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Bahasa Inggris merupakan bahasa global yang penggunaanya telah diakui oleh masyarakat dunia untuk komunikasi antar bangsa. Dalam bidang bisnis atau usaha, bahasa memiliki peran sebagai alat komunikasi paling penting utamanya dalam berbagai jenis pemasaran. Bahasa yang digunakan dalam memasarkan hasil usaha haruslah bahasa yang baik dan menarik perhatian konsumen karena iklan yang baik dan pemasaran yang baik akan membantu keberhasilan suatu produk. Tujuan dari kegiatan Pengabdian kepada Masyarakat ini adalah untuk melatih komunikasi bahasa Inggris untuk keperluan pemasaran di sektor pariwisata khususnya di Kelompok Usaha Bersama (KUB) Batik Batu mangga di kabupaten Kediri. Pelatihan ini menggunakan metode project based learning yang diawali dengan kegiatan presenting dan modelling mengenai English taglines dan speking performance tentang produk yang dijual sesuai dengan gramatika ucapan bahasa Inggris dan juga teks dialog bahasa Inggris tentang transaksi jual beli produk. Peserta pelatihan menyimak dan kemudian mempraktekan bagaimana mendesain English taglines yang menarik dan berlatih menggunakan ungkapan bahasa Inggris mengenai produk yang di jual. Hasil dari kegiatan pelatihan ini diharapkan mampu membawa masyarakat di KUB Batik Mangga di kabupaten Kediri berani mempromosikan dan memasarkan produk batik mereka ke sektor pariwisata internasional baik dalam kegiatan pameran maupun transaksi jual beli secara online.  

MSMEs are the most important pillars in the Indonesian economy. The most famous copper craft center in Indonesia is Tumang Village, Cepogo, Boyolali, Central Java. It is called a craft center because of the local residents, some of whom are copper craftsmen. The problems that occur are the limited information technology and the ability to access technology and information from outside, as well as management that has not been implemented properly that can support the craftsman development program, both from the point of view of the professionalism of its human resources as well as in terms of product development, craft design equipment and management. In addition, sales systems and data processing are still carried out conventionally, resulting in limited marketing opportunities and transaction processing. The lack of literacy of SMEs towards information technology is the cause. Only about 25% of all business actors in Tumang have utilized technology for marketing and financial management. The implementation of this Community Service is intended to provide socialization and training as well as assistance to improve skills and knowledge for craftsmen to market their products on a global scale and provide electronic sales applications for craftsmen so that customers can get information quickly, and can make online shopping transactions. As well as a digital accounting information system that will increasingly provide convenience in creating accountable, transparent, and secure financial reports. This PKM activity was carried out by the Community Service Team (PKM) from the Management Economics Study Program at the Islamic University of Batik Surakarta through the 2021 Matching Fund grant. The PKM activity was aimed at brass and copper metal craftsmen in Tumang, Cepogo Boyolali. The methods used are socialization, training, and mentoring. The results of PKM activities are technological innovations in the form of a Marketplace Application called "Javacraft", which is a web application developed by the Islamic University of Surakarta Batik as an online sales medium or as a sales medium for MSMEs of local Indonesian handicrafts, especially copper or brass crafts in Tumang Boyolali, handicraft products and sales processing facilities. In addition, PKM activities also include socialization about digital marketing (e-commerce) and Accounting Information Systems (SIA), training and assistance in using the "Javacraft" Marketplace Application to support sales of brass and copper metal crafts in Tumang. Â

