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For a long time, Word of Mouth (EWOM) has been considered the main source of information that influences consumer decisions. In the era of globalization, EWOM has developed into a broader, albeit more personal, form, known as electronic word of mouth (EWOM). Advances in electronic systems and the emergence of social media platforms, for example Instagram, open up new and promising potential for the evolution of EWOM as an integral part of business advertising/business promotion strategies. When EWOM regarding a product receives a positive response, the impact has a direct impact on the brand image or good brand image. One of the related concepts in the formation of EWOM and brand image on Instagram today is the role of influencers. The aim of this research is to understand the role of social media influencers in shaping positive EWOM and how this impacts improving brand image. Qualitative methods were applied in this research by collecting data through journals, books and articles. The findings from this research show that influencers who have a high level of trust have a very influential role in forming EWOM which provides positive EWOM reviews regarding the products being marketed. This positive opinion from EWOM directly increases the positive value of the brand image in society, which shows that the success of influencers can help audiences understand information about products and increase their desire to make purchases.

Technology-enhanced interactive learning in Christian religious education holds great potential for enhancing students' learning motivation and understanding of Christian values. This article discusses the crucial role of Christian Religious Education (CRE) teachers in designing and implementing this approach, as well as the challenges encountered in the process. Interactive learning leverages tools and platforms such as Classpoint, Slido, and other applications to create a dynamic and contemporary learning environment. Teachers are tasked with selecting and adapting Christian religious content that meets students' needs while utilizing interactive features to enhance student engagement. Challenges including limited technology access, inadequate technological skills, and resistance to change are also addressed within the context of technology integration in religious education. By combining technological innovation with appropriate pedagogical approaches, teachers can maximize the potential of interactive learning to create meaningful and effective learning experiences that deepen students' understanding and application of Christian values in everyday life.    

Penelitian ini bertujuan untuk meningkatkan User Interface (UI) dan User Experience (UX) pada aplikasi Gramedia Digital, yang merupakan platform untuk mengakses konten digital seperti buku, majalah, dan e-book. Metode Human Centered Design digunakan dalam penelitian ini, dengan fokus pada pemahaman mendalam tentang pengguna, kebutuhan mereka, dan lingkungan penggunaan aplikasi. Data dikumpulkan melalui wawancara, observasi, dan survei untuk mengidentifikasi kebutuhan dan preferensi pengguna. Berdasarkan analisis sistem berjalan, perancangan ulang sistem, dan evaluasi ulang sistem pada aplikasi Gramedia Digital, ditemukan bahwa rekomendasi tampilan antarmuka aplikasi baru sesuai dengan kebutuhan pengguna, sehingga meningkatkan nilai usability aplikasi sesuai dengan harapan dan kebutuhan pengguna. Hasil penilaian menggunakan metode System Usability Scale (SUS) pada aplikasi Gramedia Digital awal menunjukkan skor rata-rata 41, yang berada di bawah rata-rata. Namun, setelah melakukan analisis terhadap sistem redesign menggunakan metode Human Centered Design, ditemukan skor rata-rata 80, yang menunjukkan bahwa aplikasi Gramedia Digital telah memenuhi nilai kegunaan yang diharapkan. Dengan peningkatan nilai usability sebesar 39, perancangan ulang sistem aplikasi Gramedia Digital telah mencapai tingkat yang dapat diterima oleh pengguna. Ini menunjukkan bahwa rancangan antarmuka pengguna (User Interface) aplikasi Gramedia Digital yang dibuat berdasarkan metode Human Centered Design lebih baik daripada sistem sebelumnya.

Government oversight is very important in ensuring accountability and transparency in public administration, especially in the context of regional autonomy. This research examines the challenges and strategies in improving government oversight mechanisms in the City of Bogor, Indonesia. The main findings highlight the importance of strengthening internal oversight institutions such as Regional Inspectorates through capacity building and the use of technology. Innovations such as digital platforms for public participation and performance evaluation systems have been successfully implemented to increase transparency and efficiency in the delivery of public services. However, its implementation overcomes challenges such as limited resources and varying levels of community participation. This research provides further grants from technological advances and a strong regulatory framework to increase the effectiveness of government oversight and reduce the risk of corruption and irregularities in Bogor City government processes.

