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Nur Maulidiawati Rahman; Sirwanti Sirwanti; Hirpan Hirpan

Proceeding of the International Conference on Global Education and Learning 2025 Asosiasi Riset Ilmu Pendidikan Indonesia

This study aims to explore the integration of financial literacy into context-based mathematics education at the elementary school level by emphasizing the use of local knowledge in learning activities. Employing a qualitative descriptive approach, this research investigates the experiences and perceptions of students and teachers involved in mathematics learning that connects mathematical concepts with real-life financial situations, such as budgeting, saving, and personal financial management. Data were collected through interviews, classroom observations, and documentation analysis to obtain a comprehensive understanding of the learning process and its outcomes. The findings indicate that integrating financial literacy into context-based mathematics learning enhances the relevance of mathematical content and facilitates students’ conceptual understanding. Students reported increased interest and engagement in mathematics lessons, as well as greater confidence in applying mathematical skills to manage personal finances. The use of familiar financial contexts enabled students to perceive mathematics as meaningful and applicable to their daily lives. Teachers identified limited instructional time and difficulties in explaining abstract concepts as key obstacles in the implementation process. Overall, the results suggest that context-based mathematics learning integrated with financial literacy has strong potential to improve students’ mathematical understanding and financial awareness while fostering practical life skills. Nevertheless, effective implementation requires careful instructional planning, adequate time allocation, and appropriate pedagogical strategies to address complex financial concepts. This study contributes to the growing body of research on contextualized mathematics education by highlighting the importance of integrating local context and financial literacy to enhance the quality and relevance of elementary mathematics education.

Yully Kurniawati; Salsabilla Az Zahra; Tyas Damastuti; Ida Nur Imamah

Jurnal Kemitraan Masyarakat 2025 Lembaga Pengembangan Kinerja Dosen

Background: One of the factors that can trigger diabetes mellitus is a diet high in carbohydrates. Therefore, it is important to educate the community to adopt a healthy lifestyle in order to prevent various diseases, particularly diabetes mellitus. Objective: The objective of this health education activity on the prevention and management of diabetes mellitus through the implementation of a healthy lifestyle is to improve the knowledge of families of diabetes mellitus patients regarding prevention and management by applying healthy lifestyle practices. Methods: The activity was carried out for patients and their families using demonstration and discussion methods supported by leaflet media. Results: The counseling activity successfully increased respondents’ knowledge about the importance of preventing and managing diabetes mellitus through the implementation of a healthy lifestyle.Conclusion: Of the four respondents who attended the health education session on the prevention and management of diabetes mellitus through healthy lifestyle implementation, all participants demonstrated an understanding of the importance of adopting a healthy lifestyle for preventing and managing diabetes mellitus.

Nurasia Natsir; Fibri Indira Lisanti; Heryani Heryani; Nisma Nisma; Dika Ayu Wulandari

Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia (JPPMI) 2025 Sekolah Tinggi Ilmu Administrasi Yappi Makassar

This community service program aims to empower the community of Ujung Tanah District, Makassar City in circular economy-based waste management. Ujung Tanah District as a coastal area with high population density faces complex waste problems, especially waste that ends up in the sea and disrupts the coastal ecosystem. The activities were conducted in four urban villages, namely Ujung Tanah, Tabaringan, Pattingalloang, and Pattingalloang Baru, involving 120 households as direct participants. The implementation methods included socialization and education, waste sorting and processing training, establishment of Waste Banks, mentoring for recycled product creation, and marketing system development. The results showed a significant improvement in community knowledge about waste management, with average scores increasing from 45.2 to 82.6. Four active Waste Bank units were established with a total of 320 household customers. The managed waste volume reached 2.4 tons per month with an economic value of IDR 8,500,000 per month. Recycled products include ecobrick crafts, bags from plastic packaging, and compost fertilizer. This program successfully changed the community paradigm from dumping waste into the sea to managing waste as a source of income.

