Publication Search

The competitiveness of Micro, Small, and Medium Enterprises (MSMEs) in Indonesia often faces obstacles due to limited product packaging that fails to adequately reflect product quality, uniqueness, and brand identity. Packaging is not merely a protective container but also a strategic communication tool that influences consumer perceptions, shapes brand image, and supports market expansion. This community service program was carried out at the Banana Chips MSME “Bu Tini” in Semarang, which previously relied on simple plastic packaging without graphic design, brand logo, or product information. The main objective of this program was to assist the MSME in developing both the design and functional aspects of packaging as a strategic effort to strengthen branding, enhance product value, and improve competitiveness. The methodology applied was community-based and participatory, consisting of field observation, focus group discussions, collaborative design with the business owner, and prototype testing of new packaging. The results demonstrate that the redesigned packaging highlights a stronger visual identity through logos, colors, and slogans, while also ensuring practicality, durability, and compliance with food safety standards. Furthermore, the new packaging improved information clarity regarding composition, expiration date, and producer details, which significantly increased consumer trust in hygiene and quality. From a broader perspective, the activity fostered social transformation by raising awareness among the owner and workers about the importance of branding and professional packaging, developing new skills, and positioning the MSME as a role model for similar businesses in the community. This program implies that packaging development is not solely a visual improvement but a strategic branding instrument that can support MSMEs in achieving sustainability and greater competitiveness in local, regional, and potentially digital markets.

Batik Murni Madiun is a production place for batik motifs typical of Madiun City. However, the low brand awareness of the Batik Murni Madiun brand is a major challenge due to the lack of consistent visual identity. This design aims to redesign the visual identity that can increase brand awareness. This design uses qualitative and quantitative data collection methods with primary data coming from interviews, observations and questionnaires. Meanwhile, secondary data comes from books, journals, and articles. The data analysis technique used in this design is descriptive analysis and TOWS matrix. The data analysis process resulted in the keyword “Madiun Authentic Traditional Batik” which will be used as a reference in making the design concept. In addition, the results of the data analysis show the need for a visual identity that has the philosophy and image that Batik Murni Madiun wants to highlight, namely the authentic traditional batik motifs from Madiun City and the natural colors used for its batik products. Through this visual identity redesign, it is expected to increase brand awareness and build consumer confidence in Batik Murni Madiun through the image that will be shown.

This article discusses the lyrics of the song “Rasa Ini” by Vierratale as a representation of hidden feelings of love, emotional wounds, and doubts in relationships. Through a qualitative descriptive approach and Roland Barthes’ semiotic theory and Grice’s implicature theory, this article analyzes the figurative meaning in the song lyrics, especially the use of metaphor, symbolism, signs, connotation, denotation, and emotional narrative structures that emerge through a first-person perspective. The findings show that the lyrics of this song not only convey messages verbally, but also describe a strong inner mood through visualization of imagery, melody, musical nuances, and supporting poetic emotions. The presence of the background of the songwriter, Kevin Aprilio, also enriches the intertextual meaning that is manifested in the authenticity of emotions. This song is also a mirror of popular culture that reflects the dynamics of love in Indonesian society, especially love that is not conveyed directly, internalized in personal experiences, the psychology of the listener, and expressions of cultural identity.

Regian Music is a music service provider company established in 2021 and has been operating in the regions of Cirebon, Indramayu, Majalengka, and Kuningan, contributing to various events including parties. The Regian Music band has the potential to emphasize professionalism, but it faces challenges with its visual logo element. The current logo of Regian Music does not yet represent the band's vision and mission. In the old logo, there is inconsistency in the use of elements, typography, and colors. There is also a "Canva" watermark in the center of the logo, which detracts from its professionalism in a visual context. Therefore, a logo redesign is necessary to better reflect the characteristics of the Regian Music band. The logo redesign process follows the Brand Identity design method (Alina Wheeler, 2013). The new logo is created with a music theme and minimalist design style, using a combination of red, black, and white colors, as well as incorporating Japanese element concepts.

In the era of globalization, fashion accessories are no longer limited to functional purposes but have evolved into instruments of personal and cultural expression. Wallets, as one of the most widely used accessories, are now experiencing a shift in design orientation toward cultural values. This study aims to analyze the phenomenon of culturally designed wallets as an emerging modern trend through a comprehensive literature review. The research explores various academic and industry sources published between 2018 and 2024 to understand how cultural elements are integrated into wallet designs and how these influence consumer preferences.The study identifies three primary factors that drive consumer interest in culturally themed wallets: aesthetic value, sustainability, and innovation. Aesthetic value refers to the visual and symbolic appeal of cultural motifs, which resonate with consumers seeking uniqueness and identity. Sustainability reflects the growing awareness among younger generations—especially Millennials and Gen Z—regarding ethical consumption and the use of eco-friendly materials. Innovation in design, such as the fusion of traditional patterns with modern functionality, also plays a crucial role in maintaining market relevance.The findings suggest that culturally inspired wallets have a distinctive market niche, appealing to consumers who value both cultural heritage and modern fashion sensibilities. Moreover, these products support the preservation and promotion of local culture in the context of global commerce. This study contributes to the growing body of literature on culture-based product development and provides insights for stakeholders in the creative industry to enhance product innovation, cultural storytelling, and market competitiveness in the global fashion landscape.

