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This study is motivated by the ongoing practice of oral dakwah methods amidst the rapid development of technology and the growing variety of dakwah media. Although digital dakwah is increasingly widespread, direct oral preaching still holds a special place in the hearts of the community. The focus of this research is the perception of the Talunblandong Village community towards the oral dakwah delivered by Kiai Falaqul Alam, as well as how they receive and interpret it. This study also examines the impact of this dakwah on the social and religious life of the community. The research employs a qualitative approach with Edmund Husserl’s phenomenological method, emphasizing individuals’ subjective experiences. Data were collected through in-depth interviews, observation, and documentation involving community members who attend Kiai Falaqul Alam’s dakwah. Data analysis was conducted using Descriptive Phenomenological Research (PFD), including unit of meaning description, psychological description, structural description, and thematic synthesis. This process aims to uncover the deepest meaning of the community’s experience of the dakwah they receive. The results show that Kiai Falaqul Alam is perceived as a wise preacher with an easy-to-understand and socially relevant preaching style. The community responds enthusiastically because the content of the sermons meets their spiritual needs and everyday life. The dakwah has positively impacted the community by increasing religious awareness, changing behaviors, and fostering a spirit of togetherness. This indicates that oral dakwah remains an effective method for conveying Islamic values in a touching and lasting way.

Sitiung is a nagari in West Sumatra. It is located in Sitiung District, Dharmasraya Regency, West Sumatra Province. This Nagari has an area of about 32.27 km2 and is about 18 km from Punjung Island, the capital of the regency. It is also the administrative center of Sitiung Sub-district. Mapping was conducted in the area to determine the administrative boundaries between jorong and the topography of the nagari. A map is simply defined as a representation of an area in which symbols indicate information about the area. Due to the fact that maps indirectly serve as a communication tool between the creator and the person reading it, the captions relating to the contents of the map are very important. The more detailed and complete the information contained in the map, the better and higher quality it is. In addition, it is easier for readers and users to use it. Data collection in the field can be done in various ways. Administrative and Topographic maps will be produced from the measurements taken.

The evaluation of textbooks is a strategic step to ensure the alignment of instructional materials with curricular goals and the needs of learners. In the context of teaching Arabic at the university level, writing skills (mahārah kitābah) are an essential component in shaping productive and communicative language abilities. This study aims to evaluate the representation and development of writing skills in the Arabic Language Book Marhalah Three, published by the Language Center of UIN Sultan Syarif Kasim Riau in 2018. The study employs a descriptive qualitative approach using a document analysis method. Data were collected through content analysis of the textbook using a foreign language textbook evaluation rubric, which includes aspects such as content, instructional approach, and the suitability of the material to students' competencies. The findings indicate that although the book is organized with a systematic instructional structure and thematically relevant content, the development of writing skills is still primarily based on a structural approach and lacks diverse, communicative exercises. These findings suggest the need for improvement in the textbook by integrating communicative, integrative, and contextual approaches in order to enhance the effectiveness of mahārah kitābah instruction in higher education settings.

Reciprocal tariff changes imposed by the United States on its trading partner countries including Indonesia, create changes in export and import tariffs in Indonesia which result in a significant impact on the Indonesian economy, which has an impact on export and import sectors such as oil and gas, then non-oil and gas which includes processing industries, agriculture, forestry, fisheries, mining as well as consumer goods, raw / auxiliary materials, and capital goods. This research aims to analyze the impact of exports and imports in the country of Indonesia due to the reciprocal tax rate policy implemented by the United States. This research uses a qualitative approach with the type of content analysis, which involves collecting data from news articles, research reports, and relevant academic publications. The results showed that the imposition of reciprocal tariffs imposed by the United States against Indonesia caused an increase in imports from 2017 to 2020 by 1.38% in the consumer goods sector. On the other hand, the export side decreased in the oil and gas sector from 2017 to 2020 by 2.37% which resulted in disruption of economic stability in the global supply chain that created inflation, and increased imports in Indonesia resulted in competing local product prices with imported products so that many Indonesian manufacturing companies reduced production and terminated employment. From this research, it is expected that Indonesia will be able to maximize the opportunities that exist from the changes and challenges of global trade.

