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Kris Jernih Puspita Ziliwu; Sapnia Wahyu Ramadani Damanik; Novi Wulandari; Lerin Doloksaribu

Jurnal Ilmu Pendidikan, Bahasa, Sastra dan Budaya 2024 Asosiasi Periset Bahasa Sastra Indonesia

Elementary school students' interest in reading is an important aspect in the ongoing learning process. However, students' low interest in reading is a challenge for educators. This article aims to examine various creative learning strategies that can be applied to increase elementary school students' interest in reading. Using the literature review method, this article identifies and analyzes effective learning strategies in the context of basic education.

Kris Jernih Puspita Ziliwu; Sapnia Wahyu Ramadani Damanik; Novi Wulandari; Lerin Doloksaribu

Jurnal Ilmu Pendidikan, Bahasa, Sastra dan Budaya 2024 Asosiasi Periset Bahasa Sastra Indonesia

Elementary school students' interest in reading is an important aspect in the ongoing learning process. However, students' low interest in reading is a challenge for educators. This article aims to examine various creative learning strategies that can be applied to increase elementary school students' interest in reading. Using the literature review method, this article identifies and analyzes effective learning strategies in the context of basic education.

Nini Azelvi; Maisarah Leli; Yossi Eriawati

Transformasi: Journal of Economics and Business Management 2024 Universitas 17 Agustus 1945 Semarang

This paper discusses the Analysis of MSME Strategy in the Development of Creative Economy in the Small Dodol Industry in Muara Tapus Village, Sungai Aur District. The purpose of this study is to analyze what strategies have been implemented by MSMEs based on the creative economy in the small dodol industry in Muara Tapus Village, Sungai Aur District and to provide alternative strategies that are in accordance with the current position and condition of the business. This type of research uses qualitative research with a descriptive approach. The data source used is the primary data source, namely data from informants. The data collection techniques used are observation, interviews and documentation in the small dodol industry in Muara Tapus Village, Sungai Aur District. The subjects in this study were small dodol industry business actors in Muara Tapus Village, Sungai Aur District. Based on the results of the study, it shows that there are several obstacles or constraints on the development of MSMEs, namely minimal capital, human resources, low management. And the strategic factors that influence the development of MSMEs are capital, marketing, operations, human resources and aspects of government policy.

Agus Wahyudi; Gresceilla Septiarini Anwar; Octavia Nuril Kamila; Danisa Rada Silviana

Jurnal Manajemen dan Ekonomi Bisnis 2024 Pusat Riset dan Inovasi Nasional

The creative industry sector has become one of the important contributors to national economic growth in many countries. This research aims to explore development strategies for the creative industry sector in Indonesia in order to encourage national economic growth. Using qualitative methods of literature study, this research analyzes various secondary data sources, including government reports, scientific journals, and publications related to the creative industry. The research findings reveal the great potential that Indonesia has in the creative industry sector, such as rich culture and diversity of creative resources. However, there are challenges that must be faced, such as the lack of supporting infrastructure, access to capital, and protection of intellectual property rights. This research proposes a development strategy that includes identification of leading subsectors, increasing competitiveness and innovation, as well as targeted government policies and support. By implementing this strategy, Indonesia can take advantage of the creative industries sector as a driver of sustainable economic growth and increase competitiveness in the global market.

Yurmanila Yurmanila; Nyiayu Fahriza Fuadiah; Eka Fitri Puspa Sari

Jurnal Motivasi Pendidikan dan Bahasa 2024 International Forum of Researchers and Lecturers

The problem of this research is that low mathematics learning outcomes are caused by students' low creative thinking abilities. This research aims to determine the increase in students' creative thinking abilities regarding data presentation at SDN Sukajaya through a problem based learning model, with a class V sample. The method used in this research is a quantitative experimental method with the type of Pre-Experimental Designs. The data collection technique uses observation, tests and documentation. The data analysis technique uses N-Gain. Based on the data analysis, the conclusion is obtained: there is an increase in the creative thinking abilities of fifth grade students at Sukajaya State Elementary School after using the problem based learning model in data presentation material, because seen from the results of the N-Gain test the value shows a value of 0.8, which is included in the high criteria. Calculations in this study used SPSS 26.

