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This study explores the significant role of digital trust and transparency in fostering customer loyalty in online banking services. As the financial sector increasingly shifts towards digital platforms, understanding the dynamics of customer retention becomes crucial for banking institutions. The research adopts a quantitative approach, using a survey questionnaire distributed to over 200 participants with experience in digital banking services. The findings reveal that both digital trust and transparency are pivotal in shaping customer loyalty. Specifically, digital transparency-in areas such as data security, privacy, and operational clarity-was found to have a stronger correlation with customer retention than trust alone. The study emphasizes that transparency not only boosts customer confidence but also strengthens long-term loyalty by reducing perceived risks and uncertainties. Additionally, the research highlights that customer engagement, driven by transparent communication and reliable services, plays a significant role in mediating the relationship between transparency and loyalty. The study further discusses the implications for banking institutions, suggesting that focusing on transparent practices, clear communication about security measures, and data usage can lead to enhanced customer satisfaction and long-term retention. Future research could investigate the impact of cultural differences on digital trust and transparency in banking, as well as explore the role of emerging technologies like blockchain in furthering transparency and trust in financial transactions.

This research aims to find out whether purchasing decisions can influence product variety and customer trust in customer loyalty to SEVENTEEN's K-Pop album. The method used in this research is quantitative. The sample used was 100 respondents and focused only on the SEVENTEEN fanbase. The sampling technique uses Purposive Sampling technique. The data collection technique uses a questionnaire. The data analysis technique uses the SmartPLS 4.0 software statistical method. The results of this research show that there are variables that influence each other, as in the following brief explanation: 1). Product variations do not have a positive and significant effect on purchasing decisions, 2). Customer Trust has a positive and significant effect on Purchasing Decisions, 3). Product variety has a positive and significant effect on customer loyalty, 4). Customer Trust has a positive and significant effect on Customer Loyalty, 5). Purchasing Decisions have a positive and significant effect on Customer Loyalty, 6). Purchasing Decisions are not able to fully mediate Product Variations on Customer Loyalty, 7). Purchasing Decisions are able to fully mediate Customer Trust towards Customer Loyalty.    

This thesis aims to determine how the influence of brand trust, Islamic service quality, and promotion on customer satisfaction. Outlet Hamas Customers in Jambi City. Research Here using quantitative research methods the approach The approach used in this research is descriptive-quantitative method. The results showed (1) a Sig value of 0.000 <0.005 This means that Brand Trust has a significant effect on customer satisfaction. has a significant effect on customer satisfaction. The t-count value value of 8.510> 1.985 from the t-table. this means that brand trust has a significant effect significant effect on customer satisfaction. (2) the value of Islamic service quality Sig of 0.000 <0.005, this means that Islamic service quality has a significant effect on customer satisfaction. customer satisfaction. And it can be seen that the t-count value is 4,993 > 1,985 from the t-table, this means that Islamic service quality has a significant effect on customer satisfaction. (3) value Sig promotion value of 0.000 <0.005,. This means that promotion has a significant on customer satisfaction customer satisfaction. And it can be seen that the value of t-count of 5.773> 1.985 from the t-table,. This means that promotion has an effect  on customer satisfaction. (4) Sig value value of 0.000 <0.05, this means that brand trust brand trust, Islamic service quality, and promotion simultaneously have a significant influence on customer satisfaction. together (simultaneously) have a significant influence on customer satisfaction or the fourth hypothesis is accepted. is accepted.

This research aims to analyze the influence of price perceptions, service quality and trust on Gojek Customer Loyalty at the University of North Sumatra. The object of this research is Gojek users at the University of North Sumatra. The sampling technique uses non-probability sampling, the Convenience Sampling method. The number of samples used in this research was 218 respondents. The analytical method used in this research is a multiple linear regression model. The research results show that price perception has a positive and significant effect on Gojek Customer Loyalty at the University of North Sumatra. Service quality has a negative and insignificant effect on Gojek Customer Loyalty at the University of North Sumatra. Trust has a positive and significant effect on Gojek Customer Loyalty at the University of North Sumatra.