This research examines purchase intentions with the supporting factors of online reviews, price, perceived product quality, and emotional value of smarthome products on online platforms. The sample for this research consisted of Kudus City, Jepara, Pati, Rembang, Semarang, Yogyakarta and Jakarta with 107 respondents. The analysis used is Structural Equation Modeling (SEM). The conclusions that can be drawn from this research are that online reviews have a significant effect on perception of product quality and price, online reviews have no significant effect on purchase intention and emotional value, price has a significant effect on perception of product quality, price has no significant effect on purchase intention and emotional value, Perception of product quality has a significant effect on emotional value, Perception of product quality has no significant effect on purchase intention, Emotional value has a significant effect on purchase intention.

Abstract. This study examines the application of Agile Management principles in online learning platforms, focusing on the challenges and benefits experienced during implementation. Through qualitative research, including interviews and case studies, the research explores how platforms have adopted Agile practices, such as iterative cycles, regular feedback, and flexibility, to enhance responsiveness and adaptability. The findings reveal that the majority of platforms have integrated Agile principles, with a significant focus on overcoming challenges like resistance to change and a lack of training. Participants reported improved collaboration, increased efficiency, and the ability to respond to changes effectively. However, challenges remain, including the need for hybrid models combining Agile with traditional management frameworks. This study contributes valuable insights into the effectiveness of Agile practices in educational technology and offers directions for future research on enhancing Agile implementation in diverse educational settings.

Customer engagement is a crucial component of successful e-commerce platforms in the digital age, especially in rapidly growing regions like Southeast Asia. This research analyzes engagement strategies used by top e-commerce companies to retain customers and increase brand loyalty. Using a case study approach, data were collected from various platforms, focusing on user experience, loyalty programs, and digital marketing tactics. The findings reveal that personalized marketing and seamless mobile integration play significant roles in customer engagement. The paper concludes with recommendations for e-commerce businesses looking to improve customer interaction and loyalty in competitive digital landscapes.

This research reviews the influence of social media and trust on purchasing decisions on the Tokopedia platform in South Tangerang. The background reflects significant changes in consumer behavior due to developments in information technology, especially in online commerce. The goal is to analyze the factors that influence purchasing decisions with a focus on social media and consumer trust. Quantitative methods are used to collect and analyze data from consumers in the region. Research findings show that although social media does not have a positive influence on purchasing decisions, consumer trust has a significant influence on purchasing decisions. The implication is the importance of strengthening consumer trust in building effective marketing strategies on e-commerce platforms, as well as the need to develop theories of consumer behavior in the digital era.

This paper investigates the impact of social media platforms on language usage and communication patterns in Kazakhstan, Monaco, and Indonesia. With the rise of digital platforms, language is constantly evolving, and new linguistic trends are emerging. The study looks at the interplay between online communication, youth culture, and the blending of languages, focusing on how social media serves as a medium for linguistic innovation and cultural expression in these three countries.

The world of education is greatly influenced by advances in information and communication technology. (ICT). In recent decades, educational technology has developed rapidly, transforming various levels of education and learning methods. This article examines the latest educational technology issues, including innovations in software and learning platforms, ethical issues, the difficulties of implementing technology in schools, and how it can it has an impact on education policy. This study aims to identify problems, opportunities and consequences for future digital education using a more in-depth approach.

This research examines the role of social media platforms in fostering civic engagement and political participation in Latin America. Through qualitative interviews and sentiment analysis, the study reveals how digital spaces amplify marginalized voices and mobilize communities for social change. However, it also highlights risks such as misinformation and polarization. Recommendations include leveraging social media for transparent communication and digital literacy programs.