This research is entitled “Students' Perception On the Use of YouTube to Develop Their Vocabulary”. The objective of the research is to identify, classify and describe the ways English Students use YouTube to develop their Vocabulary. It is also to analyze and describe students' perception on using YouTube to develop their vocabulary. This research used descriptive quantitative method. The research collected the data using questionnaires and interviews. The sample was 30 students' from the 2022 batch of English Department Faculty of Humanities. Thirty students' responses were collected by online questionnaire with google-form and answers collected by online interview with Whatsapp. The collected data were quantitatively analyzed by percentage formula. Using theory Freeman and Anderson (2011: 250) and to analyze the university students' perception about the use of YouTube to develop their vocabulary base on the theory of Nelson-Smith (2008:32). The results showed that most of the respondents had positive responses about the use of YouTube to develop their vocabulary. Since YouTube can be used both as providing teaching resources and enhancing learning experience. Based on the findings, it can be concluded that University students have positive perceptions on the use of YouTube in the use of media YouTube is considered useful to students, English Department, Sam Ratulangi University Since YouTube can be used both as providing teaching resources and enhancing learning experience. Based on the findings, it can be concluded that University students have positive perceptions on the use of YouTube in the use of media YouTube is considered useful to students at Sekolah Tinggi Agama Islam Negeri Mandailing Natal .

This community dedication in the form of career and entrepreneurship guidance webinars aims to provide guidance and advice to the community in preparing for careers and running their business. In this webinar activity, participants will be given an understanding of how to choose a career and develop the right business through presentations and discussions with experts in the field of career and entrepreneurship. In addition, the webinar activities also allow participants to expand their network with people who are experienced and have expertise in the fields of career and entrepreneurship so that they can help them build a successful career or business in the future.

Keadaan saat ini yang terjadi dalam pembelajaran mendorong semua pihak untuk melakukan pembelajaran secara daring dalam pelaksanaan pembelajaran di dalam kelas melakukan penyimpanan data berupa tugas dan file materi. Semua kegiatan yang dilakukan oleh guru saat ini harus dilakukan secara online. Para guru di TK AL-Fatah terbebani dengan besarnya file penyimpanan data karena harus mengirim data satu-persatu ke siswa didiknya melalui Whatsapp sehingga media penyimpanan Smartphone penuh. Dengan adanya permasalahan tersebut tim melakukan pengabdian masyarakay untuk menyelesaikan maslaah tersebut.  Google Drive sebagai media penyimpanan dan berbagi bahan ajar bagi guru TK Al-Fatah yang berbasis cloud yang dapat diakses kapan saja dan dimana saja. Metode yang digunakan dalam pelatihan ini yaitu berupa workshop. Tim pengabdian melakukan pelatihan secara langsung dengan 1 narasumber sebagai pemateri workshop dan 2 pendamping untuk mendampingi guru dalam pelaksanaan workshop. Pelatihan ini dapat menambah pengetahuan guru dalam memanfaatkan Google Drive sebagai media penyimpanan bahan ajar.

Penelitian ini bertujuan untuk mengetahui dan menjelaskan pengaruh dari Korean Wave dan Brand Ambassador terhadap Keputusan Pembelian, baik secara parsial maupun secara simultan. Penelitian dilakukan kepada konsumen brand kecantikan Scarlett. Penentuan sampel menggunakan purposive sampling dengan syarat-syarat yang harus dipenuhi, diantaranya: merupakan pengguna Scarlett, berusia minimal 17 tahun, pernah menonton dan/atau mendengarkan drama, film, musik asal Korea Selatan, mengetahui Song Joong Ki dan girlband Twice sebagai Brand Ambassador Scarlett. Jumlah responden dalam penelitian ini adalah sebanyak 65 orang. Pengumpulan data menggunakan Kuesioner secara online.             Teknik analisis data dalam penelitian ini menggunakan analisis regresi berganda yang sebelumnya dilakukan Uji Validitas, Reliabilitas, Uji Asumsi Klasik (uji normalitas, uji multikolinearitas, uji heteroskedastisitas) kemudian dilakukan uji hipotesis melalui uji T, uji F dan uji koefisiensi deteminasi.  Hasil penelitian menujukkan bahwa Korean Wave dan Brand Ambassador berpengaruh secara parsial dan simultan terhadap keputusan pembelian produk Scarlett.  

