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This article discusses counseling on the important role of marketplace platforms in helping product marketing in Bandung Village, Banjar District, Pandeglang Regency, Banten, Indonesia. The purpose of this counseling is to increase the understanding of the village community on how to effectively use the marketplace to expand market reach, increase sales, and support the local economy. With the development of technology, the use of marketplaces is a strategic solution in facing increasingly fierce market competition. This counseling provides practical guidance to local business actors on the steps to start an online business, digital marketing strategies, and tips for successfully selling on marketplace platforms.

The use of social media, especially Instagram, has become a widely utilized platform for promoting tourist destinations. Instagram @tanjongtinggi_official is one such social media channel used by Tanjung Tinggi Beach for promotion. Through the use of photo and video features on Instagram, it becomes easier to promote Tanjung Tinggi Beach to tourists who are not yet familiar with it. This research aims to explore the promotional planning through the @tanjongtinggi_official account in increasing tourist visits to Tanjung Tinggi Beach in Belitung. The research method employs qualitative research to elucidate the uniqueness of @tanjongtinggi_official on Instagram in promoting its tourism. This study adopts a case study design. Data collection is conducted through observation and interviews, with informant selection using purposive sampling technique. Interviews are conducted with key informants, namely the admin of @tanjongtinggi_official and Instagram users who have visited Tanjung Tinggi Beach. Data analysis utilizes the Interactive Model technique, and validity is ensured through triangulation of data collection techniques including informant interviews, observation, and documentation. The results indicate that the planning carried out by the @tanjongtinggi_official Instagram account utilizes visually appealing content presentation and captions, leverages the following feature on Instagram, relevant hashtag usage, photo postings, reposts, mentions, tagged photos, and active interaction with followers to facilitate the promotion of Tanjung Tinggi Beach to tourists, thereby increasing tourist interest in visiting.

The police are currently a topic of conversation due to several problems caused by irresponsible members, resulting in a negative view of the police. To overcome this, a Quick Wins Presisi program was implemented, such as "Friday Confide." This program is a response to problems in daily interactions between the police and the community, such as dissatisfaction with services, lack of communication, and transparency of police actions. "Friday Confide" is an initiative that aims to increase interaction between the community and the police by providing a platform for the community to convey complaints, aspirations and input directly. This research evaluates the effectiveness of the program and how the community responds and participates, especially in the Greater Mojokerto Police. The methodology used includes a descriptive qualitative approach with data collection through in-depth interviews, direct observation and related documentation. Using the Diffusion of Innovation theory, research shows that the "Friday Confide" program was well received by the people of Mojokerto as an effective place to convey aspirations and obtain information about police activities. However, researchers identified challenges such as limited time that hinders comprehensive communication and handling of issues, as well as the need for increased direct community involvement. This program has succeeded in improving relations and transparency between the police and the community, but requires adjustments such as extending time and strengthening follow-up. The research recommends ongoing evaluation of strategic adjustments to ensure programs continue to meet community needs and expectations.

Learning is an activity that results in a change from those who do not know to know, from those who are unable to become capable. While learning refers to two concepts, namely learning and teaching. When the learning process takes place there will definitely be students who are not interested in the learning material delivered by the teacher. To overcome this, teachers must make innovations and updates in learning so that students can get motivation to learn and a pleasant learning atmosphere so that it is easier to accept material. Technology in the world of education is a learning system that supports learning so that learning becomes fun and achieves the desired results. Many learning platforms on the internet can be accessed for free, one of which is Quizziz. Quizizz is a platform for creating an interactive quiz game that can be used in class or outside the classroom in the form of homework. The method used in this research is descriptive qualitative with class VIII B students at SMPN 2 Semarang as the subject. Data collection techniques used are observation and documentation. The data analysis technique that the researcher used included three stages, namely data reduction, data presentation, and concluding data. The results that the researchers got from the application of Quizziz as an explanatory text assessment tool for class VIII B students at SMPN 2 Semarang. interactive quiz media on explanatory text material at SMPN 2 Semarang shows that the use of the Quizziz application is beneficial for teachers and students even though there are still drawbacks.    

21st century education is a learning that is carried out by integrating and utilizing the avaibility of technology in learning activities. One of the learning innovations that can be implemented by integrating technology is learning media. Padlet is a platform that can be an application or a web that allows its users to share text, photos, links or other content and comment on each other. This paper aims to describe the use of padlets as a learning media for teks kritik sastra dan esai. This research method is a qualitative descriptive method that describe the use of padlets as a learning medium for teks kritik sastra dan esai. Data collection analysis techniques in this study were through observation steps and through student opinion questionnaires. The results of data collection show that students enjoy and helped by learning to use padlet media. From these results, it can be conclude that this study shows padlets can be used as learning media that can answer the demands of 21st century learning and help students in learning activities on teks kritik sastra dan esai.    

