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The making of kris in Sumenep Regency is a cultural heritage that is not only firmly rooted in historical values, but also faces modern challenges in the form of changing consumer preferences. This study aims to analyze the influence of knowledge and skill management on product innovation by keris masters. Using quantitative methods through regression analysis, the study found that skills had a significant positive influence on product innovation, while knowledge management showed a significant negative influence. This shows that the success of product innovation is highly dependent on the application of practical skills and the appropriate management of knowledge. These results are an important basis for the development of local culture-based innovation strategies in the traditional creative industry sector.

This study aims to analyze the Effect of Financial and Non-Financial Compensation on Turnover Intention Levels in Generation Z Employees. Generation Z, known for its unique characteristics such as preference for work flexibility, technology, and work-life balance, shows a relatively high level of turnover intention compared to previous generations. Compensation is one of the important factors that can influence employees' decisions to stay or leave a company. This research method uses a quantitative approach with data collection techniques using questionnaires distributed to 50 Generation Z employees. Data were analyzed using classical analysis tests and multiple linear regression to determine the effect of compensation on turnover intention. The results showed that compensation had a significant effect on turnover intention, which means that the higher the level of compensation received, the lower the employee's desire to leave the company (Turnover Intention). These findings provide implications for human resource management to design a competitive compensation strategy that is in accordance with Generation Z's expectations in order to reduce turnover intention levels.

The objective of this study was to assess the sensory acceptability of Italian Meringue Butter Cream in terms of texture, aroma, color, and taste, using varying proportions of sweeteners. The research was carried out in the Culinary Arts Laboratory of the Ibu Kartini Academy of Social Welfare. An experimental approach was employed, utilizing a Completely Randomized Design (CRD). The study involved three treatments with different ratios of granulated sugar to stevia: F1 (220 g : 20 g), F2 (150 g : 25 g), and F3 (80 g : 30 g). A total of 35 untrained panelists participated in the hedonic sensory evaluation. The resulting data were analyzed using the non-parametric Kruskal-Wallis test, followed by the Mann-Whitney U test at a 95% confidence level (α = 0.05). The findings revealed that the variation in sweetener proportions significantly influenced the panelists’ preferences regarding aroma, texture, color, and taste. Among all formulations, the F1 treatment received the highest level of overall acceptance.

This study discusses the importance of creating a logo as a visual identity for Micro, Small, and Medium Enterprises (MSMEs) in increasing consumer appeal. A strong visual identity can strengthen brand image and differentiate MSME products from their competitors. Through a graphic design and visual communication approach, the logo is designed based on business characteristics and target market preferences. The results of the study show that a strategically designed logo can increase consumer trust, strengthen brand image, and provide added value to the product. Creating a logo as a visual identity has proven to be an effective step in supporting MSME marketing in a more professional and attractive way.

The need for adaptive and personalized learning systems is increasing along with the advancement of information technology. Informatics students face challenges in choosing materials that suit their abilities and interests. This research aims to design and evaluate an Generative AI-based independent learning recommendation system in Indonesian that can help students navigate the learning process more efficiently. The system utilizes a generative language model to provide relevant learning material suggestions based on students' individual learning history and preferences. This study uses a software engineering approach and experimental evaluation. The dataset is collected from various reference sources of learning and user interaction with the system. The Generative AI model is trained to generate contextual and Indonesian-language content recommendations. The results of the evaluation show that this system is able to increase the effectiveness and satisfaction of students' independent learning. These findings confirm the great potential of generative AI technology in supporting higher education, particularly in supporting personalized learning in local languages.

This study aims to describe the utilization of the surrounding environment (compost) as a learning resource in the subject of science for grade III at MIN 21 Jakarta TimurDistrict. The researcher used a qualitative method with a descriptive approach. The researcher collected data through observation, interviews and documentation related to the utilization of organic waste as a learning resource or learning media conducted with grade III teachers at MIN 21 Jakarta TimurDistrict. The results of the study showed that the utilization of the surrounding environment (compost) namely the use of compost as a learning resource can improve students' process skills in science subjects. Through the utilization of compost, students are more active in learning outdoors because it is more fun, students can also see directly what is being learned if they use real sources that are in the school environment. It is important to remember that students' learning preferences and levels of understanding can vary. Some students may be more responsive to this learning method, while others may need a different learning approach. Here are some recommendations for the utilization of the surrounding environment (compost) as a learning resource in science subjects, namely about the benefits of compost and experiments in making compost.

