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This abstract explores the role of artificial intelligence (AI) in enhancing consumer satisfaction in Sichuan's online customer experience and service efficiency. With the rapid growth of e-commerce, understanding consumer preferences and behaviors has become crucial. AI technologies like chatbots, predictive analytics, and personalized recommendations are integrated into online platforms to streamline service delivery and improve user interactions. By leveraging data-driven insights, businesses can tailor their offerings to meet the specific needs of consumers, thereby increasing satisfaction levels. Furthermore, AI facilitates faster response times and more efficient problem resolution, leading to a seamless shopping experience. This study was conducted through an online questionnaire distributed to 380 Sichuan participants to measure their optimization and service efficiency satisfaction. The findings underscore that technical infrastructure, user acceptance and engagement, and service quality positively correlate with consumer satisfaction in AI experience improvement.

Applications that arise because of technological developments have the potential to change the consumer shopping experience through emerging social media. One of them is the use of augmented reality (AR) applications. As a relatively new application, it is important to examine its implementation in the MSME sector, related to positive response variables, purchasing decisions and stickiness variables as moderators. The research objectives are to test and explain the effect of augmented relality (AR) technology on purchasing decisions and positive responses, the effect of positive responses on purchasing decisions, as well as the role of positive responses mediating the relationship between AR and purchasing decisions, the role of stickiness as moderating the relationship between AR and purchasing decisions. The research was conducted in Denpasar Bali. This study used a sample of 400 respondents. The analysis technique used is path analysis technique. The research findings show that AR has a positive and significant effect on purchasing decisions and positive responses, positive responses have a positive and significant effect on purchasing decisions, positive responses do not play a mediating role, and stickiness plays a quasi-moderating role. Furthermore, these findings can be used as considerations by producers and marketers, to be able to face competition and develop business by utilizing information and communication technology. Meanwhile, the government is expected to be an input in making policies that encourage the pace of economic growth in Bali.

Business performance remains a concern in business, as well as for SMEs. This study aims to investigate whether product innovation can be a mediator of the influence of family support on SME performance, because innovation is one of the important things for an entrepreneur. This study used a quantitative approach with a cross-section method, with purposive sampling of food and beverage SMEs in Jakarta. Data collection through Google Form obtained 50 questionnaires that were completely filled out and met the requirements. The analysis in this study with Partial Least Square-Structural Equation Modeling (PLS-SEM), and SmartPLS v.4.0 was used in data processing. After the variables were declared valid and reliable, testing was carried out on the four hypotheses proposed. From the test results, the path coefficient results of the family support variable have a positive but insignificant effect on the performance of food and beverage SMEs in Jakarta. Product innovation has a positive and significant effect, and product innovation is able to mediate the influence of family support on SME performance. The results of this study are expected to be input for policy makers for SMEs to be able to improve performance through product innovation, so that through product innovation, SMEs are able to compete and experience improvements in performance.

This study analyzes the effectiveness of the MSME empowerment program in Madura Regency in improving community welfare. Empowerment programs that include entrepreneurship training, access to capital through People's Business Credit (KUR), and business assistance show positive results in increasing the capacity of business actors. Based on survey data, most of the program participants experienced an improvement in business management and marketing skills. The positive impact was also seen in the increase in average household income by 30% and the opening of new jobs. However, challenges remain, especially related to the equitable distribution of benefits in rural areas, low digital literacy, and program sustainability. This study uses a quantitative approach with a survey method, supported by the Theory of Change theory to analyze the impact of programs on socio-economic changes in the community. The results of the study show that the empowerment of MSMEs makes a real contribution to the welfare of the community, although continuous evaluation is needed to ensure the sustainability and equitable distribution of program benefits throughout the Madura Regency area. By strengthening the synergy between the government, financial institutions, and local communities, it is hoped that the impact of MSME empowerment can be more optimal.