Ahmad Nadhim Musyarof; Agus Wahyudi; Daniel Budiyanto; Mochammad Daffa Esta Firdaus

Jurnal Ekonomi, Akuntansi, dan Perpajakan 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

In an era of increasingly fierce business competition, creative and innovative marketing strategies are an important factor to attract consumer attention and encourage sales. This article presents a case study from a shoe and sandal shop NeedShoes which succeeded in improving its business performance through a unique and interesting creative campaign. Using historical methods, literature studies, and case studies, this article explores the background of the shoe and sandal retail industry, analyzes NeedShoes' creative campaigns in depth, and identifies success factors, challenges, and valuable lessons that can be adopted by other businesses.    

Triwahyuni Wardhany; Abdul Muhid

Jurnal Publikasi Ilmu Psikologi. 2024 Asosiasi Riset Ilmu Kesehatan Indonesia

Creative thinking needs serious attention because it is one of the essential skills in the 21st Century that supports academic and professional success. This research aims to systematically review the literature regarding strategies for improving creative thinking in students. The study is a Systematic Literature Review (SRL) involving 15 journals published in 2018-2022 and examines the topic of creative thinking skills, improving creative thinking skills, or training creative thinking skills. The journal search was done using a search engine (Google Chrome). The data that has been collected will be analyzed descriptively according to the existing research questions—data analysis using meta-synthesis. The research results show that creative thinking is an idea-construction process emphasizing fluency, flexibility, originality and elaboration. Students' creative thinking abilities can be improved by implementing scientific learning strategies. Several learning models that can improve students' creative thinking abilities include Creative Problem problem-solving, Discovery Learning, Scientific Critical Creative Thinking Model, STEM-E Model, problem-solving learning and Contextual Learning, Problem-Based Learning, project-based Learning, Authentic Learning, and Research-Based Learning

M.Prayoga; Mochammad Isa Anshori

Kajian Ekonomi dan Akuntansi Terapan 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Creative behavior has an important role in the world of management and innovation, especially in the era of globalization and increasingly fierce business competition. This research aims to explore the world of creative behavior, focusing on aspects of innovation, imagination, and its influence in everyday life. In addition to having a significant impact in the realm of business and management, creative behavior also has a great influence in everyday life, covering various aspects such as art, education, health, and social relations. The importance of creative behavior in the context of management is emphasized, where innovation and imagination are vital triggers of creativity. Furthermore, this study aims to identify the factors that influence an individual's level of creativity, with the hope of making a tangible contribution to the development of innovative management strategies. Through a deeper understanding of these factors, leaders and management practitioners can develop a holistic approach to encourage creativity in the work environment. By integrating the results of this study into management practice, it is hoped that a work environment that facilitates creativity, innovation and sustainable growth can be created

Asih P. Fitri; Khaeratun Hisan; Zulhaj Febrianti; Rohmayani Jalisna; Feby A. Wulan

Jurnal Transformasi Bisnis Digital 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Sukarara Village, Central Lombok Regency. Sukarara Village is known for its production of traditional woven fabrics that have high cultural and economic value. However, the main challenges faced are limited market access and low interest of the younger generation to preserve weaving skills. In this context, social media offers an effective solution to expand the promotional reach of woven products. Through platforms such as TikTok and Facebook, weaving artisans can showcase their products visually and interactively to a global audience. This research uses a qualitative approach with a netnography method to understand the interactions and digital marketing strategies used by local communities. The data sources studied were weaving craftsmen and weaving resellers. Data were collected through interviews, observation and documentation. Data analysis was carried out by collecting data, reducing data, presenting data, and conclusions. The instruments used were interview guidelines, observation guidelines, and documentation. Data validity was carried out by triangulating data, sources and techniques. The results showed that social media not only increased the visibility and sales of woven products but also helped in preserving local cultural heritage. TikTok, with its short video and live streaming features, proved particularly effective in attracting consumer attention and facilitating direct interaction. This research also reveals how local agents can modify and enrich social and economic structures through the use of social media, in line with Giddens' theory of structuration. For long-term sustainability, additional strategies to attract the younger generation and diversification of promotional platforms are required.

