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The purpose of this study was to determine how brand image, product quality, online promotion, and product trust level influence consumer decisions to purchase products at CV. Tenun Mulia Gemilang. This study used a questionnaire distributed through social media in the form of Instagram and Whatsapp. This study involved 100 people who were selected randomly. Multiple linear regression analysis was used to analyze the data to evaluate the model between the established variables. The results showed that brand image, product quality, online promotion and product trust level have a significant influence on consumer purchasing decisions for woven products. This study suggests that business actors pay attention to brand image, product quality, and online promotion to increase customer trust and ultimately influence their purchasing decisions. Thus, CV. Tenun Mulia Gemilang can increase consumer product purchasing decisions.

Networking plays a crucial role in developing an entrepreneur's career. With a wide network, entrepreneurs can access various resources, business opportunities, guidance and support from investors that can accelerate the development of their business. In addition, networking contributes to building a professional image and trust, which are important factors for attracting customers and strategic partners. Solid interpersonal relationships also open up opportunities for creative collaboration and idea sharing, allowing entrepreneurs to face challenges more effectively. Whether through online or offline platforms, networking is a key strategic element in creating long-term success for an entrepreneur. In the current digital era, networking can be done through various platforms, either directly, such as attending conferences and business events, or online through social media and virtual communities. This process not only expands connections but can also provide an opportunity to understand industry trends and build competitive advantages. Therefore, networking is not just about building relationships, but is also one of the main strategies that can encourage long-term success and growth for an entrepreneur.

Digital transformation in educational services is an important need to improve efficiency and user satisfaction, especially in Islamic boarding schools. One of these innovations is the SISANTRI application used at the Darussalam Blokagung Islamic Boarding School, Banyuwangi, to facilitate the management of information and transactions for guardians of students. However, the effectiveness of this application still faces challenges, such as stagnation in feature development and negative reviews from users.This study aims to analyze the influence of E-Servqual, E-WOM, and E-Trust on E-Customer Satisfaction. Then, analyze the influence of E-Servqual, E-WOM, E-Trust, and E-Customer Satisfaction on customer loyalty. And analyze the role of E-Customer Satisfaction as a mediator of the influence of E-Servqual, E-WOM, and E-Trust on customer loyalty.The research method used is exploratory research and a quantitative approach with data collected through questionnaires distributed to 364 guardians of students selected using the Proportional Stratified Random Sampling technique. The research instrument uses a Likert scale to measure research variables. Then, the collected data is analyzed through several stages, namely determining the value of the variables, testing the research instrument (validity and reliability tests), path analysis using the Partial Least Square (PLS) method, hypothesis testing, and path calculations.The results of the study showed that E-Servqual, E-WOM, and E-Trust significantly influenced E-Customer Satisfaction. In addition, E-Servqual, E-WOM, E-Trust, and E-Customer Satisfaction significantly influenced customer loyalty. Then, customer satisfaction was not able to be a mediating variable between E-Servqual, E-WOM, E-Trust, and customer loyalty, but still contributed to loyalty directly.It can be concluded that improving E-Servqual, E-WOM, and E-Trust is very important to strengthen E-Customer Satisfaction and Customer Loyalty, although E-Customer Satisfaction does not mediate the relationship. Further development should be focused on improving these three main factors that affect customer loyalty.

Customer satisfaction includes efforts to meet consumer needs. Consumer satisfaction is a situation demonstrated by consumers when they realize that their needs and desires are as expected and are being fulfilled well. This research aims to determine and analyze the influence of relationship marketing, customer trust, and price competition on consumer satisfaction of Indihome users in Medan City. With a sample size of 100 respondents. Data collection techniques were carried out using questionnaires. The analysis used is multiple linear regression analysis using the SPSS (Statistical Package for Social Sciences) 24.0 for Windows program tool. The results of the analysis show that relationship marketing has a positive and significant influence on consumer satisfaction. Customer trust has a positive and significant influence on consumer satisfaction, and price competition has a positive and significant influence on consumer satisfaction. Meanwhile, the results of the simultaneous analysis show that relationship marketing, customer trust, and price competition have a positive and significant effect on consumer satisfaction of Indihome users in Medan City.