The economic development of society in Indonesia provides a positive signal with the emergence of entrepreneurs and the tourism sector which has the potential to provide distribution to the economy, thereby increasing tourist visits. This research aims to describe the impact of developing and managing agricultural and buffalo swamp educational tourism areas. The method used is a descriptive qualitative approach. Data collection techniques use observation, interviews, and documentation. The results show that the agricultural and swamp buffalo educational tourist attraction  is that development and management of Weitkawa tourism have experienced a lot of progress starting from its rides, facilities, and services. Wietkawa Tourism is a new tourist attraction managed directly by the Tourism Awareness Group. In terms of tourist locations, Weitkawa is quite strategic and easy to reach compared to other tourist attractions in Hulu Sungai Selatan Regency. The price of tourist entry tickets is relatively expensive for local people but relatively cheap for tourists from the city. The impact of Weitkawa tourism can improve the community's economy, such as opening up job opportunities and reducing unemployment, developing business opportunities for residents, and improving community welfare.

School Health Business (UKS) is a program that aims to promote a healthy lifestyle among students. Health services at UKS include providing medicine for students who experience minor illnesses. However, a shortage of pharmacists in schools can increase the risk of errors in medication management and threaten patient safety. Teachers play an important role in providing first aid and coordinating medical emergencies at school. Teachers also play a role in providing education about health to students, including correct medication management. This activity aims to increase the understanding and awareness of UKS managers about the importance of correct medication management, as well as encouraging behavioral changes in obtaining, using, storing and disposing of medication (DAGUSIBU) correctly. The activities were carried out using counseling, outreach and mentoring methods for Teachers and students at SD Muhammadiyah 16 and 52.The results of the activity showed that there was an increase in teachers' and students' understanding of drug management, especially drug storage.

The maritime industry, traditionally reliant on intuition and experience-based decision-making, is undergoing a transformation with the increasing adoption of digital marketing strategies. However, the epistemological foundations of this transition remain underexplored, particularly in the context of leadership and strategic decision-making. This research examines how maritime leaders, lecturers, and postgraduate students perceive and integrate data-driven marketing strategies into maritime business management. The study provides original value by addressing the gap in maritime leadership research regarding digital marketing epistemology. Unlike previous studies that primarily focus on technical adoption, this research critically analyzes the philosophical and cognitive frameworks influencing digital marketing decision-making. The primary objective is to explore the extent to which digital marketing decisions in maritime leadership are guided by empirical data rather than intuition. Using qualitative research and descriptive analysis, semi-structured interviews were conducted with maritime experts, lecturers, and postgraduate students. Data were analyzed thematically, categorizing responses into competency development, sustainability, and digital transformation barriers. Findings reveal that while data-driven strategies are acknowledged as valuable, traditional leadership models still dominate. Digital marketing adoption is constrained by limited expertise, regulatory challenges, and skepticism toward analytics. The study concludes that bridging this gap requires integrating epistemological inquiry into maritime education and fostering collaboration between industry and academia. Strengthening digital literacy among maritime leaders is essential for ensuring the sustainable and strategic use of digital marketing in the sector.

Competition in business is something that is often found in society, business competition between Muslim entrepreneurs in Mentaro Island villages on average sells the same products, it's just that the sales methods are different, some entrepreneurs experience a decrease in income and some experience an increase. Islamic business ethics are part of Muslim entrepreneurs in carrying out their business activities.  Therefore, this thesis aims: 1. To find out business product competition between fashion entrepreneurs in Mentaro Island village. 2. To find out the services of entrepreneurs in implementing good Islamic business ethics. The research method used is a qualitative method. Qualitative research is a research procedure that produces descriptive data in the form of written or spoken words from people from observed behavior. The data collection techniques used are observation, interviews and documentation.The research results show 1. Business product competition between Muslim fashion entrepreneurs includes product competition, strategy, service and Islamic competition. Honesty, openness and good behavior. 2. Entrepreneur services in implementing good Islamic business ethics include Amanah, tabligh and Shiddiq. It is hoped that the results of this research will be useful for increasing knowledge, insight and input for all fashion entrepreneurs so that they can understand the application of Islamic business ethics in business competition.

