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Samuel Jolin; Blasius Manggu

Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study aims to determine the effect of mobile banking and services on BRI Bank customer satisfaction. The sampling technique used in this study was purposive sampling technique, which was chosen because the researcher used his own judgment in selecting members of the population who were considered to be able to provide information, and the number of samples used was 150 respondents. The research results were collected through a questionnaire which was processed and analyzed using multiple regression analysis. The data quality test in this study is the Person Correlation validity test, the reliability test uses Cronbach Alpha. For the classic assumption test using the normality test,. For the hypothesis test used in this study, namely multiple linear regression, t test and determination coefficient (R2 test). The results of this study indicate that mobile banking and service have a positive and significant effect on BRI Bank customer satisfaction.

Rifka Tunanga; Weny Almoravid Dungga; Mellisa Towadi

Birokrasi: JURNAL ILMU HUKUM DAN TATA NEGARA 2023 Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

This writing aims to find out how the feasibility of futures broker PT. Forex family in managing the trading business and legal protection of customers of PT. Forex families. The method used in this paper is empirical normative method by collecting data through literature studies, interviews, and observation. The writing results show that agreements between futures brokerage companies and customers/investors in forex trading transactions are made in detailed and accurate standardized forms. In the transaction agreement, the contents are planned in advance by the parties to the futures brokerage company so that the customer/investor only has to agree to it if the customer is willing to accept the rules or terms and conditions that have been prepared and predetermined unilaterally by the futures brokerage company. Furthermore, the forex family conducts a forex investment business which in this case can be categorized as futures trading, so that in this case the license to carry out business activities must be granted by the competent authority, namely BAPPEBTI. Furthermore, in order to protect the interests of consumers and the public, the investment alert task force announced seven lists of illegal investment entities that were discontinued on November 3, 2021. One of the seven entities was named the FX family, which the task force called "unlicensed futures or forex trading activities" so that the public was asked to be careful. be careful and be aware of various types of investment offers with various types of fraudulent modes.

Riki Pranata; Waizul Qarni

Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah (JUPIEKES) 2023 STAI YPIQ BAUBAU, SULAWESI TENGGARA

Banking institutions have the function of collecting and distributing public funds, with reference to the BSI KCP Singkil bank with a sharia system that uses a murabaha contract, so that the existence of partner-to-blessing financing as a welfare effort for Civil Servants (PNS), causes controversy with the concept of conventional banks with a system interest with its murabahah concept. This study aims to determine the financing of Mitraguna Blessing with a murabaha contract for the welfare of Civil Servants (PNS) of Aceh Singkil Regency in Islamic banking. This research is a type of field research (field research) which is descriptive qualitative, data collection using interview techniques Bank BSI KCP Singkil. The results of this study: 1). Most customers from civil servants in Aceh Singkil district take out the BSI Singkil blessing partnership financing with the aim of improving their lives, such as building a place of business, buying garden land, building a house, renovating a place of business or renovating a house and buying a vehicle. 2). Mitraguna Berkah Financing with a Murabahah Agreement Bank Syariah Indonesia, Tbk. for civil servants at the stage of the disbursement process, the use of this murabaha contract is in accordance with the legal basis both in sharia and positive law.

Evi Novita Sari; Hartono Hartono; M. Syamsul Hidayat

Jurnal Penelitian Manajemen dan Inovasi Riset 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Business people in Indonesia, especially in Mojokerto, have a high demand for the cafe industry. The number of cafes that have sprung up resulted in business owners trying to win the competition. Each cafe experiences different updates and improvements in cafe atmosphere, experiential marketing, and product quality. In addition, this level of competition encourages cafes to compete with each other to get the best, which can have an impact on consumer satisfaction. This study aims to determine and analyze the effect of cafe atmosphere, experiential marketing, and product quality on customer satisfaction at Cafe House Of Essentias. This research is a research with quantitative methods. The population in this study are consumers who make purchases at Cafe House Of Essentias. The sample of this research was 125 respondents using accidental sampling technique. The data collection technique uses a questionnaire by distributing Google Forms to consumers. The data analysis technique uses the SPSS 25 program. The results of this study indicate that the cafe atmosphere variable has a positive and significant influence on customer satisfaction, experiential marketing has a positive and significant effect on customer satisfaction, product quality has a positive and significant effect on customer satisfaction. And the consumer satisfaction variable is able to mediate the influence of the cafe atmosphere, experiential marketing, and product quality on customer satisfaction at Cafe House Of Essentials.  