Pembatasan gerakan masyarakat di tengah pandemi Covid-19 menyebabkan ekonomi tertekan sehingga masyarakat menahan belanjanya. Sektor UMKM mengalami dampak parah kemerosotan pendapatan dan omset. Ditemukan beberapa temuan sektor yang justru meraih keuntungan selama masa pandemi yakni sektor-sektor yang menerapkan pemasaran berbasis online menggunakan media sosial untuk tetap bisa berkomunikasi dengan masyarakat dan meningkatkan pemasaran kepada konsumen. Instagram menjadi salah satu pilihan platform media sosial yang banyak digunakan masyarakat Indonesia. Hal tersebut dipandang menjadi peluang baik bagi UKM Heyho Barbeque yang bergerak dalam penyedia jasa kuliner untuk menjalankan strategi pemasaran online menggunakan media sosial Instagram dengan menyajikan konten pemasaran yang kreatif dan menarik bagi calon pembeli. Tujuan dari penelitian ini adalah untuk mempelajari hubungan antara social media marketing content, brand awareness, yang dapat mempengaruhi perilaku konsumen dan niat beli konsumen di masa Covid-19. Metode non random sampling dengan kuota menggunakan kuesioner, jumlah sampel sebanyak 76 responden mendasarkan skala Likert 7 poin. PLS digunakan untuk menguji signifikansi statistik koefisien jalur. Hasil penelitian ini ditemukan bahwa social media marketing content berhubungan positif dengan customer behaviour dan niat beli konsumen di masa pandemi COVID-19.

Pelaksanaan pelayanan publik  sebagai salah satu  tanggung jawab pemerintah. Mereka berkewajiban melayani setiap warga negara untuk memenuhi hak dan kebutuhan dasarnya. Dimana   penyediaan pelayanan publik sebagai menyelesaikan sebuah urusan baik administrasi ataupun pelayanan barang dan jasa. Kajian ini mengunakan pendekatan kualitatif,   Analisis data yakni: reduksi data, penyajian data, dan penerikan kesimpulan. Keabsahan data: derajat kepercayaan, keteralihan, ketergantungan, kepastian. Hasil kajian, Dalam pelayanan publik pemerintah Malaysia mengadopsi beberapa nilai-nilai etis ke dalam manajemen sumber daya manusia (aparat). Melalui management integrity committees, yang diwujudkan dalam The Twelve Pillars” yang meliputi: Menghargai nilai waktu; Keberhasilan karena ketekunan atau kegigihan; Senang bekerja keras; Kesederhanaan; Memiliki karakter yang baik; Kekuatan keramahan; Kekuatan contoh yang kongkrit; Kewajiban melakukan tugas; Kearifan ekonomi; Kesabaran; Perbaikan talenta; Kesenangan untuk terus menghasilkan. Vietnam  merupakan  negara  yang  cukup  berkembang  dalam  melakukan reformasi  birokrasi  pelayanan  khususnya  pelayanan  dalam  hal  membuka  bisnis  atau strating   a business.   Vietnam   memiliki keunggulan   tersendiri yaitu dari segi biaya   dan prosedur. Walaupun sedikit melalui prosedur online, dibandingkan Indonesia  Vietnam  lebih unggul  karena  membutuhkan instansi  yang  lebih  sedikit daripada  Indonesia. Masyarakat Jepang telah menyadari secara menyeluruh perannya sebagai abdi negara untuk memberikan kualitas terbaik dalam pelayanannya kepada masyarakat. Ada suatu kebanggaan jika mereka bisa memberikan pelayanan yang prima kepada masyarakat. Kondisi ini, telah terjadi sejak lama dan membudaya dalam masyarakat Jepang. Pelayanan yang diberikan oleh Pemerintah Jepang bukan hanya sebatas penyediaan prasarana/sarana. Pelayanan Publik dapat berjalan baik karena pemerintah yang cepat melihat dan membaca kebutuhan masyarakatnya, serta peran aktif masyarakat dalam membantu jalannya Pelayanan Publik.