Grammarly is an AI-based tool/application that utilizes YouTube as a platform to upload its advertisement titled "Are You Ready To Try Grammarly." The purpose of this study is to determine the extent of the influence of intensity, message content, and appeal of the YouTube ad "Are You Ready To Try Grammarly" both partially and simultaneously on the interest in subscribing to the product through attitudes toward the ad and brand among students, examined through cognitive response theory. The method used to analyze the data is quantitative and path analysis. The population of this study is undergraduate students of the Faculty of Communication Sciences at Universitas Padjadjaran who have been exposed to the YouTube ad "Are You Ready To Try Grammarly" by Almeida Kezia. The number of respondents in this study is 149, selected using stratified random sampling. Data collection techniques were carried out using questionnaires and literature studies. The results of the study indicate that the intensity, message content, and appeal of the YouTube ad "Are You Ready To Try Grammarly" significantly influence the interest in subscribing to the product through attitudes toward the ad and brand among students both simultaneously and partially. Attitudes toward the ad and brand have the greatest influence on the interest in subscribing.

Tik Tok is a very popular social media, especially in terms of marketing, education and social campaigns. Marketing via Tik Tok in creative terms has a tremendous impact on users. One of the Tik Tok users of the @Mojokerto account goes for a walk using creative videos in tourism marketing in Mojokerto. This research aims to find out how the Tik Tok @Mojokerto account works in marketing tourism in Mojokerto. This research uses a descriptive qualitative method with a content analysis approach according to Klaus Krippendorff and uses content analysis theory, tourism theory and message theory. The results of the findings of this research can be concluded that the Tik Tok account @Mojokerto provides marketing via video by conveying informative and persuasive messages related to tourism with effective and easy to understand message delivery so that the audience can give Likes, Comments, Shares. Thus, the role of the Tik Tok @Mojokerto traveling account in increasing visitors to tourism in Mojokerto can be seen as a result of effective promotion through social media platforms such as TikTok.

This study investigates the factors influencing Sichuan consumers' purchase intention on e-commerce in the apparel industry. The economic advantages of live streaming and e-commerce have attracted widespread attention, and researchers are particularly keen on delving into the psychological impact of these new channels on consumers' buying behavior. The emergence of new sales channels in the apparel sector is increasingly vital in stimulating sales growth. The number of respondents for this study was 395. The results of this study show that consumers’ purchase intention for e-commerce in the apparel industry would be impacted by performance expectation,  effort convenience, perceived usefulness, perceived behavior control expectation, and social impact. These findings have practical implications for marketers and e-commerce platforms, enhancing the consumer experience and increasing purchase intention.

The rapid advancement of technology has fundamentally transformed our daily lives, particularly in the internet and databases. In the agricultural sector, integrating e-commerce platforms in rural areas has ushered in a new era of opportunity for farmers and producers. By leveraging efficient logistics systems, these platforms have enabled them to tap into broader markets. Furthermore, they have proven instrumental in enhancing rural farmers' growth, efficiency, and market access. As rural areas undergo revitalization, e-commerce platforms play a pivotal role in the development of agriculture. Their impact is far-reaching, fostering diversification, adopting intelligent agricultural practices, and establishing e-commerce trading and delivery platforms. The number of respondents for this study was 390, with its focus on the intricacies of the e-commerce development strategy for consumer satisfaction in rural areas is of utmost importance. It aims to spotlight the logistics model and specific development strategies that will further the advancement of e-commerce in rural regions, all within the broader context of rural revitalization.

Optimization of community empowerment through mushroom cultivation has a major problem, namely the lack of implementation of digital marketing strategies in oyster mushroom cultivation to increase market access, sales efficiency, and production capacity. With the implementation of digital marketing strategies, the Sukahurip II Farmer Group can promote their products more widely, effectively, reach a larger market and increase sales. The methods used include training and assistance in the use of digital platforms such as social media, e-commerce, and online marketing applications. The results of this implementation show that with the support of digital marketing, the community is able to increase income, expand customer networks, and strengthen their position in the market. This study provides practical guidance for the implementation of digital marketing strategies in oyster mushroom cultivation businesses, as well as providing recommendations for the development of similar empowerment models in other sectors.