Idam Wahyudi; Enas Enas; Iwan Setiawan

Jurnal Penelitian Manajemen dan Inovasi Riset 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This research is focused on the Application of Just In Time in Increasing Production Effectiveness and Efficiency (A Study at PT Albasi Priangan Lestari, Banjar City). The problems encountered in this study include: 1]. How is the application of just in time in increasing the effectiveness and efficiency of production at PT Albasi Priangan Lestari?; 2]. What are the obstacles encountered in implementing just in time at PT Albasi Priangan Lestari?; 3]. What are the solutions to overcome obstacles in implementing just in time at PT Albasi Priangan Lestari?; The purpose of this study: 1]. To find out the application of just in time at PT Albasi Priangan Lestari; 2]. To find out what obstacles are faced in implementing just in time at PT Albasi Priangan Lestari; 3]. To find out how the solution to overcome obstacles in implementing just in time at PT Albasi Priangan Lestari. The method used in this research is descriptive qualitative research method. Meanwhile, to analyze the data obtained used descriptive analysis techniques. The results of the study show that the application of just in time in increasing production effectiveness and efficiency at PT Albasi Priangan Lestari is carried out by: close communication with suppliers. Then Closeness of Communication with Customers. Furthermore, Responsiveness in Information Change. Accuracy of Executing Schedule. As well as the ability to reduce costs. Barriers to implementing just in time to increase production effectiveness and efficiency come from supporting tools for mobilizing materials and goods such as forklifts, dump turcks and losbak, supply of electrical energy and shipping costs. The solution to overcome these obstacles is to equip supporting equipment such as handlifts. Meanwhile, to handle the supply of electricity, the company built two power substations.

Mirzha Zhulfy Zaintara

Jurnal Manajemen Kreatif dan Inovasi 2023 International Forum of Researchers and Lecturers

The purpose of this study was to see the effect of service quality, facilities and timeliness on customer satisfaction at PT. Global Jet Express (J&T) in Pandaan. This study used a quantitative research approach with data collection techniques by distributing questionnaires to 100 consumers. The data analysis method used is Multiple Linear Regression analysis by calculating the SPSS 23 software in which the data will be described, analyzed, and discussed in order to answer and prove the proposed hypothesis. Based on the research results, the Service Quality variable has a significant effect on Customer Satisfaction, the Facilities variable has a significant effect on Customer Satisfactioni and Timeliness has a significant effect on Customer Satisfaction at PT. Global Jet Express (J&T) in Pandaan. While simultaneously the Quality of Service, Facilities and Timeliness have a positive and significant effect on Customer Satisfaction.

Ainun Sari; Eny Sri Haryati

Jurnal Mahasiswa Kreatif 2023 International Forum of Researchers and Lecturers

Customer satisfaction is a level of one's feelings after comparing several related factors such as perceived performance or results which can then be compared with the desired expectations. The purpose of this study was to determine the effect of Wings Air airline service quality at Sultan Muhammad Salahuddin Bima Airport, to determine the effect of Wings Air airline passenger complaints at Sultan Muhammad Salahuddin Bima Airport and to determine how much influence service quality and passenger complaints have on employee performance. This research is quantitative research using primary and secondary data. Primary data was obtained from a questionnaire (questionnaire), while secondary data was obtained from PT. Wings Air, articles and website internet. The analysis technique uses descriptive analysis, multiple regression, t-test, and f-test. The results of this study indicate that the calculated F value is 82.002 and a sig value of 0.00 is less than 0.05.

