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Digital business transformation has become one of the main necessities for Micro, Small, and Medium Enterprises (MSMEs) to compete in the modern era. This research discusses implementing digital marketing strategies through an entrepreneurship mentoring program for Mooi Gift MSMEs, which focuses on hampers and gift products in Malang. The methods used include individual approaches, training, and rebranding, to improve operational efficiency, digitalizing bookkeeping, and optimizing digital marketing. The mentoring results include the creation of e-commerce accounts, social media rebranding, digital financial management training, and website development to expand market reach. The findings indicate that digital marketing strategies can enhance SMEs' visibility and competitiveness while positively impacting product sales and branding. This study recommends continuously monitoring and developing digital marketing strategies so MSMEs can constantly adapt to market dynamics.

Digital business transformation has become one of the main necessities for Micro, Small, and Medium Enterprises (MSMEs) to compete in the modern era. This research discusses implementing digital marketing strategies through an entrepreneurship mentoring program for Mooi Gift MSMEs, which focuses on hampers and gift products in Malang. The methods used include individual approaches, training, and rebranding, to improve operational efficiency, digitalizing bookkeeping, and optimizing digital marketing. The mentoring results include the creation of e-commerce accounts, social media rebranding, digital financial management training, and website development to expand market reach. The findings indicate that digital marketing strategies can enhance SMEs' visibility and competitiveness while positively impacting product sales and branding. This study recommends continuously monitoring and developing digital marketing strategies so MSMEs can constantly adapt to market dynamics.

This community service activity aims to provide solutions to the challenges faced by PT Citra Marindo in implementing digital marketing. PT Citra Marindo, a company engaged in providing products and services for the maritime industry, encounters obstacles in fully leveraging the potential of digital marketing. This activity focuses on assisting the company in improving and enhancing their digital marketing strategies. A more comprehensive digital marketing implementation was applied through various social media platforms such as Instagram, WhatsApp Business, and e-commerce platforms like Tokopedia. Additionally, business branding development included designing more attractive logos, professional product photos, and packaging that aligns with market preferences. Quality control systems were introduced to ensure high product quality, while effective promotional strategies were implemented to increase brand visibility and awareness among consumers. All steps were tailored to real-world conditions, including cost calculations for marketing elements to ensure they do not burden product prices and can be sustained. It is hoped that this activity will have a positive impact on increasing PT Citra Marindo business profits and serve as a useful reference for other businesses facing similar issues

Cakwe Cigombong, a micro business located on Jalan Cibogo, Kelapa Dua District, Tangerang Regency, Banten, faces challenges in improving its branding to attract a wider consumer base. An effective branding strategy is very important to support the growth and competitiveness of these MSMEs. This community service activity aims to design and implement branding improvements that are tailored to business needs and conditions. The interventions carried out include the creation and installation of promotional banners, the development of more attractive menu designs, and the integration of the QRIS digital payment system to facilitate transactions. The results show that these efforts increase the attractiveness of the product among consumers. By adopting this branding strategy, Cakwe Cigombong is in a better position to compete and grow in the local market.

This research aims to analyze the branding strategy through the Public Relations (PR) approach implemented by Janji Jiwa in increasing brand awareness in the local Indonesian coffee market. PR strategies have an important role in strengthening brand identity, creating emotional connections with audiences, and building customer loyalty. This research method uses a descriptive qualitative approach by collecting data through literature studies, interviews, and analysis of social media and the Janji Jiwa PR campaign. The research results show that Janji Jiwa utilizes consistent brand communication, strategic collaboration with influencers and communities, as well as creative campaigns based on authentic stories to create consumer engagement. Additionally, the integration of digital and offline activities, such as product launches, interactive content, and community events, successfully increases brand visibility and appeal. Continuous monitoring and evaluation of market trends and the effectiveness of PR campaigns is also key to the success of this branding strategy. This research provides practical insights for business people in developing PR strategies to build brand awareness in competitive industries.  

This research discusses the utilization of social media as a marketing strategy to increase brand awareness and competitiveness of MSMEs (Micro, Small and Medium Enterprises), with a case study of HR-TEA in Pangkalpinang. A descriptive qualitative approach was used through interviews, observations, and the implementation of digital marketing strategies, such as Instagram account creation and Google Maps registration, to expand market reach and increase interaction with customers. The results showed that digital marketing strategies involving creative content and social media optimization were able to increase branding, the number of followers, as well as consumer interaction, which overall contributed to the growth of MSMEs (Micro, Small and Medium Enterprises) in the face of market competition.

