Optimalisasi Digital Marketing Facebook Dan Instagram Bagi Pelaku UMKM Di Daerah Istimewa Yogyakarta

Dyonesius Fani lanarus ; Azfa Mutiara Pabulo
Jurnal Pelayanan Hubungan Masyarakat 📅 2025 Vol 3, No 3 🔗 DOI: 10.59581/jphm-widyakarya.v1i4.2067
Abstract
This research highlights the importance of online presence in enhancing customer accessibility for Micro, Small, and Medium Enterprises (MSMEs). Facebook and Instagram were chosen as primary platforms due to their extensive and diverse user bases. Through a proper digital promotion approach, MSME practitioners can harness the features and tools provided by both platforms. Effectively targeting audiences, presenting visually appealing content, and actively engaging with customers are integral parts of this digital promotion optimization. Furthermore, the research explores various key metrics that can be used to measure the success of digital campaigns, including engagement rates, reach, and conversions. By understanding the full potential and benefits of digital promotion through Facebook and Instagram, it is hoped that MSMEs can enhance the efficiency and effectiveness of their campaigns, achieving greater success in the competitive digital promotion landscape. This research provides practical insights for MSME practitioners seeking to optimize their presence and performance in the realm of digital promotion.
Keywords
Digital Marketing; MSME (Micro Small and Medium Enterprises); Facebook; Instagram
How to Cite

Dyonesius Fani lanarus & Azfa Mutiara Pabulo (2025). Optimalisasi Digital Marketing Facebook Dan Instagram Bagi Pelaku UMKM Di Daerah Istimewa Yogyakarta. Jurnal Pelayanan Hubungan Masyarakat, 3(3). https://doi.org/10.59581/jphm-widyakarya.v1i4.2067

Dyonesius Fani lanarus; Azfa Mutiara Pabulo, "Optimalisasi Digital Marketing Facebook Dan Instagram Bagi Pelaku UMKM Di Daerah Istimewa Yogyakarta," Jurnal Pelayanan Hubungan Masyarakat, vol. 3, no. 3, 2025.

Dyonesius Fani lanarus; Azfa Mutiara Pabulo. "Optimalisasi Digital Marketing Facebook Dan Instagram Bagi Pelaku UMKM Di Daerah Istimewa Yogyakarta." Jurnal Pelayanan Hubungan Masyarakat, vol. 3, no. 3, 2025.

Dyonesius Fani lanarus; Azfa Mutiara Pabulo. "Optimalisasi Digital Marketing Facebook Dan Instagram Bagi Pelaku UMKM Di Daerah Istimewa Yogyakarta." Jurnal Pelayanan Hubungan Masyarakat 3, no. 3 (2025).

Dyonesius Fani lanarus & Azfa Mutiara Pabulo (2025) 'Optimalisasi Digital Marketing Facebook Dan Instagram Bagi Pelaku UMKM Di Daerah Istimewa Yogyakarta', Jurnal Pelayanan Hubungan Masyarakat, 3(3). doi: 10.59581/jphm-widyakarya.v1i4.2067.

Dyonesius Fani lanarus; Azfa Mutiara Pabulo. Optimalisasi Digital Marketing Facebook Dan Instagram Bagi Pelaku UMKM Di Daerah Istimewa Yogyakarta. Jurnal Pelayanan Hubungan Masyarakat. 2025;3(3).

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