Afifah Cahya Natasyari; Intan Heni Susiyanto; Erika Agusti Harsya; Pera Sari; Salsabila Salsabila +15 more

Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia 2025 Fakultas Teknik Universitas Maritim AMNI Semarang

Diabetes mellitus is a metabolic disorder characterized by chronic hyperglycemia which can lead to serious complications if not properly managed. This community service activity aimed to increase public knowledge regarding diabetes mellitus and its prevention among residents of Rejomulyo Village, Jati Agung District, South Lampung. The method used was health education through lectures supported by leaflets and blood glucose screening, followed by evaluation using pre-test and post-test. A total of 25 community members participated in this activity. The results showed a significant improvement in participants’ knowledge after the educational intervention. Pre-test results indicated limited understanding of blood glucose control and dietary management, while post-test results showed increased knowledge levels in both aspects. This activity demonstrates that health education is effective in improving community awareness and knowledge regarding diabetes mellitus prevention and management. This educational program is effective in increasing the knowledge of the people of Rejomulyo Village, Jati Agung District, South Lampung Regency regarding diabetes mellitus.

Ade Trisnawati; Sudarni, Dyan Hatining Ayu; Prasongko, Agung; Nisa, Halisa Khoirun; Berliansyah, Victora Aulian +2 more

Jurnal Pengabdian Masyarakat Nian Tana 2025 Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

MA Sakti Ngebel, a secondary education institution in Ngebel District, Ponorogo Regency, has excellent potential to develop more context-based chemistry learning. MA Sakti students have previously struggled to understand fundamental chemistry concepts, particularly in relating them to everyday phenomena. Students tend to memorize formulas without understanding the meanings and applications of the concepts. Therefore, an effort is needed to implement simple, applicable, and school-specific learning innovations. One relevant approach is the implementation of Fun Chemistry Learning based chemistry practicums. The purpose of this community service (PKM) activity is to strengthen the understanding of chemistry concepts at MA Sakti Ngebel Ponorogo through FCL-based chemistry practicums. The stages of this PKM activity are program socialization, training, implementation of FCL learning innovations, mentoring, evaluation, and program sustainability. The N-gain analysis of the pretest and posttest results indicates that the increase in students’ knowledge of chemistry concepts falls in the moderate range. The results of the overall satisfaction questionnaire showed that the lowest level of satisfaction was in the aspect of time management and events during the PKM activities (45% of students considered it very satisfactory), while the highest level of satisfaction was in the aspect of motivation to learn chemistry after the PKM activities and the effectiveness of the FCL training carried out (both of which 70% of students considered it very satisfactory).

Kayubi Kayubi; Indra Ruswadi; Marsono, Marsono

Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia 2025 Fakultas Teknik Universitas Maritim AMNI Semarang

Depression is one of the mental health problems that often arise in patients with chronic diseases, such as diabetes mellitus, hypertension, and chronic kidney failure. This condition not only impacts the patient's quality of life, but also affects the treatment process and the burden on the family. However, mental health literacy in the community is still low, so targeted preventive and curative efforts are needed. The Community Service Program (PKM) aims to improve people's mental health through educational interventions with scientific booklet media that are easy to understand and apply. The activity method is carried out in a participatory manner, including the preparation stage, socialization, educational implementation, and evaluation. Education is provided to the community with a focus on preventing depression through a healthy lifestyle, stress management skills, and early intervention efforts by seeking professional support. Evaluation is carried out through pre-post tests, observations, and group discussions. The results of the activity showed an increase in public knowledge about depression, a change in attitudes to be more open in expressing feelings, as well as practical skills in relaxation, maintaining sleep patterns, and building social support. Participants also better understand the importance of seeking professional help when depressive symptoms are getting worse. The conclusion of this PKM is that the scientific booklet has proven to be effective as a preventive and curative educational intervention medium, and can be an innovative strategy in improving the mental health of people affected by chronic diseases.

Ali Asman Harahap; Syahrul Handoko Nainggolan; Candra Meriani Damanik; Yuni Shanti Ritonga; Satriani H. Gultom +1 more

International Journal of Public Health 2025 Asosiasi Riset Ilmu Kesehatan Indonesia

Background: Dietary adherence is a crucial component in the management of patients with chronic kidney disease (CKD) undergoing hemodialysis. Non-adherence may lead to metabolic imbalance, increased morbidity, and reduced quality of life.Objective: To identify factors associated with dietary non-adherence among patients with CKD undergoing hemodialysis at Imelda Hospital, Medan. Methods: A cross-sectional study was conducted among patients undergoing routine hemodialysis. Data were collected using structured questionnaires assessing knowledge, attitudes, and family support related to dietary adherence. Statistical analysis was performed using chi-square tests and logistic regression with a significance level of p < 0.05. Results: Knowledge, attitudes, and family support were significantly associated with dietary non-adherence (p < 0.05). Family support was identified as the most influential factor. Conclusion: Dietary non-adherence among hemodialysis patients is influenced by knowledge, attitudes, and family support. Strengthening patient education and family-centered nursing interventions is essential to improve dietary adherence.