Hartanto, Elnatan Avidia; Tumimomor, Anthony Y.M.

IT-Explore: Jurnal Penerapan Teknologi Informasi dan Komunikasi 2024 Fakultas Teknologi Informasi, Universitas Kristen Satya Wacana

Desa Wisata Mungguk mempunyai destinasi wisata alam, sejarah dan budaya lokal yang unik. Pariwisata yang disajikan berupa air terjun Setegung, riam Air Merah, Makam Raja Abdul Kahar, Meriam Tanda Perdamaian dan acara budaya berupa Robo - robo sebagai bentuk rasa syukur dan doa yang diadakan setiap setahun sekali. Berdasarkan hasil observasi lapangan, ditemukan fakta bahwa media yang digunakan untuk mempromosikan Desa Wisata Mungguk ini masih terbatas pada media cetak, baik berupa leaflet atau spanduk di lokasi wisata. Melihat permasalahan tersebut, maka perlu sebuah media promosi berbentuk audio video, yang dapat mempromosikan tentang Desa Wisata Mungguk dan mampu mempersuasif masyarakat untuk berkunjung ke tempat wisata. Metode penelitian yang diterapkan dalam merancang video promosi menggunakan penelitian kualitatif, sehingga mampu mendapatkan data dan informasi secara akurat melalui wawancara dan observasi secara langsung.  Strategi kreatif dalam merancang video promosi menggunakan linear strategy, dengan harapan menghasilkan video promosi yang mampu menyampaikan informasi yang persuasif dan menarik minat wisatawan untuk berkunjung ke berbagai wisata yang ditawarkan oleh Desa Wisata Mungguk.

Churiyah Churiyah; Ruqoyyah Fitri

Jurnal Ilmu Pendidikan 2024 Lembaga Pengembangan Kinerja Dosen

Science education in early childhood plays a crucial role in their cognitive and creative development. Science education in early childhood also has a vital role in supporting cognitive and creative development. This research aims to explore the benefits provided by science education in stimulating critical thinking, problem solving and innovation skills in children. Through qualitative and quantitative approaches, data is collected from various sources, including classroom observations, interviews with educators, and analysis of children's learning outcomes. The results showed that children who were involved in science activities from an early age showed significant improvements in cognitive skills such as memory, concentration and analytical abilities. Apart from that, science education has also been proven to encourage children's creativity by enriching their imagination and ability to think outside the box. This article concludes that the integration of science education in the PAUD curriculum not only supports children's intellectual development but also forms a strong foundation for creativity and innovation in the future. Therefore, it is important for educators and policy makers to recognize and prioritize science education as an essential component in early childhood education, science education must be a top priority in early childhood education strategies by educators and policy makers.

Ulfa Dwi Anti; Juwita Makaria Tambunan; Amelia Tri Ashari

Masa usia dini merupakan periode krusial bagi perkembangan anak. Berbagai stimulasi dan aktivitas edukatif perlu diberikan untuk mengoptimalkan perkembangan kognitif, motorik, bahasa, sosial, dan emosional mereka. Salah satu aktivitas yang menjanjikan adalah bermain labirin. Tujuan penelitian ini yakni untuk menyelidiki inisiatif yang bertujuan untuk meningkatkan perkembangan anak usia dini melalui permainan labirin. Data dikumpulkan melalui dokumentasi, wawancara, dan observasi dengan menggunakan pendekatan studi kasus serta metode kualitatif. Temuan penelitian ini menunjukkan keefektifan permainan labirin dalam meningkatkan sejumlah aspek perkembangan anak usia dini, seperti kemampuan memecahkan masalah, konsentrasi, kreatifitas, kerjasama, dan komunikasi.

