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Social media has become an integral part of Generation Z's life, including elementary school students, who are known as the tech-savvy generation. This study aims to examine Generation Z students' perceptions of the influence of social media on their academic behavior and learning concentration through a literature study approach. Data were collected from various current literature sources and analyzed using thematic analysis methods. The results of the study indicate that social media has a dual impact: platforms such as YouTube and educational applications such as Kahoot increase motivation and access to learning resources, but uncontrolled use causes distraction, procrastination, and decreased learning concentration. The characteristics of Generation Z, such as dependence on technology and the need for digital existence, strengthen the influence of social media on their academic behavior. Therefore, a balanced educational approach is needed to maximize the benefits of social media while minimizing its negative impacts. This study provides insight for educators and parents in managing the use of social media wisely.

This study aims to analyze the impact of deepfake content on the level of public trust in visual information on social media. Using a between-subjects experimental design, the study involved 20 active social media user respondents in Indonesia (aged 18-45 years) who were randomly divided into two groups: an experimental group (exposed to deepfake content) and a control group (exposed to original content). Data were collected through a questionnaire measuring three dimensions of trust: (1) perceived authenticity of the content, (2) source credibility, and (3) emotional impact. The t-test results showed significant differences (p < 0.05) between the two groups, with the deepfake group having lower trust scores on all dimensions (mean score: 2.4 vs. 4.2 for content authenticity; 2.8 vs. 4.4 for source credibility; 2.7 vs. 4.0 for emotional impact). Regression analysis revealed that education level (β = 0.35) and frequency of social media use (β = -0.27) significantly affected the level of trust. Pearson correlation findings also showed a strong positive relationship between perceived authenticity of content and trust levels (r = 0.72, p < 0.001). This study concludes that exposure to deepfake content significantly reduces public trust in visual information, with the effect compounded by intensive social media use and moderated by education level. The implication is that evidence-based media literacy strategies are needed to raise public awareness about deepfake technology, as well as stricter regulation of synthetic content on digital platforms.

This study investigates the influence of Fear of Missing Out (FoMO), a psychological phenomenon amplified by social media platforms such as Instagram and TikTok, on the behavior of each individual. Focusing on the case of Agroeduwisata MarkazKomobid in Serang Regency, this study uses qualitative methods to explore how digital exposure shapes travel motivation. Referring to insights on digital culture, the psychological effects of FoMO, and social media-driven tourism strategies, this analysis reveals that online trends often serve as social benchmarks, pressuring individuals to engage in experiences that are considered popular or viral. These findings emphasize the strategic importance of social media in creating an attractive destination image and driving visitor interest, especially for active social media users.

As the largest political event in Indonesia, elections are closely tied to mass political communication strategies. In the digital era, social media has emerged as a new arena for political actors to convey campaign messages. This study examines how propaganda techniques are applied in political advertisements on social media, focusing on the dynamics between manipulation and persuasion efforts targeting voters. Through a literature review of various journals and reports, this paper explores forms of propaganda, visual symbolism, celebrity involvement, and regulatory issues concerning political advertisements on social media. The findings indicate that propaganda techniques in digital ads not only appeal to voters' emotions but also create spaces for bias and misinformation that can disrupt the quality of democracy.​

The rapid growth of social media, especially TikTok, has changed how consumers seek information and make purchasing decisions. This is especially clear among Generation Z, who strongly respond to visual, short, interesting digital content. Fear of missing out (FoMO), Influencer Endorsements, and electronic word-of-mouth (e-WOM) have become important components of digital marketing strategies, specially in the trendy beauty industry. Somethinc, a local beauty brand active on TikTok, is an ideal object of study for this research, which explores the impact of FoMO, Influencer Endorsement, and e-WOM on purchasing decisions. This research study explores whether FoMO, Influencer Endorsements, and e-WOM on TikTok significantly impact the purchasing decisions of Generation Z in East Surabaya. This research uses a quantitative method, collecting data through an e-questionnaire distributed to 100 Generation Z individuals living in East Surabaya who have purchased at least twice and used Somethinc products within the last five months. The results show that all three variables positively and significantly influence purchasing decisions, both partially and simultaneously. FoMO creates emotional urgency, Influencer Endorsements build trust through personal credibility, and e-WOM provides relevant information. These factors are effective in influencing Generation Z’s beauty product purchases.

