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Abstract: Social media is one form of developing information technology and social media users can share various information through various platforms such as TikTok. TikTok has proven to be an effective platform in promotion and marketing strategies, increasing public awareness and business revenue. Features such as short videos, filters, and creative ads allow users to reach a wide audience. However, it is also necessary to be aware of negative impacts such as gadget addiction and controversial content. Strategies to increase TikTok's effectiveness include engaging content, collaboration with influencers, use of hashtags, and ads such as Top View Ads and Brand Takeover. With the right approach, TikTok can be a very effective promotional tool to increase sales and consumer interaction in e-commerce.

The rapid evolution of social media has made it a significant part of daily life. Instagram, a widely used platform, plays a crucial role in communication, marketing, and branding, particularly among young people. This study focuses on Instagram's effectiveness as a branding tool for educational institutions, with a specific case study on SLB Khusus Bina Mandiri Surabaya. This institution uses Instagram to showcase achievements, communicate with stakeholders, and enhance its public image. The research aims to analyze the impact of Instagram on the institution's branding strategy, exploring both its benefits and challenges. Using qualitative methods, the study collects data through interviews and content analysis of the institution's Instagram account. The findings highlight the importance of social media in educational branding, offering insights for similar institutions seeking to leverage digital platforms for promotion and engagement.

The advance of technology has affected many aspects of people’s lives. One field that also has been greatly affected by this advancement is Education. There are lots of online learning platforms that emerged in the past 2 decades. Khan Academy and IXL are two favourite examples of those platforms that are being used to help students learning Mathematics and Science. DeltaMath, although not as famous, is also of the platforms that are available and can be used to help students learning Mathematics. This study examined the impact of DeltaMath toward students’ Mathematics learning outcomes. There are 56 samples in total that are divided into 2 group of 28 students. One group is the group of students who are introduced to and are using DeltaMath as supplementary resources in their learning and the other group consisted of students that didn’t use the DeltaMath in their learning. Main findings show that: 1. The average score of the final exam of group who used DeltaMath is higher than the group of students that didn’t use DeltaMath. 2. Students who solved more than 150 questions in DeltaMath performed better in the final exam than most students, their average is 7 points higher compared to the average of all students. 3. There is no significant difference between group that are using DeltaMath compared to group of students who didn’t use DeltaMath. There are still few publications related to DeltaMath, unlike Khan Academy and IXL, thus, this study hopefully can contribute to the research of the impact of using DeltaMath.

The development of the modern economy, which is characterized by digital trade through various buying and selling platforms, is not free from monopolistic practices, especially price manipulation behaviour by business actors, which is detrimental to consumers and other business actors. This matter needs to receive attention from business competition institutions to maintain healthy business competition. This writing aims to determine the extent of the KPPU's role as a business competition institution in supervising price manipulation practices in digital trade. The research method used is normative juridical which is prescriptive in nature by collecting primary and secondary legal materials to answer problems. From the research results, it was found that in the development of digital trade in Indonesia, an active role from the government is needed to update regulations that regulate in detail regarding monopolistic actions in the form of price manipulation in digital trade. It is hoped that the KPPU's role as a business competition supervisory institution will dynamically be able to balance the supervision of trade monopoly practices in the digital economy era.

Major changes across various sectors, particularly in technology, are driven by the era of the fourth industrial revolution and globalization. The adoption of digital technology in business economic activities has become crucial in this digital era. In Indonesia, the use of digital technology in business has proven its vital role in the local and global economy, as reflected in the increasing number of startups. The shifting consumer behavior, increasingly dependent on the internet, creates new opportunities, such as the rising popularity of Affiliate Marketing. Affiliate marketing, especially on e-commerce platforms like Shopee, provides additional income to content creators and the general public by promoting products. This research focuses on analyzing the application of principles of Islamic economic law in the practice of Affiliate Marketing on Shopee. Through the implementation of Islamic principles, a harmonious cooperation between economic and moral aspects in modern business can be created.

