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This study aims to analyze the suspected violation of advertising ethics by Almaz Fried Chicken through the claim “Saudi Chicken No.1 in Indonesia” on the Instagram platform. The claim was repeatedly published without valid supporting evidence, such as surveys, awards, or credible data sources. This research adopts a qualitative approach using a case study method and content analysis technique on the visual and textual content of Almaz Fried Chicken’s official Instagram posts. The results show that the superlative claim does not comply with the Indonesian Advertising Ethics Code, which requires substantiation for superiority claims. Advertising visuals—such as color schemes, typography, and cultural symbols—were used to reinforce the impression of authenticity and superiority, but lacked verifiable basis. The study concludes that the claim used by Almaz Fried Chicken violates the principles of honesty, truthfulness, and responsibility in marketing communication, and potentially misleads consumers while creating unfair competition in the digital marketplace.

This study aims to analyze the marketing strategies implemented by the Donat Seribuan MSME located on Jl. Pancing in enhancing the competitiveness of local products amid increasingly intense market competition. As a pillar of the people's economy, micro, small, and medium enterprises (MSMEs) play a vital role in supporting national economic growth but often face challenges related to market access and the development of effective promotional strategies. This research adopts a descriptive qualitative approach, with data collected through in-depth interviews, direct observation, and documentation. The findings indicate that Donat Seribuan applies a hybrid marketing strategy, combining traditional promotion methods (word-of-mouth, affordable pricing, strategic location) with the use of social media to reach a broader consumer base. The implementation of community-based marketing, product storytelling, and collaboration with local micro-influencers has proven effective in strengthening product image and building customer loyalty. These results highlight the importance of innovative, locally tailored marketing strategies to sustainably enhance MSME competitiveness.

This research seeks to explore how the Adiwiyata program is implemented in fostering students' religious character through the Pancasila Student Profile Strengthening Project (P5) at SMA Negeri 1 Tambakboyo.The research employed a qualitative method with a phenomenological approach, focusing on exploring the direct experiences of teachers and students in carrying out the program. The data were obtained using observation, in-depth interviews, and documentation techniques. The findings indicate that the Adiwiyata program not only contributes to raising environmental awareness but also plays a significant role in instilling character values such as responsibility, discipline, cooperation, and socio-ecological awareness. These values are internalized through reflective and participatory daily activities, such as classroom cleaning duties, waste management, composting, and energy-saving campaigns. All of these activities are carried out with active and structured involvement from teachers, the school principal, and the entire school community. Supporting factors include adequate facilities and infrastructure, habituation of positive behaviors, and the integration of religious values into environmental activities. However, some challenges remain, such as the low initial understanding of new students and inconsistent behavior change. The implication of these findings is that environmental programs, when integrated with character education, can serve as effective media for building students’ moral and religious values in a contextual and sustainable manner, in line with national education goals and Islamic principles.

This paper discusses the visual design of character designs for an illustrated book that focuses on the problem of people pleasers among employees aged 22-30 years. People pleasers are individuals who tend to please others at the expense of themselves, which in the long term can trigger stress and mental disorders. The results of the study show that many young employees experience a dilemma between meeting other people's expectations and maintaining their own well-being. To convey this problem, four characters were designed. The main character is Tara, a people pleaser who undergoes a transformation into a more balanced individual in her work and personal life. Three supporting characters help strengthen the dynamics of conflict in the workplace, Mr. Johnson (Tara's demanding boss), Shinta (a supportive co-worker), and Felix (a senior co-worker). The character design process was carried out through several stages, including interviews with psychologists, illustrators, and employees, as well as qualitative data analysis from observations, Focus Group Discussions (FGD), and literature studies. The result is four characters executed in a simple illustration style with flat design and a limited color palette to emphasize the emotional atmosphere experienced by the characters. By exploring the right illustration style and color composition, this study designs characters that not only depict the reality of people pleasers in the workplace, but also function as visual educational media that helps readers understand the importance of setting boundaries at work and supports individuals in achieving inner peace and balance in life. Keywords: People pleaser, Persona, Illustration, Employee Character Design

