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The COVID-19 pandemic triggered a significant transformation of performing arts in Aceh, particularly through Taman Budaya Aceh, which shifted its stage activities into digital formats. This study aims to describe the processes of digital mediation, changes in production formats, audience engagement patterns, and the archival function of cultural performances through Taman Budaya Aceh’s official YouTube channel. Using a qualitative descriptive case study design, the research analyzed 12 performance videos produced and uploaded between 2020–2022 through visual and narrative analysis. The findings reveal three key aspects: first, the shift from offline to online production created a new aesthetic based on camera work and editing; second, audiences transformed into mediatized participants through comments, likes, and replays; third, digital platforms functioned as cultural repositories, expanding access and strengthening the preservation of performances. These findings highlight that digitalization of performing arts is not merely an emergency response, but an integral part of constructing a sustainable arts ecosystem in the digital disruption era.

This research investigates the impact of influencer marketing, brand awareness, and product quality on consumers' decisions to purchase Wardah lip cream. Employing a quantitative method, data was gathered through an online questionnaire filled out by 100 participants who are actual users of the product. The data was then analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) through the SmartPLS 4 software. Based on the analysis, influencer marketing was found to have a positive and statistically significant effect on purchase decisions. In contrast, brand awareness did not demonstrate a meaningful influence in this context. Among the variables studied, product quality emerged as the most influential and statistically significant factor, indicating that consumers prioritize product performance when deciding to make a purchase. The model's explanatory power is shown by an R-square value of 0.645, meaning that 64.5% of the variation in purchasing decisions can be explained by the three variables combined. Furthermore, the Q² Predict score of 0.620 indicates that the model is highly predictive and reliable in understanding consumer behavior. Overall, product quality plays a crucial role in shaping consumer choices regarding Wardah lip cream, surpassing the effects of brand familiarity or promotional efforts through influencers

The younger generation born in the digital age has great potential to support tax collection. However, the low level of tax compliance among the younger generation is a major concern, especially in the digital age, where the use of online tax services is not yet optimal, tax literacy is still limited, and a lack of socialization is an obstacle to utilizing digital services. This study aims to analyze the influence of preferences for digital tax services and tax literacy on tax compliance among the younger generation at the Majalaya Tax Office. The study uses a quantitative approach with surveys as the data collection method. The sample consists of young taxpayers registered at the Majalaya Tax Office, and the data is analyzed using linear regression to test the partial and simultaneous effects of independent variables on tax compliance. The results show that digitalization preferences have a positive and significant effect on tax compliance, indicating that younger generations who are more responsive to digital services tend to be more compliant. Tax literacy also has a positive and significant effect, showing that a sufficient understanding of tax rights, obligations, and regulations encourages compliance. Simultaneously, the combination of digitalization preferences and tax literacy significantly affects tax compliance, with a coefficient of determination of 0.438, meaning that 43.8% of the variation in compliance can be explained by these two variables. The findings of this study emphasize the importance of integrating easy access to digital services and improved tax literacy to encourage tax compliance among the younger generation.

This study designs and implements Bank Jali, a web-based bank queue system that applies a queue data structure with the First In First Out (FIFO) principle to improve service efficiency. The research and development method includes requirement analysis, design, implementation, testing, and evaluation. The application is built with HTML, CSS, and JavaScript, storing queue data temporarily through localStorage so the entire process runs client-side without a dedicated server. Key features include online queue registration, digital ticket generation, real-time status monitoring with waiting-time estimation, and an admin dashboard for managing teller and customer service queues. Testing shows the system operates reliably, processes queues according to FIFO, and provides a practical, lightweight user experience across devices.