The rapid growth of social media among university students raises concerns regarding its impact on health, particularly sleep patterns. This research investigates the link involving social media usage intensity and students’ sleep patterns. A descriptive quantitative approach was employed through a survey method involving 30 active undergraduate students from various universities in Indonesia, using a survey based on Likert items. The analysis applied Pearson’s correlation to assess the intensity and orientation of the link between variables. The results revealed a strong and affirmative link between social media engagement and sleep pattern disturbances, indicated by a correlation score of 0.655. This reflects that greater intensity in using social media is associated with increased likelihood of disrupted sleep patterns, including irregular sleep schedules, reduced sleep duration, and decreased sleep quality. These findings emphasize the importance of better digital time management and educational interventions regarding healthy sleep habits, both for students and higher education institutions.  

The rise of digital technology has transformed the way political messages are conveyed, notably through digital advertising platforms that often incorporate subtle propaganda using engaging and persuasive content. This study investigates the link between propaganda and digital advertising, focusing on their impact on public perception, especially during political campaigns. Applying a descriptive qualitative approach, the research involves content analysis of political advertisements and interviews with active social media users. The findings show that political ads frequently embed propaganda elements through emotional storytelling and symbolic imagery. Many viewers remain unaware that such messages are designed to influence their opinions. The study concludes that digital platforms serve not only as marketing tools but also as powerful vehicles for covert propaganda. Therefore, strengthening media literacy is crucial to help the public critically interpret political content online.  

This study is intended to examine the marketing strategies implemented by horticultural farmers in Serang City by utilizing the Facebook platform, and to find out whether the number of posts and comments can affect sales volume. This study applies a quantitative approach with multiple regression analysis techniques. Data was collected by purposive sampling method through interviews, questionnaires and observations by horticultural farmers in the Facebook community “Petani Serang Banten”, with the number of samples used as many as 9 horticultural farmers. The results of this study show that there is an influence between the independent variables (number of posts and number of comments) on the dependent variable (the level of sales of horticultural commodities). In this study, horticultural farmers are advised to be able to utilize Facebook social media in marketing their agricultural products.

In today's digital era, social media has become one of the most effective marketing tools, especially for Micro, Small, and Medium Enterprises (MSMEs). This study aims to examine the role of social media in MSME product marketing strategies and its impact on increasing visibility and sales. Social media such as Instagram, Facebook, and TikTok provide an affordable and easily accessible platform for MSMEs to build brands, interact directly with consumers, and promote products creatively. This study uses a qualitative approach through in-depth interviews with MSMEs and social media content analysis. The results of the study show that the strategic use of social media can increase the competitiveness of MSMEs, expand market reach, and build stronger relationships with consumers. However, the effectiveness of this strategy is also greatly influenced by consistency, understanding of the target market, and the ability to manage content professionally. Thus, social media has a vital role in supporting the growth and sustainability of MSMEs amidst increasingly competitive market competition.

The advancement of information and communication technology in the era of the Industrial Revolution 4.0 has given rise to various digital innovations, one of which is deepfake technology that utilizes artificial intelligence and machine learning to manipulate audio-visual content convincingly. Although it has positive potentials in entertainment and education, the misuse of deepfake on social media has caused various legal and ethical issues, such as the spread of hoaxes, defamation, privacy violations, and non-consensual pornography. This study aims to analyze the use of deepfake from the perspective of Indonesian law, particularly through Law Number 11 of 2008 on Electronic Information and Transactions (ITE Law) and its amendments. Using a qualitative descriptive approach and literature study methods, this research examines the technical aspects of deepfake development, the relevance of ITE Law articles in regulating manipulative content, and the challenges of law enforcement amid low digital literacy in society. The findings show that although there are no explicit provisions concerning deepfake in the ITE Law, several articles can serve as a legal basis to prosecute offenders, albeit with interpretative and technical implementation challenges. Therefore, regulatory updates and improvements in digital literacy are necessary to prevent and effectively handle the misuse of deepfake technology.

