information about museum collections, and animation illustrations of museum mascots. With a total of 33 pages containing information from 8 museum rooms. This design was made using the ADDIE method and evaluated using UEQ (User Experience Questionnaire) with a result of "Excellent".

The beauty industry is experiencing significant growth due to digital transformation, particularly through the use of brand ambassadors and social media marketing. This study investigates the impact of brand ambassadors and social media marketing on purchase intention, with brand image as the mediating variable. This research focuses on Azarine, the skincare from Indonesia and targets potential consumers in Riau Islands aged 18-44 who follow the Instagram account @azarinecosmeticofficial and recognize Prilly Latuconsina, Syifa Hadju, Angga Yunanda, and Lee Min Ho as brand ambassadors. A quantitative approach was applied using Structural Equation Modeling (SEM) with SmartPLS software. The research shows that brand ambassadors and social media marketing positively and significantly influence purchase intentions, with a higher direct impact compared to an indirect one through brand image. This study highlights the effectiveness of digital brand strategies in shaping consumer decisions and offers insights for marketing professionals in the beauty sector. These results emphasize the strategic role of celebrity endorsements and content-based engagement in influencing consumer perceptions and purchasing behavior.

The impact of social media on Generation Z has resulted in the development of self-perception standards based on influencers' appearance. Body dysmorphic disorder (BDD) is characterized by individuals' negative thoughts about their physical appearance. Individuals with positive self-esteem and body image are less likely to experience body-related disorders. This study aims to examine the impact of body image and self-esteem on the tendency of BDD among young adults. The study utilized a quantitative approach, employing a multiple linear regression analysis on data collected from young adults. The findings of the study revealed a significant negative relationship between self-esteem and BDD, indicating that higher self-esteem is associated with lower BDD tendencies. Furthermore, body image was also found to have a significant impact on BDD. The study concludes that both self-esteem and body image play crucial roles in influencing the likelihood of BDD development, with self-esteem having a greater impact. These findings highlight the importance of promoting positive body image and self-esteem in order to mitigate the prevalence of BDD among young adults.    

The rapid transformation of technology affects various aspects of life, including education. In elementary school learning, the use of interactive learning media is an innovative solution to improve student understanding. Conventional learning methods such as lectures often get bored quickly, especially if they rely only on textbooks. Therefore, teachers need to utilize technology to create more interesting and interactive media.One effective medium is interactive PowerPoint (PPT), which combines elements of sound, images, video, text, and animation to improve students' comprehension of the subject matter. It also allows for direct feedback, increases student participation, and accelerates concept understanding. In Pancasila and citizenship as a topic Education (PPKn) in elementary school, the use of interactive media has been proven to be able to increase interest in learning and encourage students' critical thinking. This study examines several studies on media efficacy using the Systematic Literature Review (SLR) technique. Interactive PPT in learning. The The results of the study indicate that the use ofthis media significantly improves students' understanding of PPKn learning. With a more interesting and interactive approach, students are more motivated to learn and able to understand concepts more deeply. Therefore, the integration of digital media in PPKn learning is an innovative solution in enhancing the caliber of education at the elementary school level

In the current digital era this, industry hospitality sued for keep going adapt with development technology and change behavior consumers. One of the modern marketing strategies that is starting to Lots used is utilization of digital influencers, namely individuals who have influence big on social media and capable influence opinion public. Research this aiming for know how far can a digital influencer strategy go? increase image of Savoy Homann Hotel in Bandung City. Research this done with method studies library, using approach descriptive qualitative. Research results show that utilization of digital influencers can strengthen hotel branding, improve visibility on digital platforms, as well as build trust and loyalty Customers. Research This expected can become reference for perpetrator industry hospitality in develop more marketing strategies​ effective and relevant with current development .

TikTok Shop is a social e-commerce feature that allows users and creators to promote and sell products while shopping. By selling through TikTok Shop, users and creators can earn money from the platform, especially with the growing number of TikTok users. The presence of the shopping feature on this app makes TikTok increasingly popular because, in addition to entertainment, users do not need to switch to other shopping apps to make transactions. This study aims to examine and analyze the influence of content marketing and brand image mediated by electronic word of mouth (eWOM) on product purchase interest in TikTok Shop. This research uses an associative method with a quantitative approach. The population in this study consists of TikTok Shop consumers in the Dumai area, with an unknown number, categorized as an infinite population. The Lemeshow formula was used for sampling, resulting in 97 respondents. Data analysis was performed using WarpPLS version 8.0 software. Based on the test results, it can be concluded that content marketing has a positive and significant effect on product purchase interest, as well as a positive effect on eWOM. Furthermore, eWOM was found to mediate the effect of content marketing on product purchase interest. Brand image also has a positive and significant effect on product purchase interest and eWOM, and eWOM can mediate the effect of brand image on product purchase interest.

