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Learning media are physical tools that deliver information or learning materials to students. Educational videos have become one of the aids used in teaching and learning activities. These videos can support the learning process by conveying materials through the use of technology. Therefore, the researcher was interested in developing a medium that can be both heard and seen by students to help them better understand the subject matter. This study employed a Research and Development (R&D) approach using the Borg & Gall development model, which consists of ten development steps. The development process included initial information gathering, planning, initial product development, expert validation tests, initial product revisions, small-scale testing, second product revisions, large-scale field testing, final product refinement, and product dissemination. The results showed that the validity test of the learning media yielded a percentage of 94% from media experts, 96% from subject matter experts, 94% from language experts, and 94% from teachers. Meanwhile, the product effectiveness test using a Paired Sample T-Test showed a significance value of 0.000, which is lower than the threshold of 0.05. This indicates that the alternative hypothesis is accepted, proving a significant difference in student learning outcomes before and after using the educational video. Therefore, it can be concluded that the educational video on "Human Needs and Resource Scarcity" for Grade VII Social Studies is valid according to experts and effective in improving student learning outcomes.

This study aims to (1) Develop learning media using Articulate Storyline 3 based on android on the elements of the Unitary State of the Republic of Indonesia in phase E of SMA Negeri 1 Sukoharjo; (2) Measure the feasibility of the product of the development of learning media using Articulate Storyline 3 based on android on the elements of the Unitary State of the Republic of Indonesia in phase E of SMA Negeri 1 Sukoharjo. The results of this study are (1) the development of learning media based on android on the elements of the Unitary State of the Republic of Indonesia in the form of an application containing learning materials, learning videos and evaluations (multiple choice tests). (2) The development product was validated by experts with the results of the feasibility test based on the validation of material experts of 76.25%, and the validation of media experts of 82%. Furthermore, a limited trial was conducted with a score of 90.1% and the results of the extensive trial obtained a score of 89.2%. The results of the effectiveness test using N-gain on class X E8 students obtained a score of 0.76 and on class X.E11 students obtained a score of 0.75. Keywords: Learning Media, DBR, Articulate Storyline 3, Pancasila Education

In the digital era, marketing communication must dynamically adapt to technological developments and shifts in consumer behavior. Social media, interactive content, and data-driven marketing have become essential components of modern strategies. Social media platforms not only serve promotional purposes but also enable direct engagement, feedback collection, and the strengthening of emotional connections with consumers. Visual content such as videos and photos of urban farming activities help expand outreach and raise public awareness. This study aims to analyze the marketing communication strategies that strengthen urban farming programs in Mangunsari Village, Salatiga City, using a qualitative approach. The findings reveal that urban farming actors actively utilize multiple communication platforms—both written and digital—to promote their initiatives. Key strategies include publishing features on digital platforms such as Kompasiana.com and optimizing social media to showcase cultivation and harvest activities. Furthermore, the support from local administrative officials plays a vital role in enhancing marketing communication efforts. Policy guidance and facilitation of interactions with external stakeholders create broader networking opportunities. This success story illustrates that a synergy between creative communication strategies and institutional support can effectively promote urban farming as a community-based solution for improving local welfare through the use of local wisdom.

This study aims to determine the use of YouTube learning media in improving students' critical thinking skills in history subjects of class XI at SMAN 1 Karangrejo. The background of this study is based on the low interest in learning and students' critical thinking skills in understanding abstract and narrative historical materials. YouTube media is considered as one of the interactive and interesting learning alternatives, which can visualize historical events in a concrete and easy-to-understand manner. The formulation of the problem obtained by the author is how the use of YouTube media among class XI students at SMAN 1 Karangrejo, in supporting the teaching and learning process. How effective is the use of YouTube-based learning media on the critical thinking skills of class XI students, in history subjects at SMAN 1 Karangrejo. From the formulation of the problem, the purpose of writing is to find out the use of YouTube media among class XI students at SMAN 1 Karangrejo, in supporting the teaching and learning process. To find out the effectiveness of the use of YouTube-based learning media on the critical thinking skills of class XI students, in history subjects at SMAN 1 Karangrejo. This study uses a qualitative approach with a case study type. Data collection techniques are carried out through observation, in-depth interviews with history teachers and students, and documentation. The main focus of this study is on the learning process, student responses to the use of YouTube media, and how the media facilitates the development of students' critical thinking skills. The results of the study showed that the use of YouTube media had a positive impact on improving students' critical thinking skills. The historical videos shown were able to stimulate curiosity, encourage discussion, and help students analyze and evaluate historical events in more depth. In addition, students became more active, enthusiastic, and involved in the learning process.