Eko Supriyanto; Suci Rejeki

The problem arises is STIKOM Surabaya had a will to evaluate the service quality in the AASA based on student’s perception which would be an input to improve the service quality in AASA.Based on the above problem, then this study was held in order to know the influence of service quality in AASA to student’s satisfaction. The method used in this study was multiple linear regression analysis which measures the influence of service quality in AASA section to the satisfaction of the students of Institute of Business and Informatics STIKOM Surabaya and which factors of the dimensions of service quality that need to be improved.According to Parasuraman (1995), Service quality dimensions include 5 dimensions. They are Tangible, Reliability, Responsiveness, Assurance, and Empathy. Tangible is the display or appearance of physical facilities such as; facilities, equipment and personnel appearance. Reliable is the ability to provide service promised. Responsiveness is a willingness to help customers and provide fast and precise service. According to Westbrook in Tjiptono (2014), satisfaction is an assessment of the evaluative global on the use of product or certain service which has been purchased. According to Sulistiowati (2011), The relationship between Service Quality and Customer satisfaction is every service quality improvement will improve student’s satisfaction at LP3I Manyar Surabaya.

Muhammad Al Zidane; Imam Baidlowi; Agoes Hadi Purnomo

Jurnal Penelitian Manajemen dan Inovasi Riset 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

In Indonesia, more and more individuals are doing business activities. Business is an activity carried out by one individual. Micro, Small and Medium Enterprises (MSMEs) are businesses engaged in trade, which involve entrepreneurial activities. UMKM Kitchen Keyra is one of the businesses engaged in the field of food that is easy to develop, which is located on Jalan Kebonagung Village, Kec. Kab. Castle Mojokerto. The purpose of this study was to determine the effect of product quality on customer satisfaction, to determine the effect of service quality on customer satisfaction, to determine the effect of corporate image on customer satisfaction and to determine the effect of product quality, service quality and corporate image on customer satisfaction. This study uses quantitative methods, with a sample of 100 respondents with the help of IBM SPSS version 25. The results show that product quality variable (X1) partially and significantly influences consumer satisfaction (Y) with t count 7.801 > 1.98498 and a sig value of 0.000 <0.05, service quality (X2) has a partial and significant effect on customer satisfaction (Y) with t count 2.531 > 1.98498 and a sig value of 0.013 <0.05, and corporate image (X3) has a partial and significant effect on consumer satisfaction (Y) with t count 16.567 > 1.98498 and a sig value of 0.000 <0.05, while simultaneously product quality (X1), service quality (X2) and corporate image (X3) have a positive and significant effect on consumer satisfaction ( Y) Keyra Kitchen SMEs with f count 292.834 > 2.70 and a sig value of 0.000 <0.05

Dimas Realino; Valeria Eldyn Gula; Sofiana Jelita

Jurnal Penelitian Manajemen dan Inovasi Riset 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Conventional Ojek is one form of alternative transportation in Indonesia. Sikka Regency has rapid development in all sectors and has several airports and ports to support the movement of people and goods. Conventional ojek meets the biggest competitor, namely the emergence of online ojek. Although various competitors appear conventional ojek in Sikka Regency is still the main choice of public transportation mode. This study analyzes the effect of service quality and price on consumer satisfaction of students who use conventional ojek services at Nusa Nipa University. The population in this study were all students who use conventional ojek at Nusa Nipa University. This study uses purposive sampling method, namely the technique of determining the sample using certain considerations with the number of respondents 100 people. The research instrument used a questionnaire with the data collection technique used was to use a Likert scale and analyzed using SPSS 25 software. The results show that partially service quality has a significant effect on customer satisfaction. Price has a significant effect on customer satisfaction. Simultaneously service quality and price have a significant effect on customer satisfaction. Conventional ojek has become a means of transportation that is needed by people in Maumere city. Government advice needs to take care of legalization, conventional ojek data collection, infrastructure management and price regulations and to ojek drivers pay attention to safety, comfort and completeness of vehicles.  