This research discusses the communication strategy between sellers and buyers on social media as part of an effective marketing strategy. Social media has become a key platform in modern marketing due to its ability to create direct interaction and build relationships between sellers and buyers. The communication strategies applied include the use of relevant content, personal approach, quick response, and utilization of interactive features of social media. The results show that effective communication can increase customer engagement, build trust, expand market reach, and drive increased sales. However, there are challenges in maintaining communication consistency and facing increasing competition in the digital world. Therefore, an innovative and customer-focused approach is required to achieve success in marketing through social media. Communication strategies between sellers and buyers on social media play an important role in supporting the success of marketing strategies in the digital age. Social media has evolved into a major platform for direct interaction between sellers and buyers, offering ease of access, wide reach, and cost-effectiveness compared to traditional marketing methods. This research explores the various communication strategies used by sellers to build relationships with buyers, including the use of relevant and engaging content, a data-driven personalized approach, and prompt responses to customer needs and questions. This research concludes that an effective communication strategy on social media serves not only as a promotional tool, but also as a means to build long-term relationships between sellers and buyers. With the right approach, social media can be a powerful platform to support marketing success, increase customer satisfaction, and achieve overall business goals.

The research used a questionnaire method which was carried out at BMT Jambi City. This research used 100 samples as respondents with samples taken using Random Sampling Technique. The results of this research are: (1) Service quality has a significant effect on customer loyalty, (2) trust has a significant effect on customer loyalty, (3) religiosity has no significant effect on customer loyalty, (4) service quality has no significant effect on satisfaction, (5) ) trust has no effect on satisfaction, (6) religiosity has a significant effect on satisfaction (7) satisfaction has a significant effect on customer loyalty, (8) satisfaction does not mediate the effect of service quality on customer loyalty, (9) satisfaction does not mediate the effect of trust on customer loyalty ( 10) satisfaction does not mediate the effect of religiosity on customer loyalty

Employee performance, particularly in the customer care department, is crucial as all aspects of hospital care related to patient experience. Effective and responsive interactions can enhance patient satisfaction, build trust, and create a supportive environment that aids the healing process. Additionally, customer care employees serve as a bridge between patients and medical staff, ensuring that patients' needs and inquiries are addressed with distinction. Therefore, it is essential for hospital management to maintain employee performance by providing work motivation, discipline, and appropriate compensation. This study aims to analyze the partial and simultaneous effects of work motivation, work discipline, and compensation on improving employee performance in the Customer Care Department of Bandung Adventist Hospital. This descriptive quantitative research was conducted with 30 customer care employees at Bandung Adventist Hospital in early September 2024. The findings indicate that work motivation and compensation do not significantly affect employee performance according to the data analysis, whereas work discipline has a significant impact on employee performance. However, when considered together, work motivation, work discipline, and compensation collectively have a significant effect, accounting for 44.1% of the variance. From this data, it can be concluded that maintaining work motivation, discipline, and compensation together can help sustain employee performance in the Customer Care Department of Bandung Adventist Hospital.

This study aims to examine the effect of Islamic accounting service quality on customer trust in the context of Islamic banking. This literature study identifies key factors in enhancing customer trust, including transparency of financial statements, compliance with sharia principles, and overall service quality. Using the literature research method, it was found that consistent and shariah-compliant implementation of Islamic accounting plays an important role in enhancing customer trust. Service quality that includes accuracy, transparency, and sharia compliance has a significant impact on customer trust, which in turn affects customer loyalty and the growth of Islamic banks. This research provides insights for Islamic bank management to improve service quality to build customer trust.

This research aims to determine the effect of service quality and trust on customer satisfaction at IC Beauty Salon. To be able to gain an advantage in the competition for service quality, a company must meet customer satisfaction by implementing a strategy for the services offered. Customer trust is influenced positively and significantly by aspects of service quality and trust. Competition in the beauty industry is currently quite fierce along with the increasing interest of women and men in beautifying themselves. With this trust in consumers, IC Beauty now has 1 center and 1 central branch located on Jl. Surya Sumantri 106 branch is located on Jl. Ciumbeluit No. 49 Bandung . The quantitative research method used a sample of 61 respondents. The main data source used is primary data obtained from questionnaires that have been distributed to IC Beauty customers.