Background: Elderly individuals with uncontrolled high blood pressure are at high risk for developing complications. One of the prevention efforts for hypertension complications is regular blood pressure monitoring. Blood pressure control and prevention of hypertension complications are influenced by several factors, including the patient's knowledge of hypertension and dietary patterns. Through understanding, early detection, and appropriate treatment, elderly individuals can manage and prevent serious complications that may arise.       Methods: The activity implementation stage includes preparation of facilities and equipment, followed by health education using educational video media and leaflets. The activity was held in one session. The target audience for this activity was elderly individuals, both independent and assisted, aged 45 years and older. Evaluation was conducted using pre- and post-tests.  Results: The activity was carried out at Wantilan, Desa Guwang, with the attendance of 30 elderly individuals from the local elderly group in the village. The activity began with elderly exercise, followed by health education through an educational video and leaflet distribution. The pre-test and post-test results showed a significant improvement in the elderly's knowledge about hypertension. The elderly demonstrated a better understanding of hypertension, including the definition of normal blood pressure, how to measure blood pressure, and the importance of a healthy lifestyle to control hypertension.         Conclusion: Health education is crucial in controlling hypertension in the elderly. With accurate knowledge about hypertension, the elderly become more confident in taking preventive actions. Increased independence has a positive impact on physical, mental, and emotional aspects, which helps the elderly feel more optimistic and have a better quality of life.

This study examines the potential for digital branding transformation of Mitra Havana Sulung Mandiri, a construction service company in East Java, through the utilization of TikTok as a promotional platform. Using observations and interviews, the research identified strong visual content opportunities from the company’s activities, such as documenting construction progress, showcasing before-and-after project visuals, and sharing client testimonials. These elements offer significant storytelling potential for engaging online audiences. However, several internal barriers hinder optimal implementation. These include limited digital literacy among staff, inadequate content creation tools, and the absence of standardized procedures for producing and publishing content. Externally, skepticism toward social media marketing in the construction sector and the unpredictability of TikTok’s algorithm also create challenges. Thematic analysis revealed three primary needs: maximizing existing visual assets to create compelling narratives, enhancing internal capacity through targeted digital training, and developing a culture that supports continuous digital engagement. To address these, the study proposes an initial strategy involving educational content, behind-the-scenes videos, and a clear content production guide. In addition, it suggests forming a dedicated social media team, running a 30-day continuous content campaign, and collaborating with local creators to expand reach. These recommendations align with existing literature on the role of short-form video in increasing brand awareness, credibility, and trust in service-oriented industries. By integrating strategic content planning, capacity building, and consistent online engagement, construction SMEs can position themselves competitively in the evolving digital marketplace. The case of Mitra Havana Sulung Mandiri demonstrates that even in traditionally offline industries, leveraging TikTok can offer a pathway toward brand differentiation and long-term audience growth.

The advancement of information technology has transformed consumer behavior, particularly in making online purchasing decisions. YouTube, as one of the leading social media platforms, plays a crucial role in delivering product review content. This study aims to determine the influence of YouTube review content from the GadgetIn channel on online purchasing decisions of the TECNO CAMON 40 Pro 5G smartphone. The research employs a quantitative method with an explanatory survey approach involving 100 respondents who viewed the video titled “HP 3 jutaan bisa segila ini...”. The data analysis technique used is simple linear regression analysis using SPSS. The analysis results indicate a significant influence of GadgetIn's review content on purchasing decisions, with an R² value of 0.568 (56.8%), while the remaining 43.2% is influenced by other factors outside this study. The trust dimension (mean 4.115) was the most dominant factor, while the post-purchase behavior dimension (mean 4.11) was the most affected. Thus, it can be concluded that GadgetIn's review content has a positive and significant impact on consumer purchasing decisions.