The Indonesian beauty industry has experienced remarkable growth in recent years, positioning the country as a lucrative market for businesses operating in the beauty tech sector. This rapid expansion has fueled fierce competition, prompting many manufacturers to adopt digital marketing campaign strategies to attract consumers and boost sales. Amidst this dynamic landscape, Somethinc, a leading beauty tech brand, has achieved remarkable success, multiplying its sales by 14 times compared to the previous year and securing the top spot as the best-selling brand on e-commerce platforms with total sales of Rp 53.2 billion. In light of this competitive environment, media monitoring plays a crucial role in understanding the positive sentiment surrounding Somethinc across social media and online news platforms. This study employs a qualitative descriptive method, utilizing a netnographic approach and leveraging media monitoring analytical tools to gather data through the Brand24 application. The primary objective of this research is to identify the dominant sources of positive sentiment for Somethinc across social media and news platforms. Comparative analysis of positive sentiment, mentions, reach, and product discussions on social media and news platforms regarding Somethinc reveals a notable advantage in social media mentions.

Social Media Instagram is a very famous application that is used by various audiences. Instagram is a very famous social media platform and is used by all audiences. One of them is in generation Z, because this platform has many features that can support users, for example sharing information or content and even being able to interact with friends, or even sharing stories and photo posts. So Instagram is very suitable to be used as social media to introduce people. Just like researchers took research to analyze the existence of Instagram content that is effective in attracting generation Z. Because in this case radio Elbayu is not yet known to generation Z. radio Elbayu only recommends radio that still uses AM frequencies. And the listeners are only elderly, the Z generation doesn't know or understand it yet. So with the Instagram platform that can create this content it can attract or add new followers. So that in this way we can still maintain the unique characteristics of Elbayu radio, namely radio broadcasts with AM frequencies and also Elbayu radio can keep up with the times by creating content on Instagram so that generation Z is more interested and gets to know Elbayu. Namely, the content is about Gresik and Surabaya, such as recommendations for tourist attractions, historical places, and much more

This research is a synthesis of various sources of information, including research journals, articles, books and TikTok content from the @iben_ma account. The main focus of the research is on the concept of Marketing Strategy, utilization of the TikTok platform and Content Marketing strategy. By combining data from various sources, this research aims to provide a comprehensive understanding of the use of TikTok as an effective marketing tool, especially in the context of marketing products such as Indonesian Sambal Bakar which is promoted by the owner directly @iben_ma. The research results show that the promotional strategy used by @iben_ma on TikTok for Sambal Bakar Indonesia was successful in increasing brand awareness, building positive consumer perceptions, and strengthening relationships with the audience.

The aim of this research is to analyze the marketing strategies used at the Asofa Batik Shop to increase batik sales. Researchers use a descriptive qualitative approach, which describes phenomena or situations in depth and detail using qualitative data such as text, images, audio and video. The results of this research are that, the marketing strategy he used after being allocated to branches or sorum (Asofa Written Batik Shop), apparently the Asofa batik shop owner had collaborated with DT Peduli Cirebon (digital marketing training), after which the Asofa batik owner finally developed business through digital marketing platforms such as Facebook, Shoppe, Lazada, Tokopedia, which can be purchased offline or online. One of the challenges in implementing a marketing strategy is facing intense competition from other batik producers at local and national levels. Mr. H. Bachroni is committed to prioritizing Indonesian cultural heritage, one of which is batik by providing friendly service and offering affordable batik product prices. So that buyers can make Asofa Cirebon batik an attractive place to shop.    