This study analyzes the implementation of Integrated Reporting (IR) in Indonesia based on the International Integrated Reporting Council (IIRC) framework, aiming to evaluate the trends in IR adoption over the past three years and assess the extent to which companies in Indonesia have aligned their reporting practices with IIRC standards. Using content analysis and one-way repeated measures ANOVA, this research examines integrated annual reports of companies listed on the Indonesia Stock Exchange (IDX) for the 2020-2022 period, measuring the quality of IR implementation through a checklist derived from the International Integrated Reporting Framework (IIRF). The findings reveal that IR practices in Indonesia have significantly improved over time, with key dimensions experiencing notable enhancements, including stakeholder relationship, consistency and comparability, operating context, risk, governance, and performance, critical indicators for ensuring transparency and effectiveness in integrated reporting. Furthermore, this study contributes to the development of a matrix or quality checklist for IR, based on a normative interpretation of the IIRF, providing valuable insights into IR implementation in emerging markets, particularly Indonesia, which serves as an interesting case study since previous research has primarily focused on IR adoption in developed regions such as Europe and South Africa. Practically, this study emphasizes the importance for companies to enhance their IR reporting quality by focusing on aspects such as strategic focus and future orientation, connectivity, consistency, reliability, and comparability, thereby ensuring more transparent, accountable, and globally aligned financial and non-financial reporting practices.

The growth of digital platforms has driven significant transformations in marketing communication strategies, particularly in e-commerce advertising practices. Shopee, as one of the largest e-commerce companies in Indonesia, utilizes digital propaganda strategies through visual and audio content to shape consumer perception and behavior. The advertisement with the slogan "Belanja Seru, Hidup Lebih Mudah" (Fun Shopping, Easier Life) not only conveys promotional messages but also constructs social meanings of consumption, convenience, and happiness through symbols and visual narratives. This study employs a descriptive qualitative method using literature review techniques to analyze the message structure and communication strategies embedded in Shopee advertisements. The analysis considers visual, symbolic, and repetitive elements that function as covert propaganda mechanisms. The theoretical framework is based on propaganda communication and semiotic theory to understand how advertisements systematically shape consumerist consciousness. Findings reveal that propaganda in Shopee’s advertisements operates through symbolic repetition, celebrity endorsement, and the use of digital features such as limited-time promotions that trigger impulsive behavior. These practices contribute to the formation of digital consumer culture, supported by emotional engagement and algorithmic targeting. Media literacy enhancement is therefore essential to equip the public with critical awareness towards persuasive messages in digital spaces.

The use of gadgets in elementary school children is alarming. Prolonged use can lead to negative things for the growth and development of elementary school children. This service aims to realize the golden generation in 2045 by providing education to elementary school children about the impact of gadget use. There are 3 main focuses of the training that will be carried out, namely: Understanding and definition of gadget use, positive and negative impacts of gadget use, and minimizing gadget use. These three main activities are important activities that are followed by elementary school children. The results showed that the students were very enthusiastic and eager to participate in this educational activity. They actively asked questions and discussed the impact of gadgets. Students in this class showed commitment to apply the tips and strategies taught in the educational activities. They promised to reduce their gaming time, choose positive content, and interact more with friends and family. The education program also received a positive response from the school principal and teachers. The headmaster gave high appreciation for the initiative of the academician students in conducting this education. collaboration between the academician and the school is needed in order to realize the sustainability of the program that has been implemented.

As foreign films and television shows increasingly showcase superior production values, audiences in Sichuan have developed higher expectations regarding the quality of content they consume. This shift is primarily driven by exposure to advanced filming techniques, sophisticated storytelling, and high production standards seen in successful foreign media. This study examines how viewers become accustomed to these elevated standards, often favoring local productions that reflect the quality and innovation found in international offerings. This trend  compels  local  media  producers  to  enhance their  production  capabilities,  adopting advanced technologies and techniques to meet the evolving demands of their audience. As a result, the integration of foreign production technologies not only improves the quality of local content but also influences viewer behavior, leading to a preference for productions that exhibit high artistic and technical standards. The relationship between foreign advanced production technologies and viewer preferences in Sichuan underscores a significant shift in the local media landscape. As audiences increasingly demand higher-quality content, local media must adapt by embracing technological advancements to enhance their productions and align with viewer expectations.