The utilization of the CapCut application is widely adopted by Hajj and Umrah travel agents for the creation and editing of various types of promotional videos, owing to its comprehensive functions and powerful video processing capabilities. This research is titled “Utilization of the CapCut Application for Video Creation and Editing of Digital Promotional Media for Hajj and Umrah Travel Agent Teras Hanania 038 Bekasi.” Conventionally, business owners in the Hajj and Umrah travel sector have only marketed their package products through traditional methods, utilizing printed brochures or pamphlets distributed manually. The reach of this conventional marketing type is unable to widely penetrate the target market.The objective of this research is to explore the utilization of the CapCut application by outlining the workflow for video creation and editing using the application. This process aims to produce creative videos that are attractive and dynamic, capable of sharing complete information through a brief narrative. This digital promotional media is intended to assist Teras Hanania 038 Bekasi in introducing and marketing its Hajj and Umrah packages to prospective pilgrims worldwide, thereby reaching a significantly broader target market. The research methods employed are Library Research and Field Research.

Advances in digital technology have brought significant changes in the way local brands build their brand image and positioning in the market. Social media is one of the main platforms used in marketing communication strategies because of its ability to reach a wide and interactive audience. This research aims to analyze the marketing communication strategy implemented by Daclen, a local fashion brand from Bandung, in shaping sales positioning through the Instagram account @Daclen.id and its official website. The research method used was qualitative descriptive with data collection through in-depth interviews, observations, and documentation. The analysis was carried out using the Circular Method of SOME (Share, Optimize, Manage, Engage) approach which emphasizes the connection between content sharing, message optimization, communication channel management, and active engagement with consumers. The results show that Daclen has succeeded in developing a simple, yet consistent and targeted digital communication strategy. Instagram is used as the primary medium to strengthen the visual power of brands, through uploading high-quality product photos, promotional videos, and active interaction with audiences. Meanwhile, Daclen's official website functions as a credibility center that provides complete information about products, prices, and after-sales service. The combination of the two creates a well-rounded consumer experience and supports an exclusive perception of the brand. Each stage in the SOME model is executed optimally. The Share stage includes the distribution of creative content with a consistent upload schedule. Optimize is done by adjusting messages according to trends and audience responses. Manage focuses on account management and interaction monitoring, while Engage focuses on building emotional connections through quick responses and interactive content. The implications of this study show that the SOME-model-based digital communication approach can help local brands such as Daclen strengthen their positioning, build an exclusive image, and create long-term relationships with consumers amid increasingly fierce competition in the digital fashion industry.

The low interest and engagement of lower-grade primary school students in literature serve as an important introduction to this study. The aim of this Community Service Program (PKM) was to enhance children’s literary abilities through the use of three innovative media: word cards, short story videos, and descriptive texts. The study employed an experimental method with a pretest–posttest control group design and a Classroom Action Research (CAR) approach based on Kemmis & McTaggart (1988), carried out among grades I–III students at SD Katolik Roworeke 2, Ende (approximately 25–30 students per class). Results showed a statistically significant improvement in the experimental group compared to the control group, especially in literary element comprehension and literary appreciation. Word cards enriched vocabulary, story videos increased visual appeal and understanding, while descriptive texts trained literacy and imagination skills. The interactive and contextual learning process proved effective in fostering reading interest, teacher creativity, and students’ literacy enthusiasm. In conclusion, this method is recommended for adoption by Indonesian Language and Literature teachers in lower grades. Future research should expand sample size, include diverse literary works, and explore supporting factors influencing method effectiveness.

The low interest and engagement of lower-grade primary school students in literature serve as an important introduction to this study. The aim of this Community Service Program (PKM) was to enhance children’s literary abilities through the use of three innovative media: word cards, short story videos, and descriptive texts. The study employed an experimental method with a pretest–posttest control group design and a Classroom Action Research (CAR) approach based on Kemmis & McTaggart (1988), carried out among grades I–III students at SD Katolik Roworeke 2, Ende (approximately 25–30 students per class). Results showed a statistically significant improvement in the experimental group compared to the control group, especially in literary element comprehension and literary appreciation. Word cards enriched vocabulary, story videos increased visual appeal and understanding, while descriptive texts trained literacy and imagination skills. The interactive and contextual learning process proved effective in fostering reading interest, teacher creativity, and students’ literacy enthusiasm. In conclusion, this method is recommended for adoption by Indonesian Language and Literature teachers in lower grades. Future research should expand sample size, include diverse literary works, and explore supporting factors influencing method effectiveness.

