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The large number of hospitals in Sukoharjo City makes the people of Sukoharjo City have many choices to determine where they will use health services. The community is very selective about services in hospitals, so that aspects in the Marketing Mix become a benchmark for determining whether or not patients will use health services at the hospital. Marketing Mix is ​​a series of marketing tools used by companies or hospitals continuously to achieve their marketing goals in the target market. This study aims to explore and find obstacles in the implementation of the marketing mix at PKU Muhammadiyah Hospital, Sukoharjo. The study used a qualitative descriptive method with a cross-sectional approach and data collection techniques using in-depth interviews with key informants and specialist informants at the hospital. The results of the study showed that marketing mix components such as products, people, and promotions have been implemented well, although there are still some challenges. Excellent services such as ERACS and stitch-free eye surgery have succeeded in attracting patient interest, but promotion through social media has not been optimal, based on a comparison between the number of patients each month and interactions on social media, it was concluded that social media promotion is still not optimal because the number of interactions is still ≥50% of the number of patients. In addition, hospitals face obstacles in implementing telemedicine and homecare services. Recommendations provided include improving digital promotion strategies and developing innovative services to improve hospital competitiveness and hospitals must also consider the suitability between educational background and the work assigned.

The technological revolution accelerated by Artificial Intelligence (AI) has fundamentally changed the paradigm of leadership and human resource management. Digital leadership is now an essential competency for organizations that want to survive and thrive in the face of the challenges of the technological disruption era. This research aims to understand the role of digital leadership in the human capital transformation process, especially in the context of AI adoption by modern organizations.The post-qualitative approach allows research to capture the evolving and diverse dynamics in a digitized organizational environment. It is more open to different forms of data, both structured and unstructured, and recognizes the complexity and ambiguity in digital leadership practices. This research utilizes open-ended interviews and participatory observation, facilitated by interpretive narrative to understand the process of human capital transformation. The main results of the study show that digital leadership plays a key role in facilitating human capital transformation, with an emphasis on adaptive skills development, data-driven decision-making and closer collaboration between people and technology. This transformation is not only technical in nature but also involves changes in organizational culture and structure. This research makes an important contribution by offering a new perspective in leadership studies through a post-qualitative approach.

This research aims to analyze consumer protection in e-commerce in Indonesia, focusing on the obstacles in implementing consumer protection regulations in e-commerce in Indonesia. It also aims to analyze and evaluate the challenges related to compliance and oversight in the application of consumer protection regulations. In the digital era, e-commerce transactions have rapidly evolved, but this has also led to various consumer protection issues, such as fraud and a lack of transparency. For that reason, appropriate regulations are needed to protect consumers. This research employs a normative-descriptive research method, utilizing both the statute approach and the conceptual approach. The author uses the statute approach to analyze the applicable laws related to e-commerce and consumer protection, while the conceptual approach is used to explore the ideal concept of consumer protection in the context of digital transactions. The research results indicate that although regulations related to e-commerce are in place, the main challenge lies in the less-than-optimal implementation and oversight. Obstacles such as a lack of human resources and monitoring technology, as well as the complexity of cross-border jurisdictions, are factors that complicate effective consumer protection. Therefore, there is a need for efforts to improve legal infrastructure and stricter oversight to ensure that consumer rights are protected within the e-commerce ecosystem in Indonesia.

Tujuan dilakukannya penelitian ini adalah mengetahui sejauh mana pengaruh Fleksibilitas Waktu Kerja (Flexible Working Time) dan Talenta Digital (Digital Talent) terhadap Kinerja Karyawan. Titik berat dari penelitian ini yakni seberapa besar penerapan pola kerja fleksibel dan talenta digital yang dimiliki setiap karyawan dapat berperan penting dalam mencapai kinerja karyawan yang maksimal di era modern. Subjek penelitian ini adalah karyawan yang aktif bekerja di PT. Bank Tabungan Negara Kantor Cabang Semarang. Total populasi dalam penelitian ini sebanyak 120 karyawan dan sampel yang diambil adalah sebanyak 55 karyawan (responden). Metode yang digunakan untuk pengumpulan data dalam penelitian ini adalah dengan menyebarkan kuesioner kepada para responden yang sudah ditentukan. Hasil dari penelitian ini menyatakan bahwa (1) Fleksibilitas Waktu Kerja berpengaruh positif-signifikan terhadap Kinerja Karyawan dan (2) Talenta Digital berpengaruh positif-signifikan terhadap Kinerja Karyawan.

