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Muhamad Afifullah; Irwan Triadi

Jurnal Ilmu Pertahanan, Politik dan Hukum Indonesia 2024 Asosiasi Peneliti dan Pengajar Ilmu Hukum Indonesia

The presence of Cash Waqf Linked Deposit (CWLD) in 2023 which is used for education is a development point for productive waqf, where previously the government had issued Cash Waqf Linked Sukuk (CWLS) as a waqf instrument with various uses including in the sustainable development sector, as well as the encouragement for the Islamic financial industry in secreening financing to protect the environment. Because of this, a special study is needed regarding whether CWLD can be used for sustainable development according to Indonesian law. This scientific work is included in normative jurisprudence, so that in compiling descriptive analysis used with a literature study approach, utilising legal sources of legislation and other scientific works. The research results obtained, namely The opportunity to apply CWLD benefits to the sustainable sector is supported by a legal structure that has synergised to develop waqf. Regulations issued by agencies and the Islamic financial industry. The legal culture of gotong royong that has been rooted in society is an additional value in the development of waqf. However, the weakness lies in the absence of CWLD product development in the sustainable development sector and the absence of specific regulations governing CWLD. The next challenge is to maintain the synergy between stakeholders in the legal structure, formulate specific regulations related to CWLD, and increase the inclusion and literacy of Islamic finance through socialisation, so that the development of productive waqf and the Islamic finance industry can continue to increase.

Rosa Novita Lome; Wisnu Amanda; Mispa Andini

Coram Mundo : Jurnal Teologi dan Pendidikan Agama Kristen 2024 Sekolah Tinggi Teologi Injili Arastamar (SETIA) Ngabang

Paul's mission and his teachings offer an important foundation for addressing the challenges of religious moderation in the contemporary era. Values ​​such as tolerance, love, inclusivity and interfaith dialogue are key in responding to the polarization of beliefs, radicalization and the negative impact of digital content. The strategy for adapting Paul's Mission values ​​in the digital space involves online public education and preventing hate speech. The role of religious leaders is vital in maintaining the integrity of religious teachings, encouraging collaboration between religious leaders, and mediating conflicts. Overall, it is hoped that the application of the values ​​of the Pauline Mission can help shape an inclusive, tolerant and harmonious society amidst contemporary complex challenges.

Charis Christiani; R Permadi Mulajaya

Jurnal Suara Pengabdian 45 2024 LPPM Universitas 17 Agustus 1945 Semarang

Pada masa peralihan, remaja banyak dihadapkan pada permasalahan dalam penguasaan diri ataupun pengendalian diri. Permasalahan yang sering dihadapi adalah penyalahgunaan narkoba, kenakalan remaja, perilaku sex bebas, serta masalah yang berkaitan dengan sekolah. Upaya yang harus dilakukan adalah memahami kelabilan remaja dalam mencari jati diri agar dapat diambil tindakan yang tepat, Pemberian perhatian intensif secara individual, Pemahaman dan pemenuhan fasilitas kebutuhan/bakat/minat remaja dalam mencari identitas atau jati dirinya. Pendekatan kolaboratif yang melibatkan berbagai lintas komunitas (keluarga, masyarakat, Perguruan Tinggi, pemerintah dan instansi lainnya). Sebagai bentuk tanggung jawab Perguruan Tinggi pada perkembangan remaja saat ini maka tim Dosen mengadakan advokasi tentang remaja, permasalahan dan penanggulangannya di SMP Muhamadiyah 8 Jatisari Kota Semarang. Metode yang digunakan adalah Sosialisasi. Kegiatan ini dilakukan pada hari Selasa tanggal 28 November 2023 dengan materi Remaja, masalah dan penanggulangannya. Kegiatan PPM ini bertujuan agar remaja bisa terhindar dari kenakalan remaja, pergaulan bebas, penyalahgunaan obat terlarang dan perilaku negatif lainnya.