This study discusses social media-based English learning strategies in a case study on @glishbygiovana Instagram account. The background of the study is based on the increasing use of social media as a flexible alternative learning tool, especially among the younger generation. The main objective of this study is to analyze the type of content, presentation format, audience interaction, and the impact of reporting English skills on increasing followers. The study utilized a descriptive qualitative method in a case study approach. The results showed that short videos such as stories and comments, educational signatures, and interactive characteristics successfully attracted users' attention and increased active participation in the learning process. The interaction formed between accounting assistants and followers creates a supportive and dynamic learning community. These results suggest that social media, particularly Instagram, can be an effective and enjoyable learning tool when consistently relevant. The effectiveness of this study demonstrates the potential of social media as an adaptive educational platform for modern learning needs and can be used as a model for formal non-classroom English teaching strategies.

The brainrot phenomenon has emerged in response to the high consumption of low-quality short videos among students, resulting in a decrease in focus and thinking skills. This article analyzes the literature on the impact of short-form content such as TikTok, Instagram Reels and YouTube Shorts on student cognitive abilities. The results show that overexposure to short, focused videos triggers addiction, which results in disrupting learning processes that require concentration and reflection. In addition, consumption of fast-paced content leads to a decline in literacy and critical thinking. These findings focus on the importance of digital literacy and educational policies that can keep pace with the changing media consumption patterns of today's students.  

The puerperium is a critical phase for postpartum mothers that requires special attention to prevent complications. However, awareness of the importance of self-care during this period remains limited, particularly in rural areas such as the working area of Puskesmas Kembang in Jepara. This community service initiative aimed to empower postpartum mothers by enhancing their knowledge and skills in self-care and physical recovery. The approach included interactive education using video media, health talks, group discussions, hands-on demonstrations, and the involvement of family members as key supporters. A total of 20 postpartum mothers and 10 family companions participated in the program. Evaluation through pre- and post-tests revealed significant improvements in knowledge across various aspects of postpartum care, including perineal hygiene, balanced nutrition, early detection of danger signs, and the role of family support. This program proved effective and has the potential to be replicated in other rural settings with similar conditions.

This study aims to analyze the phenomenon of code-switching and code-mixing in YouTube content by Noona Rosa as a linguistic practice in a multilingual digital context. Using a descriptive qualitative approach, data were collected from several of Noona Rosa's uploaded videos and analyzed in terms of form, function, and influencing factors in the use of Indonesian and Korean code variation. The findings reveal that code-switching is employed to express emotions, reinforce cultural identity, and build rapport with bilingual audiences. Meanwhile, code-mixing commonly appears in the insertion of Korean cultural terms into Indonesian sentence structures, serving as a communicative strategy of identity and cultural meaning preservation. The influencing factors include social context, speaker identity, discussion topics, and emotional expression. These findings contribute significantly to sociolinguistic studies and highlight how digital media serves as a platform for multicultural identity expression.

This study aims to analyze the phenomenon of code-switching and code-mixing in YouTube content by Noona Rosa as a linguistic practice in a multilingual digital context. Using a descriptive qualitative approach, data were collected from several of Noona Rosa's uploaded videos and analyzed in terms of form, function, and influencing factors in the use of Indonesian and Korean code variation. The findings reveal that code-switching is employed to express emotions, reinforce cultural identity, and build rapport with bilingual audiences. Meanwhile, code-mixing commonly appears in the insertion of Korean cultural terms into Indonesian sentence structures, serving as a communicative strategy of identity and cultural meaning preservation. The influencing factors include social context, speaker identity, discussion topics, and emotional expression. These findings contribute significantly to sociolinguistic studies and highlight how digital media serves as a platform for multicultural identity expression.

This study aims to examine the challenges and strategies of Management Study Program students at the State Islamic University of North Sumatra (UINSU) in understanding online lecture materials. The method used is descriptive qualitative with data collection techniques in the form of closed questionnaires distributed to 25 respondents of fourth semester students. The results showed that although there were still technical problems such as unstable internet connections, the majority of students were able to adapt to the online learning system. The most dominant learning strategies used are active and independent strategies, such as reading, taking notes, repeating material, watching learning videos, and managing study time. In addition, group discussions through media such as WhatsApp and Telegram also help clarify understanding of the material. Students also rely on learning materials provided by lecturers through digital platforms (PDF, video, and LMS) as the main source of independent learning. This study concludes that students' success in understanding online lecture materials is strongly influenced by a combination of active learning strategies, group collaboration, and material support provided by lecturers. Therefore, continuous collaboration between students, lecturers, and institutions is needed to create a more effective and inclusive online learning system.