Sri Bulkia; Orbawati Orbawati; Husnurrofiq Husnurrofiq; Periyadi Periyadi; Junaidi Junaidi +1 more

Jurnal Kemitraan Masyarakat 2025 Lembaga Pengembangan Kinerja Dosen

The purpose of this community service is to help provide direction and counseling to the Principal, Vice Principal, Administrative Staff, and Teachers' Council of Citra Madinatul Ilmi Banjarbaru High School , regarding the introduction of elements of human resource management. Counseling in order to increase insight and knowledge for the Principal, Vice Principal, Administrative Staff, and Teachers' Council. The method of implementing this community service is carried out in several activities, namely the survey stage, namely socialization is carried out by compiling various things that will be conveyed during the community service activities that will be carried out which include: preparing the material to be provided, preparing the schedule for providing materials and surveying the community service location. The socialization stage, namely before the community service activities are carried out, a socialization stage is carried out, namely conducting a friendly meeting with the school to convey the intent and purpose of this community service. At this stage, cooperation is also established and the community service activity schedule is determined.

Eka Putri Theresa; Imang Dapit Pamungkas

Proceeding of the International Conference on Management, Entrepreneurship, and Business 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

The objective of this study is to directly analyze and illustrate the compositioneof the auditecommittee, which consists of financial knowledge, independence and the quantity of members on the committee, concerning the financial statement quality of energy sector industries listed on the IDX in 2023-2024.High-quality financial statements are a crucial component reflecting the outcome of the accounting process and are vital for stakeholders in decision-making. Despite regulatory requirements for audit committees, corporate financial statements in Indonesia often contain earnings management or accounting irregularities, indicating that the audit committee's very existence is insufficient to guarantee financial statements' quality. A numerical approach with a causal-comparative approach is utilized in this investigation. The secondary quantitative data are obtained from companies’ yearly financial statements, annual reports, and corporate governance disclosures published on the official IDX website. The data are examined using EViews software for panel data regression, going through many steps, including descriptive statistics, classical assumption testing, panel data model selection, and regression analysis for hypothesis testing. The audit committee's size, objectivity, and financial acumen make up the study's independent variables. Meanwhile, financial statement quality as the dependent variable is measured through earnings quality proxy using the discretionary accruals calculation approach (Jones model or Modified Jones model). Specifically, this research seeks to deliver theoretical and practical benefits for regulators in formulating corporate governance policies, give companies a comprehension of the importance of an effective audit committee, and help investors make informed investment choices.

Bilqis Nabila Istiqlaliani; Agung Winarno; Subagyo Subagyo

JURNAL RISET MANAJEMEN (JURMA) 2025 Institut Teknologi dan Bisnis (ITB) Semarang

This study discusses the epistemological foundations of modern management science in the context of increasingly dynamic scientific and technological developmentsthat require organisations to adapt tothe complexity of environmental changes. This study aims to explainhow the epistemology of science shapes the structure of managerial knowledge,influences how organisations understand reality, and determines the effectiveness ofdecision-making in dealing with contemporary issues. The researchuses a qualitative method based on conceptual literature studies withthematic content analysis to examine philosophical works, management theories,and relevant previous research. The findings show that the epistemology of science plays an important role in developing amore reflective, adaptive, and contextual management framework. The integration of empiricism,rationalism, and constructivism enriches the way organisations buildknowledge, interpret social dynamics, and formulate strategies that are responsiveto uncertainty. Furthermore, the research found that the dominance of the positivistic paradigm in management studies has led to limitationsin capturing the moral, social, and interpretative dimensions inherent inorganisational practices, thus necessitating a more pluralistic and inclusive epistemological approach. The implications of the research emphasise the importance of strengthening scientific attitudes, utilising expert judgement, and the role of creativity and imaginationin generating managerial innovation. This study recommends thedevelopment of a management curriculum that incorporates epistemological perspectives and theestablishment of an organisational knowledge system that combinesevidence-based practices and practical wisdom. A more integrative epistemological approachis believed to be capable of increasing the relevance of management science and providing a strategic contributionto organisations in facing the challenges of the modern era.