This study aims to analyze the role of digitalization through e-commerce and social media marketing in improving the competitiveness of fashion sector MSMEs in the Industrial Age 4.0. This study uses a descriptive quantitative method with data collection through questionnaires from 33 MSMEs that have utilized digital platforms. The results showed that social media marketing has a significant influence on MSME competitiveness (p = 0.028), while e-commerce did not show a significant influence (p = 0.601). These findings highlight the importance of optimizing social media marketing in creating customer loyalty and increasing brand awareness, although e-commerce still faces barriers such as technological literacy and infrastructure limitations. This research makes a practical contribution by recommending digital skills training and infrastructure support to maximize the potential of digitalization for MSMEs. In addition, the theoretical implications of this study open up opportunities for the exploration of other variables, such as product innovation and business networks, to improve MSME competitiveness more comprehensively.

Research This investigate consumer sentiment analysis to halal products using social media data with utilise intelligence artificial intelligence (AI). With background behind increasing estimated market value of halal products reach USD 2.02 Trillion in 2024, understanding deep about opinion consumer become very important. Research This adopt approach quantitative, using secondary data from social media platforms such as Twitter, Instagram, and Facebook. Through Natural Language Processing techniques and algorithms learning machine, sentiment analysis is performed For identify pattern positive, negative and neutral in perception consumers. Research results show that 60% of the total 10,000 reviews had positive sentiment, with halal food products receiving the highest positive sentiment. Factors influencing consumer sentiment include product quality, price, and transparency of information. In addition, the study found that the use of AI in sentiment analysis provides advantages in efficiency and accuracy, and is able to capture nuances in consumer opinions that are not Possible done by manual analysis. From the analysis this, can concluded that the marketing strategy of halal products must focus on improving quality and providing clear information about halal certification. This study not only provides insight for halal industry players, but also enriches the literature related to AI, sentiment analysis, and sharia economics.

Digital transformation has emerged as a key driver of efficiency and transparency in various sectors, including taxation. This study explores the role of digital transformation in improving tax compliance, focusing on developing economies. Through a case study approach, the research investigates how digital tools and platforms enhance tax administration, reduce compliance costs, and improve taxpayer engagement. The study identifies key challenges, including technological infrastructure gaps and digital literacy, while highlighting successful implementations that have boosted voluntary tax compliance. The findings underscore the potential of digital transformation as a catalyst for sustainable economic growth in developing economies by broadening the tax base and reducing tax evasion. Policy recommendations for optimizing digital transformation initiatives in tax systems are also provided.  

Generation Z is a generation that was born and developed along with the development of digital technology. Generation Z has unique preferences in online shopping with a tendency to choose convenience and affordability. This creates challenges and opportunities for e-commerce players. This research aims to analyze Generation Z's satisfaction with e-commerce services. The research was conducted using a qualitative descriptive approach. Data comes from search results on various digital bases and related official publications. The research results show that Generation Z pays attention to affordable prices as well as high ease of access, product quality, lots of discounts, varied payment method choices, guarantees and speed of delivery. Apart from that, satisfaction with service for a product for Generation Z from e-commerce is obtained because of the efficiency and practicality when shopping offered by e-commerce. With all the convenience provided, as well as efficiency and time effectiveness, e-commerce is considered the right solution in finding needs for Generation Z. Therefore, it is not surprising that more and more platforms are emerging that are used to facilitate the purchase and sale of products or services via the internet. This e-commerce trend has also caused several shops to lose competition and close. This shows that e-commerce is an option for Generation Z, and they are satisfied with the service and convenience provided.

This study analyzes emerging trends in digital marketing and their impact on consumer engagement. By examining global e-marketing campaigns, the research identifies key strategies such as influencer partnerships, content marketing, and interactive advertisements. Findings reveal that personalization, data-driven insights, and real-time engagement are critical for building lasting customer relationships in the digital age. Despite the potential for higher engagement, challenges like privacy concerns and platform saturation must be addressed to optimize marketing effectiveness.

