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The findings of problems related to store atmosphere and service quality on customer satisfaction are the impetus for this research. This study aims to examine how customer satisfaction at KFC Purus Veteran Padang City is influenced by store atmosphere and service quality. Quantitative research is the methodology used. Primary data is the type of data used in this study. The participants in this study were consumers of KFC Purus Veteran Padang City. This study involved a sample size of 97 consumers, who were selected through the non-probability sampling method. Data collection was carried out using a Likert scale questionnaire that had been tested for validity and reliability. The data were analyzed using SPSS 23.00 software. The findings show that the store atmosphere received a high rating of 4.08% which indicates a positive perception among consumers. In addition, consumer satisfaction was rated at 3.68% and service quality at 3.49%, both of which fell into the satisfactory category. The results also show a significant effect of store atmosphere (X1) and service quality (X2) on customer satisfaction (Y). The Adjusted R Square value of 0.187 indicates that these variables explain 18.7% of the variance in customer satisfaction, while the remaining 81.3% is influenced by other factors not examined in the study. Translated with DeepL.com (free version). Next, the F value is calculated with sig. 0.000 < 0.05 is 12,070.

This research aims to determine the relationship between promotions and Shopee consumer satisfaction among employees of PT Morich Indo Fashion 2 Karangjati, Semarang Regency. This research includes quantitative descriptive research. The research population was employees of PT Morich Indo Fashion 2, totaling 2,000 people. The sample calculation uses the Issac and Michael formula with a sample size of 95 respondents. The sample was selected or purposive random sampling, namely employees of PT Morich Indo Fashion 2 Karangjati who used Shopee. The measurement technique uses a 5-level Likert scale. For promotion, it uses a scale of very good, good, quite good, not good and very not good. Meanwhile, consumer satisfaction uses a scale of very satisfied, satisfied, quite satisfied, dissatisfied and very dissatisfied. Data sources include primary data and secondary data. The data collection technique uses a questionnaire. The data is presented in the form of a frequency distribution table and analyzed using cross tabulation. Based on the results of research on respondents (employees) of PT Morich Indo Fashion, Shopee promotions were very good and consumers were satisfied, namely 4 people (4%). A total of 82 people (86%) said the promotion was good and consumers were satisfied. A total of 9 people (10%) stated that Shopee promotions were quite good and consumers were satisfied. So it can be concluded that the better the promotion, the more satisfied the consumer will be and conversely, the less good the Shopee promotion, the less satisfied the consumer will be. The suggestions that can be given for promotions are that Shopee needs to pay attention to the content of advertising messages so that it is easier for consumers to understand, the seller's response must be good and apologize when consumers make claims, promotions on Shoppe must be made more attractive compared to other e-commerce. Shoppe must improve its good name as an e-commerce by providing publicity regarding the cheapest guarantee claims and free shipping guarantees. Meanwhile, suggestions for consumer satisfaction that shops or sellers on Shopee must maintain and improve the quality of the products sold so that they meet consumer desires, are always carried out before the goods are sent. quality control so that the goods received are not recorded/rejected. The product display in the application should use product photos that correspond to reality. When consumers make a purchase, it is best to pack it on that day and hand it over directly to the expedition so that it can be sent to the consumer immediately.

This study aims to analyze the effect of service quality, perceived value, and customer satisfaction on customer loyalty at Tanjung Decoration. Service quality, perceived value and customer satisfaction are key factors influencing purchase decisions and customer retention in the decoration service industry. However, there has not been much research specifically examining the relationship between these variables in the context of Tanjung Decoration. This research is worth conducting for several reasons. First, Tanjung Decoration is a major player in the fast-growing decoration industry, and an understanding of the factors that influence customer loyalty will help them improve their marketing and service strategies. Second, with a focus on service quality, perceived value, and customer satisfaction, this research will provide valuable insights for managers and practitioners in developing more effective programs to increase customer loyalty. Third, this research will complement the literature on marketing management and consumer behavior by providing a more in-depth understanding of the factors that influence purchasing behavior and customer loyalty in the context of the decoration services industry. By combining appropriate research methodology with a strong theoretical framework, this research is expected to make a significant contribution to the development of knowledge in the field of marketing management and consumer behavior. The results of this study are expected to be a valuable reference source for researchers, practitioners, and other stakeholders interested in understanding and improving customer loyalty in the decoration service industry.    