Latar belakang : Di seluruh dunia, kemajuan teknologi digital telah mengubah perilaku, gaya hidup, dan cara orang bersosialisasi satu sama lain, terutama melalui penggunaan internet dan media sosial dalam kehidupan sehari-hari, khususnya dalam kehidupan remaja. Remaja adalah usia transisi dari anak- anak ke dewasa, berkisar antara 10 dan 20 tahun. Pada masa transisi ini, orang biasanya mengalami kegelisahan, konflik dengan orang tua, keinginan untuk mencoba hal baru, dan fantasi tentang masa depan. Kegiatan Pengabdian Kepada Masyarakat (PKM) ini dilakukan melalui penyuluhan bertema menjaga kesehatan mental di era digital yang diikuti oleh 52 siswa-siswi SMK Muhammadiyah 1 Patuk Gunungkidul Yogyakarta. Dalam penyuluhan ini diberikan paparan tentang pengaruh media sosial dan teknologi digital terhadap kesehatan mental khususnya para remaja adalah sangat beragam, dilanjutkan dengan upaya pencegahan dan dukungan kesehatan mental online, kontrol diri, peranan orang terdekat, masyarakat dan pemerintah. Kegiatan penyuluhan ini diikuti peserta dengan antusias, dibuktikan dengan banyaknya pertanyaan dan diskusi antara peserta dengan nara sumber selama kegiatan berlangsung. Pemaparan materi disampaikan secara interaktif dengan pemutaran video, permainan, diskusi dan berbagi tentang isu- isu terkini seputar masalah remaja yang sedang hangat diberitakan di media sosial. Metode yang digunakan dalam pengabdian masyarakat ini adalah dalam bentuk penyuluhan. Tujuan: agar siswa siswi dapat menjaga kesehatan mentalnya di era digital ini yang dampaknya ada yang positif juga dampak negatif. Sasaran: Siswa-siswi Kelas XII SMK Muhammadiyah 1 Patuk Gunungkidul,  Yogyakarta. Hasil: Pada Siswa-siswi kelas XII SMK Muhammadiyah 1 Patuk Gunungkidul, Yogyakarta menunjukkan pengetahuan yang meningkat setelah dilakukan penyuluhan tentang Edukasi Menjaga Kesehatan

The urgency of improving product marketing effectiveness in Musuk Village, Boyolali, arises because the Ceria Women Farmers Group (KWT Ceria) has been relying on face-to-face sales with limited reach and minimal visual appeal to attract potential buyers. The goal of this training is to enhance the knowledge and skills of KWT Ceria members in product photography and the use of e-commerce platforms to expand market access. The methods applied in this training include interactive lectures on the basic principles of product photography and digital marketing strategies, demonstrations of e-commerce applications, as well as hands-on practice in product photography and uploading photos to online platforms. The post-training evaluation results show a significant increase in participants' knowledge, enhanced technical skills in product photography, and deliverables such as a digital product catalog and e-commerce accounts. The findings demonstrate that product photography and digital marketing training can strengthen the competitive edge of KWT Ceria in the digital era. This training not only provided technical skills but also improved the members' ability to utilize technology to market products more widely and efficiently.

This research explores the role of the Dinas Penanaman Modal dan Pelayanan Terpadu Satu Pintu (DPMPTSP) of Tangerang City in implementing an online permit system for billboard advertising as a form of digital transformation in public service. The study aims to analyze the institutional role of DPMPTSP, identify obstacles in the implementation of online licensing, and evaluate the improvement efforts undertaken. Using a qualitative descriptive method, data were collected through in-depth interviews with DPMPTSP officials, billboard organizers, and permit applicants, complemented by observation and documentation to ensure data validity through source and technique triangulation. The findings reveal that DPMPTSP plays a strategic role by providing 24-hour online access, simplifying licensing procedures, and offering direct assistance through the Public Service Mall (MPP), supported by responsive communication channels such as WhatsApp and Zoom. Despite these efforts, challenges remain, including system errors, low digital literacy among applicants, limited technical staff, communication gaps, and incomplete integration of the central and regional OSS systems. To address these issues, DPMPTSP has strengthened public assistance services, simplified online information systems, expanded communication channels, redistributed staff duties, performed routine system maintenance, and intensified public education on regulations. These findings highlight that the success of digital public services depends not only on technological readiness but also on human resource capacity, effective communication, and continuous institutional adaptation to public needs.

This study aims to examine the influence of servant leadership (SL) on perceived organizational support (POS), job satisfaction (JS), job embeddedness (JE), and turnover intentions (TI) among private bank employees in West Jakarta. The research is motivated by the high turnover rate in the banking industry, despite organizational efforts to strengthen leadership and employee support. A total of 154 employees participated by completing an online Likert-scale questionnaire, and the data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with SmartPLS 4.1.0.9. The findings reveal that SL positively and significantly influences POS (β=0.667), JS (β=0.585), and JE (β=0.579). Furthermore, POS (β=−0.328), JE (β=−0.386), and JS (β=−0.220) significantly and negatively affect TI. Predictive relevance is supported with Q² values ranging from 0.283 to 0.604, while model fit testing using SRMR yielded 0.050 (saturated) and 0.127 (estimated). Bootstrapping was conducted with 5,000 resamples, two-tailed testing, bias-corrected accelerated (BCa), and 95% confidence intervals. Theoretically, this research strengthens the literature by demonstrating that SL enhances workplace relationships through improved POS, JS, and JE, which subsequently reduces turnover intentions. Practically, the findings provide implications for banking management to adopt servant leadership as a strategic approach to employee retention. Nevertheless, despite high levels of POS, JS, and JE, some respondents still report turnover intentions, indicating the presence of unmodeled external factors such as career opportunities, workload, or industry dynamics. This study is limited by its cross-sectional design and one-time self-report measurement; thus, generalizations and causal inferences should be made with caution.