The research aims to analyze the trading strategies implemented by PT. Petrokopindo Cipta Selaras to enhance sales performance. The study employs a quantitative descriptive method, utilizing data collection techniques such as interviews, observations, data processing, and documentation. The collected data is analyzed thematically to identify the strategies used by the company to improve operational performance and customer satisfaction.Based on the analysis of data from PT. Petrokopindo Cipta Selaras for the period 2021-2023, it is observed that Market Share, Market Growth, and Revenue Growth have increased based on the calculation of revenue. The results of the hypothesis test indicate that Market Share and Market Growth have a significant impact on Revenue Growth. It is expected that the research findings will provide a deep understanding of PT. Petrokopindo Cipta Selaras's ability to effectively understand and respond to consumer preferences. This understanding will serve as a foundation for formulating strategic analysis to enhance sales performance, helping the company to maintain and increase market share, and strengthen its reputation as a trusted provider of logistics solutions, trading services, and industrial needs.  

The development of e-commerce is currently increasingly rapid, marked by the increasing number of internet users in Indonesia. Customer satisfaction and trust are the most dominant problems in every business unit operating in the service sector, but the process of achieving customer satisfaction is not easy. Because many other factors can influence the achievement of this level of customer satisfaction. Through this research, the author aims to determine the level of customer satisfaction, namely by using the Customer Satisfaction Index method. Based on the research results, it is known that female consumers, consumers aged 23-28 years, and private employees are the dominant respondents. The level of consumer satisfaction with e-commerce based on CSI is 97.12%.

This  research aims to analyze the influence of product prices and customer reviews on purchasing decisions of Management students at PGRI University Semarang (Upgris) on the e-commerce platforms Shopee and TikTok Shop. In the current digital era, e-commerce has become one of the main channels for consumers to make purchases. Two important factors that consumers often consider before making a purchase are product price and customer reviews. The research method used is quantitative with a survey approach. Data was collected through a questionnaire distributed to 36 Upgris Management students who actively use Shopee and TikTok Shop.The research results show that both product price and customer reviews have a significant influence on purchasing decisions. Specifically, product price has a greater influence than customer reviews in determining purchasing decisions on both platforms. Apart from that, there is a difference in the level of trust in customer reviews on Shopee and TikTok Shop, where students tend to trust reviews on Shopee more. It is hoped that these findings will provide insight for e-commerce businesses in designing effective marketing strategies by considering price factors and customer reviews.

The aim of this research is to discuss innovation in marketing management of village Micro, Small and Medium Enterprises through social customer relationship management (SCRM), digitalization and technological guidance assistance. The method used is a systematic literature review method. Systematic literature reviews are used for the process of identifying, evaluating and interpreting research results relevant to research objectives that include research questions, topic areas and related phenomena. One of the main reasons for conducting qualitative research is because the research is exploratory in nature. Based on the discussion above, it can be concluded that social customer relationship management is defined as a business philosophy and strategy, supported by technology platforms, business rules, processes and social characteristics, which are designed to involve customers in collaborative conversations to deliver mutually beneficial value in a trusted and transparent business environment. Micro, small and medium enterprises need to maintain good relationships with customers and increase their loyalty through knowledge and fulfilling customer needs quickly and precisely. One of the keys for micro, small and medium enterprises to survive in today's competitive business world is through business digitalization, where micro, small and medium enterprises can take advantage of this to develop business performance. Government policy in the form of technical guidance training in the form of training for micro, small and medium enterprises is expected to strengthen the relationship between entrepreneurial marketing and marketing performance.

The Sharia Supervisory Board (DPS) has an important role in supervising and ensuring compliance by the Jambi Syariah Regional Development Bank (BPDSJ) with sharia principles. This research aims to identify the role of DPS on BPDSJ performance in the context of supervision of sharia aspects. The research method used is qualitative with a descriptive approach. Data was collected through in-depth interviews with DPS members, bank management and relevant regulators. The research results show that DPS plays a role in determining sharia policies, conducting sharia audits, and providing recommendations to improve bank performance in implementing sharia principles. In this context, DPS plays a key role in maintaining the integrity and credibility of BPDSJ in the eyes of the public and increasing customer trust in sharia banking services.    