This study examines the role of perception in individual and organizational decision-making through a Systematic Literature Review (SLR) and content analysis approach. Perception is understood as an internal process that shapes understanding of objects, influencing preferences and decisions. Contextual factors such as culture, socio-economics, and technology also contribute to shaping perception. This study adopts a theoretical framework in which perception mediates the relationship between external attributes—such as price, quality, and brand image—and final decisions. By analyzing 993 scholarly articles from 2021 to 2025, this research maps perception models in consumer and organizational domains and identifies research gaps related to the integration of digital factors such as algorithms and AI. The validation process was conducted through triangulation between AI-generated prompts and human-based thematic analysis. The results highlight the need for perception models to adapt to digital dynamics and emphasize the importance of ethical integration in modern decision-making systems.  

The insurance penetration rate in Indonesia remains relatively low, despite the important roles of both conventional and sharia insurance in mitigating unexpected financial risks. As a Muslim-majority country, consumer preferences for insurance models aligned with personal values represent a crucial concern, yet are still rarely explored using actual behavioral data. This study aims to examine the influence of Google search trends on consumer preferences in choosing between sharia and conventional insurance in Indonesia. The research applies binary logistic regression using a combination of primary data (questionnaire) and secondary data (Google Trends). Respondents were purposively selected based on stable economic status and prior experience in searching for insurance information. The results reveal that search trends significantly influence preferences for sharia insurance, but not for conventional insurance. Furthermore, religiosity and its interaction with search trends also significantly affect preferences for both insurance models. These findings contribute to big data-based consumer research and offer strategic implications for academics, industry stakeholders, and regulators in enhancing insurance literacy and participation in Indonesia..  

The packaging design of the Petualangan Tradisional Rasa board game aims to create an educational medium that attracts the interest of young people aged 19–22 toward traditional Indonesian cuisine. This game is designed to address the declining interest among the younger generation in local culinary heritage due to the dominance of modern food culture. The design process employed a combination of qualitative and quantitative methods. The qualitative method involved observation and interviews with Board Game Academy and Table Toys to gather insights on effective board game packaging, while the quantitative method was carried out through questionnaires distributed to the target audience to assess packaging design preferences.

This study aims to examine how the construction of sexuality is represented and perceived through Instagram social media. As a dominant visual platform, Instagram plays an important role in shaping body image, gender, and intimate relationships that are often influenced by popular culture, media algorithms, and prevailing social norms. Using a qualitative approach and in-depth interview method with six informants, this study found that the representation of sexuality on Instagram generally reflects ideal body standards, which can cause social and psychological pressures, such as body anxiety, insecurity, and objectification. On the other hand, some users also see Instagram as a space for self-expression, empowerment, and education, especially for those who have a critical awareness of the social construction behind the content. Perceptions of ideal sexuality also vary widely, depending on the cultural background, personal experiences, and visual preferences of each user. These findings emphasize the importance of media literacy and critical reflection so that social media can become a healthier, fairer, and gender-inclusive digital space.

Children's Storybook "What's Around Ami?" is designed as an educational medium incorporating Biblical values for children aged 4-7 years. Utilizing an anthropomorphic approach and lamb symbolism as its main character, this study aims to create easily understandable character designs. The design methodology includes market observation, interviews with child psychologists and teachers, literature studies on anthropomorphism, and questionnaires to validate character designs. According to child psychologist interviews, children show greater preference for animal characters. This book simplifies complex spiritual concepts while serving as an interactive and engaging solution for parents and educators to teach Christian morals and faith.

The declining awareness among youth about local historical figures such as Raden Sawunggaling inspired the creation of this web comic. Aimed at teenagers aged 17–21, this project seeks to reintroduce local history through a visually engaging and interactive medium. The comic features a flowing narrative, semi-realistic illustrations, and strong elements of East Javanese culture. Its design was informed by qualitative and quantitative research to align with the preferences of the target audience. The web comic format was chosen for its accessibility, cost-efficiency, and relevance to the digital habits of today’s youth. This medium is expected to reignite interest in local history while serving as a creative and educational approach to cultural preservation.

Sea turtles play an essential role in marine ecosystems but are increasingly threatened by human activities. Promoting conservation awareness from an early age through engaging educational tools is crucial. This study presents the development of an educational board game titled “Jejak Karapas: Little Ocean Heroes”, designed to teach children aged 10–13 about sea turtle conservation in Indonesia. The game’s character designs were informed by scientific research and adapted to suit children's aesthetic preferences. Validation results indicated that expressive and imaginative characters resonated most with players. The game serves as a creative medium to encourage environmental responsibility in a fun and approachable format for young audiences.  