Penelitian ini bertujuan untuk menganalisis strategi pemasaran PT. Makanan Rakyat Indonesia Kendal dengan pendekatan bauran pemasaran (produk, harga, promosi, dan tempat) serta analisis SWOT. Data diperoleh melalui wawancara dengan pemilik dan karyawan, observasi, serta dokumentasi. Hasil penelitian menunjukkan produk unggulan yaitu kerupuk ABS udang original dengan harga Rp5.000–Rp25.000, distribusi melalui toko offline dan platform online, serta promosi yang memanfaatkan media sosial dan e-commerce. Analisis SWOT menghasilkan lima kekuatan, lima kelemahan, lima peluang, dan lima ancaman. Skor IFAS sebesar 3,23 dan EFAS 3,02 menempatkan perusahaan pada kuadran I (strategi agresif). Data penjualan Januari–April 2025 meningkat 28,8% dibandingkan tahun sebelumnya atau setara Rp147.000.000. Temuan ini membuktikan bahwa penerapan strategi pemasaran berbasis SWOT berpengaruh signifikan terhadap peningkatan penjualan. Rekomendasi penelitian adalah memperluas saluran distribusi, meningkatkan promosi, serta menjaga kualitas pelayanan guna menghadapi persaingan produk sejenis.  

This study examines the influence of online customer reviews and customer satisfaction on repurchase intention for Erigo fashion products sold on Shopee. The research is motivated by the rapid growth of local fashion sales on e-commerce platforms, yet the Erigo brand shows relatively low repurchase intention despite receiving many positive ratings. This gap between consumer expectations and actual experiences highlights the importance of satisfaction in driving loyalty. The study adopts a quantitative approach with descriptive and verificative methods. The population consists of Shopee consumers who have purchased Erigo products, with purposive sampling applied. A total of 362 valid responses were analyzed after outlier removal from 385 initial respondents. Descriptive results indicate that online customer reviews are categorized as very high (4.40), customer satisfaction as high (4.08), and repurchase intention as good (3.95). The findings show that online customer reviews contribute 47.70%, customer satisfaction 57.10%, and both variables jointly 59.60% to repurchase intention. Hypothesis testing confirms significant partial and simultaneous effects of both predictors on repurchase intention.

This study aims to analyze the effectiveness of online and offline marketing strategies in increasing used car sales at Yuna Mobil Showroom Rantau Prapat. The research background is based on the rapid development of information technology and digitalization, which encourage businesses to combine conventional and digital marketing strategies to reach a wider range of consumers. This research employed a descriptive qualitative method with data collection techniques including observation, in-depth interviews, documentation, and triangulation. The results indicate that online marketing plays a significant role in building brand awareness, expanding market reach, and providing fast and efficient access to information through social media, marketplaces, and instant messaging applications. However, this strategy has not been fully effective in converting consumer interest into actual purchase decisions, as customers still require direct product experience. Conversely, offline marketing is proven to be more effective at the decision-making stage due to direct interaction, test drives, and higher consumer trust in the actual condition of used cars. Therefore, the effectiveness of marketing will be optimized if online and offline strategies are implemented in an integrated and complementary manner. This study provides practical contributions for automotive business players in designing marketing strategies aligned with local consumer characteristics, as well as academic contributions to the development of marketing management studies in the digital era.