This research aimed to analyze the application of digital transformation on international company Starbucks, which is a popular and huge scale coffee company which have more than 20,000 amount of outlets worldwide, towards its competitiveness advantages. The research method used was qualitative research, by gathering data sample from previous researches, articles, journals, and other similar publications in order to justify and to strengthen researcher’s arguments on this topic, especially in context of digital transformation applied by Starbucks to reach their business success. The gathered data be analyzed by qualitative analysis, with the findings resulted that the digital transformations of Starbucks, in which by working toge rease company competitiveness in international market.Digital ther with Postmates, to proceed a delivery app which is integrated with those company due to enable the customers to perform online orders of products in such an easy and practical way are able to inc  

The discussion in this journal will focus on how the marketing strategy of online business companies in capturing market share, especially the Generation Z who dominates the world's population today. The digital economy concept is not much different from the general economic concept, but what distinguishes it is the transaction system in carrying out economic activities. The results of the study explain that online motorcycle taxi companies such as Gojek have the power as pioneers of online motorcycle taxi companies in Jakarta, this is a solution for Jakarta residents, especially Gen Z whose population is very dense so that the existence of Gojek will greatly assist Gen Z residents in meeting their needs, especially the costs involved. cheap according to the site www.aturduit.com. Gojek's weakness is a problem that must be resolved by the operator because it is related to the company's internals in this case is the "naughty" driver. Threats in the Gojek company are a classic thing faced by every business whose orientation is profit and finally the opportunity for Gojek according to the author is very large because the community's need is very high for mass transportation. Danaprospera.id's market segmentation includes investors, entrepreneurs and Gen z or young people who are productive and innovative. This is strongly supported by the commitment of online loan companies that are not burdensome in terms of bureaucracy according to the www.modalrakyat.id website.

This study aims to see and find out whether there is a relationship between the ability to learn mathematics and the results of learning physics online. Physics is a branch of science that studies the behavior of nature through experimental observations and quantitative measurements. In studying nature, Physics uses the language of mathematics to model natural phenomena in mathematical equations. In studying Physics, it is necessary to be able to The research method used is descriptive correlation analysis. The sample of this study was 60 students for three different classes. The research instrument is a report on student learning outcomes or a list of odd semester report cards for the 2020/2021 school year. The results of data analysis show that there is a significant relationship between mathematics learning ability and online physics learning outcomes with a large correlation coefficient (r) of 0.787 For class X-1, the value of the correlation coefficient is r = 0.734 for class X-2 and r = 0.661 For class X-3. This shows that if the ability to learn mathematics is high, the learning outcomes of physics will be high as well.

This study aims to determine the relationship between pedagogic practice of biology online learning and student learning outcomes in class XI SMAN 9 Malang.  This research was conducted from 02, October 2021 to 07, October, 2021 at SMAN 9 Malang.  This research includes ex post facto research with quantitative research using survey mode with correlation analysis techniques in surveys, information is collected from respondents using questionnaires or questionnaires.  Data analysis techniques in this study are collecting data, reducing data, presenting data, verifying and drawing conclusions.  The results of this study are Biology online learning pedagogic practices have a significant relationship with student learning outcomes during the Covid-19 pandemic, but are at a very low level.  This is indicated by a significance value of 0.434 where 0.575 > 0.05.  In addition, based on the results of a simple correlation analysis obtained a correlation value of 0.103, which means the direction of the relationship is positive.  Based on the results of research and discussion, there is a significant relationship between online learning pedagogic practices and student learning outcomes during the Covid-19 pandemic which is at a very low level.  Because in the online learning process there are shortcomings, namely the lack of maximum student involvement, lack of learning time, teachers have difficulty determining whether students do assignments independently or not, so teachers must work as much as possible to adapt to the online learning process but these obstacles can be overcome properly due to assistance  and motivation of various parties.

Both teachers and students must adjust to the new teaching strategy, despite all limitations and chances in remote learning during the pandemic. To accomplish the learning objectives, educators must create their courses by utilizing the advantages of technology. In order to optimize students' learning potential, several things had to be taken into account when designing such a remote course. In order to address the issue, this study aimed to demonstrate how the English for Academic Reading course in Universitas ‘Aisyiyah Yogyakarta was developed using the ASSURE (Analyze Learners; State Objectives; Select Method, Media, or Materials; Utilize Media or Materials; Require Learners' Participation; Evaluate and Revise) model in the form of fully-online flipped classroom. The data was gathered through observation and library study. The obstacles and opportunities addressed by both educators and students throughout the remote learning practice were analyzed using a qualitative methodology. The course was developed by mixing synchronous and asynchronous class activities after taking the advantages and disadvantages of distance learning into account. The design included independent learning, content explanations, quizzes, class discussion, and collecting student assessment. Students were shown to be more motivated to study when synchronous and asynchronous class activities were used, according to the evaluations.