The rapid advancement of information and communication technology has transformed and opened business perspectives and operations, particularly in UMKM the photography industry. As the demand for online photography services continues to rise, it is crucial for service providers to develop efficient information systems to manage photo sales effectively. The research titled "Development of the POVSHOT Mobile Application for Online Photo Sales Using Flutter and MySQL" aims to facilitate online photo sales through the implementation of Flutter technology and a MySQL database. The findings indicate that the "POVSHOT" application successfully integrates features such as photo uploading, payment management, and user administration within a user-friendly interface. This study suggests that the use of mobile applications can enhance security in the photo sales process and provide a better experience for users. The implications of this research highlight that photography service providers can leverage mobile technology to expand their market reach and improve customer satisfaction through a more integrated and responsive system.

Internal audit is an assessment function that has been developed independently of an organization in assessing and testing activities that support services to business organizations. Internal audit carries out objective evaluations within the organization, overseeing the functions of accounting, finance, and various other areas as the basis for administrative services. This research aims to examine the influence of knowledge, experience and parental support on students' interest in becoming internal auditors. The variables used in this research are knowledge and experience as independent variables, parental support as a moderating variable and interest in becoming an internal auditor as the dependent variable. The data used in this research was collected using a questionnaire method distributed to accounting students class of 2020 who had completed internal audit courses and carried out practical field work. A total of 89 respondents were the result of the data from the number of samples that were successfully processed. Probability sampling method with purposive sampling technique used. The analysis techniques in this research are multiple linear regression analysis and moderated regression analysis (MRA). The results of this research show that knowledge and experience directly influence interest in becoming an internal auditor and parental support is able to moderate knowledge and experience in students' interest in becoming an internal auditor.

The maritime industry requires financially literate and strategically competent professionals to navigate challenges in shipping management, business sustainability, and economic resilience. However, vocational maritime education often lacks practical financial training and sustainability-driven business strategies, creating gaps between academic learning and industry needs. This research addresses these gaps by analyzing how maritime education aligns with financial sustainability and business competency development. Unlike previous studies that separately examine maritime education or financial sustainability, this research integrates expert insights, graduate experiences, and educator perspectives to develop a holistic framework for maritime business and financial training. The findings contribute to policy discussions on improving vocational curricula and bridging industry-academia gaps. This study investigates the effectiveness of maritime vocational education in developing competencies in financial decision-making, economic resilience, and business sustainability. It evaluates curriculum alignment with industry demands and identifies key areas for enhancement. A qualitative research design was used, incorporating semi-structured interviews with 13 maritime professionals, 4 educators, and 33 graduates. Thematic analysis was applied to assess vocational training effectiveness in financial sustainability and business resilience. Findings reveal strong technical competency but gaps in financial literacy and sustainability-driven business strategies. Maritime education programs scored 9/10 in effectiveness, but practical applications of financial decision-making and risk management need reinforcement. This study provides actionable insights for vocational training reforms, emphasizing applied financial education, industry collaboration, and sustainability-driven business strategies. The findings support future curriculum development to equip maritime professionals with enhanced financial and managerial competencies for industry leadership.

