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Hidayat, Nurul; Warani, Tofel; Pangestu, Muhamad Agung; Mikal, Ribkayanti

Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN) 2025 FEB Universitas Maritim Semarang

Micro, Small, and Medium Enterprises (MSMEs) play a vital role in supporting regional economic development. However, inefficient inventory management remains a significant challenge in operational effectiveness. This study aims to analyze raw material inventory control at Kebab & Burger Foursist MSME in Tarakan City using the Economic Order Quantity (EOQ) and Reorder Point (ROP) methods. A descriptive quantitative approach was employed, utilizing annual sales data, ordering costs, and storage costs of main raw materials. The results indicate that the implementation of EOQ and ROP effectively determines the optimal purchase quantity and reorder timing, thereby minimizing total inventory costs and reducing the risk of stockouts or overstocking. The use of POM-QM for Windows software enhances the accuracy of the analysis. The implications of this study offer practical solutions for MSME actors in managing raw material procurement more efficiently and systematically.

Siti Aisyah; Ratna Sari Dewi; Santa Maria br Sibarani; Cantika Nurhaliza Hasibuan; Azhar Aditya

Jurnal Manajemen Kewirausahaan dan Teknologi 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

 The Micro, Small, and Medium Enterprise (MSME) "Central Jamur Tiram" (Central Oyster Mushroom) in Medan, located at Jln. Mandala By Pass. Gg Orba No 31 Medan (Jln. Mandala By Pass. Gg Orba No 31 Medan), managed by Mr. Faisal, serves as a case study of successful business development in oyster mushroom cultivation. This research aims to explore Mr. Faisal's entrepreneurial journey, from business initiation and the innovation of processed oyster mushroom products to marketing strategies through online and offline platforms that led to success. The research method employed is qualitative with a case study approach, utilizing in-depth interviews with Mr. Faisal and direct observation of the business operations. The research findings indicate that perseverance, product innovation (such as mushroom chips and shredded mushroom), the utilization of spent mushroom substrate (baglog), and the ability to build a partnership network (partner farmers, souvenir shops, suppliers) are key success factors for "Central Jamur Tiram." Furthermore, the adaptation to online platforms for marketing significantly expanded the market reach. This study provides insights into the potential of oyster mushroom cultivation as a sustainable business opportunity and its economic contribution to the local community. The implications of this research can serve as inspiration and guidance for prospective entrepreneurs in the MSME sector, particularly in developing oyster mushroom cultivation businesses.

Danang Purnomo; Meinawati Meinawati; Muhamad Abdul Aziz; Wida Ningsih; Elvila Junisa

Jurnal Kemitraan Masyarakat 2025 Lembaga Pengembangan Kinerja Dosen

This community service program aims to enhance the design skills of local Micro, Small, and Medium Enterprises (MSMEs) in Cadassari Village, Purwakarta Regency, through the use of digital design software, particularly Canva and CorelDRAW. Initial needs assessment revealed that most MSME actors in the area face challenges in creating product visual identities, including logos, packaging, and promotional media. Using a participatory approach and the Community-Based Participatory Research (CBPR) method, the training program was collaboratively designed and implemented in several stages, including planning, technical training, mentoring, evaluation, and a final showcase. The results indicate a significant improvement in participants’ ability to apply design tools for their business needs, along with the emergence of collaborative learning initiatives among participants. This training program contributes to the digital empowerment of local MSMEs and serves as a replicable model for creative economy development based on community engagement.