Anggita Cindy Fironika; Lisafi Kulbi; Arsa Karendra; Ariel Lintang Maulita

Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia 2024 Fakultas Teknik Universitas Maritim AMNI Semarang

The creative industry in Indonesia has experienced rapid growth in recent years, causing increasingly tight trade competition and various innovations in product marketing. This research focuses on the handicraft industry, especially accessories such as bracelets, necklaces and rings. Even though stringing looks easy, the biggest challenge is creating a unique design and ensuring the strength of the connecting rope so that it doesn't come loose easily. As technology develops, handicraft producers are now utilizing digital marketing to expand their market reach. Digital marketing, which involves the use of social media for promotion, has become a key strategy in the industry. This research specifically highlights the use of the social media platform TikTok as a digital marketing tool. TikTok, which is popular among teenagers and young adults, provides e-commerce features such as TikTok Shop and live shop, which allow manufacturers to sell their products directly through the app. Through this research, we explore the effectiveness of TikTok as a digital marketing medium for handicraft producers, as well as how this platform can support the growth of the creative industry in Indonesia.

Afrizal Rambe; Liwa Ul Hamdi Silalahi; Jainatin Halomoan Harahap; Yudha Pratama Nasution; Tengku Darmansah

Jurnal Budi Pekerti Agama Islam 2024 Asosiasi Riset Ilmu Pendidikan Agama dan Filsafat Indonesia

This study aims to determine the implementation of innovative office management practices at MTs Al Washliyah Kolam with a focus on creating a creative and adaptive organisational culture. This research uses qualitative research methods, with interview techniques as data collection. The results of this study indicate that the implementation of an open and transparent management system and promoting effective two-way communication are important factors in encouraging a creative and adaptive organisational culture. Specifically, the study found that implementing an office management structure that reduces hierarchy and encourages cross-disciplinary teamwork can increase employee engagement, creativity and innovation. Furthermore, this research shows that developing a learning organisation culture that encourages continuous learning and sharing is essential to support innovation and adaptability. The results of this study provide valuable information for organisations looking to create a creative and adaptive organisational culture.

Ivana Grace Sofia Radja; Leo Riski Sunjaya

Kajian Ekonomi dan Akuntansi Terapan 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

In modern times, economic development has become the most important part of increasing economic growth in Indonesia, through the creative economy.  New breakthroughs are needed in the field of ecotourism based on arts and culture.  This research was conducted in the colorful village of Kalilo in Banyuwangi, where environmental conditions that are economically and socially unfavorable can transform these deficiencies into potential for sustainable development.  By maximizing aspects of talent, tolerance and technology as well as instilling education, especially nationalist education, in the development of arts and culture in the village.  The method used is descriptive qualitative based on Richard Florida's theory with the 3T concept (Talent, Tolerance, Technology).  The results of the research that has been carried out have found that the use of the 3T concept from Richard Florida is able to dissect several aspects such as the condition of the people of Kalilo Village which is compact with a high level of creativity and is able to improve the economy of the surrounding community.

Nurholid Satriawan; Lalu Hendra Wirawan; Rena Tilla Qur’Aini; Arum Wulansari

Jurnal Strategi Bisnis Teknologi 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Tourism is one of the sectors that is growing rapidly in Indonesia and is a major contributor to the country's foreign exchange. Tourism development through tourist villages, such as the Bilebante Green Tourism Village in West Nusa Tenggara, is an effective strategy for improving the local economy and preserving cultural traditions. This research aims to identify and analyze creative economy-based tourism development strategies in the Bilebante Green Tourism Village. The theory used is rational choice which was coined by James S Coleman. The research method used is a qualitative method with a phenomenological design. The data collection technique is carried out in several processes, namely observation, in-depth interviews, and documentation in order to obtain valid data. The data analysis technique uses the Miles and Huberman interactive model. Informants consisted of community leaders, village managers, culinary traders and tour guides. The results of this research focus on 2 aspects, namely tourism development and creative economic factors as drivers of employment opportunities. The green tourism village of Bilebante is able to develop because actors (tourism managers) are able to map resources well so that this has implications for the right development choices. Local people in this case are also able to choose jobs freely based on the skills resources they have.