The concept of sustainable living has increasingly influenced daily life, with communities adopting healthy habits, eco-friendly actions, and paperless practices. Lyfe With Less is one community actively promoting sustainability through the #SalingSilang campaign. This study analyzes their communication strategies to encourage sustainable lifestyles via social media. Using a qualitative descriptive method, data were collected through digital searches and observation. Findings reveal that social media functions as both an educational platform and a catalyst for social change. A multi-platform strategy ensures broad information dissemination, while exclusive memberships, such as those on Telegram, support deeper community engagement. Programs like the #SalingSilang Free Market and #BersalingSilang offer sustainable consumption alternatives. In 2024, 1,588 second-hand items were exchanged in Bandung, and 3,305 people participated in events across multiple cities. Innovations such as the Sustainable Journey Passport and subsidized shipping fees for online trades enhance public participation. Through these initiatives, Lyfe With Less has built a communication ecosystem that fosters minimalist and environmentally conscious lifestyles. Their approach effectively reduces overconsumption, raises waste management awareness, and demonstrates how social media can be a powerful tool for promoting sustainability.

Instagram social media has become an effective platform for spreading positive messages, including messages of peace, to a wider audience. This study aims to analyze the communication methods used in spreading messages of peace through content on Instagram. With a qualitative approach, this study examines various communication strategies, such as the use of attractive visuals, inspiring narratives, and two-way interactions between content creators and audiences. The results of the study show that content that combines elements of visual aesthetics, relevant messages, and emotional engagement of the audience can create a significant impact in spreading the values ​​of peace. In addition, collaboration with influencers and the use of Instagram features such as Stories, Reels, and Live have also proven effective in expanding the reach of messages. This study provides recommendations for communicators, activists, and organizations to optimally utilize Instagram as a medium for spreading messages of peace, while still paying attention to ethics and social responsibility in communicating.

This paper examines human actions within social media interactions, with a particular emphasis on the phenomenon of cyberbullying from the perspective of ethical philosophy. The focus of this study is not on the entire scope of ethics in human life, but specifically on evaluating whether cyberbullying can be categorized as morally good or bad according to ethical principles. In everyday life, such actions are often carried out unconsciously by the perpetrators, and many even deny having committed them, due to a lack of understanding about the various forms of cyberbullying. This study employs a qualitative method in the form of a literature review, analyzing various scholarly works and previous studies to explore how ethical philosophy can serve as a framework for assessing the moral value of human behavior in digital spaces. Through this approach, the paper aims to provide a deeper ethical understanding of cyberbullying and to foster critical awareness within society in evaluating and reflecting upon online behavior in contemporary social life.

SMK TPI Gedangan Sidoarjo is one of the private high schools in Sidoarjo that offers 3 expertise programs, namely Mechanical Engineering, Automotive Light Vehicle Engineering, and Software Engineering (RPL). These programs are designed to equip students with practical skills that are in accordance with the needs of industry and the world of work. With the vision of the school is to produce middle-class workers who are ready to enter society, industry, and become independent entrepreneurs, have a global perspective, have noble character, and can apply themselves. On the other hand, many vocational schools have not provided systematic guidance or practical curriculum on the use of various types of social media for business promotion purposes. In order to improve the quality of students, 28 students were sent to learn about how to promote MSME products through social media. This training aims to explore how vocational schools can effectively utilize social media to promote their MSME products by recognizing the differences in characteristics and functions of each platform. With this approach, patterns of social media usage that are right on target can be found as well as training or mentoring strategies that are in accordance with student needs. The results of this training can be a reference for developing relevant and applicable digital marketing learning modules in the vocational high school environment. The results of participant feedback at the end of the training showed that 91% of students could understand the material provided and the trainer could provide effective UMKM product promotion solutions according to the current needs of students.

Social media has a very important role, especially in the world of sports. Especially to increase interaction between sports clubs and fans in order to build a positive image of sports clubs. This research also aims to understand the role of social media to improve the interaction and image of sports clubs using an in-depth literature review. The method used is a descriptive qualitative approach and collects and provides analysis of various journal articles and sources according to the use of social media in the context of sports. The results of this study also show that social media is not only an effective communication tool, but more than that it is also a marketing tool that also increases fan loyalty, expands sponsorship, and also attracts sponsors.  Effective and strategic content management also determines the success in building a positive image of the sports club. The influence of this research also states the importance of sports clubs having a professional team to effectively manage social media in order to maximize the positive impact and reduce the risks. This study also encourages further research to explore the dynamics of social media use in a sporting context.