Moh Afrizal Miradji; Siti Istikoroh; Novi Lailatul Fitri; Citra Devy Arista; Novita Boymau

Pusat Publikasi Ilmu Manajemen 2025 Fakultas Ekonomi & Bisnis, Univ

Technological advances are closely related to the evolution of the times. The 21st century has seen tremendous digitalization. The number of digital-related activities and activities is increasing in this digital era. Like the rampant online buying and selling that is currently happening in the community. For some organizations, this activity offers many benefits. Because the buying and selling procedure is more effective and realistic. Nowadays, it is possible to search and buy almost anything online without physically meeting the seller. In the modern era, many micro businesses benefit from digitalization, so online buying and selling is not only for corporations or large-scale production. Through digital transformation, digital strategy, and digital capability development, MSMEs, or micro, small, and medium enterprises can now increase their competitiveness in the local market by implementing digital management strategies. While digital tactics can increase customer awareness and loyalty, digital transformation can help MSMEs improve their operational efficacy and efficiency. Through the adoption of digital technology and improving the skills of human resources, MSMEs can also become more competitive through the development of digital capabilities. It is not impossible for MSMEs to grow rapidly and generate significant income with the help of digitalization and a good management plan.

Rinaldi Bursan

International Journal of Management Science and Business 2025 International Forum of Researchers and Lecturers

This study aims to analyze the impact of digital technology adoption on the performance of Micro, Small, and Medium Enterprises (MSMEs) in Indonesia, by considering the mediating roles of innovation capability, financial access, and business trust. MSMEs play a strategic role in the national economy, yet they continue to face various challenges in enhancing competitiveness and business performance. Digital technology adoption has emerged as a key strategy to drive operational transformation, expand market reach, and improve efficiency. This research adopts a quantitative approach using the Structural Equation Modeling (SEM) method to examine the relationships among variables. The findings indicate that digital technology adoption significantly affects MSME performance, both directly and through the enhancement of innovation capability and financial access. Furthermore, business trust also plays an important role as a psychological factor that reinforces commitment and business sustainability. These findings highlight the importance of policy support, digital infrastructure, financial literacy, and innovation capacity in strengthening the competitiveness of MSMEs in the digital economy era. This study provides both theoretical and practical contributions to the development of a digital-based MSME empowerment model in Indonesia.

Victor Diwantara; Muhammad Ali Umardhani Panggabean; Sissah Sissah

Jurnal Bisnis, Ekonomi Syariah, dan Pajak 2025 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

This study aims to reveal Financial Behavior and Financial Attitude influence the development of micro, small and medium enterprises in Jambi City. This thesis uses a quantitative approach using multiple regression statistical analysis methods partially and simultaneously with a sample of 60 MSMEs. The results of the study indicate that Financial Behavior has a significant influence on the development of MSMEs in Jambi City. Financial attitude has a significant influence on the development of MSMEs in Jambi City. Financial Behavior and Financial Attitude together or simultaneously have a significant influence on the development of MSMEs in Jambi City. In business development, good knowledge is needed to help MSMEs to be innovative and produce new ideas to develop their businesses and knowledge management can help companies to develop a healthy and positive work culture.  

Vera Maria; Vina Nailatul Nabila

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Gen-Z has grown alongside rapid technological and digital media development, fostering frequent virtual interactions over face-to-face ones. This shift often triggers Fear of Missing Out (FOMO), where individuals feel anxious about missing trends or updates. Among Gen-Z, FOMO is strongly influenced by social media, driving consumptive behavior. This article explores how FOMO creates opportunities for Indonesian Micro, Small, and Medium Enterprises (MSMEs) through jasa titip (personal shopping services). Using the Dubai Chocolate trend as a case study, it highlights how social media-driven demand has spurred interest in personal shopping services to source and deliver such products. The research emphasizes the importance of social media as a tool for MSMEs to tap into FOMO-driven markets. It also encourages MSMEs to innovate by offering affordable, locally sourced alternatives to remain competitive. This approach enables MSMEs to thrive in a dynamic, trend-focused digital landscape.  