ABSTRAK Penelitian ini bertujuan untuk mengetahui peran media sosial instagram dalam meningkatkan partisipasi remaja pada pilkada serta untuk mengetahui kendala, faktor pendukung, dan langkah-langkah dalam partisipasi politik generasi muda. Menggunakan metode deskriptif kualitatif, penelitian ini melibatkan wawancara, observasi, dan dokumentasi sebagai teknik pengumpulan data. Hasil penelitian menunjukkan bahwa peran media sosial Instagram sangat penting dalam penyebaran informasi terkait pilkada. Selain itu, paslon pilkada juga berkolaborasi secara langsung dengan generasi muda untuk menyajikan konten Instagram yang kreatif dan menarik. Kata Kunci : Media Sosial Instagram, Partisipasi Remaja, Pemilihan Umum Kepala Daerah   ABSTRACT This study aims to determine the role of instagram social media in increasing youth participation in regional elections and to determine the obstacles, supporting factors, and steps in the political participation of the younger generation. Using qualitative descriptive methods, this study involved interviews, observations, and documentation as data collection techniques. The results of the study indicate that the role of Instagram social media is very important in disseminating information related to regional elections. In addition, regional election candidates also collaborate directly with the younger generation to present creative and interesting Instagram content. Keywords: Instagram Social Media, Youth Participation, Regional Head Elections

This research was conducted at the Foreign Language Laboratory of the Faculty of Languages and Arts, Universitas Negeri Medan, with the aim of developing a student worksheet (LKPD) for learning the topic "Guten Tag" for Grade XI students in the first semester. The worksheet was designed based on the ADDIE development model, which consists of five phases: analysis, design, development, implementation, and evaluation. The data for this research were sourced from the textbook Netzwerk Neu A1, specifically from pages 8–17, which cover the subtopics: greetings and farewells, introducing oneself and others, and asking about and responding to well-being. The developed worksheet was evaluated by a content expert and a media expert. The content expert assigned a score of 87.5, which falls into the “good” category, while the media expert assigned a score of 92.8, categorized as “very good”. The worksheet was also implemented and evaluated with a group of ten students from MAN 1 Medan, yielding an average score of 86.95, indicating it is “very suitable”. These findings suggest that the worksheet is appropriate for supporting A1-level German language instruction and can serve as an alternative teaching material for enhancing vocabulary, grammar understanding, and communicative competence in contextually relevant situations.

This research explores cultural preservation strategies through the development of the tourism sector, using the Surakarta Palace as a case study. The Surakarta Palace, a cultural heritage site in Central Java with significant historical and cultural value, plays a vital role in preserving Javanese traditions while contributing to regional tourism growth. This study adopts a descriptive qualitative method with data collected through observation, interviews, and documentation. The findings reveal that the Surakarta Palace actively preserves culture through various initiatives such as organizing traditional ceremonies, staging classical Javanese art performances (like gamelan and wayang), and managing museums that house historical artifacts and royal collections. These strategies serve not only to maintain cultural continuity but also to increase the attractiveness of the palace as a cultural tourism destination. Despite these efforts, several challenges remain. These include limited financial resources, minimal use of digital media for promotion, and the lack of public awareness—especially among younger generations—regarding the importance of cultural heritage. To address these challenges, the study emphasizes the need for integrated collaboration between the government, the Surakarta Palace institution, and the surrounding community. Strengthening digital-based promotional strategies and educational outreach is also considered essential to increase public engagement and sustainable tourism impact. In conclusion, the Surakarta Palace serves as a strategic model for cultural preservation within the tourism framework. By improving stakeholder cooperation and adapting to technological advances, cultural heritage can be preserved effectively while supporting local economic development through tourism. Therefore, cultural preservation and tourism development should be positioned as complementary efforts, where the sustainability of both depends on strategic planning, inclusive participation, and adaptive innovation in facing the dynamic demands of modern tourism.

