Publication Search

The development of natural skincare products, such as spinach powder face masks, is becoming increasingly popular as a safe and environmentally friendly alternative. However, many beginner entrepreneurs lack understanding of proper packaging and labeling techniques, which can reduce product appeal and consumer trust. This community service activity aimed to enhance students’ skills in applying effective packaging and labeling techniques as part of product branding strategies. The implementation methods included knowledge delivery through training sessions, literature review on cosmetic packaging standards, creative design of attractive packaging and labels, and hands-on practice in packaging and labeling the spinach powder face mask products. The results showed that students gained new insights into the importance of packaging and labeling in building brand image. Moreover, the professionally designed packaging and informative labels created by the students successfully improved the perceived quality of the product among consumers and increased its marketability.

This study aims to determine the Madiun Mayor's policy in developing pencak silat as cultural tourism and at the same time to determine the effectiveness of the Madiun City government's policy in developing cultural tourism based on the silat industry in the perspective of Lawrence M. Friedman's legal system theory. The author uses normative legal research methods. Based on the results of the research, it is known that the Madiun City government develops the potential of pencak silat based on smart city through a smart branding roadmap which includes two programmes, namely the pencak silat experience tourism development programme and the pencak silat friend programme. In addition, the City Government through Disbudparpora also manages pencak silat through art performances and intercollegiate competitions. The effectiveness of the Madiun City Government's policy in developing cultural tourism based on the silat industry in the perspective of Lawrence M. Friedman's legal system theory states that legal effectiveness is influenced by three elements of the legal system, namely the structure of law, the substance of the law and legal culture. Based on this theory, the concept of developing Madiun City Pendekar cultural tourism based on the martial arts industry can be directed through the development of tourism policies based on pencak silat culture, synergy between the Madiun City Government and the implementing apparatus and building public awareness.

Sikka Regency is an area with superior tourism potential but the contribution of the tourism sector does not have a significant influence on economic growth, this is due to the low contribution of the creative economy in supporting the tourism sector which is influenced by less attractive and competitive creative economy products, lack of promotion and branding, lack of collaboration and partnership between tourism actors and creative economy actors and lack of support from the government and related institutions. To overcome these problems, the proposed solution is the existence of regulations as a strong legal foundation and framework for policies and programs that support the creative economy in Sikka Regency. The writing of this Policy Paper aims to enable the creative economy to contribute more to the development of the tourism sector in Sikka Regency and increase regional economic growth as well as policy recommendations to overcome the low contribution of the creative economy to support tourism in Sikka Regency. The method used in this paper is problem tree analysis involving literature study, field observation and in-depth interviews with tourism and creative economy actors. The recommended policy option is a Sikka Regent Regulation on Creative Economy that can provide a legal framework and programs that support the development of the creative economy sector in Sikka Regency.

The development of Micro, Small, and Medium Enterprises (MSMEs) in the current digital era requires product branding through social media. Strengthening MSMEs product branding by providing business assistance through the Business Work Lecture (KKU) program conducted by YPPI Rembang University. In this case, the MSMEs assisted is MSMEs Anis Tempe which is located in Meteseh Kaliori Village, Rembang Regency, Central Java. The problems experienced by MSMEs Anis Tempe are at the marketing (branding) stage, lack of ability in digitalization, not having a business license and not having a business logo. The solution to this problem is to carry out a community service program with development and assistance in strengthening product branding through social media as a marketing strategy and expansion, as well as creating attractive logos and product labels. The results of this service activity are creating attractive logos and product labels, having a social media account, including the location of MSMEs on Google Maps, and having a business license continue their business. Keywords: Mentoring, MSMEs, Product Branding

Despite being rich in protein, fat, and water content, the utilization of tofu dregs remains limited, with entrepreneurs predominantly using it as animal feed, material for making "gembos" tempe, and crackers, which have not significantly contributed to the community's economic welfare. In the Lewirato district, tofu dregs are solely utilized as cattle feed, although its potential to be processed into value-added food products remains largely untapped. Therefore, the objective of this community service initiative is to provide training to the locals on how to process tofu dregs into products such as sponge cakes, okara sticks, and tofu dregs bread with improved packaging and branding. The implementation method encompasses initial surveys, program socialization, training sessions, and evaluation, with the aim of empowering the community to optimize the utilization of tofu dregs as trendy snacks that offer economic value addition.