Devita Tyas Ayu Firnanda

Kajian ilmu Hukum, Sosial dan Administrasi Negara 2025 Lembaga Pengembangan Kinerja Dosen

The strategy of developing tourism in Gunung Anyar Mangrove Botanical Garden in improving the sustainability of the ecosystem and the economy of SMEs in Surabaya, East Java has been carried out well by the mangrove tourism manager. The manager of the Gunung Anyar Mangrove Botanical Garden continues to make efforts to develop the area sustainably, including by increasing the diversity of the mangrove ecosystem and empowering Micro, Small and Medium Enterprises (MSMEs) who are active in tourism activities. This study examines the strategies implemented in the management of the Gunung Anyar Mangrove Botanical Garden, especially related to the preservation of the mangrove ecosystem and the role of MSMEs in attracting visitors. The purpose of this study was to identify the strategy for developing the tourism ecosystem in the Gunung Anyar Mangrove Botanical Garden in the future and to analyze the role of MSMEs in increasing the number of tourists visiting their business locations. The results of the study showed that the strategy for developing tourism in the Gunung Anyar Mangrove Botanical Garden utilizes the advantages it has to maximize existing opportunities, while overcoming shortcomings and facing emerging challenges in order to support the sustainability of the mangrove ecosystem and increasing the role of MSMEs in attracting tourists.

Abdulloh Wasian; Nazzid Abdullah Haiyi; Umar Maulana; Muhammad Farid Anaqi; Muhammad Yoga Nur Adwitya Zain +3 more

Jurnal Manajemen Bisnis Era Digital 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This research discusses the application of musyarakah contracts as a sharia financing solution for Micro, Small and Medium Enterprises (MSMEs) in the midst of digital economic development. MSMEs have a crucial role in sustaining the Indonesian economy, but still experience difficulties in accessing fair and sustainable financing. The musyarakah agreement, with its partnership and profit-sharing principles, is considered to be in line with the character of MSMEs that prioritize cooperation and justice. Through a qualitative approach based on a literature study, this research explores the potential, regulatory challenges, and strategies to strengthen the implementation of digital musyarakah. The results of the analysis show that digitalization offers great opportunities in promoting Islamic financial inclusion, but is still constrained by low digital literacy, limited infrastructure, and weak supervision of sharia principles. Therefore, a strategy is needed that includes improving education, developing Islamic financial technology, and collaboration between regulators, financial service providers, and MSME players. This study concludes that the successful implementation of digital musyarakah requires an integrated approach so that MSMEs are able to access Islamic financing independently, fairly and sustainably.

Puspita Lianti Putri; Iin Dyah Indrawati

Jurnal Visi Manajemen 2025 Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

The increasing international awareness of environmental issues has had a significant impact on business orientation in various sectors, including micro, small, and medium enterprises (MSMEs). In the fashion industry, MSMEs are not only required to create innovations in product design and quality, but are also directed to adopt environmentally friendly practices that support sustainability throughout their business processes, from production to marketing. This study aims to examine in depth how the integration of green business strategies and sustainable marketing contributes to increasing the competitive advantage of fashion MSMEs in Banyumas Regency, Indonesia. This study uses a quantitative approach with a survey method involving 100 fashion MSME respondents selected based on relevant criteria. Data processing was carried out through multiple linear regression analysis accompanied by classical assumption tests with the help of SPSS software, so that the research results have a strong empirical basis. The research findings indicate a positive and significant influence, both partially and simultaneously, between the implementation of green business strategies and sustainable marketing on achieving competitive advantage. The coefficient of determination (R²) value of 0.52 indicates that the two independent variables are able to explain more than half of the variation in competitive advantage possessed by MSMEs. The implications of these results confirm that the success of MSMEs no longer depends solely on product innovation, but also on the ability to integrate sustainability aspects into internal practices and external strategies. This research enriches the literature on sustainable management, particularly in the context of MSMEs in non-urban areas, while also providing practical input for the formulation of business assistance policies that are adaptive to market dynamics and increasingly complex environmental challenges. This research provides theoretical contributions to the literature on sustainable management in the context of MSMEs in non-urban areas, as well as practical implications for the development of business assistance policies that are more adaptive to environmental challenges.

