Pemberdayaan Masyarakat Melalui Budidaya Jamur Tiram Berbasis Digital Marketing di Desa Imbanagara

Angga Nugraha ; Ergun Alfauzi ; Muhamad Yuda Noor Akbari ; Ii Sujai ; Irfan Nursetiawan
Jurnal Pengabdian Masyarakat 📅 2024 Vol 1, No 3 🔗 DOI: 10.62951/inovasisosial.v1i3.387
Abstract
Optimization of community empowerment through mushroom cultivation has a major problem, namely the lack of implementation of digital marketing strategies in oyster mushroom cultivation to increase market access, sales efficiency, and production capacity. With the implementation of digital marketing strategies, the Sukahurip II Farmer Group can promote their products more widely, effectively, reach a larger market and increase sales. The methods used include training and assistance in the use of digital platforms such as social media, e-commerce, and online marketing applications. The results of this implementation show that with the support of digital marketing, the community is able to increase income, expand customer networks, and strengthen their position in the market. This study provides practical guidance for the implementation of digital marketing strategies in oyster mushroom cultivation businesses, as well as providing recommendations for the development of similar empowerment models in other sectors.
Keywords
empowerment; oyster mushroom cultivation; digital marketing; public
How to Cite

Angga Nugraha, et al. (2024). Pemberdayaan Masyarakat Melalui Budidaya Jamur Tiram Berbasis Digital Marketing di Desa Imbanagara. Jurnal Pengabdian Masyarakat, 1(3). https://doi.org/10.62951/inovasisosial.v1i3.387

Angga Nugraha; Ergun Alfauzi; Muhamad Yuda Noor Akbari; Ii Sujai; Irfan Nursetiawan, "Pemberdayaan Masyarakat Melalui Budidaya Jamur Tiram Berbasis Digital Marketing di Desa Imbanagara," Jurnal Pengabdian Masyarakat, vol. 1, no. 3, 2024.

Angga Nugraha; Ergun Alfauzi; Muhamad Yuda Noor Akbari; Ii Sujai; Irfan Nursetiawan. "Pemberdayaan Masyarakat Melalui Budidaya Jamur Tiram Berbasis Digital Marketing di Desa Imbanagara." Jurnal Pengabdian Masyarakat, vol. 1, no. 3, 2024.

Angga Nugraha; Ergun Alfauzi; Muhamad Yuda Noor Akbari; Ii Sujai; Irfan Nursetiawan. "Pemberdayaan Masyarakat Melalui Budidaya Jamur Tiram Berbasis Digital Marketing di Desa Imbanagara." Jurnal Pengabdian Masyarakat 1, no. 3 (2024).

Angga Nugraha, et al. (2024) 'Pemberdayaan Masyarakat Melalui Budidaya Jamur Tiram Berbasis Digital Marketing di Desa Imbanagara', Jurnal Pengabdian Masyarakat, 1(3). doi: 10.62951/inovasisosial.v1i3.387.

Angga Nugraha; Ergun Alfauzi; Muhamad Yuda Noor Akbari; Ii Sujai; Irfan Nursetiawan. Pemberdayaan Masyarakat Melalui Budidaya Jamur Tiram Berbasis Digital Marketing di Desa Imbanagara. Jurnal Pengabdian Masyarakat. 2024;1(3).

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