In the digital age, consumer awareness of sustainable products has increased significantly. Recent research (2023-2025) shows that 84% of Indonesian consumers have used eco-friendly products, driven by a desire to preserve the earth. The purpose of this study is to analyze how digital information, particularly Electronic Word-of-Mouth (E-WOM), perceptions of sustainable packaging, and environmental concerns influence consumer perceptions and purchasing decisions in Indonesia. The proposed method is a quantitative approach using multiple linear regression analysis, preceded by classical assumption testing and instrument reliability testing. Key findings from the supporting literature indicate that E-WOM has a strong influence on purchase interest, even mediating the relationship between green marketing and purchase intention. In addition, product information transparency (ecological labels) is significant in increasing trust. The conclusion confirms that effective digital strategies must prioritize positive E-WOM communication and sustainability data transparency.

This study examines the influence of leverage, profitability, and capital structure on earnings management in consumer non-cyclicals companies listed on the Indonesia Stock Exchange (IDX) during the period 2019–2023. Earnings management has become a central issue in financial reporting, as it reflects managerial discretion in presenting financial information that may not fully align with the company’s actual economic condition. Understanding the determinants of earnings management is therefore essential to enhance transparency, credibility, and stakeholder trust in corporate financial reports. The research employed a quantitative approach using multiple linear regression analysis, with data processed through SPSS version 25. The sample consisted of 104 company-year observations, which were selected using purposive sampling techniques and subsequently refined through outlier testing to ensure data validity and reliability. The independent variables analyzed were leverage, profitability, and capital structure, while earnings management served as the dependent variable. The empirical findings demonstrate that leverage and profitability exert a significant influence on earnings management practices. Specifically, companies with higher leverage tend to engage in earnings management as a mechanism to meet financial obligations and reduce the risk of violating debt covenants. Similarly, higher profitability motivates managers to manipulate earnings in order to sustain investor confidence and maintain a favorable corporate image. In contrast, capital structure is found to have no significant effect on earnings management, indicating that financing decisions between debt and equity may not directly influence managerial behavior in financial reporting. These results highlight the importance of monitoring leverage and profitability indicators as potential predictors of earnings management. For corporate management, the findings suggest the need to implement stronger internal control systems and uphold ethical financial practices. For investors and regulators, the study provides useful insights into assessing company performance beyond reported earnings, thereby supporting more informed decision-making and promoting the integrity of capital markets.

Public transportation is a primary necessity for supporting daily activities in Denpasar City. One mode of transport that plays a strategic role is the Trans Sarbagita Bus. As a mass transportation service, this bus system is expected to provide effective, efficient, and affordable mobility. This study aims to analyze: (1) public perception of the effectiveness of the Trans Sarbagita Bus service; (2) the simultaneous effect of accessibility, punctuality, and ticket price on service effectiveness; (3) the partial effect of each of these variables; and (4) the strengths, weaknesses, opportunities, and threats (SWOT) of the Trans Sarbagita Bus system. A quantitative method with an associative approach was employed. Data were collected from 105 active respondents through observation, interviews, and a five-point Likert scale questionnaire, and analyzed using multiple linear regression via SPSS. The findings show that: (1) public perception is generally positive, especially in terms of comfort and safety, although accessibility and punctuality remain suboptimal; (2) accessibility, punctuality, and ticket price simultaneously have a significant effect on service effectiveness; (3) each of these variables also has a positive and significant partial effect; and (4) strengths lie in low fares and safety, while key weaknesses include limited access and delays. Opportunities stem from policy support and rising public awareness, whereas threats include the dominance of private vehicles and low intermodal integration. It is recommended that the government enhance public transport campaigns through media and community partnerships, as well as expand bus stop access and intermodal connectivity to improve service effectiveness.