Toha Maksun; Sudarsih, Sudarsih; Aep Saepudin; Sumarno, Sumarno

Jurnal Visi Manajemen 2025 Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Micro, Small, and Medium Enterprises (MSMEs) are the backbone of the Indonesian economy, playing a role not only in job creation but also in maintaining national economic stability. However, amidst the rapid development of the digital era, MSMEs face significant challenges in adopting technology to expand market reach and increase the competitiveness of local products. This research seeks to identify and develop simple innovations in designing effective digital promotional content, with a case study of the Alisa Khadijah Community of the ICMI South Tambun Branch. The analysis focuses on the actual conditions of MSMEs, the application of simple innovations in business processes and products, and digital promotional strategies that suit the characteristics of modern consumers. Through surveys and observations, it was found that the use of quality visuals, interactive elements, narrative storytelling, and internal collaboration can have a positive impact on increasing consumer visibility and engagement. The results show that most MSMEs that implement this content strategy experience a significant increase in digital interactions and product sales in a relatively short time. Furthermore, collaboration with the Cooperatives & MSMEs Office and educational institutions is a crucial factor in accelerating digital transformation, as it can provide access to technical assistance and training. Based on these findings, this study recommends the formation of innovation teams at the community level, the holding of ongoing workshops, and the development of collaborative platforms to share best practices and develop business networks. With the right approach, MSMEs can not only adapt to the digital era but also have the potential to expand their business scale and increase their competitiveness in the global market, thereby further strengthening their contribution to the Indonesian economy. This study recommends the formation of innovation teams within communities, practical workshops, and the development of collaborative platforms to increase MSME competitiveness in the digital market.

Asyifa Permata Dewi; Muhammad Khoirul Anwar

Jurnal Transformasi Bisnis Digital 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Micro, Small and Medium Enterprises (MSMEs) are the drivers of the Indonesian economy that have great potential to improve the economy and community welfare. The development of MSMEs, which has so far taken the form of training, technical guidance and entrepreneurship workshops attended by ASIPA members and general MSMEs in the ASIPA Community of South Tangerang City, has had a positive effect on several actors, although not all of them have been able to implement what has been given during the training. This research aims to discuss how the Micro, Small and Medium Enterprises (MSME) Development Policy is implemented in the ASIPA South Tangerang Community, using a qualitative approach with descriptive methods. This research analysis uses the theory put forward by Edward III (1980) with four indicators, namely: (1) Communication, (2) Resources, (3) Disposition, (4) Bureaucratic Structure. The data analyzed is the result of interviews, observations and documentation in the ASIPA South Tangerang Community. The results of research on the Implementation of Micro, Small and Medium Enterprises (MSME) Development Policy in the South Tangerang ASIPA Community from four indicators are that (1) Lack of understanding in promotion to improve the business of MSME actors (2) In providing services, guidance and security for MSME actors in terms of quality, there are still administrators and members who lack competence. Apart from that, in terms of quantity, the number of administrators and members is still minimal to carry out improvement activities in innovation (3) There is still a lack of facilities and training activities as well as proposals for security equipment and others, not all of which can be fulfilled because limited budget resources (4) The administrators and members have carried out their duties in accordance with the SOP that has been regulated, however the performance of the administrators and members has not been optimal because there are still administrators and members who carry out concurrent work in other fields.    

Mohammad Hidayatul Holili; Sri Heneng Prasastono; Widodo Wibisono

Jurnal Riset dan Publikasi Ilmu Ekonomi 2025 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