This study aims to analyze the influence of Islamic business ethics and product quality on consumer satisfaction in the culinary business Lontong Pak Muslim in Medan. Islamic business ethics in this study are measured through the application of principles such as honesty, trustworthiness, and fairness, while product quality includes taste, cleanliness, and authenticity of raw materials. This research method uses a quantitative approach with data collection through a Likert scale-based questionnaire distributed to 100 respondents. The data analysis technique used is multiple linear regression, with t-test, F-test, and coefficient of determination to see the relationship and influence between variables. The results of the study indicate that Islamic business ethics and product quality partially and simultaneously have a positive and significant effect on consumer satisfaction. Product quality has a more dominant influence than Islamic business ethics, indicating the importance of taste quality and cleanliness in increasing customer satisfaction. Overall, this study shows that the application of business ethics in accordance with Islamic values ​​and good product quality can strengthen consumer loyalty and maintain business sustainability. These findings provide recommendations to culinary business actors to continue to pay attention to product quality and uphold the principles of Islamic business ethics in an effort to increase consumer satisfaction and competitiveness in the market.

This research entitle of " Mediating Variables: A Review of the Influence of Service Quality, Customer Experience, and Trust on Loyalty and Satisfaction at the Berbah Public Health Center, Sleman Regency ". The purpose of this study is to find and analyze the influence of service quality, customer experience and trust on loyalty with satisfaction as a mediation variable. To research it uses purposive sampling and accidental sampling of 100 respondents. The tests on this study were conducted with tests of validity, reliability, classical assumptions, hypothesis testing,path analysisand sobel tests. With multiple linear regression analysis in this study obtained results b1 =0.217 showed a positive influence of service quality variables on loyalty, b2 =0.209 showed a positive influence of customer experience variables on loyalty, b3= 0.146 showed a positive influence of trust variables on loyalty, b4 = 0.164 showed a positive influence of satisfaction variables on loyalty. For partial hypothesis testing used t test, obtained a value of tcalculated for the quality of service to loyalty of 4,072, tcount for customer experience to loyalty of 3,648, for trust to loyalty of 2,657 and tcalculate for patient satisfaction to loyalty of 2,657. Then based on the results of calculations through the sobel test, patient satisfaction mediated the relationship between the quality of service to loyalty with at count value of 2,281, patient satisfaction mediated the relationship between customer experience to loyalty with at calculated value of 2,095,patient satisfaction mediated the relationship between trust to loyalty with at count value of 2.0009.

This article is entitled Analysis of the Implementation of Customer Relationship Management in Increasing Customer Loyalty at the LKMS-A Gapoktan Panampuang Prima Cooperative. Matters relating to behavior towards customers, how to serve customers, and all matters relating to customer behavior are part of Customer Relationship Management. In this study, the research used is field research which is descriptive qualitative in nature by collecting data through observation, interviews and documentation. Qualitative research is carried out to build knowledge through understanding and discovery. The results of this research, the implementation of Customer Relationship Management at LKMS-A Gapoktan Panampuang Prima is CRM designed to utilize information technology by developing a continuous relationship with customers by maximizing four dimensions, namely planning, People, Process. , Technology. Which can be seen in the LKMS-A Gapoktan Panampuang Prima which has maximized these four dimensions. Meanwhile, the obstacle faced by the LKMS-A cooperative is the difficulty in increasing the number of customers due to the large number of competing institutions nearby. However, these obstacles can be overcome by improving service quality, increasing trust, increasing satisfaction, and building a better company image.    

With the increasingly rapid development of information technology, people need to do things quickly, effectively and efficiently, especially when carrying out transaction activities. Banking companies are improving services with the introduction of mobile banking. Mobile banking is an innovation from development, science, information technology and communications used by banking companies to facilitate customer transactions and meet needs, which can be accessed by installing an application on the phone. BCA Bank is a private bank that offers digital banking services, one of which is a mobile banking product known as BCA mobile, launched in 2011. By providing banking services via smartphone. BCA bank hopes that customers can enjoy the convenience and speed of BCA Mobile. The aim of this research is to determine the influence of convenience, trust and security on decisions to use mobile banking in Jakarta. The method used in this research is non-probability sampling, namely purposive sampling. The data collection technique was through distributing questionnaires to 100 respondents and processed using SPSS version 25. The analysis method used was multiple linear regression. The results of the hypothesis test show that the variables of ease, trust and security have a significant effect on usage decisions.