In the current digital era, consumer perceptions and decisions can be influenced by social media, one of which is TikTok, in the dissemination of information through Electronic Word of Mouth (eWOM) which can influence consumer behavior. This study aims to analyze eWOM on TikTok towards the purchase intention of Azarine serum products using the Information Adoption Model (IAM) approach. This model examines how information quality, information quantity, and information credibility affect the usefulness of information which then has an impact on information adoption and purchase intention. This study was conducted with a quantitative approach, where data was collected by distributing questionnaires to respondents who were TikTok users and had been exposed to Azarine serum content. Data analysis used Structural Equation Modeling (SEM) based on Partial Least Square (PLS) with the help of SmartPLS software. The results showed that information quality did not have a positive and significant effect on the usefulness of information, while information quantity and information credibility had a positive and significant effect on the usefulness of information. Furthermore, the usefulness of information had a positive and significant effect on information adoption and information adoption had a positive and significant effect on purchase intention. These findings emphasize the importance of information characteristics in shaping consumer decisions and can be a reference for companies in designing more effective digital communication strategies on social media.

This study explores how social identity is constructed and represented in the promotion of traditional tuak drinking culture through the social media content of Atlas Medan, a modern lapo tuak café. Utilizing Social Identity Theory, this research investigates how cultural symbols and regional slang—particularly from Batak and Medan cultures—are employed to reinforce a local identity while appealing to a young demographic (ages 20–40). Using semiotic analysis on 50 selected Instagram posts, this study decodes how Atlas Medan merges traditional and modern elements to craft a compelling digital presence. The findings indicate that the strategic use of Batak songs, Medan slang, and community-oriented visuals fosters a sense of belonging among viewers, effectively branding the café as a hub of local cultural pride. This research contributes to a broader understanding of local identity-based branding and the role of digital media in preserving yet reinterpreting traditional cultural elements in urban settings.

This study aims to identify and analyze forms of gender bias found in Islamic Religious Education (PAI) textbooks at the Senior High School (SMA) level. Using a qualitative approach with content analysis methods, grounded in a critical paradigm and gender perspective, this research found that gender representation in several teaching materials remains unequal. Gender bias in the textbooks is manifested through narratives that position men as dominant in the public sphere, while women are confined to domestic roles. The analyzed materials include topics such as pilgrimage requirements, covering the body and dressing, visiting graves, marriage guardians and witnesses, and family leadership. In these narratives, women are often portrayed as weak, in need of protection, or limited in their roles. This indicates that PAI textbooks continue to reproduce patriarchal values that may reinforce gender-based social inequalities in educational settings. The study recommends that teaching materials be revised to be more inclusive and aligned with gender equality principles as mandated by national education regulations. Thus, education can serve as a fair and equitable instrument for all students, regardless of gender. 

This study uses a qualitative method to analyze content trend strategies in interactive digital marketing that contribute to building consumer loyalty. In today’s highly competitive digital era, companies are required to create strong engagement with consumers through digital platforms such as social media, websites, and applications. Content trends like storytelling, user-generated content, live streaming, and influencer usage have proven to attract audiences and encourage ongoing interaction. This research explores how these trends are applied by various brands and how consumers respond to these approaches over the long term. The findings show that message consistency, emotional value in content, and interactivity are key factors in forming emotional bonds that impact loyalty. Furthermore, two-way engagement between consumers and brands through comments, likes, and sharing features strengthens this relationship. By understanding consumer digital preferences and behaviors, content strategies can be dynamically adapted to maintain loyalty while expanding the relevant market reach.

The advancement of information technology has shifted marketing strategies from conventional to digital platforms, with TikTok emerging as a key driver of modern consumer behavior, including impulse buying. This phenomenon is evident in the local perfume industry, such as SAFF & Co, which has successfully captured a significant market share through strong content strategies. This study aims to analyze thej nfluence of Content Marketing, Price Discount, and Online Customer Review on Impulse Buying of SAFF & Co perfume via the TikTok application in Surabaya. A quantitative associative approach was employed, using an online questionnaire distributed to 100 TikTok users who have purchased the product. The data were analyzed using multiple linear regression. The results indicate that Content Marketing and Price Discount have a positive and significant effect on Impulse Buying, while Online Customer Review does not show a significant partial effect. However, simultaneously, all three variables positively and significantly influence Impulse Buying. These findings imply that businesses can stimulate consumer impulse purchases through effective content and discount strategies, while the role of customer reviews still requires optimization to strengthen their psychological impact on consumer purchasing decisions in social media environments.