Muhamad Ananda Rafisya; Dhiani Dyahjatmayanti

Jurnal Mahasiswa Kreatif 2023 International Forum of Researchers and Lecturers

Every company is required to make customers feel satisfied by providing better offers and services, considering that companies must be able to maintain their market position in the midst of increasingly fierce competition. To win the competition, companies must be able to provide satisfaction to customers, one example is a transportation service company. The objectives of this study include: Knowing the effect of price perceptions on passenger satisfaction at Batik Air Airlines at Ahmad Yani Airport in Semarang, knowing the effect of brand image on passenger satisfaction at Batik Air Airlines at Ahmad Yani Airport Semarang, and knowing the influence of price perceptions and brand image as a whole. along with passenger satisfaction at Batik Air at Ahmad Yani Airport in Semarang. This research methodology is a quantitative research using a questionnaire method. The population of this study are passengers who use the services of Ahmad Yani Airport in Semarang. researchers took data from a sample of 100 respondents, the sampling technique to be used is probability sampling. The type of sampling technique in this study used purposive sampling. Data collection tools include: questionnaires and documentation. Source of data used primary data and secondary data. Data analysis technique used: multiple linear regression includes the T test, F test and the coefficient of determination. The sig value of the price perception variable (X1) is 0.946 which can be concluded that 0.946 > 0.05 so that H1 is rejected, and the sig value of the brand image variable (X2) is 0.000 which can be concluded that 0.000 <0.05 so that H2 is declared accepted, which means that there is the effect of the results obtained by the researchers which resulted that price perceptions had no effect on passenger satisfaction and brand image had an effect on passenger satisfaction was obtained from the SPSS results carried out by researchers. And a Sig value of 0.000, it can be concluded that a sig value of 0.000 <0.05 means that there is an influence of perceived price and brand image simultaneously on passenger satisfaction.

Sehat Wati Tomagola; Febriansyah Ignas Pradana

Jurnal Mahasiswa Kreatif 2023 International Forum of Researchers and Lecturers

The covid-19 pandemic in Indonesia is part of the 2019 coronavirus disease (covid 19) pandemic that is currently taking place throughout the world. During the Covid 19 pandemic there was a system change at Pattimura Ambon Airport, especially in the AOCC unit, namely a change in online system services. The purposes of this study are 1) To determine the impact that the covid pandemic has had on performance at the Airport Operational Control Center (AOCC) unit. 2) To see the positive and negative values ​​due to the impact of the covid pandemic on the Airport Operational Control Center (AOCC) at Pattimura Ambon International Airport. This study uses a qualitative method. The instruments used were the researchers themselves supported by the results of interviews, observations and documentation with supporting documents from the AOCC and the air transport unit at Pattimura Ambon International Airport. To answer the formulation of the research problem, the researcher conducted 3 stages of analysis consisting of data reduction, data presentation, and drawing conclusions. The results of this study show that the Covid pandemic has had a huge impact on airport services because this pandemic has required the government to issue regulations that greatly impact AOCC service activities because it results in changes to the work system so that it also has an impact on the performance of AOCC service officers. This is also related to the solution set by the Airport Operational Control Center Unit, namely changing their work system in providing services to passengers. Previously, Customer Service Staff provided services to passengers directly, so during the pandemic this was changed through a monitor screen. Not only that, the Airport Operational Control Center Unit also changed the working hour limit which was originally until 08.00 Wit. during the pandemic, the limit of working hours for AOCC was only until 04.00 Wit. coupled with the change of staff every day alternately.

Alfi Antika; Lu' Lu Ul Maknunah

Jurnal Sadewa : Publikasi Ilmu Pendidikan, Pembelajaran dan Ilmu Sosial 2023 Asosiasi Riset Ilmu Pendidikan Indonesia

In marketing communications there is a marketing mix, one of which is promotion. Content marketing is said to be a marketing strategy by creating or creating content that is solicitation with the aim of providing information to potential customers. With a good and appropriate content marketing strategy then create a positive and good image for a product or service brand in order to attract buying interest from target consumers. This study used the Disproportionate Stratified Random Sampling technique (stratified random disproportionate sampling), with the target of students of the Social and Political Faculty of Balitar Blitar Islamic University, a total population of 140 students and a sample of 136 students. Data collection techniques were field observations, literature studies and questionnaires. The results of the research from various tests that have been carried out on 140 respondents to answer the statements that have been submitted, in this study there is a conclusion that the relationship between Marketing Content (X) and Purchase Intention (Y) has a positive or significant effect.

