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The development of trade has provided very free space for movement in every transaction so that goods and services are easily owned and consumed by consumers, one of which is thrifting clothing which is one of the most basic needs for humans which is very important to use to cover and protect the body in every his activities. The aim of this research is to analyze the influence of brand image on consumer trust, the influence of product quality on consumer trust, the mediating role of consumer trust on the relationship between brand image and product quality, the mediating role of consumer attitudes on the relationship between brand image and product quality, the influence of brand image on buying interest, and the influence of product quality on purchasing interest. The influence of brand image and product quality on interest in buying thrift clothes in the growing fashion industry. This research also examines the mediating role of consumer beliefs and attitudes in the Islamic business perspective. By using regression and mediation analysis methods, the results of this research can provide valuable insight for business people, especially in understanding the preferences and behavior of Muslim consumers who are increasingly consuming fashion products. The research results conclude that the relationship between brand image has a positive and significant effect on consumer trust. , The relationship between product quality has a positive and significant effect on consumer trust, The mediating role of consumer trust strengthens the relationship between brand image and product quality, The mediating role of consumer attitude strengthens the relationship between brand image and product quality, The relationship between brand image has a positive and significant effect on purchase intention, and The relationship between product quality has a positive and significant effect on purchasing interest.

This research aims to assess how service quality and pricing affect the likelihood of returning to Café Damar Shaker Padang Baru. The study uses a quantitative approach with a causal associative model, employing a survey methodology. The research population comprises customers of Café Damar Shaker Padang Baru, with a sample size of 130 respondents. A non-probability sampling method, specifically purposive sampling, was used. The research instruments were tested for validity and reliability. Analysis included tests for normality, heteroscedasticity, and multicollinearity. Hypothesis testing was conducted using multiple linear regression and the coefficient of determination. Findings reveal that service quality, pricing, and the intention to revisit are all rated highly, with average scores of 4.64, 4.67, and 4.71 respectively. The multiple linear regression analysis produced an F value of 64.723 with a significance level of 0.000 (p < 0.05), confirming the validity of the regression model. The Adjusted R Square value of 0.497 indicates that service quality and pricing account for 49.7% of the variation in the intention to revisit Café Damar Shaker Padang Baru, while the remaining 50.3% is influenced by other factors not examined in this study. Consequently, the alternative hypothesis (Ha) is supported.

This study aims to 1) Find out the level of interest of students at SMP Negeri 3 Yogyakarta for Cybercounseling services. 2) Measuring the achievement level of the score of interest items of interest for SMP Negeri 3 Yogyakarta students. This study uses an approach with a descriptive quantitative method. This study is aimed at students in grade IX of SMP N 3 Yoyakarta, the sample of this study is 130 students, data collection using the Interest Scale (58 items and all valid with a reliability test of 0.941). Data analysis used descriptive categorization techniques. The results of this study show that: 1) grade IX students of SMP N 3 Yogyakarta, have a moderate level of interest in cybercounseling services with a percentage of 62 (47.69%), and almost half of the total students, namely 59 (45.38%), who show interest in the high category. Meanwhile, the categories of students with very high, low, and very low interest were relatively small, at 3.85%, 2.85%, and 0.77%, respectively. 2) Identified The majority of the items statement in the interest scale, reaching 52 (89.66%), received a high response from the students. In addition, only 6 (10.34%) statements received a response at a moderate level.

Advances in science and technology drive innovation in learning, especially through the optimization of learning media to foster students' interest in learning. This study aims to explore how the use of learning media can foster students' interest in learning at SMP Negeri 17 Batang Hari. The research approach is qualitative research with a case study approach, involving teachers and students as the main contributors. Information was collected through observation and in-depth interviews that focused on student engagement, material appeal, content clarity, learning motivation, digital interactivity, and changes in attitudes and values. The findings of this study indicate that learning media such as videos, images, animations, and digital applications can significantly increase student engagement and interest in learning. Visual aids enable students to understand abstract ideas in a more tangible way and facilitate the dissemination of content. Digital aids create an interactive and engaging learning environment that encourages students to be actively involved. Teachers also find these materials useful for clarifying exchanges, reducing words, and encouraging students to engage in structured reasoning. Learning Media not only improves academic achievement but also contributes to the emergence of values ​​such as collaboration, creativity, and digital ethics. This study concludes that optimizing learning media can produce a dynamic and relevant learning process, even though there are technical constraints in selecting learning tools that are tailored to student characteristics.