This study aims to analyze the influence of social media on consumer behavior in online purchases among Generation Z, focusing on the Shopee e-commerce platform. Generation Z, which is the age group born between 1997 and 2012, is known to be an active social media user, which influences their purchasing decisions. Through a survey conducted on Shopee users from Generation Z, this study identified factors that influence consumer behavior, including the influence of advertising, product reviews, and interactions with influencers on social media. The results of the study show that social media plays a significant role in shaping the preferences and purchasing decisions of Generation Z. Interesting advertisements and positive reviews from other users on social media can increase purchasing interest, while interactions with influencers can provide additional trust in the products offered. This study provides important insights for marketers to design effective and relevant marketing strategies with Generation Z consumer behavior in the digital era.

This study aims to analyze the impact of recruiting Vocational High School (SMK) Mechanical Engineering graduates on the quality of education at the Naval Academy (AAL) Technical Corps. Using a mixed methods approach with quasi-experimental design, the research involved 160 Naval Academy cadets consisting of 80 cadets with SMK Mechanical Engineering background and 80 cadets with Senior High School Science background as control. Data were collected over 4 semesters through academic achievement instruments, technical competency tests, academic adaptation scales, and in-depth interviews. Results showed that although SMK cadets experienced initial academic adaptation challenges with lower GPA in the first semester (3.12 vs 3.28), this gap narrowed over time and even showed positive trends in the final semester (3.41 vs 3.38). SMK cadets demonstrated significant superiority in technical subjects such as Ship Propulsion Systems (85.2 vs 78.9) and Auxiliary Machinery (83.7 vs 76.4), particularly in practical components. In terms of social adaptation, the SMK group consistently showed higher scores throughout the research period. Learning style analysis revealed dominance of kinesthetic (47%) and visual (31%) preferences in the SMK group, different from the SHS group which preferred read/write (38%) and auditory (29%). These findings indicate that recruiting SMK Mechanical Engineering graduates has a positive impact on the quality of AAL education, particularly in applied technical competencies and social adaptation abilities. Educational background diversity can become a strategic strength if managed through appropriate bridging programs and diversification of learning methods that accommodate the diversity of cadet learning styles.

The phenomenon of “nongki,” a colloquial term for hanging out, has become an integral part of today’s youth lifestyle. This activity is not only about passing the time but also functions as a medium for social interaction, idea exchange, and even content creation for social media. Among various hangout spots, coffee shops have emerged as the most favored places for young people. Coffee shops are chosen not only for their beverage and snack offerings but also for their cozy, aesthetic ambiance and supportive facilities such as Wi-Fi and power outlets. These advantages make coffee shops an ideal place for social gatherings, studying, and even working. This study aims to describe young people's preferences for coffee shops as hangout spots and analyze the factors that make them superior to other options like food stalls, city parks, or food courts. Observational findings reveal that beyond menus and location, interior design, customer service, and digital accessibility are key determinants in selecting coffee shops.

This study aims to examine the influence of brand awareness (X1) and brand image (X2) on the purchase intention (Y) of iPhone among students of the Economic Education program at Universitas Sebelas Maret. The background of this study is based on the increasing preference of students towards the iPhone, which holds high exclusivity value and strong brand image, despite being positioned in a premium price segment. This research employs a quantitative approach using a survey method through questionnaires distributed to 83 respondents selected randomly by simple random sampling technique. The research instruments were tested for validity and reliability, and the data were analyzed using multiple linear regression analysis. The results indicate that both X1 and X2 have a significant effect on Y. The implications of these findings suggest that marketing strategies emphasizing the development of a strong and exclusive brand image can enhance consumers’ purchase intention, particularly among students. This study is expected to serve as a reference for marketers in designing effective and targeted promotional strategies for the higher education market segment.

Interest is a feeling of preference and attraction toward something or an activity without being told, typically marked by enjoyment or attention focused on a particular object of interest. This study aims to determine the influence of motivation and family environment on the interest in pursuing higher education among high-achieving 11th-grade students in the Mechanical Engineering program at SMK Negeri 1 Padang. This research is a descriptive quantitative study using multiple linear regression methods. The population consisted of 30 high-achieving students ranked 1–15 from each class (XI TP A and XI TP B) at SMK Negeri 1 Padang. The entire population was used as the sample using the census method (saturated sampling). Data collection instruments included questionnaires using a Likert scale, which had been tested for validity and reliability. The study was conducted at SMK Negeri 1 Padang, with the research subjects being 11th-grade students in the even semester of the 2024/2025 academic year. The instrument used in this research was a questionnaire. Based on the research findings and data analysis, it can be concluded that motivation and family environment have a significant influence, both partially and simultaneously, on students’ interest in continuing their studies to higher education. The average score for motivation falls into the high category (72.86), the average for the family environment is in the moderate category (44.73), and the average for interest is in the high category (73.86). Together, the variables of motivation and family environment can explain a substantial portion of the variation in students’ interest in pursuing higher education.