Alfi Antika; Lu' Lu Ul Maknunah

Jurnal Sadewa : Publikasi Ilmu Pendidikan, Pembelajaran dan Ilmu Sosial 2023 Asosiasi Riset Ilmu Pendidikan Indonesia

In marketing communications there is a marketing mix, one of which is promotion. Content marketing is said to be a marketing strategy by creating or creating content that is solicitation with the aim of providing information to potential customers. With a good and appropriate content marketing strategy then create a positive and good image for a product or service brand in order to attract buying interest from target consumers. This study used the Disproportionate Stratified Random Sampling technique (stratified random disproportionate sampling), with the target of students of the Social and Political Faculty of Balitar Blitar Islamic University, a total population of 140 students and a sample of 136 students. Data collection techniques were field observations, literature studies and questionnaires. The results of the research from various tests that have been carried out on 140 respondents to answer the statements that have been submitted, in this study there is a conclusion that the relationship between Marketing Content (X) and Purchase Intention (Y) has a positive or significant effect.

Akhmad Miftahul Huda; Minto Basuki

Ocean Engineering : Jurnal Ilmu Teknik dan Teknologi Maritim 2023 Fakultas Teknik Universitas Maritim AMNI Semarang

. In the shipbuilding industry, the repair process is a series of jobs that require a relatively short time. Delays in repairs can occur due to weak management and also caused by less than optimal empowerment of human resources. This study aims to identify the risks found in four divisions, namely the Production Division, Warehouse Division, Finance Division and Purchasing Division. The study found 31 risk events. Determining the value of each risk is carried out using the Failure Mode and Effect Analysis method. There were 13 risks that had the highest Risk Priority Number, namely the length of approval for requests for goods (RPN = 522.88), delays in payment processes by customers (RPN = 504.64), requests for additional work from the owner (RPN = 477.128), fluctuations in the number of manpower (RPN = 454.08), Changes in material use related to the availability of materials in the warehouse (RPN = 411.768), Changes in material calculations related to design (RPN = 389.017), Length of decision making by the owner (RPN = 388.36), Long material delivery process (RPN = 388.36), Insufficient stock material (RPN = 357,588), Writing the amount on the Request for Goods Bill is not detailed (RPN = 357.71), Lack of availability of stock material (RPN = 349,524), Making and submitting late payment requests (RPN = 316.8), Placement of materials that are less efficient (RPN = 296.8) Risk mitigation is carried out using the Fault Tree Analysis method to find the main cause / basic event of each risk. And the mitigation step that needs to be done is by making changes to the warehouse layout. If the layout design of the warehouse is changed to be more efficient it will speed up the material retrieval process which has an impact on the ship repair process time.

Ely Rahmwati; Imam Badlowi; Toto Heru Dwihandako

Riset Ilmu Manajemen Bisnis dan Akuntansi 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study aims to determine the effect of product quality, service quality, and price on purchasing decisions at the Pillow Moker store through distributing online questionnaires to customers. The population in this study are customers who buy at the Moker Pillow shop with a sample of 98 respondents. The results of the respondent's questionnaire were analyzed by multiple linear regression through the SPSS 24 application. The results showed that the variable product quality, service quality, and price partially had a positive and significant effect on the purchase decision variable. While the variables of product quality, service quality, and price have a simultaneous effect on purchasing decisions. The results of the study show that product quality (X1) partially influences the decision to purchase pillow products at the Moker Pillow Shop with a t count of 6.953 > t table 1.660 with a significance level of 000. Service quality (X2) partially influences product purchase decisions Pillows at the Moker Pillow Shop with a t-count value of 7,993 > t-table 1,660 with a significance level of 000. Price (X3) partially influences the decision to buy Pillow products at the Moker Pillow Shop with a t-count value of 6,984 > t-table 1,660 with a significance level 000.  