Personal branding has become a crucial element in building a strong professional identity in the era of globalization. Through online marketing, individuals can leverage various digital platforms to create and manage a consistent and appealing self-image. This research examines effective strategies for personal branding through online marketing, including the use of social media, blogs, and personal websites. The study also explores how digital technology has transformed the way people perceive and interact with personal branding. The results indicate that successful personal branding strategies require not only high-quality and authentic content but also a deep understanding of the target audience and the use of analytics to measure effectiveness. With the right approach, personal branding through online marketing can enhance professional visibility, career opportunities, and business networks.

Information technology is one of the important aspects in life, including iin the world of education. In this research, an application for managing school announcements and information with push notification features is developed. The purpose of designing this application is to improve communication between the school, students and parents of students at SMK Negeri 3 Pahunga Lodu. Because this school still uses conventional methods in delivering announcements and information. Through needs analysis, design, development, push notification feature implementation, and application testing, this research succeeded in creating a platform that allows users to receive real-time information. Testing the feasibility of the application using the System Usability Scale (SUS) involving 20 respondents, the score generated in this test is 78. This shows that this application has a good level of usability. the implementation of this application is expected to answer the problems of SMK Negeri 3 Pahunga Lodu.    

The creative industry is changing the way people communicate from physical contact to using internet technology. A strategy that utilizes social media as a means of growing social media engagement. The aim of this research is to explain USS Feed's social media marketing strategy in building social media engagement. This research uses a qualitative approach, with descriptive methods and to obtain research data using observation, documentation and in-depth interviews. Next, it is analyzed by reducing the data, presenting the data, and making a summary by drawing conclusions. The theory used. Social media strategy, namely business goals: building a company image, target audience: millennial generation and gen-z, social analysis gathering information that is developing among gen-z and millennials, planning and brainstorming big ideas about things that are currently happening to create a content, human integrity advertising and social media: promotional strategies on other social media platforms, platform implementation: designing the flow and content of content so that it provides appeal. The theory of social media engagement is: the content resonates with them, originates from a source the trust, reflects something about themselves, other responds, you respond, you give benefits. Research shows that the strategy implemented by USS Feed has accommodated all elements of social media marketing and social media engagement strategies well so that it can increase social media engagement.

This research develops a smart doorlock system for engine rooms and platforms based on RFID technology and the Arduino platform. This system is designed to increase security and efficiency in managing access to important areas on a ship or industrial installation. The method used involves the integration of an RFID module as an authentication medium and an Arduino microcontroller as the system control center. Users can open the door simply by holding the registered RFID card close to the RFID reader, which then sends a signal to the Arduino to activate the door lock mechanism. This system is also equipped with an access data recording feature that allows real-time monitoring and review of incoming and outgoing activities. Test results show that the system functions well in various scenarios, demonstrating high reliability and responsiveness. Thus, this RFID and Arduino based smart doorlock system can be an effective solution in improving security and access control in critical environments.    

The activities of Al Hikmah Mosque Perumdim Jubung are not running optimally due to manual and traditional processes. Management of prayer schedules, event announcements, and donation tracking is still conventional, leading to inefficiency and lack of transparency. Congregants often struggle to get up-to-date information, limiting their participation in events. Additionally, the mosque's manual financial management often lacks transparency, causing distrust. This highlights the need for a modern, efficient information system to support mosque operations and improve services. E-MOSQUE aims to streamline mosque functions, including prayer schedules, event management, donation tracking, and announcements. By developing a centralized, mobile-accessible platform, congregants can easily access information and participate in activities anytime, anywhere. E-MOSQUE is expected to enhance communication, transparency, and management efficiency, facilitate access for all members, and strengthen community engagement. The outcome will be improved operational efficiency, financial transparency, and better community involvement, contributing to the mosque's modernization and the community's welfare.