This activity aims to provide solutions for partners in dealing with Small and Medium Enterprise (UMKM) problems in tourist villages. Jembrak Village is a village in the Pabelan sub-district, Semarang, Central Java. The characteristics of this village are advanced and the beautiful environment is still there. Jembrak Village is about management and marketing. The management itself is how to manage Small and Medium Enterprises (UMKM) themselves in terms of the lack of community interest, ignorance of finance, management systems, and marketing. The remarketing is online marketing, where most of the owners of Small and Medium Enterprise (UMKM) find it difficult to use applications and online marketplaces, methods of proper promotion, and to administrative issues related to the use of social media to market their products. For this reason, the PKK Community Service team carried out activities including: 1) Observing Small and Medium Enterprise (UMKM) targets, 2) Conducting outreach about the Product Management and Marketing, 3) Provide a direct training on Product Management and Marketing, 4) Monitor and evaluate UMKM Pioneers in Jembrak Tourism Village. The implementation of this community service activity has gone well. Thanks to the cooperation between the committee and the support of various parties. However, there were a number of things that were noted after the activity took place, namely, the training participants needed ongoing assistance after this activity, because there were still many training participants who were unable to manage UMKM.

.Islam allows decorating, but using cosmetics must be in accordance with Islamic law, starting from the raw materials to the manufacturing process, not excessive, and not endangering the user. Along with global trends, the use of these cosmetic products is increasingly widespread in various parts of the world. Because of the high consumer demand for cosmetics. Cosmetics are a must-have item regardless of age and gender. This is a great opportunity for business people. Meanwhile, millennial consumers are a consumer segment that lives at a time when technological developments are running very rapidly, they are used to using technology and the internet to connect with a very large number of other people on a regular basis, at the same time. This generation has significantly more social network connections than any other generation, they have lots of online friends, and are able to improve their psychological aspects when they can engage with their friends. On the other hand, cosmetics sticking to the face and other parts of the body affect the requirements for the validity of prayer, namely being clean from uncleanness. every Muslim should pay attention and ensure that there is no more impurity on the body. The service activity was carried out in the City of Gorontalo Dulalowo Timur for young female students of MAN 1 Gorontalo. The activity methods used in this service are material, practice, and questions and answers. From this activity it resulted that the understanding and practice of young women regarding halal cosmetic literacy and business opportunities in the digital era in the good category 65% and 35% were quite good categories.  

The development of digital technology in the field of education continues to advance, including in academic administration. This article discusses the socialization of a digital system for undergraduate exam registration based on a database in the Physics Education Study Program. The purpose of this socialization is to introduce and implement a system that simplifies the process for students to register for undergraduate exams online. This system is designed to replace the manual registration method, which is time-consuming and prone to errors. Through this socialization, it is expected that students and academic staff can understand the benefits and how to use this new system. The results of the socialization show that the majority of users are satisfied with the ease and speed offered by this system. This system not only improves operational efficiency but also supports transparency and accuracy in academic data. In conclusion, the implementation of this digital system is a positive step towards modernizing academic services in the Physics Education Study Program.