The growth of digital technology has significantly transformed the marketing strategies employed by micro, small, and medium enterprises. Within an increasingly competitive digital marketing ecosystem, high-quality visual branding serves as a crucial component in capturing consumer attention and enhancing brand awareness. However, the enterprises frequently encounter constraints related to budget, technology, and expertise in producing effective visual content. In response to these challenges, Rabbithall Studio offers a solution by providing affordable, high-quality content, particularly for enterprises that operating in the foods and beverages sector. This research aims to design a Business Model Canvas (BMC) for Rabbithall Studio to effectively support the digital marketing strategy of MSMEs. A descriptive qualitative approach is used to analyze key elements in the BMC, such as customer segments, value propositions, distribution channels, and cost structure. The research findings reveal that Rabbithall Studio has a strategic business model, focusing on providing aesthetic and Instagrammable product photography services, along with copywriting support. This study offers a strategic guide for MSMEs to adopt visual and content-based marketing to enhance their competitiveness in the digital market.

Effective recruits are key in human resource management (human resources) to achieving organizational goals. Good recruitment strategies not only attract qualified candidates but also ensure compliance between the needs of the company and the competence of prospective employees. The main focus lies in the importance of building strong branding to attract high-quality candidates. Moreover, the experience of the candidate during the recruiting process is important, where positive interaction can enhance the image of the company in the eyes of prospective employees. This research aims to explore and analyze effective recruiting strategies in human resource management. In a context of growing competition in the labor market, organizations need to adopt innovative recruiting methods to attract quality talents. The qualitative approach is used to further the best practices and challenges faced in the recruiting process. Data is collected through analysis of literature from credible sources. Research shows that the use of technology, such as digital platforms and social media, and an emphasis on organizational culture, is essential to attracting appropriate candidates. It is hoped that these findings may provide a guide to the company in formulating an adaptive and sustainable recruitment strategy, in support of the organization's growth and success.

The growth of the digital era has brought changes in the operations of Micro, Small, and Medium Enterprises (MSMEs). The key to the success of MSMEs today can be supported by branding and the use of social media. The use of social media is still not optimal. However, business actors already have a fairly inherent branding, namely ECO which means "Delicious". The writer here is a facilitator to bridge business actors to enter the digital world and help market it through social media. In addition, the author also physically assisted in the form of making a logo, creating a new menu, creating social media accounts (Instagram), creating video content, giving banners and giving new aprons to help increase sales and cleanliness of Nasi Uduk Ayam Geprek ECO

With the growth of technological innovation and the shift of the digital era in various aspects of industry, the younger generation is faced with major challenges in preparing themselves for the technology-based world of work. This study focuses on Kreavoks, a digital agency that provides services such as digital skills training, SEO-optimized website creation, and branding kit design. The purpose of this study is to explore how Kreavoks develops its digital services to prepare the younger generation with the skills needed to face the challenges of Industry 4.0. Using a qualitative descriptive approach, this study analyzes the strategies implemented by Kreavoks in integrating technology, branding, and marketing to improve the digital capabilities of the younger generation. The research findings show that Kreavoks' training program improves participants' technical skills and deepens their understanding of digital branding and SEO. Despite its success, challenges such as differences in technological understanding and limited infrastructure remain obstacles. This study has an impact on the development of digital services that can prepare the younger generation to face the demands of Industry 4.0.

Product packaging is an important element in creating the identity and attractiveness of a product, especially for small and medium enterprises (SMEs). This research aims to develop an online-based packaging design service through the PackDe platform that offers easy access, transparent pricing, and a variety of customizable design options. The methods used include literature study, competitor observation, and social media analysis to understand market needs and current design trends. The results show that PackDe is able to provide functional and aesthetic packaging design solutions, supporting SME product branding effectively. Nevertheless, challenges such as limited human resources and marketing need to be overcome to reach a wider market. The implications of this research show that digital-based packaging design innovation can improve the competitiveness of SME products in national and global markets. PackDe is expected to be a strategic partner for SMEs in creating packaging that is not only visually appealing but also has added value to the packaged product.

The UMKM digitalization is carried out by utilizing digital technology to expand the marketing of UMKM products through digital marketing. The method used is the observation method by going directly to the UMKM location. The selected UMKMs in this service are UMKM Dua Putra and UMKM Tempe and Soy Milk. After conducting a survey and finding the problems faced by these UMKMs, this service carried out the development of UMKMs by making UMKM product brands and logos, making Google Maps, and making QRIS. The results and benefits obtained from this activity are first, branding UMKM products by giving the name “Tempe Ndeso” and making a logo so that it can increase consumer attractiveness and increase sales. Second, location placement on Google Maps for UMKMs so as to facilitate buyer access and increase visibility. Third, the implementation of the QRIS payment system at the Dua Putra UMKMs for an integrated digital payment system to facilitate transactions and increase payment efficiency.