The rapid growth of social media has significantly influenced the psychological dynamics of adolescents, particularly regarding their mental health. This study aims to examine the relationship between the five dimensions of the Big Five personality traits (neuroticism, extraversion, openness, agreeableness, and conscientiousness) and adolescent mental health in the digital era. Using a qualitative method with a literature review approach, the study analyzed various recent scientific sources. The findings indicate that certain personality traits, such as high neuroticism, are positively correlated with mental health issues, while others, like extraversion and conscientiousness, serve as protective factors. The interaction between personality traits and social media usage patterns also affects adolescents' levels of stress, anxiety, and tendencies toward negative behaviors such as FOMO and digital addiction. These results highlight the importance of a personalized approach in supporting adolescents, involving parents, teachers, and counselors, to prevent psychological disorders and promote mental well-being based on individual personality characteristics.

The development of digital technology has brought changes in communication and information dissemination, including in Islamic preaching (dakwah). TikTok, as a short-video-based platform, has become one of the media used by preachers to convey Islamic messages in an engaging and interactive manner. This study aims to analyze the role of TikTok in the dissemination of Islamic preaching, assess its effectiveness, and identify the challenges and opportunities in its use. The research employs a quantitative approach by distributing questionnaires to respondents who actively use TikTok to access Islamic preaching content. The collected data is analyzed using pie chart diagram techniques to observe audience engagement patterns with Islamic preaching content on TikTok. The findings indicate that TikTok is highly effective in reaching a broader audience, especially the younger generation. However, challenges such as the ever-changing platform algorithm and potential misuse of features exist. The implication of this study is the need for a more adaptive and innovative preaching strategy to ensure optimal dissemination of Islamic messages. Future research is recommended to further explore audience engagement patterns and the long-term impact of digital preaching on social media.  

 In political contests, campaign visuals play a significant role in shaping public perceptions of candidates. Campaign advertisements often do not only convey messages explicitly, but also embed symbolic meanings through visual and audio elements. The problem addressed in this study lies in how visual propaganda is strategically employed in the Prabowo-Gibran campaign advertisement titled Generasi Sehat Indonesia Maju to construct a positive image of the candidate pair through the representation of children and symbols of health. This study aims to examine the use of visual and audio elements in building a political narrative that appeals to both emotional and symbolic aspects. Using a qualitative method with a content analysis approach, the research explores visual representations of healthy and joyful children, the symbolism of milk as a health icon, and the portrayal of the main figures as close to family values. The findings indicate that the visual propaganda in this advertisement effectively communicates the campaign's message by establishing a positive association with the candidates through elements of togetherness, concern for children's nutrition, and hope for a better future. In conclusion, the advertisement utilizes visual propaganda to foster the perception that the Prabowo-Gibran pair are leaders who genuinely care about the younger generation and the well-being of Indonesian families.

The rapid development of financial technology (fintech), particularly digital wallet applications like OVO, has significantly transformed transaction patterns in society. However, issues such as server instability and unsatisfactory user experiences frequently emerge on social media platforms. This study aims to analyze user sentiments toward OVO on platform X (formerly Twitter) by comparing the performance of two machine learning algorithms: Naïve Bayes and Support Vector Machine (SVM). Data were collected through web scraping from 1,000 Indonesian-language tweets containing the keyword "OVO." The research methodology included text preprocessing (data cleaning, tokenization, stopword removal), feature extraction using TF-IDF, and sentiment classification (positive, negative, neutral). Evaluation results demonstrated that SVM achieved the highest accuracy of 85.2%, while Naïve Bayes reached 78.5%. SVM also outperformed in precision (87%) and recall (83%) due to its ability to handle non-linear data. These findings provide actionable recommendations for OVO developers to enhance server stability and features based on user feedback. Additionally, this study serves as a reference for future sentiment analysis research employing algorithmic comparisons.

The development of social media has encouraged the growth of local fashion brand businesses, including Aerostreet. This shoe brand has succeeded in utilizing TikTok as its main marketing strategy, outperforming other platforms. This research analyzes the strategy of increasing Aerostreet consumer buying interest through advertising on TikTok using digital observation methods, content analysis and secondary data. The research results show that strategies such as In-Feed Ads, Branded Hashtag Challenge, collaboration with influencers, and the use of For You Page (FYP) are effective in increasing brand awareness, engagement, and consumer trust. Creative content and storytelling also play a role in increasing sales conversions. These findings prove that digital marketing on TikTok can help local brands expand their market and increase their competitiveness. For further effectiveness, Aerostreet is advised to continue to innovate in content creation and expand collaboration with appropriate influencers and Key Opinion Leaders (KOL).