PT Astra International BMW Semarang operates in the automotive sector, focusing on sales, aftersales, and spare parts for BMW cars. The availability of spare parts is crucial for customer satisfaction, as stock shortages can lead to disappointment. Using data from 52,162 spare parts sales transactions from January 2019 to June 2023, the study applies data mining techniques with the a priori and eclat algorithms to identify consumer purchasing patterns and prevent stock shortages. The research aims to provide recommendations for prioritizing spare parts stock. Utilizing the CRISP-DM methodology and R programming, the study found that the highest confidence in purchasing patterns occurs with a combination of three itemsets: if a customer buys an oil filter set (B11.42.8.593.186) and washer cleaner (B83.12.5.A1A.683), they will also buy BMW engine oil (Z99000000333) with 100% confidence. These findings can help PT Astra International BMW Semarang manage spare parts stock more effectively.

PT Aaron Innovation is a company that focuses on marketing yummys mother and child products, such as breast milk, maternity food, and baby skincare. With the wider reach of consumers through the TikTok platform, the company faces the challenge of increasing product return rates. This study aims to optimize the product return process at PT Aaron Innovation by identifying and implementing strategies that can increase operational efficiency, reduce costs, speed up and improve the accuracy of return handling, and increase customer satisfaction. This study uses a descriptive qualitative approach with a survey method, collecting data through direct observation and interviews with sources. The results showed that the current returns system is not optimal, with ineffective SOPs and a lack of special areas for returns handling, causing delays and irregularities in handling returned products.

The research aims to analyze the trading strategies implemented by PT. Petrokopindo Cipta Selaras to enhance sales performance. The study employs a quantitative descriptive method, utilizing data collection techniques such as interviews, observations, data processing, and documentation. The collected data is analyzed thematically to identify the strategies used by the company to improve operational performance and customer satisfaction.Based on the analysis of data from PT. Petrokopindo Cipta Selaras for the period 2021-2023, it is observed that Market Share, Market Growth, and Revenue Growth have increased based on the calculation of revenue. The results of the hypothesis test indicate that Market Share and Market Growth have a significant impact on Revenue Growth. It is expected that the research findings will provide a deep understanding of PT. Petrokopindo Cipta Selaras's ability to effectively understand and respond to consumer preferences. This understanding will serve as a foundation for formulating strategic analysis to enhance sales performance, helping the company to maintain and increase market share, and strengthen its reputation as a trusted provider of logistics solutions, trading services, and industrial needs.  

The development of e-commerce is currently increasingly rapid, marked by the increasing number of internet users in Indonesia. Customer satisfaction and trust are the most dominant problems in every business unit operating in the service sector, but the process of achieving customer satisfaction is not easy. Because many other factors can influence the achievement of this level of customer satisfaction. Through this research, the author aims to determine the level of customer satisfaction, namely by using the Customer Satisfaction Index method. Based on the research results, it is known that female consumers, consumers aged 23-28 years, and private employees are the dominant respondents. The level of consumer satisfaction with e-commerce based on CSI is 97.12%.

This research aims to conduct an analysis of consumer satisfaction at Ayam Geprek Sriwedari MSMEs. This research involved 100 respondents who were consumers of the restaurant. This study focuses on five indicators, namely product quality, service quality, emotional aspects, product price and costs. The research results show that overall the five indicators received a good positive response from consumers. These findings indicate that the factors studied have a significant contribution to consumer satisfaction with Ayam Geprek Sriwedari. The implications of this research suggest the need for MSMEs to continue to improve and maintain product quality, service, emotional aspects, product prices, and manage costs well in order to maintain consumer satisfaction and increase business competitiveness. This research provides valuable insight for MSME managers in understanding the factors that are important in creating positive experiences for consumers and strengthening market share.

With the advancement of technology, competition in the mid-to-low-end business sector has intensified. Both large businesses and Micro, Small and Medium Enterprises (MSMEs) are facing challenges and obstacles. On the other hand, MSMEs will have greater opportunities to market their products due to advances in information technology. When starting a business, branding communication is very important. Each individual has a different brand image. By using the right promotional strategy, effective branding communication can provide consumers with the opportunity to recognize certain goods and services, evaluate their quality, reduce purchase risks, and get different experiences and satisfaction. Every business field must have a strategy to increase sales. The right promotional strategy can communicate branding well. To achieve goals, every business sector needs a promotional strategy, especially for micro, small and medium enterprises (MSMEs). Promotion planning is carried out to improve services and sales by introducing products to potential customers and improving services by focusing on online-based promotions by utilizing social media and marketing through the marketplace. In a startup business, where the business has just started and continues to grow, business actors are considered necessary to continue to develop products and find the right target market. The purpose of this Community Service activity is to provide an assessment of branding and promotional communication strategies to increase customers for this startup business.      