This article is a community service report on assistance in drafting village regulations for members of the Village Consultative Body (BPD) throughout Sejangkung Subdistrict, Sambas Regency. Based on field observations, it was found that no BPD had yet demonstrated the capability to propose and draft village regulations jointly with the village head. This study aims to optimize one of the main duties and functions of the BPD, namely to discuss and approve Draft Village Regulations in collaboration with the village head. The implementation method included organizing activities such as:Preparation, which involved preparing correspondence, providing materials/content, and media for delivering the material;Activity Execution, which began with an opening session, presentation on the stages of drafting village regulations, identification of subjects or themes that require regulation, and assistance in drafting the proposed village regulations.The results of this activity showed an increase in knowledge among all BPD members in Sejangkung Subdistrict regarding the drafting and discussion of village regulations. In addition, one village succeeded in producing a finalized village regulation.

Millennials and Generation Z have made coffee shops a part of their lifestyle. Unlike previous generations, who spent more time at malls. In response to the changing consumer behavior of these different generations, digital marketing strategies have become an effective approach for businesses, including those in the coffee industry. This study aims to analyze Fore Coffee's digital marketing strategies in attracting Millennial and Gen Z consumers. The research was conducted using a descriptive qualitative approach. The research data was sourced from observations of Fore Coffee's digital marketing activities on various social media platforms, as well as in-depth interviews with consumers from the Millennial and Gen Z generations. The results of the study indicate that the digital marketing strategies implemented by Fore Coffee have proven to be an effective approach in attracting attention and building engagement with Millennial and Gen Z consumers. The success of these strategies is supported by the utilization of various digital marketing elements, including the presentation of engaging and interactive content, collaborations with influencers who have credibility in the coffee industry, and the use of video as the primary medium for marketing communication. The Tani Series campaign, which highlights sustainability and the involvement of local coffee farmers, is a concrete example of how Fore Coffee builds a brand image that not only sells products but also has strong social value. Additionally, the collaboration with Mikael Jasin, a professionally recognized barista at the international level, further strengthens Fore Coffee's trust and appeal among young consumers. This study suggests that Fore Coffee should continue to innovate in creating content that is not only engaging but also has strong differentiating value. Furthermore, the dynamic changes in consumption trends and customer preferences demand that Fore Coffee be more responsive in adapting its marketing strategies to remain relevant to the needs and expectations of Millennial and Generation Z consumers.

The skin and hair care industry has experienced rapid growth in recent years. As the digital ecosystem becomes more established, various local products have the opportunity to emerge and exist in the market. Among the local products that have just emerged and found a place in the hearts of consumers is Lavojoy. Research on digital marketing strategies for imported products has been carried out very often, while for local products, especially skin and hair care products, has not been done much. This study aims to analyze Lavojoy's digital marketing strategy in increasing consumer loyalty. The research was conducted using a descriptive qualitative approach. Research data were obtained from the results of digital observations and data searches in various popular site databases related to the research problem. The results of the study show that the digital utilization strategy allows Lavojoy to build a loyal customer community through interactive content, collaboration with influencers, and active engagement through live and polling features. Two-way interactions carried out on Instagram, TikTok, and YouTube have a significant impact on brand awareness and customer emotional attachment to the brand. In addition, e-commerce optimization carried out through exclusive promo strategies, cashback, loyalty programs, and live shopping features has succeeded in increasing customer retention and encouraging repeat purchases. To increase the effectiveness of digital marketing strategies in the future, Lavojoy is advised to increase personalization in digital marketing by utilizing artificial intelligence (AI) and customer data analysis to offer a more personalized shopping experience, as well as developing content and product recommendations tailored to each customer's preferences, both through social media and e-commerce.