This study intended to examine the impact of implementation’s digital marketing on the production level of Micro, Small, and Medium Enterprises (MSMEs). In the digital era, technology-based marketing strategies such as social media, e-commerce, and messaging applications have become essential tools for reaching a wider range of consumers. This research uses a qualitative approach with semi-structured interview techniques involving MSME actors from various sectors. The results show that most MSMEs actively utilizing digital marketing have experienced a significant increase in demand, which has led to higher production levels. However, some MSMEs have not felt a substantial impact due to limitations in managing digital platforms and a lack of knowledge in online marketing. Digital marketing plays an important role in supporting the growth of MSME production, although its effectiveness largely depends on the adaptability of each business owner. This research is expected to contribute to the preparation of digital marketing strategies for MSMEs in the digital era.

Human resources play a fundamental role as a key component in supporting the success of an organization or agency, including village governments, as they serve as the link between formulated visions, missions, and targets and their actual implementation in the field. This study specifically focuses on examining the influence of transformational leadership, communication, and the work environment on the performance of village officials, with job satisfaction as a key mediating variable. The research method employed a quantitative approach with purposive sampling, involving 79 village officials deemed representative of the population. The findings indicate that transformational leadership partially has a significant impact on increasing the motivation, loyalty, and work ethic of village officials, as visionary leaders are able to direct, inspire, and encourage employees to work more optimally. Communication has also been shown to play a significant role, as open, two-way, and transparent communication minimizes misunderstandings and creates harmonious working relationships among employees and between superiors and subordinates. A conducive work environment, both physically, psychologically, and socially, contributes to a sense of security, comfort, and higher work morale. Furthermore, this study confirms that job satisfaction is a crucial mediating factor in linking transformational leadership, communication, and the work environment with the performance of village officials. This is because when employees are satisfied with their jobs, their commitment, productivity, and dedication to their tasks increase significantly. Therefore, this study emphasizes the need for an integrated strategy in human resource management at the village level, with an emphasis on an inspirational leadership style, an effective communication system, the creation of a healthy work environment, and increasing job satisfaction as a sustainable effort.

This research aims to: 1) Find out how the teacher's strategy in classroom management in learning moral beliefs at MTs of the al istiqomah karya education foundation for Kebumen regency. 2) To find out how the Role of Teacher Creativity in Improving Classroom Management in Moral Faith Learning at MTs of the Al Istiqomah Karya Guna Education Foundation, Kebumen Regency. 3) To find out the supporting and inhibiting factors of Teacher Creativity in Classroom Management in Moral Faith Learning at MTs of the Al Istiqomah Karya Education Foundation in Kebumen Regency. This research uses a qualitative approach where the type of research is field research. The data collection technique uses observation, interview, and documentation methods related to the role of teacher creativity in improving classroom management in learning moral beliefs. The analysis techniques used are data reduction, data presentation and conclusion drawn. The results of the study showed that: 1) Teachers' strategies in classroom management in learning moral beliefs at MTs Al Istiqomah Karya Guna Education Foundation, Kebumen Regency. This includes setting up students' sitting positions every week, forming discussion groups, using learning media such as laptops and projectors, and providing constructive feedback. In addition, there are positive habits such as reading Asmaul Husna before learning begins to create a conducive classroom atmosphere. 2) The role of teacher creativity in improving classroom management in learning moral beliefs at MTs Al Istiqomah Karya Guna Education Foundation, Kebumen Regency. Teachers apply several approaches, such as taking turns seating each week, forming discussion groups, using learning media such as laptops and projectors, and providing constructive feedback. In addition, the habit of reading Asmaul Husna before the lesson starts is also carried out to foster discipline and a religious atmosphere in the classroom. Madrasah heads fully support this strategy by providing training for teachers, including training in the use of digital platforms and learning applications. 3) Supporting and Inhibiting Factors for Teacher Creativity in Classroom Management in Learning Moral Beliefs at MTs Al Istiqomah Karya Guna Education Foundation, Kebumen Regency. 1) Inhibiting factors from teachers. Heavy workloads such as teaching followed by extra-curricular teaching, superior classes or competition classes and other tasks at school that must be completed. 2) Student factors. a) Varying levels of student participation are sometimes an obstacle. Not all students are actively interacting, so it was difficult for me to create a dynamic and creative classroom atmosphere. This makes me have to continue to look for ways to make students more motivated and involved in the learning process. b) Students are difficult to manage or not communicative in the teaching and learning process.