The development of increasingly advanced technology has a major influence on the world of the communications industry and has led to competition between smartphone manufacturers. They compete to produce advantages in products that will be marketed. The number of iPhone users among students has become commonplace, when they buy a product, of course, they do not only see the advantages offered, but they also see the brand they will buy and country of origin, perceived quality and brand image are factors that cannot be underestimated in influencing purchase decisions through customer trust. This research uses quantitative methods with a sample size of 100 respondents. Data sources are primary data and secondary data, primary data obtained from the distribution of questionnaires. This study uses probability sampling with random sampling technique. For the data analysis process using the Smart-PLS version 4.1.0.3 processing tool. Based on the results of research on direct effects, it shows that perceived quality and brand image do not have a significant effect on purchase decisions, while country of origin has a significant effect. The indirect effect shows that customer trust does not mediate the relationship from the influence of country of origin and brand image on purchase decisions, but customer trust is able to mediate the relationship from the influence of perceived quality on purchase decisions.    

This study aims to determine the direct and indirect effect of trust, service quality, price on customer loyalty through customer satisfaction at JNE  Tanjung Pinang Branch. This type of research uses quantitative research methods with primary and secondary data sources. This research was conducted at JNE Tanjung Pinang Branch, Tanjung Pinang, Riau Islands. This research started from March 2023 to August 2023. Based on the results of JNE transaction data for Tanjungpinang City, the population taken is consumers from the corporate and social commerce types who trust the delivery of goods/files from companies or agencies with JNE. The population is 146 from both corporate and social commerce types who have collaborated with JNE Tanjung Pinang. In this study, data collection was carried out using the census method in which the entire population was taken as a sample. By using the census method, this study aims to obtain accurate and representative data from the entire existing population. This step will make it easier for researchers to analyze and describe the characteristics and events that occur in the population, Based on the provisions, the number of samples that meet the criteria from JNE users in the corporate and social community categories is 118 respondents. This research uses Smart-Pls as a data processing tool. The results of the study show that all variables have a direct and indirect effect on variables Z and Y.    

This research aims to find out: (1) Online Customer Reviews, Trust, and Purchasing Decisions at the Lazada Marketplace in the city of Tasikmalaya. (2) The relationship between Online Customer Reviews through Trust. (3) The influence of partial online customer reviews and trust on purchasing decisions for Erigo products at the Lazada Marketplace in Tasikmalaya city. (4) Simultaneous influence of Online Customer Review and Trust on purchasing decisions for Erigo products at the Lazada Marketplace in Tasikmalaya city. The research method used is a quantitative method with a survey approach. The data analysis technique used is Path Analysis with an interval measurement scale. Partial and simultaneous hypothesis testing with a significant level (α= 0.05). The research results show that: (1) Online Customer Reviews, Trust, and purchasing decisions for Erigo products on the Lazada Marketplace are included in the very good category. (2) Online Customer Review has a relationship with Trust in Erigo Marketplace Lazada products. (3) Online Customer Reviews and Trust have a positive and significant effect on Partial Purchase Decisions for Erigo products on the Lazada Marketplace. (4) Online Customer Reviews and Trust have a positive and significant effect on Simultaneous Purchasing Decisions for Erigo products on the Lazada Marketplace.  