Indonesia has great potential in horticulture, including floriculture, because it is one of the world's centers of biodiversity. The purpose of this research is to study the marketing strategies used by the Ibal Flower Flower Shop in Medan, North Sumatra, to sell their decorative flower products. This research uses a qualitative descriptive approach and collects data through direct observation, interviews and literature study. As a result of this research, Ibal Flower Flower Shop has succeeded in building a business that focuses on high quality products and services. However, to face increasing competition, these businesses must step up their digital marketing campaigns through e-commerce and social media platforms, hold promotional events, and collaborate with plant-loving communities. Supplier diversification, improving packaging quality, optimizing pricing, and effective inventory management are some of the suggestions for product development. Ibal Flower Flower Shop is expected to increase sales and maintain its sustainability in a dynamic market by using creative and effective marketing strategies.  

This journal aims to analyze effective strategies for using social media (Tok Tok) in religious learning in the digital era. In today's digital era, social media has become an important platform for individuals to get information and interact online. This can also be used as a means of learning about religion through content about religion on the platform (Tik Tok). This qualitative research analyzes data using a library observation methodology to understand effective strategies for using TikTok as a means of religious learning in the digital era. This research includes collecting journal references, analyzing them, and discussing important points. This research is descriptive in nature and focuses on the influence of religious content on students' understanding of religion on TikTok. This research involved 50 students from various academic levels and departments. Data analysis is carried out throughout the research, in contrast to quantitative research where data analysis is carried out at the end of the research.

The creative industry in Indonesia has experienced rapid growth in recent years, causing increasingly tight trade competition and various innovations in product marketing. This research focuses on the handicraft industry, especially accessories such as bracelets, necklaces and rings. Even though stringing looks easy, the biggest challenge is creating a unique design and ensuring the strength of the connecting rope so that it doesn't come loose easily. As technology develops, handicraft producers are now utilizing digital marketing to expand their market reach. Digital marketing, which involves the use of social media for promotion, has become a key strategy in the industry. This research specifically highlights the use of the social media platform TikTok as a digital marketing tool. TikTok, which is popular among teenagers and young adults, provides e-commerce features such as TikTok Shop and live shop, which allow manufacturers to sell their products directly through the app. Through this research, we explore the effectiveness of TikTok as a digital marketing medium for handicraft producers, as well as how this platform can support the growth of the creative industry in Indonesia.

This study explores the design intricacies of a scalable RESTful Backend API tailored for a sophisticated food recipe recommendation application, with a primary focus on leveraging the Google Cloud Platform (GCP) for deployment. Employing a service-oriented paradigm, the API segregates Backend functionalities, fostering optimal scalability. The REST architecture ensures seamless integration, while GCP guarantees reliability and scalability. Utilizing Node.js and Express.js, the API efficiently manages culinary recipes and user preferences. Rigorous performance evaluations affirm its rapid responsiveness. This paper offers pragmatic guidelines for developers, emphasizing the significance of GCP for seamless and scalable deployments.  

Increasing fruit consumption is one of the challenges of public health. To address this, the authors developed a mobile application that allows users to scan and find information related to fruit. FruityFit is an application that can help users to get nutritional and processed information related to certain fruits that can increase users' interest in fruit consumption. This research focuses on constructing the back-end component of the FruityFit application. The design adheres to the REST architectural, leveraging the well-established ExpressJS framework for developmen. To realize the system, we implemented it using a suite of Google Cloud Platform (GCP) services. These services include Cloud Run, App Engine, Cloud Storage, and Cloud SQL, providing a scalable foundation for the back-end infrastructure.. The final result of this research is a REST API that has been running well and documented to help the front-end consume the API.

Japanese is one of the foreign languages that is often studied by students. This research was conducted using a descriptive analysis method with a quantitative approach using correlation. The descriptive method is used to analyze the results of respondent data distributed by survey techniques using the Google From platform, and the quantitative correlation approach is used to determine the relationship between the influence of Japanese language learning on informatics students' interest in working in Japan. The subjects of this study were informatics students at the Vocational School of IPB University. The results of this study indicate a significant influence between Japanese language learning and interest in working in Japanese industries or companies by 64.3% with an average questionnaire percentage of 59.5%.