Sutarman Laia; Putri Sory; Sandra R Tapilaha

Jurnal Budi Pekerti Agama Kristen dan Katolik 2024 Asosiasi Riset Pendidikan Agama dan Filsafat Indonesia

Social phenomena and contextual issues in education and theology will discuss various contemporary social phenomena that influence the education and theology system, giving rise to contextual issues that arise in current educational and theological practices, the impact of social phenomena and contextual issues in education and theology on the development of society and religion. As well as things that can respond effectively to existing social challenges and contextual issues. In compiling this article, the author used descriptive qualitative methods. The descriptive qualitative method is a research method that creates systematic, factual and accurate descriptions (words) and images regarding the facts being investigated. The author looks for supporting facts through previous research from journals or books in accordance with the problems raised based on the findings. findings, facts and literature that support finding solutions to existing problems. This concerns cultural and religious diversity, issues of morality in the digital era. And not only that, the impact of social phenomena and contextual issues will be discussed, including the contextual meaning and purpose of education and theology, the context that shapes educational and theological theories, how do we do education and theology in a context like this? That is, being a witness to society , building dialogue between religious communities, creating harmony. The social phenomena and contextual issues in education and theology are such that the challenges in these two fields are often interrelated. Education must be responsive to social change and consider contextual issues, while theology also needs to understand social dynamics to provide views that are relevant in the context of life. The synergy between education and theology can help shape a more inclusive society and a deeper understanding of human values.    

Nurul Ashiqin; Rafika Hasanah; Reina Aulia Revi; Gusmaneli Gusmaneli

Jurnal Manajemen dan Pendidikan Agama Islam 2024 Asosiasi Riset Pendidikan Agama dan Filsafat Indonesia

Education as a role holder in the development process both institutionally, educational materials, teachers as implementers of learning, methods, facilities, and so on from all aspects and supporting factors of the educational process, must be able to look carefully and be able to build a new paradigm in the form of education in the global era which is full of challenges, so that it can provide new space for several opportunities that can provide new perspectives and contribute to the development of the global world. Research on Challenges and Opportunities for Islamic Education in the Global Village Era aims to identify challenges and opportunities for Islamic education in the global world and provide solutions to improve understanding and appreciation of Islam. Research on Challenges and Opportunities for Islamic Education in the Global Village Era can be carried out using a qualitative approach with research methods. bibliography and descriptive. In its development, the global village has had positive and negative impacts on human life. The impact it creates is in line with the process of transforming information that can be accessed more quickly in various parts of the world as the globalization of the world has changed the pattern of life in various aspects and sides. The phenomenon that was awakened by the emergence of the global village era has provided various kinds of problems, both about how information that continues to grow indiscriminately can be absorbed or how to respond to new things that always come and go without any filters to filter them. The era of the global village with its development of information technology can increasingly be felt, with the media in the form of computers, televisions, cellphones and other sophisticated equipment, which have truly become complex things in the transformation of information.

Siti Khadijah Hidayat; Sri Sundari; Marisi Pakpahan

Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Natural resource management in Indonesia brings complex conflicts involving stakeholders and the use of natural resources. In particular, the natural resource management paradigm needs to be changed to deal with oil palm-related conflicts in border areas, which have the potential to increase tensions between countries. This research aims to determine the effectiveness of natural resource management policies in Indonesia's border regions, with a focus on conflicts related to palm oil. The research method used is qualitative with a literature study approach, involving in-depth analysis of various sources of information such as scientific journals, government reports and other related literature. The research results show that conflicts related to natural resources tend to be triggered by social and economic inequality, as well as neglect of environmental problems. The importance of managing conflict efficiently using models such as negotiation and facilitation is apparent. Involving local actors, including the community, in making policies has a crucial role in ensuring the suitability of policies with community aspirations. Indonesia has adopted sustainable policies, but barriers such as perception and lack of coordination between levels of government still need to be overcome. Therefore, this research suggests creative and forward-thinking solutions, including civil service reform, increasing ecotourism, and developing active community participation as prospects towards natural resource management.

Desi Purwaningsih; Tanzila Rahmi; Vicky Agus Arwanda

Sabar : Jurnal Pendidikan Agama Kristen dan Katolik 2024 Asosiasi Riset Ilmu Pendidikan Agama dan Filsafat Indonesia

This article examines the potential for integrating digital technologies into the teaching of Catholic religious education. The study analyzes data from interviews with 20 Catholic religious teachers in secondary schools, which indicate that digital platforms can enhance teaching effectiveness and student engagement. However, challenges such as the digital divide and limited teacher training are also identified. This article provides practical guidance for overcoming these barriers and leveraging technology to support the mission of evangelization.