The mass development of digital technology has changed the way companies communicate with consumers. One of the most effective communication channels is social media, which provides a platform for adress interaction between brands and consumers. Consumer trust is the main factor influencing purchasing decisions and brand loyalty. This articel used a qualitative approach to make a study various digital communication strategies that can build consumer trust in social media. Through social media, companies can implement various communication strategies, such as being transparent and honest in communication; active interaction with consumers; consistent in branding; consumer testimonials and reviews; compelling use of influencers; security and privacy of consumer data; and responsive to consumer problems and complaints.

Humans as a visual creature has the ability to process visual data better than other kinds of data. Therefore in this on going developing digital era the use of digital illustration is considered more beneficial and effective as promoting media. This journal will discuss the connection between illustration and the company's personal branding especially illustration as its visual, concept, theme, idea, story or text presentation media. Illustration is considered as an effective way in deliberating a complex concept to readers or consumers. That is why illustration can be a one of the effective design elements to expose and explain company's values and characters. By using illustration pictures, companies can drag more the audience's attention.    

In this digital era, social media has become an important communication channel for brands, institutions and agencies. Visual Identity Design is important in a brand. Apart from a brand, a visual identity is also needed for an official institution or agency. The function of visual identity design is as a sign of ownership, a means of identity, a promotional tool, a characteristic, and as a sign of the integrity of a brand or agency. The Communication and Informatics Service is an agency that is overseen by a government agency. This agency should build an identity with the aim of having more integrity, consistency and professionalism in the eyes of the public. Application of supergraphics, namely graphic elements that creatively combine visual elements with the aim of giving a strong impression, attracting attention and building a professional image of the Diskominfo agency from other agencies.

Field Work Practice (PKL) or also known as Innovation Development (PI) is a service activity of STIE Madani Balikpapan students to the community, especially to Micro, Small and Medium Enterprises (MSMEs). The MSME target for the Innovation Development Program in this group is AA Bakery and Cake which is located in RT 01 Mekarsari sub-district, Central Balikpapan District. The aim of this PI activity is to assist in creating innovation in terms of improving business branding in order to increase brand awareness among customers as well as assisting in creating digital financial reports.

In the digital era, marketing through Instagram has become one of the main strategies to increase brand awareness and customer engagement. Seblak Mamam Foodies has utilized this platform since 2020 with various strategies such as using business accounts, optimizing profiles, and creating engaging content. Features like Instagram Stories, Instagram Live, and Instagram Ads allow direct interaction with customers, strengthening product branding, and increasing competitiveness. Social media not only serves as a communication tool but also as an effective source of information and promotion. This study emphasizes the importance of digital marketing through social media, especially Instagram, in supporting the growth of small and medium-sized enterprises (SMEs) like Seblak Mamam Foodies, by providing insights into successful marketing techniques and their impact on the popularity of the offered products.

Developments in the era of Industrial Revolution 4.0 are increasing rapidly along with the times, especially in the economic sector. The development of the economic sector in Indonesia means that MSMEs (Micro, Small, and Medium Enterprises) need strategies to brand themselves. Branding efforts can be carried out using social media platforms, namely Instagram. Instagram plays an important role as a promotional media that functions to persuade and communicate a product or service. This journal discusses the visual identity in the design of the Instagram feeds for the brand "Zamzam Kalimantan" as a portfolio of Kawakibi Digital Branding. This design uses qualitative methods based on interviews, observations, and literature studies. Through this process, designs for Instagram feeds were produced as Kawakibi's portfolio media.

This study aims to analyze the marketing strategy implemented by Juan Jaya Sandals in utilizing the digital era in optimizing market potential. The study uses a qualitative method. Respondents in this study were MSME owners who adopted digital marketing, namely Juan Jaya Sandals. Primary data was used in the study using observation and interviews. The study was conducted in October 2024. The results of this study indicate that MSMEs face challenges in understanding and implementing digital marketing effectively. The managerial implications of this study are that Juan Jaya Sandals requires learning and coaching from related parties to support the sustainability of this business.

Digitalization has greatly influenced the business world, particularly in the recruitment and selection processes. With the integration of communication and information technology, recruitment has shifted from manual methods to technology-driven systems. This shift is also being experienced by companies in Indonesia, including in State-Owned Enterprises (SOEs). In this context, the purpose of this research is to examine the role of digitalization in the recruitment and selection process at PT. Pertamina Hulu Rokan (PHR). This study employs qualitative methods, using three data collection techniques: structured interviews, observations, and literature reviews. The interview samples consist of nine individuals, including students participating in PT. PHR's internship program, internship coordinator from Caltex Riau University, and Human Capital Manager at PT. PHR. The findings indicate that digitalization plays a significant role in the recruitment and selection process at PT. PHR. Key benefits include enhanced efficiency and effectiveness in time management for both recruiters and applicants, cost reduction, increased company engagement and outreach, as well as improved company branding