The term affiliate activity refers to actions taken by two parties to establish a partnership and build a mutually beneficial relationship. Marketing tactics used by business people include Influencers who function as target audiences and segments that are targeted for product promotion and branding. The aim of this research is to understand how Influencer Tasya Farasya and the Shopee Affiliate Program work and explore the legal aspects of sharia business related to collaboration between Influencers and the Shopee Affiliate Program. Researchers use descriptive qualitative methods using internet searching research, namely the process of searching for data via internet media to obtain information based on references, journals, articles. In this research, it was concluded that if an Influencer promotes a product, the Influencer will direct potential buyers to the affiliate's URL address. When the affiliate URL is opened, potential buyers will be directed to the seller's product sales website. This affiliate cooperation practice uses a samsarah contract because it is a form of intermediary between the seller and the buyer. In view of Sharia Economic Law, the practice of collaboration between Influencers and the Shopee affiliate program is permitted because it meets the requirements and is in line with the Samsarah agreement.  

Nagari Tuo Pariangan is a tourist village in Indonesia which is one of the supporting factors and drivers of the welfare of the people who live in it and is also a solution to accelerate village development which can have a positive effect in the form of improving the quality of the environment and the preservation of the culture contained therein. The purpose of this design is to produce a Destination Branding design for Nagari Tuo Pariangan as the oldest village in Minangkabau in order to optimize awareness and visitor interaction in Nagari Tuo Pariangan. The method used in this design is the 4D method, which consists of Define, Design, Develop, and Disseminate. By using the SWOT data analysis method. This branding design will produce the main media in the form of Brand Guidline Book, and supporting media in the form of DL Envelope, letterhead, business card, landyard, id card, Brochure, Instagram feed, Infographic, Wayfinding System, Signage, Billboard, Expo Booth, banner, Merchandise, Totebag, T-shirt, and umbrella.

The objective of this research is to understand the role of the marketing mix in shaping the school’s image. The research employs a qualitative descriptive method, involving school environment observation and interviews. From the research, it can be concluded that SDN 10 Pantoloan actively contributes to branding its school image. By delivering educational services with considerations from the marketing mix, SDN 10 Pantoloan can maintain its standards in creating a positive image. The school is able to showcase achievements, both academic and non-academic, provide better interaction with the community, and offer the necessary facilities to support a better school image 

The results of data classification and field surveys by Unsuri students in Wilayut Village, Sukodono District. Has potential MSMEs in the form of businesses that produce a product of goods or services. However, in marketing activities, business actors are still doing conventionally and the use of branding strategies is also not optimal. So that the scope of marketing is still limited, making the business being run unable to develop properly. KKN activities as a form of community service in Wilayut Village aim to provide social contributions from the campus to the community as well as for the community to get help with thoughts and energy to carry out village development and solve community problems in the village. The method used is the MSME data classification method and partner participation by providing direction on the benefits of social media. Participating in contributing to the classification of MSME data in Wilayut Village and helping business actors in increasing the existence of cilok kuah seblak bu tin as one of the MSMEs engaged in the food sector.

Ethereal is a band that plays post black metal music in the city of Padang. However, the lack of introduction in the form of visual media to the Ethereal band causes few underground music lovers to know the identity of the Ethereal band. This design is carried out in order to increase the existence of the post black metal genre in Padang city and optimize and provide consistency to the introduction of the Ethereal band's identity so that it can be better known and remembered by the target audience. This design uses the Design Thingking method, so it can be concluded that in this design a problem is sourced to an empathy, the need for solutions to existing problems, then keep testing for improvement. Therefore, a manual book was made as the main media to introduce the Ethereal band to the target audience. By using data analysis called SWOT (strenghts, weaknesses, opportunities, threats). and supported by various supporting media on the visual branding of the Ethereal band in the form of: Digital Catalog, Poster, Ticket, T-shirt, Tumblr, Emblem, and Sticker Pack.