This training is that the management process for process standards has not been optimally implemented properly, and the standard management of educators and educational staff has not been maximized including many teachers still not mastering the use of Information Technology (IT) as a means of supporting learning. The purpose of this training is to improve the competence of teachers in the learning process using the blended learning method so that the quality of learning becomes quality. This training was held in Karawang. This training refers to the standard of education management which has become the stipulation of the National Education Standards Agency (BSNP) so that it reflects superior and competitive management standards. Implementation of the training through the management program for the utilization of educators and education personnel, namely through workshops, in-house training, trainings, implementation of a clear reward and punishment system for teachers, education personnel and students. Supervision and evaluation of education quality management in the learning process through the blended learning method in Karawang is related to inputs such as infrastructure, students, teaching staff, financing and others that are not in accordance with the standards expected to achieve quality education. The result of this training is how a teacher is able to carry out the learning process using the blended learning method, which is a combination of online and offline learning so as to be able to achieve quality education outcomes

The COVID-19 pandemic has impacted all sectors of the Indonesian economy. Many MSME actors close their businesses because of the declining interest in buying people. This activity aims to provide helpful information so that MSME actors receive stimulus funds to re-run existing businesses. They conducted this activity online through a zoom meeting attended by MSME actors from various sectors. Therefore, providing recommendations for MSMEs to sell their products through e-commerce and promote them through digital marketing as a marketing strategy to survive the pandemic. In addition, MSMEs also need to optimize marketing relationships with customers through customer relationship marketing to create loyal customers. Loyal customers have the potential to make repeat purchases and recommend products to other potential customers. By implementing this strategy, it is hoped that MSME businesses can continue to survive and have a positive impact on society and the economy Empowerment of Waqf through the Agricultural Sector as an Effort for Family Economic Resilience

During the current pandemic, effective learning activities that are currently being carried out by all levels of school, whether primary, secondary, or tertiary, are online. The purpose of this study was to describe the effect of learning the online system on student activity during the pandemic in grade III students of UPT SDN 1 Watesn, Pringsewu Regency. This study uses a causal associative quantitative method model. The subjects in this study were grade III elementary school students with 24 students. This study found that there was an effect of online learning on student activity well, because learning was going well and also active students in learning got a significant score of 0.000 <0.05 for a significant level of 5%. the value of tcount is 4,364 while ttable is 2,073 (tcount > ttable) which means that HO for this study is rejected and for Ha is accepted. And based on interviews conducted by researchers, the strategy was carried out by teachers, there is a process carried out by classroom teachers to the process of the current pandemic period, effective learning activities carried out at this time by all levels of schools, both elementary schools, middle schools, and universities are carried out by way in the network (online). The purpose of this study was to describe the effect of learning the online system on student activity during the pandemic in grade III students of UPT SDN 1 Watesn, Pringsewu Regency. This study uses a causal associative quantitative method model. The subjects in this study were grade III elementary school students with 24 students.

Meningkatnya perkembangan  Pendidikan di Indonesia, membuat persaingan bisnis di bidang Pendidikan semakin ketat, Hal ini mengakibatkan semakin banyaknya peluang untuk mendirikan Lembaga Pendidikan sebagai wadah pembelajaran bagi setiap orang yang membutuhkan. Semakin banyak Lembaga Pendidikan yang berdiri menuntut manajemen lebih cerdik dalam menentukan strategi pemasaran agar dapat memenangkan persaingan yang dihadapi. Hal ini yang melatar belakangi dilakukannya penelitian ini. Tujuan dari penelitian ini adalah untuk mengetahui strategi promosi pemasaran yang diterapkan oleh Kind English Course. Penelitian ini menggunakan pendekatan deskriptif kualitatif, teknik pengumpulan data dalam penelitian ini menggunakan menggunakan tiga Teknik yaitu observasi, wawancara dan dokumentasi.  Hasil penelitian yang sudah dilakukan penulis menunjukan bahwa strategi promosi pemasaran lembaga kursus Kind English Course adalah 1. Strategi pemasaran offline yaitu penyebaran brosur-brosur, pengajuan proposal ke lembaga-lembaga lain seperti sekolah dan dari mulut ke mulut (word of mouth). 2. Strategi pemasaran online yaitu dengan memanfaatkan media online yang ada seperti search engine yang meliputi google dan media sosial seperti instagram, facebook, Tik tok dan whatsapp. 3. Strategi pemasaran dengan word of mouth dan kualitas pelayanan dengan  membatasi jumlah murid dalam kelas di lembaga kursus Kind English Course dapat menambah konsumen di setiap tahunnnya.