This study aims to analyze the effect of product label perception and product quality on purchasing decisions of UMKM (Micro, Small, and Medium Enterprises) culinary products, with trust acting as an intervening variable in Pasuruan City. The research employs a quantitative approach with a survey method to gather data from culinary product consumers. The study investigates how consumers' perceptions of product labels and the quality of culinary products influence their purchasing decisions. Furthermore, it explores the role of trust in mediating these relationships. The results of this study are expected to provide valuable insights for UMKM businesses in Pasuruan to improve their marketing strategies, product offerings, and customer engagement by focusing on enhancing product labels, product quality, and building trust with consumers.

Corporate Social Responsibility (CSR) has become an essential strategy for building a positive brand image and fostering customer trust. This study compares the role of CSR in enhancing brand image within Indonesian and Kazakhstani markets, focusing on sectors with high consumer visibility. Through a survey of consumers and interviews with CSR managers, the research identifies key CSR activities that resonate with each market's audience. The study concludes that culturally tailored CSR initiatives can significantly enhance brand perception, suggesting that firms should adapt their CSR strategies to align with local values and consumer expectations.

This research aims to uncover the relationship between Brand Image and Word of Mouth on consumer purchasing decisions at Maharani Cake House. With the background of a high number of people with disabilities in Indonesia, Maharani Cake House emerges as a solution for social inclusion and creating job opportunities for them. A strong brand image and word-of-mouth recommendations are considered to influence customer satisfaction. The research method used is quantitative descriptive with a questionnaire. The data analysis results show that Brand Image and Word of Mouth have a significant influence on purchasing decisions, in line with consumer theory. These findings are consistent with previous research stating that a strong brand image and social interaction play an important role in shaping purchasing decisions. The research conclusion emphasizes the importance of building a strong brand image and enhancing social interaction to improve customer satisfaction and brand loyalty. Therefore, it is recommended for companies to continuously strengthen their brand image and foster word of mouth to increase consumer trust and expand market share.

The aim of the study on buying interest at Belikopi was to determine: 1. The influence of price level on consumer buying interest in Belikopi Sampangan 2. The influence of brand image on consumer buying interest in Belikopi Sampangan 3. The influence of price level and brand image on consumer buying interest in Belikopi Sampangan. The type of research used is explanatory, namely research that explains the influence between variables and hypotheses. The test results show 1) there is a significant influence between Price Level and Buying Interest 2) there is a significant influence between Brand Image and Buying Interest d 3) there is a significant influence between Price Level and Brand Image together on Buying Interest 4) From The results of calculating the coefficient of determination obtained a result of 57.04% and the remaining 42.96% was influenced by other variables or factors. 1. Belikopi Sampangan must be able to adjust prices to product quality and maintain reasonable and affordable prices for customers, so as to increase buying interest consumer. 2. Belikopi Sampangan must continue to maintain a good reputation, trustworthy quality and positive perception and be able to overall meet consumer expectations.

The bank is an official state institution in the financial sector that has the task of withdrawing and disbursing public money. Banks are one type of trusted institution among the surrounding community. Banks that have a non-trivial task make the bank also registered in the law for its security. There are many banks in Indonesia, one of which is BSI. BSI is the only bank that applies sharia principles based on the Koran and hadith. The existence of these principles makes Islamic banks not carelessly choose transactions or cooperation with other parties or customers. Uniquely, Islamic banks also use a profit sharing system as their ratio. Whereas conventional banks use the deposit interest system as their ratio. That is why researchers are interested in conducting research on the difference between the principles of Islamic banks and conventional banks in fundraising products (funding). There are three types of fundraising products in both Islamic and conventional banks, namely checking accounts, savings accounts and time deposit accounts. The difference is that Islamic banks use wadi'ah contracts and mudharabah contracts. This study aims to introduce to all people that Islamic banks have their own uniqueness and characteristics. Therefore, it is necessary to explain the contracts involved in Islamic banking. In this study, researchers used qualitative techniques. There are two data sources: Primary and secondary data sources. The researchers conducted direct interviews with informants based on primary data.