This project carries a unique branding identity called Australian Living of Malang, which reflects the theme of Australian design and architecture, offering a comfortable and quality living experience. In an effort to strengthen its brand identity, PT Graha Bukit Utama realizes the importance of implementing consistent brand guidelines. Currently, the company faces challenges in terms of the use of logos and other branding elements that are inconsistent across various promotional platforms, both online and offline. This inconsistency has an impact on the trust of potential customers and reduces the impression of professionalism that should be presented by the brand. Therefore, the creation and implementation of brand guidelines is a crucial step that needs to be taken to overcome this problem. This project is planned to last for three months, starting from March 2024 to May 2024. During this period, this project is carried out in collaboration with the company to compile comprehensive brand guidelines. This design process will include several stages, starting from collecting relevant data, compiling the brand guidelines document itself, and socializing all stakeholders regarding the significance of having and implementing brand guidelines. Furthermore, an evaluation will be carried out to ensure that the company can implement the brand guidelines that have been designed properly. During the project implementation, it successfully carried out activities optimally and even exceeded the achievement of the KPI that had been set. This can be proven through the formation of brand guidelines that are compiled in print media format and soft files, which are ready to be used by the company in various marketing activities

This study aims to determine and analyze the effect of service quality, trust and convenience of Muamalat DIN mobile banking on customer satisfaction at Bank Muamalat Indonesia KCU Medan Baru. The type of research used is quantitative research. The number of samples in this study was 96 customers with the determination of the sample size using the Lemeshow formula. Data analysis used is multiple linear regression analysis using SPSS. The results of this study indicate that simultaneously and partially service quality, trust and convenience have a positive and significant effect on customer satisfaction. And based on the coefficient of determination, the independent variable is able to influence the dependent variable by 52.9%.

The aim of this research was to examine the impact of infⅼuencer support, and saⅼes advertising materiaⅼ on the purchase choices. The hypothesis posited in this research is that infⅼuencers, and advertising materiaⅼ have a favorabⅼe impact on customer purchase choices skincare products. The research incⅼuded a totaⅼ of 87 respondents who were seⅼected via purposive sampⅼing, specificaⅼⅼy purposive sampⅼing. The data coⅼⅼecting approach invoⅼves the use of questionnaires and the anaⅼysis of data using SPSS. This anaⅼysis incⅼudes doing vaⅼidity tests, reⅼiabiⅼity tests, cⅼassicaⅼ assumption tests, muⅼtipⅼe ⅼinear regression anaⅼysis, and hypothesis testing using t tests, F tests, and R2. The research findings indicate that the independent variabⅼes, nameⅼy Infⅼuencers, have a favorabⅼe impact on purchase choices. Advertising materiaⅼ has a beneficiaⅼ infⅼuence on buying choices. The test resuⅼts indicate that the adjusted R-squared vaⅼue for the independent variabⅼes infⅼuencer, and advertising content on purchasing decisions is 0.577. This suggests that 57.7% of the variation in the purchasing decision variabⅼe can be expⅼained by the independent variabⅼes infⅼuencer, and advertising content. However, 42.3% of the outcome is affected by other factors, such as the quaⅼity of the goods, its ⅼocation, brand, and trust.

The aim of this research was to examine the impact of infⅼuencer support, and saⅼes advertising materiaⅼ on the purchase choices. The hypothesis posited in this research is that infⅼuencers, and advertising materiaⅼ have a favorabⅼe impact on customer purchase choices skincare products. The research incⅼuded a totaⅼ of 87 respondents who were seⅼected via purposive sampⅼing, specificaⅼⅼy purposive sampⅼing. The data coⅼⅼecting approach invoⅼves the use of questionnaires and the anaⅼysis of data using SPSS. This anaⅼysis incⅼudes doing vaⅼidity tests, reⅼiabiⅼity tests, cⅼassicaⅼ assumption tests, muⅼtipⅼe ⅼinear regression anaⅼysis, and hypothesis testing using t tests, F tests, and R2. The research findings indicate that the independent variabⅼes, nameⅼy Infⅼuencers, have a favorabⅼe impact on purchase choices. Advertising materiaⅼ has a beneficiaⅼ infⅼuence on buying choices. The test resuⅼts indicate that the adjusted R-squared vaⅼue for the independent variabⅼes infⅼuencer, and advertising content on purchasing decisions is 0.577. This suggests that 57.7% of the variation in the purchasing decision variabⅼe can be expⅼained by the independent variabⅼes infⅼuencer, and advertising content. However, 42.3% of the outcome is affected by other factors, such as the quaⅼity of the goods, its ⅼocation, brand, and trust.