Grace Yulianti; Benardi Benardi; Seger Santoso

Jurnal Visi Manajemen 2024 Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

This study is a qualitative literature review aimed at exploring the challenges and opportunities of integrating generative artificial intelligence (GAI) in human resource management (HRM) practices. GAI, as an advanced technology, holds significant potential to enhance operational efficiency in HRM through the automation of administrative tasks, improved accuracy in performance evaluations, and the development of more interactive and adaptive employee training. However, its implementation also faces several challenges, including employee resistance to change and the unpreparedness of technological infrastructure. Furthermore, ethical issues such as algorithmic bias in recruitment processes are a major concern, potentially exacerbating inequities if not properly monitored. This research identifies that the success of integrating GAI into HRM depends on the organization’s readiness to address technological and ethical challenges, as well as the importance of careful planning. The findings provide valuable insights for organizations in designing effective strategies for GAI integration to improve performance and organizational dynamics while addressing potential risks.

Muhammad Azmi Al Mutawakkil; Melani Putri Utami; Razak Fariz Maulana

Bhinneka: Jurnal Bintang Pendidikan dan Bahasa 2024 Universitas Palan

This research is based on the growth of the phenomenon of online shopping through Instagram social media which continues to increase from time to time. Entrepreneurs today are expected to utilize Instagram social media to promote their products, in accordance with the demands of the times. This research aims to identify opportunities and challenges in developing an online business with a case study on Koodoo Company. This research adopts a qualitative approach with a case study method to identify, investigate, and discuss issues in depth with the business owner. In this study, the findings show that there are various opportunities that can be utilized in building an online business, such as potential market growth and consumer penetration through digital platforms. The implications of this scientific work can provide deep insights for online business players, especially through a case study involving Koodoo Company. By understanding the opportunities that exist, companies can design more effective strategies to exploit the digital market.

Taufik Hidayat

Tabsyir: Jurnal Dakwah dan Sosial Humaniora 2024 STAI YPIQ BAUBAU, SULAWESI TENGGARA

The importance of communication trendsetters in the context of the digital era, especially in the field of Communication Education and Islamic Broadcasting, is discussed in this journal. With continuously advancing technology, this article explores the challenges faced by educational institutions in integrating communication trendsetters into their curricula. Additionally, the journal highlights opportunities emerging alongside technological developments that can enhance the effectiveness of communication and Islamic broadcasting education. A thorough analysis of these dynamics is expected to provide valuable insights for practitioners, academics, and decision-makers in this field.

Dewi Puspasari; Yus Djunaedi Rusli; Alawiyah Nurhabibah

Faedah : Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia 2024 FKIP, Universitas Palangka Raya

Community Service Empowerment Activities aim at business management, as well as developing investment and economic productivity and Village potential, as well as obtaining profits or net profits to increase the village's original income and develop the maximum benefits of the Village community's economic resources. Another aim is to develop the idea for powdered palm sugar products, namely to help improve the economy of the people of Sindangsari Village in entrepreneurship by utilizing existing natural resources, and provide opportunities for Sindangsari Village to be better known by the wider community for its superior products, as well as helping advance sugar MSMEs. sugar palm in Sindagsari Village. This method of community service and empowerment activities consists of several stages, there are 3 (three) stages in the process of implementing this activity, namely: Trial of making ant sugar and determining packaging, Determining calculations and determining Cost of Production (HPP), and Holding seminars as one of the strategies for conveying the idea of powdered palm sugar products to the public. Sindangsari Village is one of the villages that produces palm sugar with quite good quality. This is our aim to develop entrepreneurial opportunities through the idea strategy of powdered palm sugar in Sindangsari Village. In practice, we utilize palm sugar production that has been molded to make the process easier, as well as symbiotic mutualism activities, where there are mutually beneficial parties, when people who are not palm sugar processors want to try making ant sugar, they can buy palm sugar first from entrepreneurs. Palm sugar

Wahyu Ningsih; Rohani Rohani; Sifa Safitri

Al-Tarbiyah: Jurnal Ilmu Pendidikan Islam 2024 STAI YPIQ BAUBAU, SULAWESI TENGGARA

This journal explores the impact and dynamics of prophetic education in a global context, highlighting the challenges and opportunities faced. Through a literature analysis approach, this research investigates how Islamic prophetic values can be significantly integrated into diverse global education systems. Identified challenges include cultural differences, varying understandings of Islam, and rapid social change. On the other hand, opportunities arise in the form of cross-cultural collaboration, global knowledge exchange, and the development of innovative educational strategies. By delving deeper, this journal provides insight into how prophetic education can be an important instrument for building better understanding, harmony and tolerance in an increasingly complex global educational environment.