Merinda Ratna Sari; Marhaendra Kusuma; Siti Isnaniati

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study aims to determine the effect of service, network quality, competitive prices on customer satisfaction and the impact on financial performance of pt global media data prima kediri branch. This case study was conducted at PT Global Media Data Prima, Kediri branch. Barokah in 2020-2021 which consists of variables (X) including: service, network quality, competitive prices, variable (Y) customer satisfaction and external variables of financial performance. The sampling technique uses a cluster random sampling technique with random sample types based on area. The results of this study indicate that H1 Service has no effect on customer satisfaction, whereas H2 network quality has no effect on customer satisfaction, and H3 competitive prices have a significant effect on customer satisfaction. Based on the three equations, it proves that customer satisfaction can affect financial performance, the higher the customer satisfaction, the higher the financial performance obtained by the company. The smaller the customer satisfaction, the smaller the financial performance obtained by the company.

Jayanti Wanda Anazatri; Jamhur Poti; Chaerey Ranba Sholeh

Jurnal Relasi Publik 2023 International Forum of Researchers and Lecturers

The phenomenon of the problem in this research is that the complaints that are often reported by customers are related to sudden blackouts for hours, the most complaints are also followed by APP/KWH meter disturbances which are usually caused by the PLN server having an error or problem.The purpose of this study was to analyze the performance of bright PLN in responding to complaints in Batam City, to find out what PLN customer complaints were, to find out customer satisfaction related to bright PLN's performance. The approach used in this research is descriptive and qualitative research. A qualitative approach is a research technique that produces descriptive data in the form of written/oral words about individuals or observed behavior. This approach aims holistically on the background and the individual. Qualitative descriptive research is to describe the informants' opinions as they are in accordance with the research questions. The focus in this study, the authors put more emphasis on one main indicator to assess the performance of Bright PLN Batam City employees. The indicator is Responsiveness. Data collection techniques in this study were interviews, observation, documentation review. Informants in this study amounted to 14 people.

Putri Wilhelmina; Efni Anita; Rabiyatul Alawiyah

Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah (JUPIEKES) 2023 STAI YPIQ BAUBAU, SULAWESI TENGGARA

Leadership is a science that comprehensively examines how to direct, influence and supervise others to carry out tasks in accordance with planned orders. motivation is a process of trying to influence someone to do something he wants. According to Amstron and Baron, performance is the result of work that has a strong relationship to the organization's strategic goals, customer satisfaction and makes an economic contribution. This research focuses on "The Role of Leadership in Motivating and Improving the Performance of Employees of PT Sambu Island, Kuala Enok Village, Tanah Merah District, Indragiri Hilir Regency". The objectives of this study are 1). To find out the role of leadership in motivating and improving the performance of employees of PT Sambu Island. 2). To find out the obstacles faced by leadership in motivating the performance of employees of PT Sambu Island. This type of research when viewed from the research plan can be classified into qualitative research. Based on the results of my research in chapter IV, it can be concluded, 1. That the leader or leader at PT.Pulau Sambu always strives so that in his leadership he can make employees always enthusiastic in carrying out the assigned tasks, the performance of employees at PT.Pulau Sambu has not yet reached the expected target because there are still employees who cannot complete their work according to the given target. 2. The obstacles faced by the leader or leader when motivating employees are that each employee has a different type or character. In overcoming the problem of motivating the leader or leader must further improve personal relationships with employees. By understanding the character and personality of employees, it will make it easier for the leader or leader to provide motivation.

Rifqi Arya Sandhi; Nora Andira Brabo

Riset Ilmu Manajemen Bisnis dan Akuntansi 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

In the current era of globalization, the development of internet-based social media is increasingrapidly, this is followed by the increasing number of social media users around the world. The development of information and communication technology increases easier and faster interactionbetween customers and advertisers. Information is more quickly obtained through digital media. Technological developments take part in the dissemination of information, especially in advertising through social media. One of the activities that can be facilitated by technological advances is transportation. One of the most popular online transportation companies in Indonesia is Grab. This study will discuss the Influence of Social Media, Brand Awareness and Brand Image on Grab Consumer Loyalty. The subjects in this study were consumers who had used the Grab application. The research method used is quantitative. Data collection was done by using a questionnaire. The research population was 100 respondents. The data analysis used is statistical analysis in the form of SPSS 22 multiple linear regression.