This study aims to determine: (1) the application of audio video learning media for disc brake systems can increase students' interest in learning the subject of motorcycle disc brake systems in class XI of SMK Ma'arif Nu 1 Bener Purworejo. (2) increasing students' interest in learning after the application of audio video learning media for motorcycle disc brake systems in class XI of SMK Ma'arif Nu 1 Bener Purworejo. The research method used in this study is the research design using Classroom Action Research (Research with action). The subjects of this study were students of class XI TSM SMK Ma'arif NU 1 Bener in the 2024-2025 academic year consisting of 31 students. The data collection techniques used were Documentation of evidence of learning implementation and Questionnaires (Questions). The technique used to analyze the data in this study was a quantitative technique. Based on the results of the study, it can be seen that during the classroom action research, there was a significant increase in each cycle, previously in the pre-cycle stage, students' interest in learning only reached 60% and increased to 70.97% in cycle I, an average of 75.42 was obtained and entered the category "less" in cycle II, there was an increase with a percentage of 81% with an average of 80 and entered the category "good". This can be interpreted that the application of audio video learning media can increase interest in learning and is said to be successful by seeing the number of students who are more proactive in helping teachers prepare learning, such as helping to install LCD projectors and erasing the board. For the study itself, cycle II was used, because by using cycle II, it has been observed how high the interest in learning of class XI TBSM students is.

Anemia remains one of the leading public health issues among adolescent girls in Indonesia, including in Pidie District. Insufficient iron intake and low awareness and knowledge of anemia are major contributors to its high prevalence. Health education is recognized as an effective strategy to improve adolescents’ understanding of anemia.Objective: This study aimed to assess the effect of health education on increasing knowledge about anemia among adolescent girls at MTsN VI Pidie, Pidie District.Methods: A quantitative approach with a quasi-experimental design (one-group pretest-posttest) was employed. A total of 30 first-grade female students from MTsN VI Pidie were selected through purposive sampling. The intervention involved the delivery of health education on anemia via an educational video. Knowledge levels were measured before and after the intervention using pretest and posttest questionnaires. Data were analyzed using the Wilcoxon signed-rank test and paired t-test.Results: The analysis showed a statistically significant improvement in the participants’ knowledge following the intervention. The average posttest scores were notably higher than the pretest scores, indicating a positive effect of the health education intervention (p < 0.05).Conclusion: Digital media-based health education is effective in enhancing knowledge about anemia among adolescent girls. This approach is recommended for broader implementation in adolescent health promotion programs, particularly in the prevention of anemia

This study aims to produce animated video based learning media using the Canva application for class VII students of mts Miftahul Huda Karangsono Ngunut Tulungagung. Development is an effort carried out systematically to produce products toimprove skills and insights. Animated video learning media functions as a tool in the learning process that is intended to convey messages and can prooke students thoughts feelings and desires to learn. Canva is an alternative graphic desaign media that can be used in creating learning materials to create a more interesting and enjoyable learning process. The research uses research and development methods (Research and Development) with the ADDIE model. The subjects of the study were students of class VII MTs Miftahul Huda Karangsono Ngunut Tulungagung. Data collection techniques are feasibility data which includes validity, practicality, and effectiveness. Data analysis techniques include student needs analysis techniques, media feasibility, validity, practicality and media effectiveness. The results of research and development of animated video based learning media using the canva application showed positive result, the media was declared suitable for use. Based on the validity of media experts (80%) and material ezperts (96,1%), the media was also declared practical by teachers with questionnaire and observation results of (90%) and (87,5%). In terms of effectiveness, the media was able to improve student learning outcomes with classical completeness of 83,3% (small scale) and 85,71% (large scale), and received a positive response from students with a percentage of (92,4%) and (86,38%). Thus, the development of animated video based learning media using the canva application has proven to be feasible for use in the learning process. The validation results from media and material experts show a high level of validity, while the reesults of observations and questionnaires show that this media is practical for teachers to use and interesting for students. In addition, the effectiveness of the media is shown through increased student learning outcomes and high positive responses. Therefore, the development of animated video based learning media using the canva application can be an alternative in delivering material, especially in social studies subjects in class VII MTs.