Dudiyanto Pakaya; Mahludin S. Baruwadi; Hasim Hasim

JURNAL WILAYAH, KOTA DAN LINGKUNGAN BERKELANJUTAN 2025 Fakultas Teknik Universitas Cenderawasih

The increase in the consumption of bottled drinking water has become one of the main contributors to the generation of single-use plastic waste in various regions, including Bone Bolango Regency. This study aims to examine the role of refillable drinking water consumption in reducing household plastic waste and analyze it through the perspective of philosophy of science, including aspects of onology, epistemology, and axiology. The research uses a qualitative descriptive method with a literature review approach, empirical data analysis from government reports, and field observation. The results of the study show that the consumption of refillable drinking water contributes significantly to reducing the volume of plastic waste while increasing people's ecological awareness. From an ontological perspective, this phenomenon represents a change in consumption patterns that are more environmentally friendly. Epistemologically, the research confirms the importance of scientific knowledge in understanding the relationship between consumption behavior and ecological impacts. Meanwhile, from an axiological perspective, the research emphasizes the value of the benefits of science in shaping sustainable consumption behavior and encouraging the birth of more ethical and sustainability-oriented environmental policies. Thus, this study contributes to the development of plastic waste management strategies while strengthening the role of the community in realizing a healthier and more sustainable ecosystem.

Amanda Nursabela Ilmahdy; Oline Thio; Nabila Nurindah Shalehah; Satria Rozy Habi Pratama; Margareth Henrika +1 more

Jurnal Publikasi Ekonomi dan Akuntansi 2025 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

The rapid development of digitalization and innovation has become a key driver in improving business processes and the competitiveness of organizations worldwide. This study is the first comprehensive bibliometric analysis examining the relationship between digitalization and innovation in business processes, to map the intellectual structure of this field, track the development of its themes, and identify remaining research gaps. This analysis, which utilizes data from Scopus processed using VOSviewer and Biblioshiny software, covers publications from 2010 to 2024 and employs co-occurrence, co-authorship, and thematic evolution techniques. The results show a rapid growth in publications since 2016, peaking at over 110 publications in 2024. Eight key thematic clusters stand out: Industry 4.0, artificial intelligence, robotic process automation, blockchain, drivers, and agile business process management. Despite the field's maturity, it still suffers from high fragmentation, strong geographic concentration, and a reliance on cross-sectoral research designs. As a result, longitudinal insights remain limited, and digital transformation failure rates remain high, reaching up to 70%. This research presents the first quantitative and visual roadmap of global knowledge flows in this domain and underscores the need for longitudinal, geographically inclusive, and people-centric research to move beyond single-point understandings to a sustainable, context-sensitive framework that enhances both the theoretical depth and practical success of digital-based business process innovation

Isaghoji; Raden Asri Kartini; Adrial

jurnal ABDIMAS Indonesia 2025 STIKes Ibnu Sina Ajibarang

The Community Service Program (Kuliah Kerja Nyata / KKN) of Universitas Muhammadiyah Tangerang (UMT) in Sukadiri Village, Tangerang Regency, was implemented with the aim of empowering the community through strengthening tourism-based MSMEs and raising environmental awareness. This program employed a participatory qualitative descriptive approach, in which students acted as facilitators in assisting the community. The main focus included sustainable tourism literacy, MSME digitalization, waste segregation management, and community literacy improvement. Key activities carried out consisted of designing logos and digital branding for MSMEs, conducting ecoprinting training utilizing local flora, delivering legal counseling on bullying within the scope of the Electronic Information and Transactions Law (ITE), creating educational boards and segregated waste bins, establishing a reading corner, and supporting food security through corn planting. The results indicated increased community awareness of environmental management, improved skills of MSME actors in utilizing digital technology, and the growth of literacy culture among children and youth. In addition to providing tangible benefits for the community, this program also enriched students’ experiences in applying their academic knowledge directly in the field. Therefore, the KKN in Sukadiri Village not only contributed to sustainable village development but also served as a best practice model that could be replicated in other regions.

Solehudin Solehudin; Irma Herliana; Inas Syabanasyah

Kolaborasi : Jurnal Hasil Kegiatan Kolaborasi Pengabdian Masyarakat 2025 Asosiasi Riset Ilmu Matematika dan Sains Indonesia