Management Information System (MIS) is an important tool for companies to manage information and support business processes. However, there are still many companies that have not utilized SIM optimally to improve customer service. This research uses a qualitative case study method to collect data. This research examines the role of Management Information Systems (MIS) in improving customer service quality, building customer loyalty, and achieving competitive advantage in the digital era. The findings show that SIM plays an important role in improving the five dimensions of customer service quality, namely reliability, responsiveness, assurance, empathy, and form. SIM is also proven to help build customer loyalty through increased satisfaction, trust, and commitment. In addition, SIM can help companies achieve a competitive advantage by increasing customer retention, attracting new customers, and improving the company's image.      

The research conducted examined the influence of independent variables—targeting (X1) and relationship marketing (X2)—on the dependent variable, purchase decision (Y). The findings revealed that both targeting and relationship marketing individually have a positive and significant impact on customer purchase decisions at CV. Putramas Pratama Medan. Additionally, when considered together, targeting and relationship marketing significantly influence customer purchase decisions at the company. Based on these results, it is recommended that CV. Putramas Pratama should expand its target market to increase consumer responsiveness to the company's product offerings. Furthermore, the company should focus on building consumer trust by paying close attention to customer needs and feedback. This dual approach of broadening the target market and enhancing relationship marketing is expected to improve customer purchase decisions significantly.

This research aims to determine the direct and indirect influence between product quality, social media marketing, brand trust on purchasing decisions among J.Co Donut's & Coffee consumers in Indonesia. The method used is Path analysis using a Structural Equation Modeling (SEM) approach with data collection using a questionnaire distributed online to 190 respondents who are active social media users and customers of J.Co Donut's & Coffee. The results of the analysis show that product quality and social media marketing have a direct positive influence on brand trust and purchasing decisions, while brand trust does not have a direct influence on purchasing decisions. Brand trust is not proven to be a mediating variable between product quality and social media marketing on purchasing decisions. These findings provide important insights for companies in developing marketing strategies and understanding the factors that influence consumer purchasing behavior, emphasizing the importance of product quality and marketing strategies via social media in building brand trust and influencing purchasing decisions.

Ineffective communication and negotiation can have negative consequences for the company, such as loss of customers, decreased product quality, and decreased trust with customers. Therefore, companies must have effective communication and negotiation strategies to increase business success. This research aims to analyze how communication and negotiation strategies can increase business success. This research uses a descriptive approach with qualitative methods, data collection techniques through literature study. Analyzing data using a qualitative analysis approach, this research concludes that in increasing business success, communication and negotiation strategies play an important role. Effective communication allows companies to interact with customers, partners and other parties more effectively, thereby increasing customer satisfaction, loyalty and business reputation. Meanwhile, good negotiations allow companies to reach profitable agreements with other parties, such as business partners, suppliers and customers. Therefore, companies must have good communication skills to interact with other parties and effective negotiations to reach profitable agreements

Online gaming has grown in popularity due to the development of communications and IT. One of the most common payment methods is the use of shared account services. This research has been conducted in provisions used by dissatisfied buyers, as well as the extent to which contracts for the sale and purchase of shared accounts in online games are legal. Payment is most commonly used in shared account services. This paper explores what legal protections exist for dissatisfied buyers of shared accounts on the internet and which sales contracts apply. Legislative analysis is the research methodology. The research data was obtained by studying legal documents and literature. The study shows that if sales contract a joint account in online games meets the legal requirements of Article 1320 of the Civil Code (KUHPerdata), it is theoretically valid. However, a few potential legal problems, such fraud, theft, and default, can surface. Customers should therefore use caution and pick a trustworthy joint account provider before making any online purchases. Buyers who are offended have access to criminal and civil dispute resolution processes.

This research employs a quantitative research methods to analyze the important role of Public relations (PR) in building brand equity and the existence of Wuling Air EV electric car products in Indonesia. In an era that increasingly emphasizes environmental issues, the automotive industry is turning to environmentally friendly vehicles such as electric cars. Wuling, as a newcomer in this market, faces challenges in building consumer trust and competing with established brands. Through effective PR strategies, such as media relations, digital campaigns, and active participation in social media, Wuling strives to increase brand awareness, positive image, and customer loyalty. With a focus on educating consumers about the benefits of electric vehicles, Wuling Air EV is expected to maintain and strengthen its position in the competitive automotive market.