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In this modern era, it certainly has various kinds of changes, including a very significant technological speed. This is what leads an entrepreneur to innovate and have a very broad creativity in reaching digital markets to market their products. As an example, Segari reaches its consumers, where they market their products through an online application and can be opened anywhere and anytime. Currently companies must be able to provide various kinds of strategies so that their companies can be reached by the general public. Brand Awareness is the ability of a particular brand to display in the minds of consumers when they are thinking about a particular product group and how easy the product is to pronounce.

As science and technology develop, many things change with the times, everything without the distance of time and space can be accessed anywhere and anytime. Not only with social media in the development of food and logistics technology to reach the stage of a new era that is simpler quickly and precisely by utilizing digitalization to make it easier for someone to transact and create suppy logistics that is useful and on target, namely by using the website method, With this website, safe purchase transactions are fast and appropriate to create a stable food supply. We know that Indonesia still relies on importing rice from outside countries for the food needs of its people, without us knowing that the improvement of the digital system can be able to encouraging food suppliers in Indonesia, with the existence of this website, it is expected to be a bright hope in logistics supply in Indonesia.

Digitizing Islamic boarding schools in Era Society 5.0 is an opportunity as well as a challenge for all Islamic boarding schools in Indonesia, apart from branding for their Islamic boarding schools, digitizing Islamic boarding schools also aims to inform the public that education is important. One of them is education at Islamic boarding schools as one of the printers of superior generations, especially in the fields of religion, self-reliance, manners, and social life. This study aims to describe the importance of digitizing education at the Al-Amin Sidoardjo Islamic Boarding School in the Era of Society 5.0. This research was conducted through a qualitative approach using descriptive analytic methods and included in field research. In Era Society 5.0, digital-based Islamic boarding school education is urgently needed, especially at the Al-Amin Sidoardjo Islamic Boarding School, which is still in the process of digital literacy. As for some of the efforts that have been made by the Al-Amin Sidoardjo Islamic Boarding School in digitizing, among others, by not conducting digital literacy training for students through graphic design courses so that students have IT competencies needed by the world of work and society, providing a computer laboratory with internet access for finding sources and references. religious and general knowledge that is difficult to access directly, and the use of websites and social media as a means of branding, dissemination of pesantren information dissemination, as well as pesantren administrative needs. Meanwhile, the challenges faced by the Al-Amin Sidoardjo Islamic boarding school are more in the unavailability of a special team of operators who are technically in charge both in terms of planning, organizing, implementing, and evaluating related to the pesantren's website and social media. In addition, the maintenance of digital systems and devices that are used for digitalization is not yet optimal.  

The global era with the rapid and great advancement of information system technology, challenges teachers to have the ability to adapt themselves by improving scientific abilities and cutting-edge skills. But the most important thing is the ability to nurture students by sticking to sharia 'and can make them as noble ethical people. Efforts to strengthen tarbiyah and teacher training in Islamic educational institutions must make maximum efforts so that digital technology tools do not lull and deprive students of the right to get full control of teachers. This is the main mission of Islamic educational institutions so that the development of intelligent ethical humans can be reached by Islamic educational institutions. The three strategies that researchers offer in an effort to strengthen the conception of tarbiyah and teacher training in him and apply it to teacher professional performance activities are: (1) Understand and realize the achievement of tarbiyah and teacher goals; (2) Understand and apply the types of education and teaching; (3) Development of teacher soft skills so that they can become role models for students.

The role of management in improving the quality of education in the digital era aims to plan education that is fair, of high quality, effective and responsible, and enhances the positive image of education. The research process aims to provide knowledge about the need for management in educational organizations. Researchers used a descriptive-qualitative method by relying on library research or library research. Data collection was then analyzed using descriptive-analytical techniques, this analysis process involved review and evaluation. Management is a valuable element of an organizational institution that manages a life with the hope that it can run smoothly without obstacles. The urgency of improving the quality of education in the digital era includes the quality of student learning, supporting the government's independent learning program. There are challenges and obstacles to education management, namely the lack of educator skills in dealing with the digital era, security threats such as data hacking. Management, quality, education, digital, and challenges.

