Pengaruh Channel Youtube Review Gadgetin terhadap Keputusan Pembelian Online Produk Smartphone TECNO CAMON 40 Pro 5G

Wina Puspita Sari ; Muria Putriana ; Arbifadhil Fikri Anadyar ; Ibnu Djauzi ; Kalam Mahardika ; Rayhan Fadilah Denan ; Yusuf Hisyam Arzaaqi ; Ayesha Raudha ; Indira Ulayya Andinaz
Harmoni: Jurnal Ilmu Komunikasi dan Sosial 📅 2025 Vol 3, No 1 🔗 DOI: 10.59581/harmoni-widyakarya.v3i2.5287
Abstract
The advancement of information technology has transformed consumer behavior, particularly in making online purchasing decisions. YouTube, as one of the leading social media platforms, plays a crucial role in delivering product review content. This study aims to determine the influence of YouTube review content from the GadgetIn channel on online purchasing decisions of the TECNO CAMON 40 Pro 5G smartphone. The research employs a quantitative method with an explanatory survey approach involving 100 respondents who viewed the video titled “HP 3 jutaan bisa segila ini...”. The data analysis technique used is simple linear regression analysis using SPSS. The analysis results indicate a significant influence of GadgetIn's review content on purchasing decisions, with an R² value of 0.568 (56.8%), while the remaining 43.2% is influenced by other factors outside this study. The trust dimension (mean 4.115) was the most dominant factor, while the post-purchase behavior dimension (mean 4.11) was the most affected. Thus, it can be concluded that GadgetIn's review content has a positive and significant impact on consumer purchasing decisions.
Keywords
Purchase-Decision; Review-Content; TECNO CAMON 40 Pro 5G; YouTube; GadgetIn
How to Cite

Wina Puspita Sari, et al. (2025). Pengaruh Channel Youtube Review Gadgetin terhadap Keputusan Pembelian Online Produk Smartphone TECNO CAMON 40 Pro 5G. Harmoni: Jurnal Ilmu Komunikasi dan Sosial, 3(1). https://doi.org/10.59581/harmoni-widyakarya.v3i2.5287

Wina Puspita Sari; Muria Putriana; Arbifadhil Fikri Anadyar; Ibnu Djauzi; Kalam Mahardika; Rayhan Fadilah Denan; Yusuf Hisyam Arzaaqi; Ayesha Raudha; Indira Ulayya Andinaz, "Pengaruh Channel Youtube Review Gadgetin terhadap Keputusan Pembelian Online Produk Smartphone TECNO CAMON 40 Pro 5G," Harmoni: Jurnal Ilmu Komunikasi dan Sosial, vol. 3, no. 1, 2025.

Wina Puspita Sari; Muria Putriana; Arbifadhil Fikri Anadyar; Ibnu Djauzi; Kalam Mahardika; Rayhan Fadilah Denan; Yusuf Hisyam Arzaaqi; Ayesha Raudha; Indira Ulayya Andinaz. "Pengaruh Channel Youtube Review Gadgetin terhadap Keputusan Pembelian Online Produk Smartphone TECNO CAMON 40 Pro 5G." Harmoni: Jurnal Ilmu Komunikasi dan Sosial, vol. 3, no. 1, 2025.

Wina Puspita Sari; Muria Putriana; Arbifadhil Fikri Anadyar; Ibnu Djauzi; Kalam Mahardika; Rayhan Fadilah Denan; Yusuf Hisyam Arzaaqi; Ayesha Raudha; Indira Ulayya Andinaz. "Pengaruh Channel Youtube Review Gadgetin terhadap Keputusan Pembelian Online Produk Smartphone TECNO CAMON 40 Pro 5G." Harmoni: Jurnal Ilmu Komunikasi dan Sosial 3, no. 1 (2025).

Wina Puspita Sari, et al. (2025) 'Pengaruh Channel Youtube Review Gadgetin terhadap Keputusan Pembelian Online Produk Smartphone TECNO CAMON 40 Pro 5G', Harmoni: Jurnal Ilmu Komunikasi dan Sosial, 3(1). doi: 10.59581/harmoni-widyakarya.v3i2.5287.

Wina Puspita Sari; Muria Putriana; Arbifadhil Fikri Anadyar; Ibnu Djauzi; Kalam Mahardika; Rayhan Fadilah Denan; Yusuf Hisyam Arzaaqi; Ayesha Raudha; Indira Ulayya Andinaz. Pengaruh Channel Youtube Review Gadgetin terhadap Keputusan Pembelian Online Produk Smartphone TECNO CAMON 40 Pro 5G. Harmoni: Jurnal Ilmu Komunikasi dan Sosial. 2025;3(1).

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