Hypertension is a major public health problem with an increasing prevalence and is often undetected due to its asymptomatic nature, leading to serious complications if not properly controlled. Low levels of public knowledge and poor adherence to preventive behaviors, routine health checks, and treatment remain significant challenges in hypertension management at the community level. This community service program aimed to improve public knowledge and awareness of hypertension through the implementation of the CERDIK and PATUH approaches. The program employed a community-based promotive and preventive method, including health education, blood pressure screening, and interactive discussion and counseling. The activity was conducted in RW 013, Kapuk Subdistrict, Cengkareng District, involving 60 adult and elderly participants. Knowledge levels were assessed using pre-test and post-test questionnaires and analyzed descriptively. The results demonstrated a substantial improvement in participants’ knowledge after the health education intervention, with the mean knowledge score increasing from 35 before the intervention to 80 after the intervention. In addition, the variation in knowledge levels among participants became more homogeneous following the educational activities. High community enthusiasm and active participation during the program reflected positive acceptance and engagement with the hypertension education initiative. This community service activity confirms that community-based health education using the CERDIK and PATUH approaches is effective as a promotive and preventive strategy to enhance public knowledge of hypertension. Improved knowledge is expected to encourage healthier lifestyle behaviors and greater adherence to hypertension control practices, thereby supporting sustainable and independent blood pressure management within the community.

Aghnia Layalia; Ulfi Pristiana; Estik Hari Prastiwi

International Journal of Entrepreneurship and Management 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Laskar Buah is a modern retail chain specializing in the sale of fresh fruit. At present, the company operates one hundred branches across ten regencies. One of its outlets, Laskar Buah Ngumpakdalem, ranks among the top three branches in terms of transaction volume; however, it has received a considerable number of customer complaints regarding the quality of service provided. This situation has prompted management to conduct a thorough evaluation of the store’s service quality.This study was conducted with the aim of analyzing and evaluating service quality using the Importance–Performance Analysis (IPA) method based on the Retail Service Quality Scale (RSQS). The results of the IPA analysis were subsequently used as a foundation for determining priority areas for service improvement.The findings reveal that four service attributes fall within Quadrant B, indicating that they should be prioritized for immediate improvement. These attributes include the cleanliness of the shopping area, store layout, employee product knowledge, and product quality. Additionally, twelve attributes fall under Quadrant C, where performance should be maintained due to their already strong results. On the other hand, eleven attributes fall into Quadrant A, meaning they are considered lower  priority, while one attribute is located in Quadrant D, suggesting that Laskar Buah Ngumpakdalem is providing excessive performance in that particular aspect.

Ni Nyoman Puji Astuti; Siskandar Siskandar; Khasnah Syaidah

International Journal of Education and Literature 2025 Lembaga Pengembangan Kinerja Dosen

Early Childhood Education (PAUD) holds a very important role in shaping children’s character, moral values, and foundational knowledge. As an effort to support the success of education, good quality learning outcomes are required as a benchmark for children’s holistic development. In this context, educator management becomes one of the keys to improving the quality of learning outcomes. PAUD Al-Qur’an (PAUDQU) is an early childhood education institution that prioritizes Al-Qur’an education and Al-Qur’an memorization (tahfidz) as its institutional uniqueness. The findings of this research show that the educator management implemented in PAUDQU in Setu Bekasi District is quite good, as almost all elements within the scope of educator management have been carried out by the school. However, there are several obstacles found in its implementation, such as the educators’ competencies that have not been maximized, particularly in Al-Qur’an recitation (tahsin) and tahfidz, as well as the promotion, compensation, and educator assessment systems that are not yet well-structured. KIPAS EVA, an acronym for Competence Implementation Evaluation Appreciation, was developed with the expectation of being easier to remember, thus supporting the process of applying educator management in the future. This management strategy emphasizes educator planning by strengthening competencies, professional learning implementation by educators, continuous educator evaluation, and providing appreciation to increase educator motivation.

Rezkiki, Fitrianola; Kartika, Imelda Rahmayunia; Febrina, Cory

Jurnal Pengabdian kepada Masyarakat Wahana Usada (WUJ) 2025 Sekolah Tinggi Ilmu Kesehatan KESDAM IX/Udayana

The prevalence of cancer in West Sumatra Province is around 2.4 per 1000 population, higher than the national prevalence of around 1.7 per 1000 population and really requires the development of appropriate prevention and control programs for cancer, especially in West Sumatra. One of the solutions provided by the Cancer Foundation in Padang City to help overcome the pain of children suffering from cancer is the COMPACT (Communication on Palliative Care Treatment) application. This activity is carried out between June and June. September 2024 in around 20 children with cancer. The activity began with creating the COMPACT application, providing socialization on the application regarding self-management of cancer patients in the form of communication in the form of audio-visual hypnocommunication therapy, guided imagery and murrotal Al-Quran to evaluating the self-management of cancer patients. The evaluation results show that there is a decrease in pain intensity before and after being given pain management intervention through the COMPACT application, namely that there is a decrease in the average pain before and after with an average difference of 2.50-2.00 and there is an increase in self-management so it can be concluded that the use of the application COMPACT can be an option for self-management for cancer patients both at home and in hospitalization. It is hoped that this application will be useful for increasing public knowledge in self-management due to cancer at home.