Dieonic is an Alternative Rock music group with the Shoegaze subgenre hailing from Padang, Indonesia. Formed in 2022, Dieonic presents a fusion of key shoegaze elements within a series of alternative rock tracks, refining the essence of emo music. In the midst of Padang's vibrant underground music scene, Dieonic emerges with a distinctive sound, deviating from the conventional trends. This latest project aims to develop a visual communication concept that mirrors the artistic visualization of Dieonic's musical creations and their unique identity. Beyond offering educational insights into the significance of album design in the music industry, this endeavor concentrates on fortifying Dieonic's visual branding as a pivotal aspect of the band's identity, employing a semiotic approach. The cover design for Dieonic's 'Collide' album underwent a meticulous process, utilizing the 5W+1H analysis and the 4D method design for data analysis. The subsequent creative design seeks to encapsulate the band's essence. The resulting design serves as the primary medium in the form of the album itself, accompanied by supplementary materials such as album CDs, booklets, Spotify previews, posters, t-shirts, and flags. These diverse media will undergo thorough testing for their efficacy with a verified target audience to gauge their overall success.

Export trade of coffee in Indonesia plays a crucial role in the country's economy; however, challenges and dynamics in the global market demand the development of an optimal strategy to enhance the competitiveness of Indonesian coffee products. This research aims to formulate an optimization strategy for coffee export trade by leveraging information provided by the Trademap website. The research method involves analyzing Indonesian coffee export data from the Trademap site, identifying global market trends, and evaluating relevant trade policies and regulations. The results of this analysis will form the basis for designing a strategy to increase market share and the export value of Indonesian coffee. The proposed strategy includes strengthening product branding, diversifying target export markets, improving the quality and innovation of products, and optimizing the supply chain to enhance logistic efficiency. Additionally, the integration of information technology and communication in trade management is incorporated to expedite information access and minimize business risks. The implementation of this strategy is expected to make a positive contribution to the growth of Indonesia's coffee exports, opening opportunities for access to new markets, and increasing the value-added of products. By tapping into the information potential of the Trademap site and developing adaptive strategies, Indonesia can effectively navigate the dynamics of the global market, strengthen its position as a leading coffee producer, and enhance the well-being of business actors in the coffee sector.

The work program for creating logo and packaging designs as well as digital technology is a service to the community engaged in the production business of bead craftsmen in Lembang Angin- Angin. These bead craftsmen have been established in Lembang Angin-angin for a long time, but their marketing methods are still very minimal and there is a lack of community skills related to UMKM. Therefore, these UMKM need to be given counseling about the importance of branding and the use of digital marketing so that their marketing system can be better so that they can expand the target market coverage and support marketing activities through business accounts on digital media. The method used is by providing counseling in the form of making a logo. , packaging and training on how to manage digital media for selling beads. This program has the potential to increase the sales appeal of beaded products, as well as serve as a symbol of product identity to make it easier for consumers to remember the product. This will support increased marketing activities and increase sales of the bead business.

Exports are goods and services produced in one country and sold to buyers in another country. The biggest contributing factor to Gross Domestic Product is exports. "Woven Earth Craft" products are handicrafts made by hand using natural materials, such as soil or natural fibers, and formed through woven techniques. The purpose of this research is to find out how to develop Woven Earth Craft export products. The research method used is qualitative research method. The development carried out is branding, using appropriate packaging, using digital marketing strategies and completing export documents. With this, the steps taken by Woven Earth Craft are first planning, adjusting and testing international markets. This export development provides deep insight into the importance of product development as a foundation for meeting consumer demands and achieving business growth. By doing this development Woven Earth Craft is able to compete in the international market.  

