Peran Public relations dalam Membangun Ekuitas Merek Mobil Listrik Wuling Air EV di Indonesia

Ceicilia Ceicilia ; Dewi Sri ; Mohamad Zein Saleh
Jurnal Kendali Teknik dan Sains 📅 2024 Vol 2, No 3 🔗 DOI: 10.59581/jkts-widyakarya.v2i3.3502
Abstract
This research employs a quantitative research methods to analyze the important role of Public relations (PR) in building brand equity and the existence of Wuling Air EV electric car products in Indonesia. In an era that increasingly emphasizes environmental issues, the automotive industry is turning to environmentally friendly vehicles such as electric cars. Wuling, as a newcomer in this market, faces challenges in building consumer trust and competing with established brands. Through effective PR strategies, such as media relations, digital campaigns, and active participation in social media, Wuling strives to increase brand awareness, positive image, and customer loyalty. With a focus on educating consumers about the benefits of electric vehicles, Wuling Air EV is expected to maintain and strengthen its position in the competitive automotive market.
Keywords
Public relations; Brand equity; Wuling Air EV; Product Existence; Electric Car
How to Cite

Ceicilia Ceicilia, et al. (2024). Peran Public relations dalam Membangun Ekuitas Merek Mobil Listrik Wuling Air EV di Indonesia. Jurnal Kendali Teknik dan Sains, 2(3). https://doi.org/10.59581/jkts-widyakarya.v2i3.3502

Ceicilia Ceicilia; Dewi Sri; Mohamad Zein Saleh, "Peran Public relations dalam Membangun Ekuitas Merek Mobil Listrik Wuling Air EV di Indonesia," Jurnal Kendali Teknik dan Sains, vol. 2, no. 3, 2024.

Ceicilia Ceicilia; Dewi Sri; Mohamad Zein Saleh. "Peran Public relations dalam Membangun Ekuitas Merek Mobil Listrik Wuling Air EV di Indonesia." Jurnal Kendali Teknik dan Sains, vol. 2, no. 3, 2024.

Ceicilia Ceicilia; Dewi Sri; Mohamad Zein Saleh. "Peran Public relations dalam Membangun Ekuitas Merek Mobil Listrik Wuling Air EV di Indonesia." Jurnal Kendali Teknik dan Sains 2, no. 3 (2024).

Ceicilia Ceicilia, et al. (2024) 'Peran Public relations dalam Membangun Ekuitas Merek Mobil Listrik Wuling Air EV di Indonesia', Jurnal Kendali Teknik dan Sains, 2(3). doi: 10.59581/jkts-widyakarya.v2i3.3502.

Ceicilia Ceicilia; Dewi Sri; Mohamad Zein Saleh. Peran Public relations dalam Membangun Ekuitas Merek Mobil Listrik Wuling Air EV di Indonesia. Jurnal Kendali Teknik dan Sains. 2024;2(3).

Artikel Terkait

Penggunaan Buzzer pada Modul GPS Teltonika FMB910 sebagai Indikator Kecepatan di PT Lacak Cipta Aktual

Aldi Bragi Muslim; Mohammad Fatkhurrokhman

Hubungan Minat Kejuruan dengan Kesiapan Memasuki Dunia Kerja Siswa Teknik Kendaraan Ringan Otomotif (Tkro) Smk Negeri 2 Sungai Penuh

M. Hifzon Fadhlika; Hasan Maksum; Irma Yulia Basri; Rifdarmon Rifdarmon

Analisa Penerapan Algoritma Keccak untuk Keamanan Permintaan API

Sofyan Noor Arief; Arief Prasetyo; Thariq Alfa Benriska

Identifikasi Penyakit Lambung Menggunakan Metode Case Based Reasoning Berbasis WEB

Surya Aulia Rahman. S; Ayu Prima Siska; Mardhotillah Mardhotillah

Studi Kasus Integrasi Current Transformer (CT) dan EOCR untuk Pengamanan Arus pada Panel Cooling Tower Pump di PT DongJin Indonesia

Muhammad Dicky Saputra; Mohammad Fatkurrokhman

Analisis Sentimen Publik TikTok dengan Pendekatan Lexicon-Based: Studi Kasus Timnas Indonesia di Piala Dunia 2026

Hamzah Nurrifqi Fakhri Fikrillah; Galih Pratama Herawan Putra; Fikri Chairul Ummam
Tren Sitasi Jurnal