The aim of this research is to explore the impact of financial literacy, financial inclusion, and locus of control on the financial performance of Micro, Small, and Medium Enterprises (MSMEs) active in Central Java. This study follows a quantitative research approach, which involves testing hypotheses and determining the relationships between variables, allowing for generalization of the results from the sample to the broader population. Quantitative research collects data in the form of numbers or statistics, enabling objective statistical analysis. The study employs clear and standard measuring tools to ensure the consistency and reliability of the collected data. The research begins with a specific hypothesis, which is then tested through systematic data collection and analysis. The results of the study indicate that the variables of financial literacy (X1), financial inclusion (X2), and locus of control (X3) all have a positive and significant influence on the financial performance of MSMEs in Central Java. The statistical analysis shows that the calculated T values are greater than the critical values in the t-table, and the significance values are below the threshold of 0.005, confirming the robustness of the findings. The results also suggest that enhancing financial literacy, promoting financial inclusion, and fostering a strong sense of locus of control among MSME owners can significantly improve their financial performance. These findings have important implications for policymakers and business development programs aimed at improving the sustainability and growth of MSMEs. By addressing these factors, MSMEs in Central Java can potentially achieve better financial outcomes and contribute to the overall economic development of the region. Future research could expand the scope to include more diverse regions and industries to validate and build upon these findings.

Helmi Noviar; Saiful Badli; Zulbaidi Zulbaidi

Jurnal Ekonomi dan Pembangunan Indonesia 2025 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

This study analyzes the patterns and dynamics of income inequality across districts and municipalities in Aceh Province during the 2022–2024 period using data from the National Socio-Economic Survey (Susenas) published by Statistics Indonesia (BPS). A descriptive-comparative approach was employed with the Gini Ratio as the main indicator to examine spatial variations and inequality trends between urban and rural areas. The results show that Aceh’s Gini Ratio declined from 0.296 in 2022 to 0.294 in 2024, indicating a modest improvement in income distribution. The reduction in inequality mainly occurred in rural areas, while urban regions experienced a slight increase due to the concentration of economic activities among higher-income groups. Banda Aceh and Lhokseumawe recorded the highest inequality levels, whereas Aceh Tengah and Bireuen demonstrated relatively strong income equality. Overall, Aceh remains one of the provinces with low-income inequality in Indonesia but still faces challenges of structural disparities across regions. The findings highlight the need to shift policy orientation from redistributive equality toward productivity-based equality through regional economic integration, empowerment of micro and small enterprises, and the development of inclusive economic sectors to achieve equitable and sustainable growth..

Adam Anom Jati; Lisma Aulia Rohmah; Lidya Hawila Sallo; Mahda Aryo Firdaus; Destriana Nur +8 more

Manfaat : Jurnal Pengabdian Pada Masyarakat Indonesia 2025 Asosiasi Riset Ilmu Tanaman Dan Hewan Indonesia

This research aims to help MSMEs in Cibalung Village through the creation of a website with features that are specially designed according to the wishes and needs of the MSMEs in the village. The creation of this website involves several respondents in Cibalung Village which includes Farmers, MSME business actors, Housewives, and freelancers. The website that was created is intended as an information media about agricultural cultivation, fisheries and livestock and marketing that can be used to introduce and promote processed products for the community in the village. Data collection was carried out with a survey using a questionnaire with 21 questions and reinforced by interviews. based on the results of interviews and questionnaires obtained with 30 respondents from the entire UMKM population in Cibalung Village.

Etty Zuliawati Zed; Priyo Handoko; M. Abdul Rohman Rifki Aftoni; Dede Wijaya

Jurnal Bisnis Kreatif dan Inovatif 2025 Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

The Micro, Small, and Medium Enterprises (MSME) industry, such as Teras Steak, plays a significant role in strengthening the economy. The purpose of this study is to evaluate how price influences demand and to calculate price elasticity as a foundation for business decision-making. The methodology employed includes sales data analysis, customer satisfaction surveys, and interviews. The findings indicate that demand for Teras Steak’s products is highly sensitive, meaning that price changes have a significant impact on the quantity demanded. Therefore, pricing strategies must consider a balance between sales volume and profit. To enhance competitiveness and maintain customer loyalty, it is recommended to diversify products, innovate the menu, adjust prices according to market segments, and implement effective promotions. Understanding this elasticity is crucial to support sustainable business growth.