This study aims to determine the use of YouTube learning media in improving students' critical thinking skills in history subjects of class XI at SMAN 1 Karangrejo. The background of this study is based on the low interest in learning and students' critical thinking skills in understanding abstract and narrative historical materials. YouTube media is considered as one of the interactive and interesting learning alternatives, which can visualize historical events in a concrete and easy-to-understand manner. The formulation of the problem obtained by the author is how the use of YouTube media among class XI students at SMAN 1 Karangrejo, in supporting the teaching and learning process. How effective is the use of YouTube-based learning media on the critical thinking skills of class XI students, in history subjects at SMAN 1 Karangrejo. From the formulation of the problem, the purpose of writing is to find out the use of YouTube media among class XI students at SMAN 1 Karangrejo, in supporting the teaching and learning process. To find out the effectiveness of the use of YouTube-based learning media on the critical thinking skills of class XI students, in history subjects at SMAN 1 Karangrejo. This study uses a qualitative approach with a case study type. Data collection techniques are carried out through observation, in-depth interviews with history teachers and students, and documentation. The main focus of this study is on the learning process, student responses to the use of YouTube media, and how the media facilitates the development of students' critical thinking skills. The results of the study showed that the use of YouTube media had a positive impact on improving students' critical thinking skills. The historical videos shown were able to stimulate curiosity, encourage discussion, and help students analyze and evaluate historical events in more depth. In addition, students became more active, enthusiastic, and involved in the learning process.

The low interest and engagement of lower-grade primary school students in literature serve as an important introduction to this study. The aim of this Community Service Program (PKM) was to enhance children’s literary abilities through the use of three innovative media: word cards, short story videos, and descriptive texts. The study employed an experimental method with a pretest–posttest control group design and a Classroom Action Research (CAR) approach based on Kemmis & McTaggart (1988), carried out among grades I–III students at SD Katolik Roworeke 2, Ende (approximately 25–30 students per class). Results showed a statistically significant improvement in the experimental group compared to the control group, especially in literary element comprehension and literary appreciation. Word cards enriched vocabulary, story videos increased visual appeal and understanding, while descriptive texts trained literacy and imagination skills. The interactive and contextual learning process proved effective in fostering reading interest, teacher creativity, and students’ literacy enthusiasm. In conclusion, this method is recommended for adoption by Indonesian Language and Literature teachers in lower grades. Future research should expand sample size, include diverse literary works, and explore supporting factors influencing method effectiveness.

The low interest and engagement of lower-grade primary school students in literature serve as an important introduction to this study. The aim of this Community Service Program (PKM) was to enhance children’s literary abilities through the use of three innovative media: word cards, short story videos, and descriptive texts. The study employed an experimental method with a pretest–posttest control group design and a Classroom Action Research (CAR) approach based on Kemmis & McTaggart (1988), carried out among grades I–III students at SD Katolik Roworeke 2, Ende (approximately 25–30 students per class). Results showed a statistically significant improvement in the experimental group compared to the control group, especially in literary element comprehension and literary appreciation. Word cards enriched vocabulary, story videos increased visual appeal and understanding, while descriptive texts trained literacy and imagination skills. The interactive and contextual learning process proved effective in fostering reading interest, teacher creativity, and students’ literacy enthusiasm. In conclusion, this method is recommended for adoption by Indonesian Language and Literature teachers in lower grades. Future research should expand sample size, include diverse literary works, and explore supporting factors influencing method effectiveness.

Expository learning is a teaching strategy that emphasizes direct, systematic, and structured delivery of content from teacher to students. Although it is considered efficient in conveying factual and procedural knowledge, its effectiveness in supporting 21st-century learning demanding active participation and critical thinking is still debated. This study aims to critically examine the effectiveness of expository learning through a literature review of national journals published between 2017 and 2025. The method used is library research with a descriptive-qualitative approach and content analysis technique. The findings reveal that expository learning is effective across educational levels for conceptual material, but its weakness lies in limited student engagement. Supporting factors such as teacher competence, instructional media, and student readiness significantly influence its success. This study also finds that expository learning remains relevant when combined with interactive methods such as discussions and projects. Practically, teachers are encouraged to design more adaptive expository learning to maintain its effectiveness in today’s educational context.