Studies on positioning and branding strategies for East Manggarai Tourism Destinations are currently very limited. Previous studies were conducted only partially and focused only on tourist attractions. On the other hand, the high gap between domestic and foreign tourist visits is nearly 10.000 times. Foreign tourist visits have not yet reached a significant number. However, East Manggarai has tremendous tourism potential with 118 tourist attractions spread across four strategic tourism areas in the region. Therefore, this study aims to analyze the positioning and branding strategies of East Manggarai Tourism Destinations by mapping tourism market segmentation trends. Designed with a quantitative descriptive approach, questionnaires were distributed to tourists accidentally encountered in the field. The branding formulation "Keep Exploring The Dangerous Golden Dragon in the World" is expected to strengthen the image of East Manggarai Tourism Destinations as a competitive new brand and supports the image of tourism in East Nusa Tenggara as The New Tourism Territory.    

This community service program focused on enhancing branding and digital marketing strategies for Salina Kitchen, a culinary business in Jakarta. The primary objectives were to optimize packaging sticker design and to boost engagement through the business's Instagram account. Conducted from September 23 to December 15, 2023, the program involved consumer surveys and SWOT analysis. Results indicated a significant improvement in customer satisfaction with packaging design and digital marketing performance. Effective use of hashtags on Instagram expanded the reach to non-followers. The program successfully identified key strategies in branding and digital marketing that can be implemented to enhance the performance of culinary businesses.

The cosmetic industry in Indonesia has experienced rapid development with the emergence of various local and global cosmetic brands. Therefore, every cosmetic company needs to have a strategy to capture the market. One of the strategies that can be used is foreign branding which involves giving brand names using foreign languages aimed at influencing brand image dimensions, consumer perceptions, and attitudes towards the products. This research aims to determine the influence of foreign branding on purchase intention mediated by perceived product quality of Luxcrime products. This study is a quantitative research with a descriptive approach. The sample used consists of 100 students majoring in Management at the Faculty of Economics and Business, State University of Makassar. Data collection was conducted through literature study and survey. The data analysis technique used is Partial Least Square (PLS) analysis. The results of the study indicate that foreign branding does not have a positive and significant effect on purchase intention of Luxcrime products, foreign branding has a positive and significant effect on perceived product quality of Luxcrime products, perceived product quality has a positive and significant effect on the purchase intention of Luxcrime products and perceived product quality mediates the relationship between foreign branding and purchase intention of Luxcrime products

Marketing strategy is an effective strategy to increase company brand awareness. As social media develops quite rapidly, many companies use social media to market and introduce their products. To be able to attract an audience on social media, one of which is Tiktok, you need content that is interesting and follows developments in trends. PT Otak Kanan is a company that operates in the creative industry sector and has subsidiaries, one of which is Kisana, which is a hair removal cream product brand. This brand has problems with branding that is not optimal because this brand is still relatively new. Therefore, this research aims to observe, find out, provide solutions, and be involved directly using the method of implementing active participant observation in creating content marketing using soft selling and hard selling on Tiktok to increase brand awareness. Social media also plays a key role in marketing for brand awareness. The results show that creating interesting creative content by implementing softselling and hardselling on social media platforms such as Tiktok can increase company brand awareness.

A mascot is a character or symbol used to represent a brand, product or company. Mascots aim to create a strong, easily recognizable identity and give a positive impression. The definition of a mascot is very important in relation to the branding carried out by the company. In this article the author wants to design a work about mascot design based on the background of one of the studios in the Semarang city area, namely Viula Studio. VIULA STUDIO wants to strengthen its identity by showing its identity using its own logo and also wants to have its own mascot.

Digital business is starting to become the most popular business activity. The reason is that people continue to try to adapt to the sophistication of technology in this digital era to make it easier to do their work. Ease of carrying out digital buying and selling transactions is now available in GoTo, a company resulting from the merger of Gojek and Tokopedia. GoTo is a forum and provides access for entrepreneurs, especially MSMEs, to open businesses and sell online. Apart from making it easier for people to do business and shop, Goto also has a positive impact on the development of the Indonesian economy. Tiktok is also an online platform that influences the development of Tokopedia. Tiktok not only accommodates Tokopedia product branding but is now also one of the sales channels for Tokopedia products on its TikTokshop page. This invites high enthusiasm from economic actors. This research was conducted to find out how GoTo developed after the merger and the influence of the Tiktok and Tokopedia collaboration on the Indonesian economy. The method used is descriptive qualitative so that the data collected is correct based on literature reviews and scientific publications.