This service aims to assist Micro, Small and Medium Enterprises (MSME) traders in increasing sales and managing their finances through the introduction of financial technology (fintech) and the utilization of the Facebook Marketplace e-commerce platform. This service was carried out in response to the challenges faced by MSMEs in the digital era, especially in the aspects of increasing sales and efficiency of financial management. This service activity involves direct training and assistance to MSME players in Wanayasa District, Banjarnegara Regency. The stages of training activities include 1) survey 2) training and mentoring 3) results and evaluation. This training activity is an introduction to the basics of fintech, how to access and utilize fintech services for financial management, as well as marketing and sales strategies through Facebook Marketplace. The results of this activity show an increase in the ability of MSME traders to use fintech to better manage their finances, including in terms of transaction recording, cash flow management, and access to digital financial services. In addition, the merchants also succeeded in increasing the visibility and sales of their products through Facebook Marketplace.Thus, the introduction of fintech and the utilization of Facebook Marketplace are proven to support the optimization of sales and financial management of MSMEs.

Di era digital saat ini, perkembangan teknologi informasi telah mengubah cara kita berinteraksi, berbelanja, dan berbisnis secara signifikan. Student’s Business Corner (SBC) yang terletak di lingkup kampus UCIC, memiliki potensi besar dalam sektor UMKM. UMKM di Student’s Business Corner (SBC) memiliki produk-produk yang unik dan beragam, tetapi seringkali kesulitan dalam mengakses pasar yang lebih luas karena keterbatasan sumber daya dan aksesibilitas. Metode Web Engineering menawarkan pendekatan sistematis dalam pengembangan aplikasi web yang dapat membantu mengatasi tantangan yang dihadapi dalam pengembangan marketplace untuk SBC. Dengan pendekatan ini, proses pengembangan aplikasi dapat dilakukan secara terstruktur, mulai dari perencanaan, analisis kebutuhan, desain, implementasi, hingga pengujian dan pemeliharaan

Di era digital saat ini, perkembangan teknologi informasi telah mengubah cara kita berinteraksi, berbelanja, dan berbisnis secara signifikan. Student’s Business Corner (SBC) yang terletak di lingkup kampus UCIC, memiliki potensi besar dalam sektor UMKM. UMKM di Student’s Business Corner (SBC) memiliki produk-produk yang unik dan beragam, tetapi seringkali kesulitan dalam mengakses pasar yang lebih luas karena keterbatasan sumber daya dan aksesibilitas. Metode Web Engineering menawarkan pendekatan sistematis dalam pengembangan aplikasi web yang dapat membantu mengatasi tantangan yang dihadapi dalam pengembangan marketplace untuk SBC. Dengan pendekatan ini, proses pengembangan aplikasi dapat dilakukan secara terstruktur, mulai dari perencanaan, analisis kebutuhan, desain, implementasi, hingga pengujian dan pemeliharaan

The current era of digital disruption is a challenge in itself with the development of digitalization issues that have an impact on all aspects of life. Digital disruption brings significant changes in various aspects of life, including in the field of education. SMK Ananda Bekasi, as a vocational education institution, needs to prepare its students to be able to face increasingly complex digital security challenges. This research aims to improve digital security skills in SMK Ananda Bekasi students through a specially designed training program. The methods used in this community service include needs analysis, design of training materials, and evaluation of training results The results of this community service show that digital security skills improvement training has a positive impact in increasing students' awareness and ability to deal with cyber threats. Thus, this training program is expected to be a model for other schools in improving digital literacy and cybersecurity among students.

The development of digital technology has brought about significant changes in various aspects of life, including one’s faith and how the church functions. In this article, we discuss the concept of Missio Dei (God’s mission) in the context of the digital age. We also explore how this concept can be applied to the church’s strategies and roles, particularly those of specialised ministers. This article identifies the challenges and opportunities facing the church as it proclaims the Gospel in the digital space, including the risks of digital fatigue, the spread of false teachings, and excessive reliance on media. Specialised ministers play a crucial role in maintaining theological integrity and ethical standards while bridging the Gospel message with digital culture. Conversely, digital media opens new doors for creative ministry, global evangelism, and the formation of bold faith communities. It is added that digital ethics are essential for maintaining the integrity of the Gospel and the dignity of the congregation. Overall, this research asserts that the technological era is not an obstacle to the church’s purpose. Rather, it is a new field that requires faith, wisdom, and innovation to be utilised.  