This study aims to determine whether there is a significant difference in the influence of product reviews and ratings on purchase intention on e-commerce platforms based on age groups. The research used a quantitative approach with a comparative design. A total of 42 respondents participated, consisting of 21 individuals under the age of 25 and 21 individuals over the age of 25. Data were collected using a Likert-scale questionnaire covering three main aspects: product reviews, product ratings, and purchase intention. All 15 statements in the questionnaire were tested and found to be valid. Data analysis included validity testing, reliability testing, normality testing, and the Mann-Whitney U test to compare age groups. The results showed a significant difference between the two age groups regarding the influence of reviews and ratings on purchase intention. These findings indicate that age influences how individuals respond to evaluative information on e-commerce platforms. Therefore, digital marketing strategies should consider demographic differences to more effectively target diverse consumer groups.

This study aims to identify the relationship between interest in learning and delinquent behaviour intention among high school adolescents in Jambi city. This study uses quantitative research with a correlational test approach. The sample was 400 high school students in Jambi city with data collection through questionnaires adapted from previous studies. Data analysis includes several approaches: 1) descriptive analysis, 2) normality test, and 3) hypothesis testing using Spearman's rho correlation. Based on the results of this study, it was found that there is a correlation between interest in learning and delinquent behaviour intention among high school adolescents in Jambi city. This is evidenced by the p value of 0.01. The p value means that the p value is smaller than 0.05 so that the Working Hypothesis (Ha) is accepted and the Null Hypothesis (H0) is rejected.  

The purpose of this study is to evaluate how well interactive learning materials can raise elementary school pupils' motivation and interest in learning. Animation films, instructional games, and simulations are examples of interactive learning materials that offer students a familiar, dynamic, and developmentally appropriate learning experience. Using a qualitative approach and a literature review strategy, the study examined material from a range of pertinent sources, including books, journals, and research reports. According to the study's findings, students who actively interact with interactive media can become more involved in the learning process. Additionally, it offers instant feedback, which increases self-confidence, helps pupils understand their progress, and fortifies their enthusiasm to learn.

The research was conducted to examine the influence of the marketing mix (product, price, place, and promotion) on consumers' purchase intention of the iPhone 15 Pro Max in Palembang City. The research employed a quantitative approach with purposive sampling involving 200 respondents. Data were collected through questionnaires and analyzed using multiple linear regression. The results show that all four elements of the marketing mix have a significant effect on purchase intention, both simultaneously and partially. Product and promotion emerged as the dominant factors influencing consumer decisions. This study provides important implications for Apple’s marketing strategies and for local business actors in the premium technology industry.

Career planning is a crucial step in equipping vocational high school students to face the world of work or continue their education. This study aims to explain the role of Guidance and Counseling (BK) teachers in helping students plan their careers through aptitude and interest test services. This study uses a narrative qualitative approach using data collection techniques through literature studies and content analysis. The study that will take place shows that BK teachers have a strategic role in helping students recognize their potential, determine educational paths, and choose the appropriate career direction using their abilities and interests. Aptitude and interest tests are important instruments that help students understand personal strengths and reduce the risk of mis-majoring. Barriers to the implementation of these services include limited resources, test sense, and lack of career issues. Therefore, an integrated strategy is needed between BK teachers, schools, and parents so that this service can run optimally.

The difference in educational background of UIN Sultan Maulana Hasanuddin Banten students, especially between pesantren and public school graduates, becomes an obstacle in the learning process of intensive Arabic classes. Students who come from public schools often feel left behind compared to their friends who come from pesantren or Madrasah Aliyah. Therefore, it is important to conduct this study to examine the effect of pesantren graduates‘ background on motivation to learn Arabic, so as to provide a better understanding of the factors that influence students’ learning motivation. The researcher used a quantitative method with data collection through questionnaires. The collected data were analysed systematically to identify patterns and meanings related to the influence of pesantren education background on motivation to learn Arabic. The results showed a significant effect of boarding school education on students' motivation to learn Arabic. Thus, boarding school education background can increase motivation to learn Arabic. The implication is that educational institutions need to consider the background of students in designing effective learning methods. Future research is recommended to include additional variables that have the potential to influence Arabic language learning motivation.