MSMEs have an important role in the village economy. They create jobs, contribute to infrastructure development and increase employment income. MSMEs are also able to take advantage of local potential, such as natural resources and cultural wisdom, to develop products that are relevant to the needs of the local community. MSMEs play a role in distributing development results. Digital transformation is a global phenomenon that refers to a massive shift from analog to digital systems and processes. This is a fundamental change spurred by the rapid development of information and communication technology. Bulak Village is a village located in Kendal Regency, Central Java. This village has the potential of MSMEs that can be developed through the sustainability of the digital era. However, many Bulak residents still do not understand how to use technology as a facilitator of their business. It is necessary to socialize about digital transformation for MSMEs owner in Bulak village so that MSMEs become wider in marketing their products. The Method are The method used in this socialization activity is an offline seminar method involving various elements Starting from academics, thematic village activists, MSMEs actors in the village and the community common. The seminar participants who attended were very enthusiastic in listening to the material presented by the speakers. After delivering the material, some participantsgave questions that were still confused regarding the use of digital platforms to the speakers. This activity was held by a team of students from Walisogo State University's real work lecture.  

This study examines the impact of Social Media Marketing, Celebrity Endorsement, and Electronic Word of Mouth (E-WOM) on consumer purchase intention for Mustika Ratu beauty products in Semarang, Indonesia. The research employs a quantitative approach, with 97 respondents selected through purposive sampling. Data were collected via structured questionnaires, and the analysis was conducted using multiple linear regression, t-tests, F-tests, and the coefficient of determination in SPSS. The results indicate that Social Media Marketing and E-WOM both have a positive and significant impact on consumer purchase intention. In contrast, Celebrity Endorsement was found to have a negative and insignificant effect on purchase intention. When considered simultaneously, all three variables significantly influence consumer purchase intention. These findings highlight the increasing role of digital engagement, particularly through social media platforms and online peer reviews, in shaping consumer behavior in the beauty industry. The study also points out that, despite the popularity of celebrity endorsements, their influence on purchasing decisions may not always be as impactful as digital marketing strategies and E-WOM, which appear to resonate more strongly with consumers. Additionally, the research provides valuable insights into the digital marketing strategies in the Indonesian beauty sector, particularly how local beauty brands like Mustika Ratu can leverage social media and online word-of-mouth to strengthen their market positioning. This study offers practical recommendations for businesses aiming to improve their marketing strategies by focusing on online engagement and consumer feedback, which are critical in today’s highly competitive and digitally-driven consumer environment. The findings contribute to the broader literature on the effectiveness of digital marketing in the Indonesian market and suggest potential areas for further research into consumer behavior in the beauty industry.

This study addresses the critical gap in utilizing YouTube as an ICT tool to enhance pronunciation skills among seventh-grade students in Mojokerto. Grounded in multimedia learning theory, the research employs a descriptive qualitative approach to examine the impact of YouTube-based pronunciation lessons. Findings reveal that the teacher's strategy of creating and implementing pronunciation videos on YouTube significantly improved students' pronunciation skills and was perceived as highly effective by the learners. These results underscore the transformative potential of digital platforms like YouTube in revolutionizing English language education, particularly in pronunciation.

Micro Small and Medium Enterprises (MSMEs) are experiencing the impact of the Covid-19 pandemic. The decline in consumer purchasing power is a challenge for SMEs in carrying out their business production. One of the opportunities for MSME actors to survive in the current pandemic is by maximizing online sales. But not a few MSME actors who still do not understand to use online sales. Therefore, it is necessary to empower the community of MSME actors in trying online markets or other options by empowering MSME actors in branding superior products. By using and managing the right digital media, it is hoped that business actors can increase public interest in products. Digital media that can be used include Instagram, Facebook, WhatsApp, Youtube, GrabFood/Go-Food or other platforms. Business actors can also carry out brand awareness offline, that is, they can develop innovations that do not yet exist, such as promotions by distributing brochures, creating attractive menu lists or creating price tags. The approach method used in community service this time is in the form of mentoring business actors regarding the development of MSME business innovations where members go directly to the field. This MSME assistance activity was carried out. The process of SME Mentoring activities is in the form of interviews with business owners to find out the current situation of their business conditions, members help make snack box orders, make banners/banners and price tags as an effort to carry out brand awareness, and members also provide medical equipment in the form of masks, hand sanitizer, and plastic gloves to business managers as a form of attention to always maintain health protocols when interacting with customers.