This study aims to examine the influence of digital promotion, service quality, and lifestyle on consumer decision-making in using the services of Omahbiru Wedding Organizer, located in Kediri. The background of this research stems from the increasing competition among wedding organizer businesses in the digital era, which requires service providers to adapt their marketing strategies to the preferences and behavior of modern consumers. A quantitative research approach was applied, with data collected through questionnaires distributed to 108 respondents who had previously used Omahbiru’s services. Data were analyzed using Structural Equation Modeling (SEM) with the Partial Least Squares (PLS) method, assisted by SmartPLS 3.0 software. The study examined three independent variables digital promotion, service quality, and lifestyle and one dependent variable, namely consumer decision. The findings reveal that all three independent variables have a significant simultaneous effect on consumer decisions. Individually, lifestyle and service quality have a stronger influence compared to digital promotion, which shows a moderate effect. The R-Square value of 0.488 indicates that these variables explain 48.8% of the variance in consumer decision-making. These results highlight the importance of aligning digital promotional strategies, service excellence, and lifestyle compatibility to attract and retain customers in the wedding organizer industry. Keywords: digital promotion, service quality, lifestyle, consumer decision, wedding organizer   Penelitian ini bertujuan untuk mengkaji pengaruh promosi digital, kualitas layanan, dan gaya hidup terhadap keputusan konsumen dalam menggunakan jasa Omahbiru Wedding Organizer yang berlokasi di Kediri. Latar belakang penelitian ini didasarkan pada meningkatnya persaingan antar wedding organizer di era digital, yang menuntut pelaku usaha untuk menyesuaikan strategi pemasarannya dengan preferensi dan perilaku konsumen modern. Pendekatan penelitian yang digunakan adalah kuantitatif, dengan pengumpulan data melalui kuesioner kepada 108 responden yang sebelumnya telah menggunakan jasa Omahbiru. Analisis data dilakukan dengan metode Structural Equation Modeling (SEM) berbasis Partial Least Squares (PLS), menggunakan bantuan software SmartPLS versi 3.0. Penelitian ini menguji tiga variabel independen—promosi digital, kualitas layanan, dan gaya hidup—serta satu variabel dependen yaitu keputusan konsumen. Hasil penelitian menunjukkan bahwa ketiga variabel independen berpengaruh signifikan secara simultan terhadap keputusan konsumen. Secara parsial, variabel gaya hidup dan kualitas layanan memberikan pengaruh yang lebih kuat dibandingkan promosi digital, yang memberikan pengaruh sedang. Nilai R-Square sebesar 0,488 menunjukkan bahwa ketiga variabel mampu menjelaskan 48,8% variasi dalam pengambilan keputusan konsumen. Temuan ini menegaskan pentingnya kesesuaian strategi promosi digital, pelayanan yang unggul, dan penyesuaian gaya hidup dalam menarik dan mempertahankan pelanggan di industri wedding organizer. Kata Kunci: promosi digital, kualitas layanan, gaya hidup, keputusan konsumen, wedding organizer

This research aims to analyze optimal educational strategies for cadets of the Indonesian Navy Academy's Technical Corps Generation Z, considering their unique learning characteristics without compromising military values. Using a mixed-method approach with a sequential explanatory design, the research involved 180 cadets as quantitative respondents and 26 participants for the qualitative phase (15 cadets, 8 instructors, 3 AAL leaders). Data were collected through structured questionnaires, in-depth interviews, focus group discussions, and participatory observations. Quantitative analysis used descriptive statistics, comparative tests, and multiple regression, while qualitative data were analyzed thematically. The results show that Generation Z cadets have a preference for visual learning (68%), interactive technology-based learning (M=4.1), and require instant feedback. Blended learning proved to be the most effective with an GPA of 3.45 and an engagement rate of 85%, compared to traditional learning (GPA=3.18, engagement=61%). Predictor factors of learning effectiveness include interactivity (β=0.412), technology use (β=0.298), periodic feedback (β=0.267), and content relevance (β=0.231). The research produced the "ADAPTIVE" learning model, which integrates modern technology with traditional military values. This model can enhance educational effectiveness while maintaining the essence of military training, providing both theoretical and practical contributions to the transformation of military education in the digital era.