Labib, Danial; Ayudyah Eka Apsari

JURNAL ILMIAH TEKNIK INDUSTRI DAN INOVASI 2024 CV. ALIM'SPUBLISHING

Menurut data dari BPJS, kecelakaan kerja yang terjadi di Indonesia pada bulan Januari hingga November 2022 sebanyak 265.334 kasus. Jumlah ini meningkat 13,26 persen dibandingkan 234.270 kasus pada tahun 2021. Data tersebut menjadi peringatan keras bahwa pelaksanaan keselamatan dan kesehatan kerja (K3) harus semakin menjadi perhatian. UD Cantenan menggunakan beberapa mesin, bahan-bahan kimia dan suhu yang tinggi, dan hampir seluruh proses dilakukan masih secara manual tanpa alat bantu dan dioperasikan langsung. Berdasarkan obeservasi yang dilakukan terdapat 34 risiko kecelakaan kerja yang terdapat pada bagian proses produksi dan tercatat ada 14 kasus kecelakaan kerja yang terdapat pada bagian produksi di Ud Cantenan, data tersebut diambil dari bulan Febrari tahun 2020 hingga bulan Juli tahun 2023. Metode JSA digunakan untuk menentukan pekerjaan yang dianalisis serta mengidentifikasi risiko pada masing-masing pekerjaan, Metode FMEA difungsikan untuk mengidentifikasi tingkat risiko kecelakaan kerja yang mengukur dari aspek dampak, peluang kejadian dan pencegahaannya dilakukan, sedangkan metode FTA digunakan untuk mengdentifikasi potensi penyebab kecelakaan. Dari hasil analisis data diketahui bahwa 5 failure mode dengan nilai RPN terbesar yaitu, terkena tumpahan logam cair,, tergulung putaran chuck mesin turning, tersengat listrik, tergulung putaran mata pahat milling dan mata terkena sekrap logam sisa produksi, ke lima failure mode dengan nilai RPN tertinggi yaitu fm 14, fm 27, fm 31 dengan nilai RPN 75 dan fm 22, fm 28 dengan nilai RPN 64. Nilai RPN tertinggi nantinya akan dilakukan analisis FTA untuk mengetahui akar penyebab masalah dan diberikan rekomendasi untuk perbaikan, untuk FM 14, 21, dan 38 memiliki tiga akar masalah, sedangkan fm 27 dan 28 memiliki 4 akar masalah.

Rizkia Tiara Putri Gumilar; Abdullah Hammuda Ramadhan; Iif Nadiatul Ulumiah; Sri Hastuti Rhomawati

Jurnal Ilmu Pendidikan, Bahasa, Sastra dan Budaya 2024 Asosiasi Periset Bahasa Sastra Indonesia

The importance of using media in the mathematics learning process has become the main focus in increasing the effectiveness and attractiveness of learning. One interesting approach is the development of opportunity card-based learning media. This research aims to develop and release opportunity card media as a mathematics learning aid that can increase students' understanding of concepts and interest in learning. This media development is carried out through the stages of requirements, design analysis, development and evaluation. The research method used is development research using the Kemp model which includes several stages, such as needs analysis, planning, development, implementation and evaluation. Each stage has specific steps that help process developers design and organize learning materials more effectively. The research subjects involved class XII students at SMA Negeri 62 Jakarta. The research results showed that the opportunity card media developed received a positive response from students and teachers. Understanding of mathematical concepts increased significantly, and students' interest in learning also increased. and also provide an interesting learning experience and can increase student involvement in learning.