This study aims to improve students’ interest in learning in the subject of Islamic Cultural History (SKI) in class VII B MTsN 4 Karawang through the application of the Relay method. The main problem found is the low interest in learning of students, which causes them to tend to be passive and do not understand the material. By using the Classroom Action Research (CAR) approach carried out in two cycles, this method aims to create a more active and enjoyable learning atmosphere. Students are divided into several groups and take turns answering questions, so that all students are involved and motivated. The results of the study showed a significant increase in interest in learning between the first and second cycles. In the first cycle, the average student interest in learning was at 67.5%, and increased to 88.75% in the second cycle. This proves that the application of the Relay Method is effective in increasing enthusiasm, cooperation, sense of responsibility, and student activity during learning.

Canva learning media is an online learning platform for graphic design in various creative designs to facilitate its users such as designing posters, infographics and presentations. Not only for designing but can be used as a learning medium for teachers, students and schools in classroom learning. The purpose of this study was to determine the influence of perceptions on the use of Canva interactive media and students' learning interests on students' Mathematics learning outcomes at SMPN 2 Cianjur. This study uses a Quantitative Approach with the Survey method. The research design used is multiple linear regression analysis. The research sample was 35 students at SMPN 2 Cianjur. Based on the results of the research data analysis, 76% of responses were obtained based on the questionnaire distributed, respondents agreed that there was an influence of perceptions on the use of Canva interactive media and students' learning interests on mathematics learning outcomes.

Pembelajaran matematika kelas II SDN Megamendung 03 Kecamatan Megamendung Kabupaten Bogor didominasi oleh guru dan menggunakan model pembelajaran konvensional. Hal ini menyebabkan proses pembelajaran di kelas menjadi tidak kondusif yang ditandai dengan siswa kehilangan minat belajar, kantuk dan hanya sedikit orang yang memperhatikan saat proses pembelajaran berlangsung. Tujuan dari penelitian ini adalah untuk meningkatkan hasil belajar siswa dengan memanfaatkan model pembelajaran Demonstrasi dengan 25 subjek penelitian. Penelitian dilakukan dalam dua tahap perbaikan mengenai materi pengurutan angka dan penjumlahan angka. Temuan penelitian ini menunjukkan bahwa kegiatan guru mengalami peningkatan yang memuaskan, yang pada gilirannya meningkatkan partisipasi dan prestasi belajar siswa. Aktivitas siswa meningkat dari 70,66 pada siklus I dan 85 pada siklus II. Nilai ujian akhir siswa juga meningkat dari 60% pada siklus pertama menjadi 96% pada siklus kedua. Dengan menggunakan model pembelajaran Demonstrasi, dapat meningkatkan hasil belajar siswa kelas II SDN Megamendunng 03, Kecamatan Megamendung, Kabupaten Bogor. Guru harus menerapkan model dan metode pembelajaran. Model Pembelajaran Demonstrasi dapat mendorong motivasi belajar, siswa aktif berpartisipasi dalam proses pembelajaran dan mudah mengingat pelajaran yang diajarkan oleh guru.

Interest and aptitude tests help in recognizing children's potential early on, so that parents and educators can plan education that is more suitable and supports the optimal development of children's potential. The purpose of this study is to help individuals know that interest and aptitude test instrumentation has a major impact in directing individuals in developing themselves, both in academics and careers. Children who study and work according to their interests tend to be more motivated, happy and accomplished. With a clear understanding of interests and aptitudes, children can make better decisions regarding future education, major and career choices. In this study we used the Literature Review method by collecting several sources. The results and discussion of the literature review discussion regarding interest tests, interest inventories, and Android-based psychological test applications in guidance and counseling in schools show that these tools are very important to help students determine educational and career paths according to their interests and talents. Interest tests help reduce uncertainty in career decision-making, improve the fit between individuals and jobs or study programs, and expand understanding of the psychological tendencies underlying their choices.

The development of social media has encouraged the growth of local fashion brand businesses, including Aerostreet. This shoe brand has succeeded in utilizing TikTok as its main marketing strategy, outperforming other platforms. This research analyzes the strategy of increasing Aerostreet consumer buying interest through advertising on TikTok using digital observation methods, content analysis and secondary data. The research results show that strategies such as In-Feed Ads, Branded Hashtag Challenge, collaboration with influencers, and the use of For You Page (FYP) are effective in increasing brand awareness, engagement, and consumer trust. Creative content and storytelling also play a role in increasing sales conversions. These findings prove that digital marketing on TikTok can help local brands expand their market and increase their competitiveness. For further effectiveness, Aerostreet is advised to continue to innovate in content creation and expand collaboration with appropriate influencers and Key Opinion Leaders (KOL).