This community service activity aims to overcome the problems of UMKM in Wonokerto village, Bandar sub-district. The main problems faced by UMKM players are packaging, lack of business permits, and digital marketing of products. This is the background for community service activities carried out by a team of accounting lecturers at the Institute of Technology and Science Nahdlatul Ulama Pekalongan. The theme of this service is the UMKM Empowerment Workshop in Wonokerto Village in the 5.0 Era Using Digital Marketing Strategies. The aim of this community service is to educate UMKM players about the concept of making attractive packaging, how to obtain business permits and how to market products digitally. The methods used in community service activities are field observation, preparing activity plans, creating activity materials, implementing activities as well as monitoring and evaluation. This service can open the minds of UMKM in Wonokerto village, Bandar sub-district, so that they can develop themselves through digital marketing training which can later improve economic prosperity in the future.

This article aims to implement a culture of literacy to children starting from an early age. This is due to the rise of the digital era which makes people, especially children, choose to spend more time playing gadgets. Therefore, at this time there is a lot of degradation of insight and knowledge due to lack of motivation to familiarize themselves with reading literacy. If a culture of literacy is not applied from an early age, this will cause the possibility of interest in reading and writing for the next generation to be minimal or reduced. Therefore, an understanding of literacy culture from an early age needs to be instilled because at that age, the age of the child is stepping on the "golden age" or golden period, which ranges from when the child is 1 to 6.5 years old. At that time, children experience the development of growth and grow rapidly, so that to apply the culture of literacy methods, interest in reading or writing is easy to apply and easier to get used to.

In today’s digital era, many schools face challenges in utilizing social media as an effective means for promotion and enhancing the image of the institution. Despite the enormous potential of social media, many educators and administrative staff are still lacking in skills in optimally managing this platform. Based on these problems, the purpose of this study was to improve the skills and understanding of participants regarding the use of social media as a strategic promotional tool for schools, as well as to encourage the adoption of more effective digital marketing practices. The method used in this study was a participatory approach through an interactive workshop. The workshop involved hands-on training sessions, group discussions, and social media content creation simulations, which were designed to provide practical experience and enhance participants’ understanding directly. Data were collected through observation, pre- and post-workshop questionnaires, and interviews with participants to measure changes in their skills and perceptions. The results showed a significant increase in participants’ technical skills in managing social media, as well as a positive change in their perspectives on the importance of social media as a promotional tool. Most participants reported that they felt more confident and ready to implement more structured and data-driven promotional strategies in their schools. These results indicate that the workshop successfully achieved its objectives and had a positive impact on participants’ ability to utilize social media effectively.

Educational organization strategy is the most important element in facing global challenges at the secondary school level. In an increasingly complex era of globalization, secondary schools are expected to be able to produce graduates who are competent and ready to face the demands of the rapidly changing world of work. This article was created to find out and analyze how the strategy of educational organizations at the secondary school level in facing global challenges. This research uses a qualitative approach with a descriptive method research type sourced from literature studies. Literature study is one of the research methods that uses the results of reviews from other journals as a source of reference. From the results it is known that: (1) Educational organization must be well implemented in secondary schools in line with the times. (2) It is important for education to be integrated with strategic management that ensures that educational goals and long-term vision are achieved. (3) Education as an organization also needs compact cooperation between the community and the government to build synergy between educational institutions.    

This journal discusses the utilization of articles as an effective means to enhance company's brand awareness while educating the public. In the ever-evolving digital era, companies need to employ communication strategies that effectively reach their target audience. This approach entails using informative and industry-relevant articles. The research involves analyzing the needs and preferences of the public regarding desired information. Based on the analysis, a series of articles are produced to fulfill the public's information needs and simultaneously promote the company's brand. These articles are published across various online platforms, including the company's website, blog, and social media. The results demonstrate a significant increase in brand awareness and public recognition of the company through the implementation of this strategy. Additionally, the articles provide educational benefits to the public by presenting valuable and industry-relevant topics. The utilization of articles as a means to enhance brand awareness while educating the public offers diverse advantages. It enables companies to expand their reach, improve consumer trust, and strengthen their market position. Simultaneously, the public gains access to valuable and beneficial information, enhancing their knowledge and deriving direct benefits from the provided articles. Therefore, this strategy effectively fosters positive relationships between companies and consumers while contributing to the overall literacy and knowledge enhancement of the public.