Dwik Suwarnata Triana; Ida Ayu Etsa Pracintya; I Made Darsana

Jurnal Pengabdian dan Kesejahteraan Masyarakat 2025 Lembaga Pengembangan Kinerja Dosen

This study aims to develop the capacity of Micro, Small, and Medium Enterprises (MSMEs) stakeholders in Badung Regency through training on processing dishes based on local food ingredients. Using a participatory training method which included counseling, demonstrations, hands-on practice, and mentoring. The study focused on improving technical skills as well as knowledge of hygiene standards and product marketing. The results showed an increase in the ability of MSME stakeholder to process local ingredients into innovative and appealing culinary products that meet market needs, while also strengthening sanitation and product quality aspects to make them more attractive to consumers. The participatory approach also encourages MSME stakeholders to actively contribute to the product development and marketing strategies, resulting in increased competitiveness and business sustainability. This study provided important contributions to MSME empowerment and the development of the local economy based on the potential of local natural resources.

Gustina Sari; Theresia Enjel Octavia Sihombing; Khairani Alawiyah Matondang; Feryanto Nababan

DHARMA EKONOMI 2025 sekolah Tinggi Ilmu Ekonomi Dharmaputra Semarang

Cooperatives play a crucial role as business entities in enhancing the people's economy in Indonesia. Rooted in the principles of kinship and mutual cooperation, cooperatives aim to improve the welfare of their members and society at large, rather than merely pursuing profit. This study employs a descriptive analysis method to examine the role of cooperatives as a pillar of the people's economy, focusing on their contributions to microeconomic empowerment, job creation, and strengthening community purchasing power. The findings indicate that cooperatives significantly contribute to local economic growth, particularly through synergy with MSMEs (Micro, Small, and Medium Enterprises), as well as by providing members with access to capital and training. However, challenges such as weak management, low financial literacy, and inadequate technological adaptation still hinder the optimization of cooperatives' roles. On the other hand, sharia cooperatives also emphasize social functions based on principles of justice and social responsibility. To enhance the contribution of cooperatives, institutional strengthening, professional management, and regulatory support from the government are required. Thus, cooperatives remain relevant as instruments for inclusive and sustainable economic development in Indonesia. 

Ratna Sari Dewi; Hardiansyah Hardiansyah; Aditya Nur Kholis; Sultan Hibrizhi; Rio Mahesa Wahyu Pratama +1 more

Jurnal Manajemen Bisnis Era Digital 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in supporting the national economy, particularly in the fisheries sector. This study was conducted through a direct interview with a fish farming MSME, GG Sawah Farm, managed by Legiono. The purpose was to explore the dynamics of catfish and pangasius farming businesses, including business history, capital needs, marketing strategies, and the challenges faced. The findings reveal that despite its promising economic potential, the business encounters various obstacles such as feed costs, seed availability, and climate changes. However, through innovations such as the use of alternative feed, social media marketing, and product diversification into the frozen food sector, the enterprise has managed to survive and grow. This study recommends improving production efficiency, increasing financial support, and encouraging collaboration with stakeholders to enhance the sustainability and development of small-scale fish farming businesses in Indonesia.

Sitti Harnita Rumasukun; Nani Hanifah

Jurnal Inovasi Ekonomi Syariah dan Akuntansi 2025 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

This article discusses the impact of Islamic microfinance on the welfare of micro, small, and medium enterprises (MSMEs) in Indonesia. The research aims to examine how sharia-based financing schemes contribute to the development and sustainability of MSMEs. This qualitative-descriptive study used literature review and documentation methods. Findings indicate that Islamic microfinance through contracts such as murabahah and mudharabah significantly enhances business productivity and financial independence of MSME actors. It also strengthens ethical business behavior and local economic growth. However, implementation challenges remain, particularly in terms of financial literacy and institutional outreach. The study recommends broader digital-based Islamic financial inclusion to reach underserved communities. These results are relevant for stakeholders interested in sustainable economic empowerment through sharia finance.