Diva Ummul Nabilla; Rosita Setyaningrum; Isti Kharimah

Jurnal Insan Pendidikan dan Sosial Humaniora 2024 International Forum of Researchers and Lecturers

Social development is important for a region, because it determines the level of welfare of its people.This research will explain how the impact and role of the creative economy of the Jember Fashion Carnival (JFC) is able to help the people of Jember to improve their welfare in terms of the economy. This research will use qualitative research methods with literature study data collection techniques. Research will collect library data, read, take notes, and manage research materials so as to produce accurate data.

Syafitri, Aulia Daisy Arsy; Nisa, Fauzatul Laily

JURNAL EKONOMI BISNIS DAN MANAJEMEN (JISE) 2024 CV. ALIM'SPUBLISHING

Ekonomi kreatif telah menjadi fokus penting dalam mendorong pertumbuhan ekonomi di Indonesia sejak diperkenalkan pada tahun 2006. Sektor ini telah mengalami pertumbuhan yang signifikan, terbukti dari sumbangan terhadap Produk Domestik Bruto (PDB), penyerapan tenaga kerja, dan ekspor produk kreatif. Meskipun demikian, dengan perkembangan teknologi dan globalisasi, subsektor digital seperti aplikasi dan permainan telah menguasai panorama ekonomi kreatif. Kendati begitu, masih ada tantangan yang dihadapi sektor ini, seperti kekurangan infrastruktur pendukung, akses pembiayaan yang terbatas, dan rendahnya tingkat pendidikan kreatif. Untuk memaksimalkan potensi ekonomi kreatif di masa depan, diperlukan strategi yang menyeluruh dan kerjasama antara pemerintah, industri, dan masyarakat. Oleh karena itu, penelitian ini akan mengevaluasi perkembangan serta peran ekonomi kreatif di Indonesia, mengidentifikasi tantangan dan peluang yang ada, serta menyusun rekomendasi kebijakan untuk pengembangan sektor ini ke depan.

Susan Ary Ayu Anjani; Shela Amelia AKhap; Muhammad Farhan Nugraha; Muammar Khadafi; Ahmad Fajar Mahendra +5 more

Jurnal Pengabdian Masyarakat 2024 Lembaga Pengembangan Kinerja Dosen

Abstract. Education plays an important role in shaping a bright and sustainable future, with creative and fun learning as the key to creating an inspiring learning environment. This article examines the event "SEBATIK - Batik Art for Creative Culture" held at the Yayasan Cinta Yatim dan Dhuafa, Cirendeu, South Tangerang on July 20, 2024. This event aims to introduce and preserve batik art, as well as to arouse interest and appreciation for traditional arts among the children of the foundation. With a creative and interactive approach, this workshop teaches basic batik techniques through training and direct practice, and provides appreciation to participants through prizes. The evaluation results show that this activity has succeeded in increasing the creativity and skills of children, as well as strengthening the relationship between the foundation and the community. This workshop also has the potential to open up new business opportunities for foster children, increasing their economic independence in the future. This article presents details of the event implementation, the results achieved, and its impact on participants and the foundation.

Susan Ary Ayu Anjani; Shela Amelia AKhap; Muhammad Farhan Nugraha; Muammar Khadafi; Ahmad Fajar Mahendra +5 more

Jurnal Pengabdian Masyarakat 2024 Lembaga Pengembangan Kinerja Dosen

Abstract. Education plays an important role in shaping a bright and sustainable future, with creative and fun learning as the key to creating an inspiring learning environment. This article examines the event "SEBATIK - Batik Art for Creative Culture" held at the Yayasan Cinta Yatim dan Dhuafa, Cirendeu, South Tangerang on July 20, 2024. This event aims to introduce and preserve batik art, as well as to arouse interest and appreciation for traditional arts among the children of the foundation. With a creative and interactive approach, this workshop teaches basic batik techniques through training and direct practice, and provides appreciation to participants through prizes. The evaluation results show that this activity has succeeded in increasing the creativity and skills of children, as well as strengthening the relationship between the foundation and the community. This workshop also has the potential to open up new business opportunities for foster children, increasing their economic independence in the future. This article presents details of the event implementation, the results achieved, and its impact on participants and the foundation.