PT. Pelayaran Dwi Putra Laksana Batam operates in the sector of ship security services and shipping management (shipping agency), providing support for both domestic and international voyages. Its services include handling vessel arrival and departure permits, processing entry and exit permits for foreign crew members, renewing ship and crew certificates, and managing administrative procedures for seafarers’ sign-on and sign-off documentation. The document management process begins when crew members either sign a Sea Work Agreement (PKL) for employment on Indonesian-flagged ships or enter into a work agreement for service on foreign-flagged vessels. This paper employs field observation and literature review methods to present a comprehensive description of the document processing mechanisms at PT. Pelayaran Dwi Putra Laksana Batam based on operational requirements. The discussion focuses on outlining the workflow of seafarer book sign-on procedures, starting from the shipowner’s notification regarding scheduled crew changes to final administrative completion at the Batam Special KSOP Office. The sign-on document not only verifies the crew member’s official assignment but also functions as a record of their maritime service history. Common challenges include delays in information submission from shipowners, which can prevent timely sign-on and subsequently hinder vessel clearance. Therefore, strong coordination between shipping companies and regulatory agencies is essential to ensure effective fulfillment of responsibilities in managing crew documentation.

This research highlights the importance of online presence in enhancing customer accessibility for Micro, Small, and Medium Enterprises (MSMEs). Facebook and Instagram were chosen as primary platforms due to their extensive and diverse user bases. Through a proper digital promotion approach, MSME practitioners can harness the features and tools provided by both platforms. Effectively targeting audiences, presenting visually appealing content, and actively engaging with customers are integral parts of this digital promotion optimization. Furthermore, the research explores various key metrics that can be used to measure the success of digital campaigns, including engagement rates, reach, and conversions. By understanding the full potential and benefits of digital promotion through Facebook and Instagram, it is hoped that MSMEs can enhance the efficiency and effectiveness of their campaigns, achieving greater success in the competitive digital promotion landscape. This research provides practical insights for MSME practitioners seeking to optimize their presence and performance in the realm of digital promotion.

The development of digital technology has transformed the way humans think, interact, and solve problems in various aspects of life. In this context, design thinking emerges as a creative, empathetic, and innovative mindset centered on human needs to address complex challenges in the digital era. This study aims to analyze the role of design thinking in fostering creative and ethical personalities through the strengthening of soft skills and social media branding and analyze the role of design thinking in developing creative and ethical personalities through strengthening soft skills and social media branding in the digital era. Using a descriptive qualitative approach, this research will explore how the application of design thinking can encourage individuals to think innovatively and responsibly, as well as how social media branding can strengthen self-image and digital ethical values. The research employs a qualitative descriptive approach using literature review methods based on relevant national and international sources. The study's findings indicate that design thinking plays a crucial role in fostering innovative mindsets, empathy, and moral responsibility, which form the foundation for developing a creative personality. Meanwhile, social media branding serves as a means to strengthen self-image, digital ethical values, and personal integrity online.

Micro, Small, and Medium Enterprises (MSMEs) have a significant contribution to national economic growth and the smooth distribution of goods and services. However, market competition and national economic dynamics pose serious challenges to the sustainability of MSMEs, especially in terms of competitiveness and technological adaptation. The development of digitalization opens up great opportunities for MSMEs to increase production efficiency and expand marketing reach through online sales platforms. Unfortunately, the limited knowledge and skills of MSME actors in managing digital marketing strategies leads to low optimization of this potential. This research aims to examine the needs of MSME assistance in Bangsalsari Village, Jember Regency, in order to increase business capacity and digital marketing effectiveness. The method used is a qualitative approach through field observation and interviews with MSME actors. The results of the study show that structured and sustainable mentoring can increase business actors' understanding of digital strategies, expand market access, and encourage the creation of new jobs. Thus, technology-based assistance programs and local needs are strategic solutions in strengthening the resilience and competitiveness of MSMEs in the midst of national economic challenges.

Development to become a tourist village requires cooperation and participation of the entire village community to advance the village. Local communities play an important role in the development of tourist villages because the resources and unique traditions, culture inherent in the community are the main driving elements of tourist village activities.tareget activities of tourism awareness groups, village government and the people of Maitara Tengah village. PKM methods; lectures, practices and participant mentoring. Output; journal, video making and online media publication. The results of PKM activities were carried out on Saturday, with 37 participants, Tourism is developed for the progress of the village, Maitra Tenga village has the potential for marine tourism to be developed, besides that, tourism will also develop the income of the Maitara Tengah village community.