This study examines the effectiveness of integrated marketing communication in the development of community-based ecotourism at Bukit Tungkuwiri, Papua, with the aim of linking channel strategies and governance structures to socioeconomic impacts. A qualitative descriptive method was applied using purposive sampling involving visitors, managers, and local leaders. Data were collected through observation, semi-structured interviews, and documentation, and analyzed through reduction, presentation, and conclusion drawing using source and method triangulation. The results indicate that the orchestration of local government social media and printed materials expanded outreach and enhanced engagement, while community oral communication strengthened trust, identity, and educational experience. The appeal of the landscape, culinary and guide training, and local participation stimulated the economic turnover of stalls and small businesses, with tourist reach extending across provinces. The main constraints include dual authority systems, limited funding and human resources, and the absence of ticketing regulations and service SOPs. The discussion highlights the importance of cross-channel message consistency, brand architecture, and a monitoring–evaluation system linking digital metrics with on-site feedback. The study concludes that strengthening governance and local capacity is key to balancing promotion, conservation, and economic empowerment. The findings offer an operational model that can be replicated in similar rural destinations. Implications include establishing transparent ticket pricing, seasonal content calendars, curated experience packages, and cross-level collaboration among provincial, district, community, and business actors to ensure long-term sustainability.

This study analyses the effect of ease of use, user experience, and customer satisfaction on user behaviour of e-commerce applications for students of the Faculty of Economics and Business, Universitas 17 Agustus 1945 Surabaya. The method used is causal associative quantitative with data collection through questionnaires on 122 respondents. The results showed that the three variables had a significant effect on user behaviour. Ease of use (p = 0.026), user experience (p = 0.002), and customer satisfaction (p = 0.002) each have a positive influence on user behaviour. Simultaneously, these three factors also had a significant effect (Fcount = 25.059, p = 0.001). The findings support the theories of Technology Acceptance Model (TAM), Theory of Planned Behaviour (TPB), and Customer Experience Theory (CET). The practical implication is that app developers need to focus on easy-to-use design, pleasant user experience, and increased customer satisfaction to increase loyalty. This study has limitations in the sample of university students and the cross-sectional method which does not allow for long-term generalisation.

This research uses a descriptive qualitative approach to understand the relationship between capital, production costs, and income of MSMEs based on the experience and perspective of an entrepreneur. The subjects of this research are the owners or managers of MSMEs engaged in various sectors, such as food, crafts, and trade. The data collection techniques in this research used interviews, observation, and documentation techniques. This research data analysis technique uses data reduction, data presentation and conclusion drawing. This research shows that capital management and production cost efficiency play an important role in determining the income of MSMEs, adequate capital support allows entrepreneurs to increase their production capacity and quality, while efficient production cost management ensures the sustainability of a business. External factors, such as accessing and utilizing technology, are also something that can drive the success of MSMEs.

PT. Dian Swastatika Sentosa generates electricity through a private thermal power plant. This company produces steam and electricity for paper mills. The company hopes to meet its steam and electricity needs in 2023 with a boiler with a load capacity of 180 tons and a maximum capacity of 220 tons. However, from February to July 2023, that goal was not achieved. The most common problems faced by this company are the failure to conduct preventive inspections and timely machine maintenance, as well as the failure to carry out necessary repairs. Delays in machine repairs, which result in inconsistent machine downtime schedules to meet customer demand, leading to damage to boiler equipment, causing abnormal boiler operation and reduced steam production. This research aims to design equipment to withstand operational impacts using failure mode and effects analysis (FMEA) with the Soft Systems Methodology (SSM) and reliability-centered maintenance (RCM) techniques. The RCM method assists in identifying the processes that must be followed to guarantee that a machine or system performs as intended. RCM can also be used to design, choose, and create alternative maintenance methods that are focused on safety, operations, standards, and economics. For the entire problem in the investigation, a dynamic model is necessary. An analytical system is used in this model in order to recognize and duplicate the features of the overall system., as well as to provide repair solutions and address the burden of the problem. This research produces a presentation in the form of problem identification, causal loops, diagrams of machines that frequently experience failures, rich images of the causes and effects of the ball plate crusher liner damage, root cause definitions, and conceptual models for repair and maintenance. business productivity and debating process. 