Brand image is a very important factor in marketing management, the influence of brand image on purchasing decisions by considering the role of consumer satisfaction as a mediator, if the brand image of a company is strong it will increase consumer satisfaction, which in turn will influence consumer purchasing decisions. The formulation of the problem in this research is whether brand image influences purchasing decisions, whether brand image influences consumer satisfaction, whether consumer satisfaction influences purchasing decisions, whether consumer satisfaction can mediate the relationship between brand image and purchasing decisions. This research is quantitative research, the population in this research is students of the Faculty of Febi Uin Raden Intan Lampung. The sample used in this research was 100 respondents. Data collection uses a questionnaire. The data analysis technique used in this research is the SEM model using SmartPLS version 3.0. The research results obtained directly from each variable are that brand image has a positive and significant effect on purchasing decisions, brand image has a positive and significant effect on consumer satisfaction, consumer satisfaction has a positive and significant effect on purchasing decisions. And for the test results passing the mediating variable, it was found that consumer satisfaction was able to mediate the influence of brand image on purchasing decisions through partial mediation.    

This research aims to determine the effect of marketing mix on consumer satisfaction at RD Cafe, Binjai City. This research uses quantitative methods with an associative approach. Data collection was carried out using questionnaires, observation and interviews. The number of respondents used was 385 people who were consumers of RD Cafe Binjai City. The data analysis technique in this research uses SPSS 25 data analysis. The results of this research show that promotions, people and processes have a significant effect on consumer satisfaction. Meanwhile, product, price, location and physical evidence have no effect on consumer satisfaction. The 7P marketing mix simultaneously has a significant influence on consumer satisfaction.

As time grows and the population increases. Making the company and beverage sector experience a significant increase, one of the popular types at this time is the coffee industry. One way to retain existing consumers and attract potential buyers by paying attention to reputation. The strategy used is brand image. A good brand image can differentiate consumer brands with their choice of competing brands. The purpose of this study was to determine the effect of brand image, service quality and price on customer satisfaction and customer loyalty, then to determine the most dominant variable in influencing consumer interest in soul promise coffee. The sample in this study amounted to 222 respondents using purposive sampling data collection techniques. The data is then processed using the Structural Equation Model (SEM) method with smartPLS software. Based on the test results, it is known that Brand Image has no effect on Customer Satisfacion and Price also has no effect on Customer Satisfaction, then Service Quality also has no effect on Customer Satisfaction. While Brand Image has a positive effect on Customer Loyalty and Price has a positive effect on Customer Loyalty, then Customer Satisfaction has a positive effect on Customer Loyalty.

The purpose of this research is to determine the role of Price Strategy, Service Quality and Product Quality on Consumer Satisfaction at Indah Bordir Sidoarjo. This research methodology uses a quantitative type of research. This research sample was taken using a non-probability sampling technique with accidental sampling type. Respondents in this study had criteria, namely people who had purchased Indah Embroidery products. The sample in this study was 96 people who were calculated using the Chocran formula. The data analysis technique uses the help of the smart-PLS version 3.0 application. The findings of this research show that Price Strategy has a positive and significant effect on Consumer Satisfaction at Indah Bordir Sidoarjo, Service Quality has a positive and significant effect on Consumer Satisfaction at Indah Bordir Sidoarjo and Product Quality has a positive and significant effect on Consumer Satisfaction at Indah Bordir Sidoarjo. Suggestions for further research are expected to use a larger population by adding other independent variables to further expand information regarding the factors causing consumer satisfaction.

PT BONA MESTY GEMILANG was established in 2002, which has its head office and factory in Cikarang - West Java, PT BONA MESTY GEMILANG is a manufacturer and supplier of Gloves and Personal Protective Equipment in Indonesia. BONA GLOVES produces PU Gloves, Knit Gloves, Rubber / latex gloves, Nitrile Gloves, PVC Gloves, Cotton Fabric Gloves, Nylon Fabric Gloves, Aprons and masks. The purpose of the study was to determine the effect of price and product quality on consumer purchase satisfaction of PT BONA MESTY GEMILANG gloves on Jl. Villa Mutiara Cikarang No.1 Blok G5 19, Ciantra, South Cikarang, Bekasi Regency, West Java 17530. This research method is a quantitative method with data collection techniques based on a questionnaire of 100 people. In determining the sample, the researcher used a nonprobability sampling method and the data collection technique was measured using a Likert Scale from primary and secondary data sources. After the data is collected, the analysis method used by the research is Quality Test, Classical Assumption Test, Multiple Regression Analysis and hypothesis testing. The results showed that partially, the bona gloves variable had a positive and significant effect on purchase satisfaction. The quality variable has a positive and significant effect on purchase satisfaction. The production quality variable has a positive and significant effect on purchase satisfaction