This study examines the transformation of waqf in the digital era through the waqf crowdfunding model and cash waqf savings products from the perspective of Maqashid Syariah. Waqf, which is traditionally manifested in the form of immovable assets, has now developed into movable assets such as cash waqf, supported by Law No. 41 of 2004. Digital innovations, such as waqf crowdfunding, allow wider community participation with small amounts for productive social projects, while cash waqf savings products in Islamic banking manage funds productively with the proceeds channeled to education, health, and public infrastructure. Despite having great potential in socio-economic development and in line with the Hifdzu Maal principle in Maqashid Syariah, the implementation of digital waqf still faces challenges such as unclear regulations, lack of public awareness, risk of mismanagement, and limited investment. This study uses a qualitative descriptive approach, case studies, and normative-sociological with in-depth interviews, documentation, and literature studies as data collection techniques. The research subjects were selected through purposive sampling. Data analysis using the Miles and Huberman interactive model, as well as triangulation of sources and methods for data validity. The results of the study are expected to provide theoretical contributions and practical recommendations for the management of digital waqf that is professional, transparent, and beneficial to the community.  

The phenomenon of hoaxes in the digital era has become a serious threat to social stability, democracy, and national security. Although the government has implemented various regulations, such as the Electronic Information and Transactions Law (UU ITE), the spread of hoaxes is still difficult to control. This article analyzes the development of legal awareness in overcoming hoaxes in Indonesia from a criminological perspective. With a literature study approach, this study highlights the weak legal awareness of the community as the main factor in the spread of hoaxes. Empirical studies show that political hoaxes dominate, with 55.5% of the total hoaxes identified in 2023, while 65% of hoaxes spread through closed WhatsApp groups. Criminological analysis uses several theories, such as the Theory of Crime Routines, Anomie Theory, and Differential Association Theory, which explain how weak social control and low legal culture make it easier for individuals to be involved in the spread of hoaxes. The results of this study recommend strategies to increase legal awareness through the integration of digital literacy in education, collaboration between the government and digital platforms, and strengthening policy-based regulations such as the NetzDG Law in Germany. With a systematic and data-based approach, it is hoped that public legal awareness will increase, so that it can reduce the spread of hoaxes and create a healthier and more responsible digital environment.    

Evangelism in the modern era faces unique challenges and opportunities, especially in the context of a pluralistic society and digital technology. This article looks at evangelism from the perspective of Kiyai Sadrach, a Javanese Christian figure known for his contextualised and inclusive approach. Through this analysis, it will look at how Kiyai Sadrach's principles can be applied in the modern context to promote relevant and effective evangelism.

The primary objective of training is allowing MSMEs to gain advantages from technology through providing businesses access to QR code viewers for electronic payment transactions. Personal guidance is provided in the Kalibata Canteen. The training program has been set for April 21, 2024, Sunday. MSMEs whose have not yet utilized digital payment media are the target audience for this training program. a review of what was discovered and the discussion before it, MSMEs who view technology as an instrument of expediting transactions need this training. MSMEs ought to comprehend the significance that digitization is to prospering in a disruptive society and ensuring business sustainability in the face of increased rivalry. Offering a supplementary payment option, such as scanning QRIS, is one way MSMEs utilize technology. Through implementation of technology, MSMEs may lead the way. In order encouraging MSMEs to be more widely accepted and for consumers to prefer shopping at MSMEs, both of these factors are improving.

Nowadays, everyone can access the internet easily. In the digital era, micro, small and medium enterprises MSMEs must immediately change the way they sell their products via social media. The aim of this activity, which is oriented towards community service, is to help MSMEs in Aek Loba Afdeling 1 Village, Aek Kuasan District, Asahan Regency, face the economic crisis and it is hoped that they can increase sales by helping with their marketing management in the digital era. The method used in this community service is carried out face to face (on the spot training). Data collection used was observation, interviews and documentation. The result of this community service is to teach people how to use social media to market so they can increase sales.