This research discusses the impact of tourist attractions on interest in returning to the Sajuta Janjang in Agam Regency, which is motivated by a significant decrease in the visits every year number, pre-research which states that as many as 72% of visitors are not interested in visiting again and there are still negative comments on Google review about Sajuta Janjang. The method for research used is a technique of quantitative method with a approach in causal associative and the technique for sampling uses a purposive sampling which is determined at 220 samples. The technique for data collection uses a questionnaire prepared on a Likert scale which has been tested for validity and reliability. The technique for data analysis uses PLS-SEM software. The R square results show that tourist attraction has a big influence on interest in returning to visit with a percentage value of 70.5% while the remaining percentage of 29.5% is influenced by other factors. The test of hypothesis results obtained a t-statistic of 48.1 > 1.96 and a p value of 0.00 < 0.05, so the research results indicate that the tourist attraction variable has a significant effect on interest in returning to visit. In this research, the conclusion that Ha was accepted and Ho was rejected.  

Christian religious education at SMP Negeri 1 Teriak is an effort made to increase interest in reading the Bible for students in class VII, which is very important by increasing their reading of the Bible so that they can understand the meaning of the Bible. This type of research is qualitative research with an approach through observation, interviews, documentation, library research. The results of the research show that the efforts of Christian religious education teachers to increase interest in reading the Bible for class VII students at SMP Negeri 1 Teriak, Bengkayang Regency are: 1) implementing literacy before starting lessons; 2) provide questionnaires for weekly reports at church; 3) give memory verses for each homework assignment; 4) create stories using Bible sources and are required to read the Bible every day to make reports. So, PAK teachers play an increasingly important role in encouraging Class VII students to read the Bible, so students will increasingly increase their interest in reading the Bible.    

This study aims to analyze the community’s interest in the digitalization design to support the agricultural potential of Sukaharja Village, Bogor Regency. The village has significant agricultural potential but faces marketing challenges due to limited access to broader markets and dependence on middlemen. The research employed qualitative methods through in-depth interviews and questionnaires distributed to 30 farmers managing commodities such as taro, pineapple, and ornamental plants. The findings indicate that while farmers show high enthusiasm for digital solutions like e-commerce, their digital literacy and technological access remain limited. To address these issues, the team developed a digital platform named “Suka Belanja di Harja,” designed to improve product marketing, provide educational content, and empower local farmers. The initiative had a positive impact by increasing farmers’ motivation and awareness about digital marketing. However, ongoing support, infrastructure improvement, and tailored training are necessary to ensure successful digital transformation in rural agriculture.

Reading interest among elementary school children is a fundamental foundation for literacy development and long-term academic success. However, the reading interest of elementary students in Indonesia remains low due to limited engaging reading materials and an unsupportive literacy environment. This study aims to analyze the role of various types of reading materials, such as fairy tales, children’s storybooks, and literate textbooks, in enhancing the reading interest of elementary students. A qualitative descriptive approach was used, collecting data through literature review, observation, and document analysis to depict effective practices in literacy learning. The results show that fairy tales serve as an initial gateway to literacy by building a positive emotional connection to reading, while children’s storybooks strengthen independent reading habits through appealing illustrations and engaging plots. Literate and contextual textbooks broaden literacy scope by integrating everyday experiences. The findings emphasize the importance of selecting reading materials suited to children’s psychological characteristics and the active role of teachers and parents in creating a joyful reading environment. This study provides strategic input for educators and policymakers to improve literacy at the elementary school level.

Current digital wallet applications offer easy-to-use features, security levels, and trust by their users. The purpose of this study was to determine the effect of perceived ease of use, perceived security, and perceived trust on interest in using the OVO e-wallet application. The population in this study were people who were interested in using the OVO e-wallet application and had never used the OVO e-wallet application before in the Bekasi area. The sample taken in this study was 100 respondents. The sampling technique used was primary data where data collection was obtained by distributing online questionnaires via Google Form to the public. The test tool used was SPSS with analysis stages, namely validity test, reliability test, classical assumption test, multiple linear regression, t-test, f-test, dominant factor, and coefficient of determination (R2). The results of this study indicate that perceived ease of use, security, and trust have a partial effect on interest in use. Perception of ease of use, security, and trust have a simultaneous effect on interest in use of the OVO e-wallet application.