Increasingly sophisticated technological developments have an impact on the world of work, such as the world of Sharia accounting. This study aims to analyze the opportunities and challenges of Islamic accountants in the digital era and the strategies carried out by state Islamic religious universities so that they can produce a generation of Islamic accountants who are able to keep up with this digitalization flow. The research method used is a qualitative approach and data sources were obtained through a literature review. The results of this study state that the influence of digital technology in the world of Sharia accounting will create opportunities and challenges that Sharia accountants must be prepared to face. Starting from the opportunity for a new work system for the Islamic accounting profession itself to the challenges that later Islamic accountants must be ready to compete with sophisticated technology. It is a big record for every agency that gave birth to a generation of Sharia accountants in the current era of digitalization. They are required to be able to produce a generation of accountants with quality, integrity, and capacity in their field. Therefore, several strategies that can be used include preparing quality human resources by preparing a platform for human resource development, increasing leadership and teamwork skills, and the need for new literacy to prepare more competitive Sharia accounting graduates.

The purpose of this article is to understand how important character education is for primary school students in the digital age. The phenomenon that occurs at this time is that students become easier to access information, thus causing the behavior of students who experience poor behavior. Because of that, education in Primary School needs to be balanced with character education. Character education is a process of moral and religious instillation that is given to students by way of teaching from now on, strengthening and behavioral development. The purpose of this article is to describe the education of the digital revolution era, to describe the importance of character education for Primary School students in the digital era and to describe how to implement the character education of Primary School students to face the digital era. The results of this study show that character education is important to show the degradation of character, morals and character in the digital age, so character education should be determined from today.

In this era of globalization, marketing is more of an information warfare between different parties with the aim of making sales. The marketing environment is rapidly changing, and with these changes, the need for information, latest products, shifts in buyer attitudes and behaviors towards decision-making and product acquisition, as well as the ability to identify opportunities in appropriate marketing, becomes essential. This paper is a literature review using a qualitative descriptive approach, aiming to describe product mix strategies. The methodology employed for data collection is documentation, along with various articles and books, followed by content analysis. The findings of this paper reveal that studying consumers can provide insights for the development of new products, product uniqueness, pricing, distribution channels, advertising messages, and other new marketing elements. A focal point for understanding behavior is the stimulus-response model. Buyer characteristics and decision-making processes lead to specific buyer decisions. The marketing task involves comprehending what occurs in the buyer’s consciousness from external stimuli to the emergence of the buyer's purchasing decision.

Penelitian ini dilatarbelakangi adanya perubahan akibat berkembangnya teknologi, hal tersebut berpengaruh kepada perkembangan ilmu kepemimpinan. Maka untuk mengatasi perubahan yang tidak pasti diperlukan gaya kepemimpinan yang cocok, dikemukanlah gaya kepemimpinan adaptif. Hal ini karena kemampuan pemimpin dan pengikut dilatih berinovasi, sehingga penerapannya membuat semua anggota organisasi lebih siap dalam mengatasi perubahan yang ada. Tujuan dari penelitian ini adalah mengetahui bagaimana kepemimpinan adaptif bisa mempengaruhi pengikut, mengatasi berbagai masalah yang dihadapi, serta membuat organisasi bertahan dalam perkembangan zaman. Penelitian ini menggunakan studi literatur dengan data sekunder, baik cetak maupun digital yang relevan dengan penelitian. Analisis data yang digunakan ialah deksriptif argumentatif, hal ini melibatkan argumen penulis namun berdasarkan temuan-temuan sebelumnya. Hasil dari penelitian ini menunjukkan bahwa kepemimpinan adaptif mengarahkan orang lain untuk mengatasi masalah yang dihadapi tanpa ada paksaan dari manajer tingkat atas, gaya kepemimpinan yang fleksibel membuat para karyawan mudah beradaptasi dengan cepatnya perubahan yang terjadi di era digital sekarang.

Transformasi digital tidak hanya sekedar perkembangan teknologi informasi namun juga mengenai bisnis, orang dan teknologi yang dipandu oleh strategi bisnis yang luas. Dalam suatu organisasi ataupun lingkungann masyarakat pasti memiliki permasalahan dalam hal memaksimalkan tranformasi digital yang dapat meningkatkan Sumber Daya Manusia yang ada pada masyarakat khususnya didesa Cibodas. Pemanfaatan media social diera tranformasi pada Desa Cibodas masih belum maksimal, maka dilakukan sebuah kegiatan pengabdian kepada masyarakat yang bertujuan untuk memberikan edukasi arahan dalam memanfaatkan media social di era Transformasi digital saat ini. Dengan memanfaat teknologi informasi seperti media social ini dapat membantu dalam menyalurkan kembali informasi dan mencegah perilaku menyimpang yang didapat dari pengabdian kepada masyarakat (PKM) ini. Maka dengan diadakannya kegiatan pengabdian kepada masyarakat ini dapat membantu masyarakat desa Cibodas untuk dapat meningkatkan produktivitas efisiensi dalam penggunaan media social kedepannya. Sehingga dapat membantu memaksimlakan kegiatan di Desa Cibodas Kecamatan Cikajang dengan efekti dan efisien.