Generation Z, which includes individuals born between the mid-1990s and the early 2010s, faces various significant social and economic challenges in the modern context. This journal explores key issues faced by Gen Z, including mental health, education costs, job market uncertainty, and social isolation. Additionally, the research identifies the impact of social media and changing social values on their well-being. Through in-depth analysis, this journal proposes a series of mitigation strategies, such as enhancing financial education, improving access to mental health services, and providing skills training relevant to industry needs. By focusing on implementable solutions, this journal aims to offer valuable insights for educators, policymakers, and society in supporting Generation Z in navigating the complex challenges of the digital era.

In this digital era, the process of reporting the Annual Tax Return (SPT) for Individuals can be done online. However, there are still many Taxpayers who experience difficulties related to the procedure for reporting Annual SPT online. Community service activities in the form of assistance in reporting Individual SPT through e-Filing carried out by students of Nahdlatul Ulama University Sidoarjo as part of the Tax Volunteers held by the Directorate General of Taxes (DJP) located at the West Sidoarjo Pratama Tax Service Office. This activity aims to help reduce the spike in taxpayers who will report annual SPTs and optimize the role of Tax Volunteers in assisting Taxpayers. The method used is assistance and service to Taxpayers. As a result, a number of annual SPTs were successfully reported online. It is hoped that this Tax Volunteer activity will be routine every year with a wider coverage area.

In the era of rapid technological advancement, the utilization of digital content as a pivotal tool for advertising has become increasingly crucial. Digital content and illustration have emerged as essential elements in today's digital landscape, particularly in the realm of visual communication. The primary objective of this research is to create and disseminate digital content focused on educated illustration in the form of videos to enhance awareness within the Corat-Coret illustration community. To achieve this goal, the Integrated Marketing Communication (IMC) approach is employed to ensure that the targeting and alignment between the promotional elements used are appropriate, thereby ensuring a more consistent and effective message. This study leverages various software tools, including Capcut, Procreate, and Adobe Photoshop, to produce high-quality digital content. The final results of this research are presented in the form of engaging reels videos on Instagram platforms, as well as complementary physical media such as stickers, art prints, and keychains. By integrating these elements, the research aims to effectively attract and engage the target audience, thereby enhancing the overall marketing strategy  

The digital era has brought significant transformations to the field of education, including Islamic education. Technology such as the internet, mobile devices, and e-learning platforms have shifted learning models from teacher-centered to student-centered approaches, making education more accessible and flexible. However, Islamic educational institutions like madrasas and pesantrens face unique challenges in integrating technology due to limitations in infrastructure, educator skills, and concerns about preserving Islamic values. This paper explores the opportunities and challenges posed by digitalization for Islamic education, focusing on infrastructure gaps, training needs for educators, and the cultural concerns surrounding the use of technology. The paper also highlights successful case studies from institutions like Madrasah Al-Irsyad and the International Islamic University Malaysia, showing how strategic management and government support can help overcome these challenges. It concludes by emphasizing the importance of integrating technology while maintaining the core values of Islamic education.

This research explores the challenges leaders face in the rapidly evolving digital age and remote working. With the rapid adoption of digital technologies and the shift towards remote working, organizations face the challenge of ensuring ethical principles are maintained and effectively applied. This research aims to identify and develop ethical leadership practices that are relevant in a virtual context and provide practical guidance for handling ethical dilemmas in a digital environment. The research method used a post-qualitative approach with a diffractive design, which involved case studies, document analysis, and in-depth interviews with leaders from various organizations who successfully implemented ethical leadership in a remote context. The diffractive approach enabled an understanding of ethical leadership as a dynamic process that interacts with technology and social interactions. The results show that effective leaders in the digital age require adaptive communication, firm ethics policies, and a values-based approach to build and maintain team trust. The ethical leadership model found includes four key pillars: transparency of communication, integrity in decision-making, maintenance of data privacy, and continuous ethics training. In conclusion, ethical leadership in the digital world requires adjusting ethical values in virtual interactions. This research develops a moral leadership model that is responsive to digital complexity and provides practical guidance to improve ethical leadership in the digital age.

This article examines the role of Indonesian as a communication tool in international business in the digital era. This topic is important given Indonesia's economic growth and its potential in the global market, particularly in Southeast Asia. The research uses a literature review method, analyzing relevant sources related to the use of Indonesian in the context of international business. Opportunities that can be leveraged include the growth of e-commerce and the potential of Indonesian as a lingua franca in Southeast Asia. The study concludes that with the right strategies, Indonesian can become an effective communication tool in international business, opening opportunities for Indonesian companies in the global market and helping foreign companies adapt to the Indonesian market.