Rizkia Tiara Putri Gumilar; Abdullah Hammuda Ramadhan; Iif Nadiatul Ulumiah; Sri Hastuti Rhomawati

Jurnal Ilmu Pendidikan, Bahasa, Sastra dan Budaya 2024 Asosiasi Periset Bahasa Sastra Indonesia

The importance of using media in the mathematics learning process has become the main focus in increasing the effectiveness and attractiveness of learning. One interesting approach is the development of opportunity card-based learning media. This research aims to develop and release opportunity card media as a mathematics learning aid that can increase students' understanding of concepts and interest in learning. This media development is carried out through the stages of requirements, design analysis, development and evaluation. The research method used is development research using the Kemp model which includes several stages, such as needs analysis, planning, development, implementation and evaluation. Each stage has specific steps that help process developers design and organize learning materials more effectively. The research subjects involved class XII students at SMA Negeri 62 Jakarta. The research results showed that the opportunity card media developed received a positive response from students and teachers. Understanding of mathematical concepts increased significantly, and students' interest in learning also increased. and also provide an interesting learning experience and can increase student involvement in learning.

Pupung Purnamasari; Etty Zuliawati; Sesri Sellina; Fiqih Maria Rabiatul Hariroh

Jurnal Pengabdian Bersama Masyarakat Indonesia 2024 CV. Aksara Global Akademia

Strategi bisnis merupakan suatu hal yang penting dalam menjalankan suatu usaha atau usaha baik skala kecil maupun besar, termasuk UMKM, karena dengan memiliki strategi bisnis maka pengusaha atau pemilik dapat meningkatkan kemampuannya dalam bersaing dengan usaha yang dipimpinnya. Salah satu cara dalam menerapkan strategi bisnis adalah dengan menggunakan analisis SWOT, yang mana pemangku kepentingan UMKM perlu mengetahui kekuatan, kelemahan, peluang dan ancaman dari bisnis yang dijalankannya. UMKM adalah usaha ekonomi produktif yang mandiri, biasanya dijalankan oleh perseorangan atau badan hukum yang bukan merupakan anak perusahaan atau afiliasi dari badan usaha yang secara langsung atau tidak langsung dimiliki, dikuasai, atau dimiliki sebagian. Pelaku ekonomi dalam kegiatan ini merupakan pelaku ekonomi dari desa Jayamukti yang tergabung dalam komunitas Milenial Bangkit Indonesia. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk menganalisis dan mengidentifikasi strategi bisnis yang sesuai dan menerapkan strategi bisnis tersebut untuk meningkatkan penjualan UMKM. Permasalahan yang dihadapi oleh para pemangku kepentingan UMKM terkait dengan ketidakmampuan mereka dalam mengidentifikasi strategi bisnis yang baik dan tepat. Pemangku kepentingan UMKM mengaku kurang memiliki pengetahuan untuk menganalisis strategi bisnis yang baik dan tepat. Dengan demikian, melalui kegiatan sosialisasi strategi bisnis yang bertujuan untuk meningkatkan pendapatan UMKM, badan usaha dapat memberikan informasi, pengetahuan dan keterampilan untuk menentukan strategi bisnis yang tepat dan dapat diterapkan langsung pada kegiatan usaha Anda

Bayu Dian Asmoro Wibowo; Izzati Rohmaniyah; Naily Taufiqoh; Muhammad Taufiq Abadi

JURNAL EKONOMI BISNIS DAN MANAJEMEN (JISE) 2024 CV. ALIM'SPUBLISHING

The objectives of this study include: (1) To find out the transformation of macroeconomic consumption in the digitalization era. (2) To find out the opportunities for macroeconomic consumption in the digitalization era. (3) To find out the challenges of macroeconomic consumption in the digitalization era. This type of research uses field research. The method used in this research uses a qualitative approach. Data collection analysis uses interview analysis, literature study, and literature study. The results of interviews with Sharia Economics students of UIN K.H. Abdurrahman Wahid Pekalongan regarding the transformation of macroeconomic consumption in the digitalization era show a significant impact on economic growth, income distribution, and industrial structure. In addition to pointing out the great opportunities in the digital era, such as increased operational efficiency and market access, it also discusses the challenges faced, such as inequality of internet access and the possibility of job loss. Discussions also addressed positive impacts, such as innovation and economic growth, as well as negative impacts, such as the digital divide and income distribution. To ensure a fair and sustainable impact of digitization in the long run, the importance of balanced regulation, consumer protection, and data security was emphasized.