Caesar Tegar Prihanggo; I Made Sukewijaya

Konstruksi: Publikasi Ilmu Teknik, Perencanaan Tata Ruang dan Teknik Sipil 2025 Asosiasi Riset Ilmu Teknik Indonesia

The Taman Candi is included in the category of active green open space (GOS). Based on this, it is necessary to carry out good maintenance aimed at maintaining the quality of facilities, both softscape and hardscape in the park. Maintenance in Taman Candi Ngawi Regency refers to the park maintenance standards by Arifin and Arifin (2005). Data processing was carried out using a quantitative method, namely using a work capacity calculation formula, aimed at measuring the suitability of work and worker effectiveness from the maintenance of the Taman Candi Ngawi Regency. The management of the Taman Candi in Ngawi Regency does not have a written maintenance schedule, so maintenance activities are carried out flexibly or according to the conditions in the field, and there are several activities that have not been carried out, the results show that there is still work that is not ideal from the work capacity and exceeds the ideal value in accordance with the standard of maintenance work capacity of Arifin and Arifin (2005). This is due to the lack of knowledge of workers about good and correct maintenance activities, the absence of a written schedule from the manager, and the lack of availability of tools.

Fita Marissa; Stefani M. Palimbong; Abedneigo.C.Rambulangi

Prosiding Seminar Nasional Manajemen dan Ekonomi 2025 Universitas Kristen Indonesia Toraja

This study aims to analyze the influence of financial knowledge, financial attitudes, and self-control on personal financial management among students of the Management Study Program at the Faculty of Economics, Universitas Kristen Indonesia Toraja, class of 2022. The research uses a quantitative approach, distributing questionnaires to 83 respondents selected through the Slovin formula. The data is analyzed using multiple linear regression, as well as validity, reliability, classical assumption, and hypothesis testing. The results show that financial knowledge has a positive and significant effect on personal financial management, while financial attitudes and self-control do not have a significant partial effect. However, simultaneously, the three independent variables have a significant impact on the students' personal financial management. These findings suggest that students' personal financial management is influenced by a combination of financial understanding, attitudes toward money management, and the ability to control their financial behavior. This indicates the importance of enhancing financial knowledge as a key factor in improving personal financial management among students, while attitudes and self-control need further attention to achieve better financial management.

Khoirumansyah Khoirumansyah; Karlinda Anna Mudrikah; Irmatus Sa’adah; Holifatul Hasanah; Rofiq Hidayat

Jurnal Manajemen dan Pendidikan Agama Islam 2025 Asosiasi Riset Pendidikan Agama dan Filsafat Indonesia

This research was conducted based on the importance of the image of educational institutions in gaining public trust, making the role of Public Relations (PR) as a public communication manager highly essential. MTs Fathur Rahman Sukorambi Jember was chosen as the research site because the institution is currently striving to enhance its positive image through the optimization of media and sustainable publicity strategies. The aim of this study is to describe the role of PR in building the image of the madrasah, as well as to analyze the communication strategies employed, the forms of publicity implemented, and the challenges faced in its execution.This research applies a qualitative approach with a field research design. Informants were selected through purposive sampling, involving parties considered relevant and knowledgeable about public relations activities, such as the head of the madrasah, PR staff, teachers, students, and parents’ representatives. Data were collected through observations of madrasah activities, in-depth interviews, and documentation in the form of archives and published media. The data were analyzed descriptively, emphasizing the researcher’s interpretation of communication patterns, publicity strategies, and their impact on public perception of the madrasah’s image.The findings reveal that PR functions as a communicator, mediator, and builder of a positive madrasah image. The use of conventional media and digital platforms such as Facebook, Instagram, and WhatsApp Groups has proven effective in reaching a wider community and enhancing public interaction. Documentation of academic and non-academic activities also strengthens the legitimacy of the institution’s achievements. The main obstacles encountered include limited human resources, technological facilities, and consistency in information management. Nevertheless, overall, the role of PR has been proven significant in improving the positive image of MTs Fathur Rahman Sukorambi Jember.