Strategi Pemasaran dalam Meningkatkan Citra Pondok Pesantren Tahfidzul Qur’an Darul Ulum Khulafaur Rosyidin Desa Baja Kuning

Dewi Permata Sari ; Ahmad Fuadi ; Muamar Al Qadri
Jurnal Manajemen dan Pendidikan Agama Islam 📅 2025 Vol 3, No 3 🔗 DOI: 10.61132/jmpai.v3i3.1104
Abstract
This study aims to describe the marketing strategy applied by Pondok Pesantren Tahfidzul Qur'an Darul Ulum Khulafaur Rosyidin in improving the image of the institution and attracting public interest in pesantren education. This research uses a descriptive qualitative approach with data collection techniques through observation, interviews, and documentation. Data analysis was carried out descriptively qualitative, with data validity testing through credibility, transferability, dependability, and confirmability tests. The results showed that the marketing strategy is carried out through determining the target market tailored to the needs of the community, determining the competitive position with other institutions, as well as the marketing mix through social media promotions, brochures, superior religious activities, and active involvement of all school components including alumni. The implementation of this marketing strategy has proven effective in increasing the number of new students and forming a positive image of the institution. Excellent programs such as Tahfizhul Qur'an become the main attraction of the pesantren. Thus, a planned marketing strategy that involves all elements of the school is very important in increasing public trust in pesantren educational institutions.
Keywords
Boarding School; Institution Image; Marketing Strategy
How to Cite

Dewi Permata Sari, et al. (2025). Strategi Pemasaran dalam Meningkatkan Citra Pondok Pesantren Tahfidzul Qur’an Darul Ulum Khulafaur Rosyidin Desa Baja Kuning. Jurnal Manajemen dan Pendidikan Agama Islam, 3(3). https://doi.org/10.61132/jmpai.v3i3.1104

Dewi Permata Sari; Ahmad Fuadi; Muamar Al Qadri, "Strategi Pemasaran dalam Meningkatkan Citra Pondok Pesantren Tahfidzul Qur’an Darul Ulum Khulafaur Rosyidin Desa Baja Kuning," Jurnal Manajemen dan Pendidikan Agama Islam, vol. 3, no. 3, 2025.

Dewi Permata Sari; Ahmad Fuadi; Muamar Al Qadri. "Strategi Pemasaran dalam Meningkatkan Citra Pondok Pesantren Tahfidzul Qur’an Darul Ulum Khulafaur Rosyidin Desa Baja Kuning." Jurnal Manajemen dan Pendidikan Agama Islam, vol. 3, no. 3, 2025.

Dewi Permata Sari; Ahmad Fuadi; Muamar Al Qadri. "Strategi Pemasaran dalam Meningkatkan Citra Pondok Pesantren Tahfidzul Qur’an Darul Ulum Khulafaur Rosyidin Desa Baja Kuning." Jurnal Manajemen dan Pendidikan Agama Islam 3, no. 3 (2025).

Dewi Permata Sari, et al. (2025) 'Strategi Pemasaran dalam Meningkatkan Citra Pondok Pesantren Tahfidzul Qur’an Darul Ulum Khulafaur Rosyidin Desa Baja Kuning', Jurnal Manajemen dan Pendidikan Agama Islam, 3(3). doi: 10.61132/jmpai.v3i3.1104.

Dewi Permata Sari; Ahmad Fuadi; Muamar Al Qadri. Strategi Pemasaran dalam Meningkatkan Citra Pondok Pesantren Tahfidzul Qur’an Darul Ulum Khulafaur Rosyidin Desa Baja Kuning. Jurnal Manajemen dan Pendidikan Agama Islam. 2025;3(3).

Artikel Terkait

Implementasi Media Digital dan Artificial Intelligence dalam Pembelajaran Pendidikan Agama Islam

Agisni Bepi Rosadi; Alya Nur Fauziyah; Fatihul Noer Ihsan; Nabilla Nur Amalia

Optimalisasi E Learning, Learning Management System (LMS), dan Artificial Intelligence dalam Pembelajaran PAI

Amanda Syabila Putri Maulana; Diyani Diyani; Irfan Maulana; Muhammad Faisal Arrayan

Pengaruh Kepemimpinan Kepala Sekolah dan Budaya Sekolah terhadap Disiplin Kerja Guru SMP Negeri di Kecamatan Sembawa Kabupaten Banyuasin

Septiana Septiana; Happy Fitria; Ahmad Wahidy

Analisis Kepemimpinan Transformasional Kepala Sekolah dalam Meningkatkan Etos Kerja Guru

Sri Andini; Rokhayani Yuslida Hannum Harahap; Amri Jamil Tanjung; Salma Tiaz

Sosiologi Doa Pagi sebagai Praktik Lived Religion di SD Negeri Durensawit: (Studi tentang Ritual, Afeksi dan Budaya Sekolah)

Allya Farisha Azzahrani; Muh. Hanif

Kepemimpinan Bu Nyai Sebagai Representasi Kesetaraan Gender dalam Tradisi Pondok Pesantren Al-Azhar Azzayyadiyah Sampang

Nur Hayati; Mohammad Muchlis Solichin; Ali Nurhadi
Tren Sitasi Jurnal