Finda Novita Adelia; Aguriandi; Suhar

Journal of Student Research 2024 Pusat Riset dan Inovasi Nasional

Usaha Mikro Kecil dan Menengah (UMKM) adalah sektor ekonomi nasional yang paling strategis yang menyangkut kebutuhan hidup orang banyak sehingga menjadi tulang punggung perekonomian Nasional. UMKM juga merupakan salah satu sektor usaha yang mampu bertahan melalui krisis ekonomi. Selain itu, UMKM juga merupakan sektor usaha yang paling banyak menyerap tenaga kerja sehingga mampu mengurangi tingkat pengangguran dan mampu meningkatkan kesejahteraan masyarakat. Tujuan dari penelitian ini adalah untuk mengetahui dan menjelaskan bagaimana peran Usaha Mikro Kecil dan Menengah (UMKM) sektor pangan dalam meningkatkan kesejahteraan masyarakat menurut perspektif ekonomi islam di Kelurahan Sungai Bengkal Kecamatan Tebo Ilir. Pada penelitian ini metode yang digunakan kualitatif dengan pengecekan keabsahan data dengan teknik triangulasi dan metode pengumpulan data menggunakan observasi dan wawancara. Adapun yang menjadi informan pada penelitian ini yaitu 10 pelaku UMKM toko kelontong di Kelurahan Sungai Bengkal Kecamatan Tebo Ilir. Berdasarkan hasil penelitian ini menunjukkan bahwa Peran Usaha Mikro Kecil Menengah yang ada di Kelurahan Sungai Bengkal Kecamatan Tebo Ilir memberikan dampak positif yaitu penghasilan yang tidak bergantung kepada orang lain dapat memenuhi kebutuhan sehari-hari, membantu peluang pekerjaan tanpa adanya keterbatasan pengalaman, dapat membantu pendapatan bagi keluarga sebagai mata pencaharian utama, para pemilik toko kelontong tersebut rata-rata ada bersedekah dan berinfaq, bersikap jujur sebagai pedagang sebagai upaya menerapkan nilai-nilai Islam.

Tetty Nur Intan Rifia

Jurnal Publikasi Ekonomi dan Akuntansi 2023 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

This study aims to analyze the marketing strategy of orchid ornamental plants in South Tangerang, especially in the context of opportunities and challenges faced by local producers. Conducted in December 2023, this study took objects from 10 housewives cultivating orchid ornamental plants in South Tangerang City. The method used is descriptive qualitative, by conducting in-depth interviews and observations of local producers to understand the marketing strategies they use, as well as identifying opportunities and challenges faced in marketing their products. The results showed that local producers used a variety of marketing strategies, including local exhibitions, online sales, and cooperation with local florists. However, there are several challenges faced, including limited market access, price competition with imported products, and lack of understanding of digital marketing. In-depth discussions are conducted to evaluate effective marketing strategies and overcome the challenges faced. The implications of this research highlight the importance of developing innovative and adaptive marketing strategies for local producers in the face of increasingly fierce market competition. Recommendations include improving market access through cooperation between local producers, training on digital marketing, and improving local product branding to increase competitiveness in local and international markets. Thus, this research contributes to strengthening the local orchid cultivation sector in South Tangerang.

Wahyu Firmansyah; Dwi Desi Yanti; Nabilla Amelia Pratiwi; Tata Sutabri

JURNAL PENELITIAN SISTEM INFORMASI 2023 Institut Teknologi dan Bisnis (ITB) Semarang

Metaverse is a three-dimensional virtual world connected via the internet, which allows users to interact with realistic digital environments. This concept has attracted the attention of many parties, including in the context of digital marketing. Utilizing metaverse technology in digital marketing has several opportunities and challenges. These opportunities include helping users interact with realistic digital environments, changing the way people sell and advertise, and improving social media platforms by providing greater freedom. However, the use of metaverse technology also has challenges, such as digital data security, a lack of humanity in digital interactions, and difficulties in applying digital literacy. This article aims to analyze the opportunities and challenges of using the metaverse as digital marketing. By understanding and overcoming these challenges, companies can utilize the potential of the metaverse as a digital marketing medium more effectively and responsibly.