This study investigates the influence of advertising selling, sales promotion, and publicity on purchase decisions for Grab’s online transportation services, focusing on students of the Faculty of Economics at the Islamic University of Kadiri. In today’s competitive market, companies must employ creative promotional strategies to strengthen consumer purchasing behavior, especially for service-based products. Consumer engagement and trust are essential, as higher involvement in seeking information increases the likelihood of purchase. A quantitative research method was applied using multiple linear regression to analyze the effects of the three independent variables, both partially and simultaneously. The study population comprised all students of the Faculty of Economics, with purposive sampling used to select respondents who met specific criteria. Data were collected through structured questionnaires and processed statistically. The findings demonstrate that advertising selling, sales promotion, and publicity each exert a positive and significant influence on purchase decisions. Collectively, these promotional tools also have a significant simultaneous impact on consumer decision-making. The coefficient of determination (R²) is 0.757, showing that 75.7% of the variation in purchase decisions is explained by the three variables, while the remaining 24.3% is influenced by other factors not covered in this research. Overall, effective promotional strategies are proven to play an important role in shaping consumer purchase behavior in online transportation services.

This study examines the impact of self-efficacy, emotional intelligence, and digital skills on student job readiness in the era of digital fatigue. This study used a descriptive method and involved 202 students from Subang studying in the Special Region of Yogyakarta (DIY), selected using a purposive sampling technique. Data were collected through an online questionnaire and analyzed using multiple linear regression with the help of SPSS. The results show that self-confidence, emotional intelligence, and digital skills each have a positive and significant impact on job readiness, and together increase students' adaptability and resilience in the era digital fatigue. These findings emphasize the importance of building self-confidence, managing emotions, and mastering digital skills to mitigate the impact of digital fatigue and prepare students for increasingly competitive and modern job markets. The results of this study can serve as a reference for students, lecturers, and policymakers in developing strategies that combine mental readiness and mastery of digital skills in the educational process at universities.   This study examines the impact of self-efficacy, emotional intelligence, and digital skills on student job readiness in the era of digital fatigue. This study used a descriptive method and involved 202 students from Subang studying in the Special Region of Yogyakarta (DIY), selected using a purposive sampling technique. Data were collected through an online questionnaire and analyzed using multiple linear regression with the help of SPSS. The results show that self-confidence, emotional intelligence, and digital skills each have a positive and significant impact on job readiness, and together increase students' adaptability and resilience in the era digital fatigue. These findings emphasize the importance of building self-confidence, managing emotions, and mastering digital skills to mitigate the impact of digital fatigue and prepare students for increasingly competitive and modern job markets. The results of this study can serve as a reference for students, lecturers, and policymakers in developing strategies that combine mental readiness and mastery of digital skills in the educational process at universities.  

This study aims to examine the effect of financial inclusion, accounting information systems, and e-commerce on the financial performance of Micro, Small, and Medium Enterprises (MSMEs). MSMEs play a crucial role in supporting regional economic growth, thus enhancing financial performance is a crucial aspect. The study sample comprised 84 MSME owners in Sleman Regency, drawn using the snowball sampling technique. Data collection was conducted through online questionnaires using a Google Form link to facilitate respondents' completion and to broaden the reach of respondents. The data were analyzed using multiple linear regression with SPSS software to determine the extent of the interplay between the variables studied. The results indicate that financial inclusion has a positive effect on MSME financial performance. This indicates that the easier access for MSMEs to formal financial services, the better their financial performance. Similarly, accounting information systems have also been shown to have a positive effect, where the implementation of a good accounting system can improve the quality of transaction recording and financial decision-making. Conversely, e-commerce has not been shown to have a significant effect on MSME financial performance. This finding indicates that the use of e-commerce by MSMEs in Sleman is not optimal in supporting improved financial performance.

This study aims to analyze the use of chronological conjunctions and conjunctions of causality in the news text in TribunJatim.com February 2025 edition. Chronological conjunctions are used to express the sequence of time in an event, while the conjunction of causality connects the causal relationship in sentences. The analysis was carried out by qualitative descriptive method, with data collection techniques in the form of news text documentation published during that period. The results showed that the use of chronological conjunctions was more dominant in narrative news, while causality conjunctions were found in many news and opinion news. This finding is expected to be a reference in learning Indonesian, especially in understanding the role of conjunctions in written discourse. The method used is qualitative descriptive, with data collection through documentation of news texts published during the specified period. The analysis involves identifying the types of conjunctions, their functions, and the accuracy of their usage within the context of the news. The results show that chronological conjunctions are more dominantly found in narrative news that tells a sequence of events in order, while causal conjunctions are more frequently used in analytical and opinion news that emphasize cause-and-effect relationships. These findings provide a clear empirical overview of the patterns of conjunction usage in online news texts. This study is expected to serve as an important reference in Indonesian language learning, especially in understanding the role and function of conjunctions in constructing cohesive and communicative written discourse.