Optimization of community empowerment through mushroom cultivation has a major problem, namely the lack of implementation of digital marketing strategies in oyster mushroom cultivation to increase market access, sales efficiency, and production capacity. With the implementation of digital marketing strategies, the Sukahurip II Farmer Group can promote their products more widely, effectively, reach a larger market and increase sales. The methods used include training and assistance in the use of digital platforms such as social media, e-commerce, and online marketing applications. The results of this implementation show that with the support of digital marketing, the community is able to increase income, expand customer networks, and strengthen their position in the market. This study provides practical guidance for the implementation of digital marketing strategies in oyster mushroom cultivation businesses, as well as providing recommendations for the development of similar empowerment models in other sectors.

Jati Village has a unique potential in processing organic waste into Liquid Organic Fertilizer (POC). The waste processing is an effort to preserve the environment and also provide added economic value to the local community. However, in making sales, the community in Jati Village has not implemented the right marketing strategy. Digital marketing offers various tools and platforms that can be used to promote POC. Digital marketing strategies that can be applied include the use of social media such as Instagram, Facebook, Tiktok and Youtube to promote POC through interesting and educational visual content, as well as direct interaction with consumers. By implementing digital marketing strategies, Jati Village can increase the visibility of their POC products, expand their customer base, and increase revenue. This can support the SDGs program, especially point 8, namely Equitable Village Economic Growth. Utilizing technology for marketing can help POC sales sell evenly.

This community service project aims to enhance SME marketing through the collaboration of e-commerce and Instagram. Through specially designed training, SME participants were taught how to effectively utilize these platforms to market their products. The study employs both quantitative and qualitative approaches to evaluate the effectiveness of the training. Data were collected through questionnaires, interviews, and direct observations. The results indicate a significant increase in participants' knowledge and skills, as well as an improvement in sales after the training. These findings support the Diffusion of Innovations theory and integrated marketing communications, demonstrating that the collaboration of e-commerce and Instagram can enhance SME competitiveness. Recommendations include developing training materials, providing ongoing support, establishing partnerships with e-commerce and social media platforms, and conducting periodic evaluations.

Stunting is one of the challenges in human development in Indonesia, referring to the condition of failure in physical growth in children under five years old due to chronic malnutrition and repeated infections, particularly during the first 1,000 days of life, from conception until the child is 23 months old. The Pre-Marriage School (SPN) program by DP3AP2KB in collaboration with the Forum Generasi Berencana (GENRE) serves as an educational platform focused on preparing for marriage and life after marriage with proper planning. The goal of the pre-marriage school is to educate participants on the importance of stunting awareness. The SPN program is part of the efforts by DP3AP2KB to prevent stunting by providing education related to the condition. This research employed qualitative methods with a descriptive qualitative approach, using interviews and documentation for data collection. The study subjects were participants of the pre-marriage school who met the research criteria. Data were analyzed using the Milles & Huberman model, ensuring data validity through method triangulation. The study found that the causes of stunting in Depok City included inadequate nutrition, poor parenting practices, and urbanization. The implementation of the pre-marriage school program in Depok City was designed by the DPRD Commission V and the Mayor of Depok. The pre-marriage school is one of the government’s efforts to accelerate the reduction of stunting in Depok City. However, the limited time for implementation posed a challenge for the SPN program

This research discusses Tokopedia's legal responsibility for each consumer if there is a mismatch between goods in online buying and selling. Even though regulations have been formed regarding the technical implementation of electronic commerce, in fact these regulations still have weaknesses in terms of legal protection because parties in electronic transactions, both sellers and buyers, are often disadvantaged by parties who violate agreements and dispute resolution provided through digital platforms is considered still detrimental to one party. The development of digital platforms has opened the door to economic and creative activities. However, this success also carries the risk of intellectual property infringement. This research will explain the background, provide the legal context, and detail the urgency of this research in the legal context in Indonesia.This research uses empirical research methods, and the approach used is a statutory approach (law) Case approach (Case) which is carried out at the level of horizontal synchronization, which measures the extent of a governing law and case.    