This community service will help explain the necessary steps. Which should be followed by small bussines regarding their brand strategy and business development issues. One of the problems faced by the majority of small bussineses is the ability to promote using social media in this digitalized era. Through socialization on digital marketing, KKNT student hopes to help small bussines owners to register their bussines on Google Maps so that their bussines can be easily found by consumers and the public in general. Google Maps is an application that displays map-based location points. The purpose of this socialization is to give insight about marketing and advertising to help increase the number of customers and to be widely recognize.

Artikel ini membahas pengaruh perilaku sumber daya manusia dalam kehidupan organisasi bisnis di era global. Era globalisasi yang ditandai dengan persaingan yang ketat dan perubahan yang cepat menuntut organisasi bisnis untuk memahami dan mengelola perilaku sumber daya manusia dengan baik. Metode penulisan artikel Literature Review ini adalah dengan metode library risearch, yang  bersumber dari media online seperti Google Scholar, Mendeley dan media online akademik lainnya. Perilaku sumber daya manusia yang positif, seperti komitmen, dedikasi, kerja tim, adaptasi terhadap perubahan, dan komunikasi yang efektif, berkontribusi pada pencapaian tujuan organisasi dan meningkatkan produktivitas. Selain itu, perilaku sumber daya manusia juga berdampak pada citra dan reputasi organisasi di era digital yang terhubung secara global. Perilaku yang profesional, etis, dan bertanggung jawab membantu membangun kepercayaan dan kepuasan pelanggan serta pemangku kepentingan lainnya. Dalam kesimpulannya, artikel ini menekankan bahwa perilaku sumber daya manusia berperan penting dalam keberhasilan organisasi bisnis di era global, dan organisasi perlu menerapkan strategi yang tepat dalam mengelola perilaku tersebut.

This study describes various problems of the Qur'an in the development of Islamic education and technology in the 4.0 era as well as some answers to overcome existing problems. The type of research in this paper is descriptive qualitative. The data collection technique used was the Library Research method with various reading sources such as pre-existing books or journals. The results of this study indicate that the Al-Qur'an in the development of Islamic education and technology in the 4.0 era consists of: (1) steps to overcome technological backwardness in the world of Islamic education which are always related to the Al-Qur'an, (2 ) Steps that need to be considered by an educator to understand digital skills in the learning process, (3) Some preparations that must be prepared before becoming an educator (teacher) so that learning goes well, (4) Methods that need to be studied and prepared by educators (teachers) before providing teaching materials in the classroom.  

Technology is developing very fast, until now it has entered the digital era. Where UMKM actors are expected to be able to adapt and utilize technology for business progress. However, in reality, many UMKM actors find it difficult to adapt technology, so they still use manual methods which are less effective. Therefore, the purpose of this service is to help the UMKM Batako Business named UD Lancar Rejeki located in Krogowanan Village, Sawangan District, Magelang Regency, so that they can record their business financial transactions digitally using the BukuKas application via Smartphone. In its business processes, financial transactions at UD Lancar Rejeki are still recorded in a simple manner and are not in accordance with a standard structure. The method used in this activity is the direct mentoring method, which starts with providing socialization on the use of the Cash Book application, then direct practice until it is successfully implemented. Activities carried out smoothly and can provide insight and train the skills of partners in implementing digital-based financial reports. After the training activities are completed, partners are able to use the Cash Book application in recording transactions, making financial records and financial reports, and can find out the cost of goods sold and profit and loss

The communication system is related to the growing communication network in society. The components discussed when discussing communication systems include non-media communication systems and media communication. This type of research is qualitative research which describes data using a series of sentences. The method used in this research is descriptive method. Descriptive method is a method whose data sources are words, pictures, and data from books, journals and other scientific works. In addition, everything that is collected is likely to be the key to what has been researched. So the use of this method does not produce data in the form of numbers, but data that is descriptive in nature. This study uses written data sourced from scientific journals and previous research. In today's digital era, da'wah media is very important in spreading religious messages, especially in Islam. Salam TV is a communication system that plays an important role in spreading Islamic da'wah through da'wah media. Through Salam TV, Islamic da'wah messages can reach a wide audience, convey the right da'wah messages, play a role in religious education, and encourage positive social interaction.