This study is a literature review that aims to identify and analyze the application of GeoGebra applications in learning geometric transformations at the high school level. Geometric transformation is a material that requires high spatial visualization skills, so learning media are needed that are able to present concepts in a concrete and interactive way. GeoGebra, as a dynamic mathematics application, is considered capable of facilitating student understanding through direct visualization of transformation processes such as translation, reflection, rotation, and dilation. The study was conducted by reviewing 11 relevant scientific articles, published in the last five to ten years, and meeting certain inclusion criteria. The results of the analysis show that the application of GeoGebra in learning has a positive impact, both cognitively, affectively, and technically. GeoGebra is able to improve students' understanding of concepts, learning motivation, and learning outcomes. The implementation strategy includes the development of e-modules, digital teaching materials, problem-based learning, and application usage training. Overall, GeoGebra has proven to be valid, practical, and effective in supporting more interesting and meaningful learning of geometric transformations.

This Research aims to: 1) determine the ability of students in learning the Qur'an and Hadith at MTs Ma'arif Kepil Wonosobo in reading the Qur'an 2) determine the role of the Qur'an and Hadith teacher in improving the ability to read the Qur'an of Class VIII C students at MTs Ma'arif Kepil Wonosobo 3) determine the implementation of learning the Qur'an and Hadith in improving the ability to read the Qur'an of Class VIII C students at MTs Ma'arif Kepil Wonosobo.This thesis uses descriptive qualitative field research. Data collection techniques use participant observation, in-depth interviews and documentation. The data analysis technique used is by analyzing before the field, then analyzing data in the field using a model to reduce irrelevant data, present data and draw conclusions. The results of this study are: 1) the reading ability of Class VIII C students in learning the Qur'an and Hadith is learning planning, Al-Qur'an and Hadith learning materials, and learning media. 2) The role of Al-Qur'an Hadith teachers in improving the ability to read the Qur'an of Class VIII C students has three scopes, namely opening the lesson by starting with reading Nadhom, delivering the lesson material and closing the lesson. 3) Implementation of Al-Qur'an Hadith learning in improving the ability to read the Qur'an of Class VIII C students. The supporting factors for learning the Qur'an Hadith are the use of appropriate learning media, the reading of the Qur'an after the teacher writes in front. The inhibiting factors for learning the Qur'an Hadith are the students' educational background, student absences, short time, and the emergence of lazy and bored instincts.

Adolescence is a critical phase in individual development, especially for adolescent girls who begin to experience menstruation as a sign of reproductive maturity. However, not all adolescents experience menstruation normally; some experience disorders such as menstrual pain, irregular cycles, and prolonged bleeding. This study aims to explore in depth the subjective experiences of adolescent girls with menstrual disorders at SMP Negeri 2 Bunta, Banggai Regency, focusing on the nature of the disorders experienced, their interpretation of these experiences, coping strategies, and the social support received. This study employs a qualitative approach with a phenomenological design. The primary informants were female adolescents in grades VII–IX who had experienced menstrual disorders in the past six months, selected purposively until data saturation was achieved. Data collection techniques included in-depth interviews, non-participatory observation, and document analysis. Data were analyzed using the Miles and Huberman model through data reduction, data presentation, and drawing conclusions. The results of the study indicate that menstrual disorders are viewed as normal by most informants, despite causing physical discomfort and psychological anxiety. Adolescents' responses to these disorders vary, ranging from the use of warm compresses and medication to no intervention at all. The primary sources of information are mothers and social media, while the roles of teachers and schools remain limited. Social support is most commonly provided by family, although some adolescents also feel supported by peers and teachers. This study emphasizes the importance of systematic reproductive health education, school involvement in supporting adolescents, and the creation of safe and stigma-free discussion spaces regarding menstruation-related issues.