The digital age has brought significant changes in the protection of intellectual property rights (IPR), making it increasingly crucial to safeguard works and innovations from easy infringement. This research aims to analyze the civil liability for IPR infringers in the digital era, which involves the application of civil law principles such as the elements of fault, presumption of liability, and absolute liability. IPR regulations in Indonesia have evolved since the Dutch colonial period until now, adjusting to digital dynamics through various new laws and regulations. This research uses normative methods supported by empirical methods to analyze in depth the civil liability for perpetrators of intellectual property rights (IPR) infringement in the digital era. This approach allows researchers to evaluate legal principles and applicable regulations, as well as collect primary data from real cases, such as copyright infringement on online platforms. Analysis of empirical data from infringement cases provides tangible evidence of the application of the law and its impact. Thus, normative methods supported by empirical methods provide not only a strong theoretical foundation but also a practical context for more effective policy recommendations in protecting IPR.The case studies show that copyright owners can file a lawsuit and, if proven, perpetrators can be penalized to pay damages as well as court costs. Registration of IPRs provides legal certainty and strong evidence in court. Therefore, preventive legal protection through strict regulation and repressive legal protection through strict sanctions are essential to enforce IPR and prevent further infringement in the digital age. This study concludes that consistent law enforcement and increasing public awareness of the importance of IPR protection are crucial steps in facing the challenges of the digital era.    

Currently, technological developments in Indonesia are occurring very rapidly, which has resulted in increasingly sophisticated facilities. One form of technology integration is in marketing practices using digital marketing strategies.  The aim of this research is to conceptually examine digital marketing strategies through the Facebook Ads platform to increase competitiveness in the market.  The type of research is a descriptive qualitative approach.  Research data is primary and secondary data in the form of information from supervisors and team members, as well as theory and empirical findings from previous research obtained using literature studies.  The conclusion that can be drawn from the results of the discussion states that digital marketing strategy is a form of marketing that emphasizes brand communication to be able to strengthen its competitiveness in the digital market and increase income significantly.  Theoretically, digital marketing strategies through the social media platform Facebook Ads can not only influence brand satisfaction, but can also lead to increased brand trust and brand loyalty.

This study analyses the use of assertive illocutionary acts in TikTok news produced by Liputan 6 SCTV and explores the news construction strategies within this short video format. In the current digital era, social media platforms such as TikTok play an increasingly important role in information dissemination, particularly among younger and more dynamic audiences. Assertive illocutionary acts, which function to convey information with firmness and confidence, are effectively used in TikTok news to ensure that the messages communicated are clear and unambiguous. This research employs a qualitative approach, using data collection techniques including observation and content analysis, as well as interviews with relevant journalists. The findings reveal that Liputan 6 SCTV utilises engaging visual elements and concise narratives to deliver news effectively within the constraints of short video formats. While this strategy enhances audience engagement, it also presents challenges related to the limited space for in-depth explanation. Comparisons with previous studies indicate that although the approach on TikTok aligns with modern communication trends, there are significant differences in news delivery techniques compared to other platforms such as YouTube or Instagram. This research contributes to illocutionary theory and social media studies by providing insights into the adaptation of language and news format within the dynamic context of social media. Recommendations for future research include exploring the use of illocutionary acts on other platforms and applying mixed-methods approaches to gain a more comprehensive understanding.

The advancement of information technology and globalization has transformed shopping behaviors, with social media becoming the primary platform for online shopping. This study aims to analyze the online shopping preferences of residents in Binjai City through social media using clustering methods, specifically the K-Means algorithm. Data were collected via a questionnaire targeting 523 respondents in Binjai City, focusing on variables such as gender, age, and the social media platforms used. Clustering methods are employed to group online shopping data into representative clusters, helping identify community preferences for specific social media platforms for shopping. Matlab is used to process the data and generate relevant insights into online shopping patterns, facilitating decision-making regarding the selection of the most suitable social media platform for transactions.The findings of this study are expected to provide valuable insights for both sellers and buyers in determining the most effective social media platforms for online shopping. Additionally, the results will be useful for residents of Binjai City to understand and choose the social media platforms that best meet their online shopping needs.      

Indonesia as one of the developing countries that Pancasila economic system must utilize new digital technologies to improve its economy, improve its economiy. This research aims to understand the role of e-commerce in improving people’s walfare in the digital era. It explores how the digital economy has impacted the growth of online commerce businesses in Indonesia over the past five years and examines the digital strategies adopted by e-commerce companies to improve  operational efficiency and customer service. Operational efficiency and customer service. The study highlights the contribution of leading platforms such as Shopee and Tokopedia, which are use advanced digital marketing tehcniques, user-friendly interfaces and strong security measures to build trust, and strong security measures to build consumer trust and increase engagement. Financial technology (fintech) also plays an important role in supporting e-commerce by enabling transaction role in supporting e-commerce by enabling secure transactions, efficient transactions, and expanding access to financial services. In summary, the growth of combined internet usage, e-commerce, and fintech in Indonesia highlights the country’s significant strides in developing a dynamic digital economy. The country’s significant strides in developing a vibrant digital economy. These advancement are diving economic growth, enhancing financial inclusion, and transform the shopping experience, thereby improving the overall economic well-being of society as a whole in the digital age