Patient loyalty is an attitude that drives behavior to return to using the services of a hospital, incorporating emotional aspects, particularly making regular and repeated visits with high consistency. This study aims to obtain empirical evidence of the relationship between brand image, patient experience, and trust on the loyalty of inpatients using private insurance at MRCCC Siloam Semanggi Hospital. The background of this research is the trend of decreasing patient numbers in 2023 among those with private payment and non-JKN insurance. Additionally, secondary data from patient feedback forms revealed some patients were dissatisfied with services not meeting their expectations and showed a tendency to switch hospitals. Based on the data, there is a noticeable decline in the number of patients in the inpatient unit, reflecting an issue with patient loyalty towards MRCCC Siloam Hospital. The research design used is a quantitative study with a cross-sectional design, involving 75 inpatients as the subjects of this study. Data collection was carried out by distributing questionnaires to inpatients randomly, with informed consent. The analysis tool used is Structural Equation Modeling (SEM). The results of the study based on the analysis test show a significant influence of brand image, patient experience, and trust on patient loyalty. However, the influence of brand image and patient experience on patient loyalty, when mediated by trust, is not significant. It is recommended that the hospital improve patient loyalty by enhancing the quality of services through various internal evaluations of the existing system to meet patient expectations and build stronger relationships.

This study analyzes the influence of Electronic Word of Mouth (eWOM) and destination image on visit intention and decision to Sebalang Beach, South Lampung. With tourists increasingly relying on online reviews, understanding these relationships is essential for effective destination marketing. The research addresses the issue of how eWOM and destination image affect tourists' decisions, aiming to provide insights for tourism stakeholders. A quantitative approach was used, employing a survey method with purposive sampling of 110 respondents who have visited or intended to visit Sebalang Beach. Data were analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS) to test the proposed hypotheses. Findings indicate that destination image significantly influences visit intention and visit decisions, while visit intention also mediates the effect of destination image on visit decisions. However, eWOM does not have a significant impact on visit intention or visit decisions, and visit intention does not mediate the relationship between eWOM and visit decisions. These results suggest the importance of strengthening online promotional strategies and enhancing the positive image of Sebalang Beach. Encouraging content creation on social media and collaborating with influencers can effectively increase engagement and attract visitors. This study offers practical recommendations for tourism stakeholders to optimize Sebalang Beach’s potential and enhance its competitiveness as a tourist destination.

This study aims to develop an inquiry-based e-module as a teaching material for ecosystem topics for tenth-grade high school students. The e-module is designed to enhance student engagement in learning and foster critical thinking skills. The research method employed is Research and Development (R&D) using Sugiyono’s development model. Validation was conducted by subject matter experts, language experts, and media experts, yielding results of 86%, 93.33%, and 94.54%, respectively, all categorized as highly feasible. Practicality tests by teachers resulted in a score of 93.75%, while student practicality surveys reached 95.4%, indicating that the e-module is highly suitable for learning. The critical thinking skills test showed an overall student score average of 77.25%, classified as high. This e-module offers several advantages, including ease of access, an engaging design, and interactive content incorporating text, images, videos, and exercises. However, challenges in its implementation include limited technological access in some schools. Overall, the inquiry-based e-module is considered effective and ready for use as an alternative teaching material for ecosystem learning in high schools.

The 5.0 tourism awareness campaign is a program implemented by the Ministry of Tourism and Creative Economy. The campaign can run optimally if supported by the right communication strategy, one of which is cyber public relations. Cyber public relations plays an important role in disseminating campaign messages by involving the community and providing a positive image. This research aims to find out cyber public relations in the campaign by using a descriptive qualitative approach and cyber public relations theory proposed by Philps & Young (2009). The research data was obtained through primary data, namely interviews and secondary data, literature studies, observation. The results showed that the 5.0 tourism awareness campaign managed by Kemenparekraf emphasized the importance of transparency, the use of the internet, and quality content in delivering information to the public. By utilizing digital media, this campaign succeeded in raising awareness, changing attitudes, and encouraging positive public behavior towards tourism. The management of cyber public relations plays an important role in reaching a wide audience, including in remote areas, and ensuring the long-term sustainability and success of this campaign in supporting the development of sustainable tourism in Indonesia.