Supply Chain Management is a set of forms for the effective integration of suppliers, manufacturers, warehouses and warehouses, so that goods are produced and distributed in the right quantity, in the right position, at the right time, to minimize costs and provide services to client satisfaction. Currently, many companies are implementing Supply Chain Management to increase the competitiveness of companies with one another. Supply Chain Management is a strategic competitive tool for companies that make competing logical problems a strategy to win the competition. The purpose of making this paper is to explore the budget chain management section in terms of systems and operations within the company that enable it to provide value to consumers in terms of vacuum and speed of service. So that consumers will feel the superiority of the product even though it is physically somewhat similar to other products

In recent years, companies engaged in technology have experienced significant growth in various countries, including in indonesia, PT Hartono is a company that sells technological goods to faciliate/fulfill the needs of society in this modern era, with various technologies that have been specifically designed so that consumers feel interested in what consumers need or what consumer want, the data analysis technique that will be used for this research is quantitative research using multiple linear regression methods. And the data collection design was a questionnaire, the population in this study were all warehous employes at PT Hartono, which totaled 68 people, because each branch had a different procedure so that researchers took samples of branch that were in the Bukit Darmo Surabaya Branch. Data analysis used multiple linear regression analysis, classical assumption test, model feasibility test, hypothesis testing (T-test). How consumer see and perceive the company.

This study aims to determine the effect of place atmosphere, price perception and menu variations on consumer satisfaction at PT Panca Rasa Nusantara. This type of research uses quantitative research methods with primary and secondary data sources. The number of samples in this study was 100 respondents who were determined using the Wibisono formula and purposive sampling technique, namely the technique of determining the sample based on certain considerations. This study uses SPSS 25.0 as a data processing tool. The results of this study indicate that partially the atmosphere of the place has no significant effect on consumer satisfaction, while price perceptions and menu variations partially have a positive and significant effect on consumer satisfaction. While simultaneously showing that the atmosphere of the place, perception of prices and menu variations together have a positive and significant effect on consumer satisfaction.    

Kosambi Maternal and Children Center is a basic and specialized medical services with specialization in maternal and Child Services that seeks to maintain consumer loyalty by improving the quality of services and seeks to maintain consumer satisfaction in maternal and Child Health Services. This study aims to analyze the effect of service quality variables on customer satisfaction variables and their implications on customer loyalty Kosambi Maternal and Children Center. Data processing in this study using the method of Partial Least Square (PLS) with the help of SmartPLS. This study uses a quantitative approach. The method used is a survey method through questionnaires that are distributed digitally through google forms. The samples used in this study were 92 respondents taken from Kosambi Maternal and Children Center patients at random. The results of this study showed that the effect of customer satisfaction has a significant effect on customer loyalty with a T-statistic value of 7.426 ≥ 1,96 or p values of 0.000 ≤ 0,05. The quality of Service has a significant effect on customer satisfaction with T-statistic value of  5.435 ≥ 1,96 or p values of 0.000 ≤ 0,05. Service quality significantly affects customer loyalty with t-statistic value of 2.993 ≥ 1,96 p values of 0.003 ≤ 0,05.

PT.Eka Multi Logistik is a land and sea transportation management (JPT) service company that has been involved in the field of goods transportation for Export, Import and Local since 2018, located on Jl. Kalimantan NO.65/67 Makassar City, South Sulawesi Consumer or customer satisfaction can be influenced by various factors that are closely related, including price and service quality. The aim of this research is to see whether there is an influence between the independent variables (price and quality of service) on the dependent variable (customer satisfaction). This research was carried out at PT. Eka Multi Logistik using multiple linear regression analysis methods. The research results show the results of the calculated f test (13.350) > f table (3.231) with a significance of 0.000 <0.05, so H0 is rejected and Ha is accepted, so it can be interpreted that the price and service quality variables have a positive and significant effect on customer satisfaction at PT. Eka Multi Logistics.

This study aims to analyze the effect of service quality and brand image on customer satisfaction at Honda AHASS   Semarang. Data was collected through a survey of 45 respondents who are customers of Honda AHASS   Semarang. The data analysis technique used is product moment analysis and multiple correlation. The results showed that service quality and brand image together had a significant effect on customer satisfaction. Service quality has a greater influence than brand image. The dimension of service quality that has the most influence on customer satisfaction is the reliability dimension, then the dimensions of responsiveness, assurance, empathy, and finally the caring dimension. The implication of this research is that Honda AHASS in Semarang needs to continue to improve its service quality, especially in the dimensions of reliability, responsiveness, assurance, empathy, and care. In addition, Honda AHASS in Semarang also needs to maintain its brand image to remain positive in the eyes of consumers.