Local fashion brands in Indonesia are increasingly favored by consumers due to their affordable prices and competitive quality compared to imported products. A key strategy for gaining market share is digital marketing, especially through TikTok. This study analyzes the sales growth strategy of Arkline, a local fashion brand that successfully utilizes TikTok for marketing. Using a descriptive qualitative approach, data were collected from official digital sources. The findings reveal that TikTok is highly effective in reaching Gen Z, who prefer visual and interactive content. Arkline's strategies include creating trend-based videos, engaging with audiences via TikTok Live, and collaborating with popular influencers. These efforts enhance brand awareness, strengthen audience engagement, and drive purchase decisions. The TikTok Shop feature also facilitates in-app purchases, leading to higher sales conversions. Overall, TikTok proves to be a powerful marketing tool for Arkline in building closer relationships with consumers, expanding market reach, and boosting competitiveness. With adaptive strategies aligned with digital trends, local brands can fully leverage TikTok’s potential in the evolving fashion industry.

In today's digital era, social media has become one of the most effective marketing tools, especially for Micro, Small, and Medium Enterprises (MSMEs). This study aims to examine the role of social media in MSME product marketing strategies and its impact on increasing visibility and sales. Social media such as Instagram, Facebook, and TikTok provide an affordable and easily accessible platform for MSMEs to build brands, interact directly with consumers, and promote products creatively. This study uses a qualitative approach through in-depth interviews with MSMEs and social media content analysis. The results of the study show that the strategic use of social media can increase the competitiveness of MSMEs, expand market reach, and build stronger relationships with consumers. However, the effectiveness of this strategy is also greatly influenced by consistency, understanding of the target market, and the ability to manage content professionally. Thus, social media has a vital role in supporting the growth and sustainability of MSMEs amidst increasingly competitive market competition.

In the first quarter of 2025, the Indonesian rupiah experienced a significant depreciation, weakening from approximately IDR 15,800 per USD in January to IDR 17,200 per USD by the end of March 2025. This study aims to identify and analyze the external and domestic factors contributing to the rupiah’s decline during this period. External pressure mainly stemmed from the U.S. Federal Reserve’s hawkish stance—maintaining its benchmark interest rate at 5.25%–5.50% which triggered capital outflows from emerging markets. Additionally, global geopolitical uncertainty, including tensions in Eastern Europe and trade frictions between the U.S. and China, raised the global risk premium and strengthened the U.S. dollar against the rupiah. On the domestic side, Indonesia’s trade deficit widened to USD 3.2 billion in Q1 2025 due to rising energy import demand amid surging global oil prices. Furthermore, the state budget deficit increased to IDR 104.2 trillion by March 2025 up 20% year on year undermining investor confidence. Using a qualitative descriptive method through content analysis of reports from Bank Indonesia, BPS trade statistics, and relevant media sources, this study finds that the combination of elevated U.S. interest rates, geopolitical tensions, trade imbalances, and fiscal deficits accelerated the depreciation of the rupiah. Policy recommendations include targeted foreign exchange intervention by Bank Indonesia, monetary tightening in line with global trends, fiscal consolidation to reduce the budget deficit, and export diversification to mitigate external shocks.

In recent years, perfume sales in Indonesia have been experiencing rapid growth. This potential development has emerged as a result of increasing public awareness of the importance of maintaining personal appearance. Data shows that Indonesians now prefer to buy local or domestic products to maintain their appearance, leading to intense market competition among local perfume brands. This study aims to analyze the influence of content marketing on brand image, electronic word of mouth (e-WOM), and customer engagement, as well as the influence of brand image, electronic word of mouth, and customer engagement on purchase intention in the context of local perfumes in Jakarta. This research uses a quantitative method by collecting data through a Google Form questionnaire distributed to 210 respondents. The criteria for respondents in this study include Jakarta residents aged 17 and above who have used local perfumes and have seen content related to local perfume brands. The study employs structural equation modeling analysis techniques using SPSS 25 and Amos 23 software. The results of this study indicate that content marketing has a positive and significant effect on brand image, electronic word of mouth, and customer engagement. Furthermore, it is also found that brand image, electronic word of mouth, and customer engagement have a positive and significant effect on purchase intention.