Marketplace or E-commerce is an internet-based online media as a place to conduct business activities and transactions between buyers and sellers. In the marketplace or e-commerce, buyers can search for as many suppliers as possible with the desired criteria so that they get the appropriate market price. Tokopedia is a marketplace based in Indonesia. The purpose of this study is to explain the role of brand image in mediating the influence of online customer reviews on purchasing decisions. This study was conducted in Denpasar City with a sample of 100 respondents using the non-probability sampling method with the purposive sampling technique. The data analysis technique used is the inferential analysis technique including confirmatory factor analysis (CFA), path analysis, Sobel test and VAF test. The results of this study indicate that online customer reviews have a positive and significant effect on purchasing decisions. Online customer reviews have a positive and significant effect on brand image. Brand image has a positive and significant effect on purchasing decisions. Brand image partially mediates the influence of online customer reviews on purchasing decisions for Tokopedia users in Denpasar City. The implications of this study can be used as consideration and input for Tokopedia in improving consumer purchasing decisions by considering the variables of online customer reviews and brand image.

Background: Brand loyalty reflects patients' tendency to continue using a hospital's services and recommend them to others. However, the decline in physiotherapy patient visits since the COVID-19 pandemic has affected hospital revenue, while brand image and digital marketing via Instagram are still underutilized. Most previous studies have addressed brand loyalty in general, while specific studies on physiotherapy units are still rare. Although many studies show that SMMA and brand image affect loyalty through brand trust, research specifically examining the role of brand reliability as a dimension of trust in healthcare services is still limited.Objective: This study fills this gap by examining the influence of SMMA, brand image, and brand reliability on brand loyalty in the context of physiotherapy services at Siaga Raya Orthopedic Hospital.Methods: This research uses quantitative methods with a purposive sampling technique on 120 respondents. Data analysis was conducted using Structural Equation Modeling (SEM) with the Partial Least Square (PLS) method. The study develops the SOR (Stimulus-Organism-Response) theoretical framework.Results: SMMA has a significant effect on brand loyalty both directly and through the mediation of brand reliability. In contrast, brand image requires brand reliability mediation to influence loyalty. Brand reliability proved to be an essential element in building patient loyalty.Implications: Hospitals need to design marketing strategies through social media and brand image that are not only attractive but also reflect service reliability to establish long-term relationships with patients.

Image is the main goal as well as the achievement to be achieved in the world of public relations. Therefore, Kemenparekraf created the #AdaApaDiSini campaign using Instagram social media. The #AdaApaDiSini campaign contains messages about places, nature, and culture in an Indonesian tourism area to be seen by the public. The purpose of this study is to determine the #AdaApaDiSini campaign message on Instagram @Kemenparekraf.ri, the image of Kemenparekraf regarding the #AdaApaDiSini campaign message and to determine whether or not there is an influence of the #AdaApaDiSini campaign message on the image of Kemenparekraf itself. The theory used in this research is the campaign message theory which has the dimensions of message structure, message content, framing, language, and emotional appeal (Perloff, 2017). This research also uses image theory which has dimensions of perception, cognition, motives, and attitudes (Soemirat & Ardianto, 2017). The method used in this research is a quantitative approach with a survey method and simple random sampling technique by distributing questionnaires in the form of google forms to 98 respondents selected according to the characteristics of the study. From the results of calculations and data using the SPSS 25 application, the #AdaApaDiSini campaign message affects the image of Kemenparekraf by 34.7%.

. This study examines expressive speech acts of praising in the comment sections of TikTok posts on the @amuhaiminiskandar account. The research aims to analyze the forms, functions, and contexts of praising speech acts based on the speech act theory proposed by John Searle. This study employs a qualitative descriptive method with a documentation technique, where data are collected from comments on TikTok posts of the @amuhaiminiskandar account. The findings reveal that praising speech acts reflect various expressions of appreciation toward the content, the public image of Cak Imin, and his political attitudes and style. This research contributes to understanding the dynamics of digital communication through social media, particularly TikTok, as one of the most widely used platforms in Indonesia.