This study aims to enhance the competitiveness and market reach of Micro, Small, and Medium Enterprises (MSMEs) in Kedungjambe Village through the optimization of social media marketing and e-commerce platforms. The primary challenge faced by MSMEs is limited consumer visibility due to ineffective promotional and marketing strategies. The proposed solution includes training on digital marketing strategies utilizing social media platforms like WhatsApp Business for interactive communication with customers and leveraging the features of the Shopee e-commerce platform to expand market reach. MSME participants were trained to create engaging promotional content, utilize WhatsApp Business broadcast features to foster customer engagement, and effectively manage online stores on Shopee, including crafting informative product descriptions, managing inventory, and analyzing sales performance. A simulation of digital marketing through Shopee was conducted to provide hands-on experience for the business owners. The results of the program demonstrated a significant improvement in MSME competitiveness, brand awareness, customer engagement through social media, and sales volume on Shopee.  

The business world has undergone a major transformation as a result of the digital era, and this is also true for Indonesian MSMEs. While MSMEs play an important role in the economy, many of them still struggle to adjust to the rapid changes brought about by digital technology. MSMEs must be able to adapt to the increasingly fierce business competition to meet evolving consumer expectations. To stay relevant and compete in a dynamic market, MSMEs must quickly go digital as digitalization increases consumer expectations of service quality and shopping experience. The aim is to provide a Strategy for Improving Product and Service Quality in facing the challenges of digitalization. The method used has three stages, namely preparation, implementation and evaluation. Service activities provide implementation around strengthening digital marketing, product innovation, improving product quality, developing human resources, and opening collaborations with other parties that allow MSMEs to face challenges in this digitalization era. The results obtained are products that are easily accessible, innovative, and of high quality, and can adjust quickly to advances in digital technology.

This study aims to increase brand awareness of Micro, Small, and Medium Enterprises (MSMEs) in Kedungjambe Village by optimizing the use of WhatsApp Business and the Shopee e-commerce platform. The main problem faced by MSMEs is low competitiveness due to lack of visibility among consumers. The proposed solution includes training in digital marketing strategies with a focus on managing WhatsApp Business accounts for more effective communication with customers, as well as utilizing Shopee features to expand the market. MSME actors were given training in creating attractive promotional content on WhatsApp Business, using broadcast features for direct interaction, and managing online stores on Shopee, including optimizing product descriptions, stock management, and sales analysis. In addition, a simulation of utilizing Shopee as a strategic sales channel was also carried out to strengthen the marketing experience. The results of this activity showed a significant increase in brand awareness, the number of customers connected via WhatsApp Business, and sales volume on Shopee for participating MSMEs.

The Analysis of the Financial Report of PT Akasha Wira International Tbk. Aims to Determine The Company's Financial Performance by Compared The Figures in Its Financial Report. Want to see Whether the Company is getting better or noT over time. To do this analysis. Using The Index Number Method. This Method Compares Financial Figures in a particular year with the Previous Year. The Results Show That The Financial Performance of PT Akasha Wira Is Quite Fluctuating. Specifically, the cOompany's Profit Experienced The Largest Increase in 2018, which was IDR 417,281,000 OR 25.89% indicating a significant increase in income. Liabilities and Equity Experienced The Largest Increase in 2023 of IDR 2,262,899 OR 36.00%, Indicating An Increase InThe Company's Total Assets. This Could Indicate A Business Expansion OR Investment Made. Over a 5-year period, The Company Has Shown Sustainable Growth and Effective Utilization of Equity Resources.

Human Resource Management (HRM) plays a strategic role in supporting the increase in customer loyalty as one of the indicators of business success. Customer loyalty is not only influenced by the quality of products or services, but also by the interactions carried out by employees in various business lines, such as customer service, sales, and marketing. Customer service-oriented employee training is an important aspect of this strategy. By providing the right training, employees can better understand a customer's needs, respond effectively, and create a positive, memorable experience. In addition, the development of a corporate culture that focuses on superior service and employee empowerment also contributes to increased work motivation, which has a direct impact on the quality of interactions with customers.