The creation of batik outerwear combines three techniques: hand-drawn batik (batik tulis), shibori, and ecoprint, to produce designs that are both functional and aesthetically rich, while promoting local cultural identity. The process follows the Art Creation Methodology, consisting of four stages: exploration, experimentation, realization, and evaluation. In the exploration phase, the techniques used are studied, and how their combination can create unique motifs. This phase also includes an in-depth understanding of the history and philosophy of each technique, ensuring a strong foundation for their application in the design of the outerwear.In the experimentation phase, various patterns, colors, and compositions are tested to determine the best combination of the three techniques. This stage involves creating several design samples to test the harmony between hand-drawn batik, the visually appealing folds of shibori, and the natural impressions left by ecoprint leaves. Then, in the realization stage, the batik outerwear is completed by integrating these elements into a cohesive design. The techniques of batik tulis, shibori, and ecoprint work together to create rich textures and motifs.In the evaluation phase, the aesthetic and functional quality of the final product is assessed. The final result demonstrates that combining these techniques not only creates unique designs but also adds value in terms of beauty and sustainability, while supporting the preservation of local culture through innovation in batik art.

The purpose of this community service activity is to enhance the innovation and product visualization of the Micro, Small, and Medium Enterprise (MSME) Dapur 80 to increase consumer awareness and familiarity with its products. Through observations and interviews, several challenges were identified, including Dapur 80 lacked a consistent visual identity, used simple product packaging, had an unorganized menu, and did not have an appealing business location marker. To address these issues, the activity focused on designing and producing menu catalogs, product stickers, and a neon box—each playing a crucial role in enhancing product appeal. The results indicated successful implementation: catalogs were distributed to resellers, 100 stickers were printed and applied to product packaging, and one neon box was installed at the business location. An evaluation with the owner revealed satisfaction with the developed promotional media. Within just ten days of use, Dapur 80 recorded an increase of 11 new customers. However, the project was limited by its relatively short duration of one month, which constrained the measurement of long-term impacts. Despite this limitation, the community service activity contributed significantly to improving Dapur 80’s sales performance, demonstrating that enhanced product visualization can attract consumer attention, stimulate demand, and increase turnover.

This study discusses the design of a promotional video for Tinctori by implementing marketing 5.0 to enhance the effectiveness of marketing sustainable products. Tinctori is a fashion company that utilizes natural dyes, supporting the concept of sustainable fashion and the Sustainable Development Goals (SDGs). However, its current promotional strategy has not been optimal in capturing the attention of its target audience, particularly the upper-middle-class consumers who are environmentally conscious. The findings indicate that applying cinematography in promotional videos can enhance visual appeal, audience engagement, and understanding of Tinctori’s sustainability values. The designed video showcases the natural dyeing process with artistic, transparent, and emotional visuals, strengthening brand identity and increasing consumer purchase interest. Evaluations from videography experts and the target audience confirm that the video effectively conveys the sustainability message and raises awareness of environmentally friendly fashion.

Lampung Tapis is a traditional Indonesian fabric that reflects the rich culture of the people of Lampung. Decorated with gold thread embroidery, Tapis symbolises aesthetic values, philosophy and social identity. In the context of globalisation, Tapis faces challenges in maintaining its sustainability due to the lack of appreciation and access to international markets. This research aims to introduce Lampung Tapis to the global community through promotion in international forums. The methods used included visual presentation, cultural narrative, and physical product exhibition at the Problematic Seminar on Global Accounting in Kyoto, Japan. The results of the activity showed an increase in participants' appreciation of the beauty and cultural values of Tapis Lampung, as evidenced by the audience's high interest in this fabric as a cultural symbol and business opportunity. The cultural story-based marketing strategy is an effective approach in introducing Tapis in the global market, while supporting its economic sustainability. In addition, cross-cultural collaboration and the use of digital platforms are seen as important for expanding market networks. By combining tradition and innovation, Lampung Tapis has great potential to become an Indonesian cultural icon at the international level. This research recommends strengthening synergies between the government, local artisans and the private sector to support the promotion and regeneration of Lampung's Tapis industry. This step will not only preserve the cultural heritage but also improve the welfare of the artisan community.

This study examines the influence of foreign pop culture on the narrative and aesthetics of contemporary Indonesian films. In the era of globalization, Indonesian filmmakers face the challenge of adapting global elements while preserving local identity. This research employs a qualitative approach by analyzing several Indonesian films, such as Gundala, Yuni, and Impetigore, which exhibit a unique blend of global and local themes. The findings reveal that foreign pop culture plays a significant role in shaping modern and globally competitive narrative structures and visual aesthetics while maintaining Indonesian cultural values. However, the risk of cultural homogenization remains a challenge. With the right adaptation strategies, Indonesian films can strengthen their position as cultural representations that are both globally and locally relevant. This study aims to contribute to the development of the Indonesian film industry amidst the influence of cultural globalization.

The Pantai Indah Pohe tourist area in Pohe Village, Gorontalo City, holds significant potential as a premier coastal tourism destination. However, challenges such as a lack of adequate location markers and insufficient visual promotion strategies hinder its development. To address these issues, a community service initiative was carried out by the D4 Architecture and Building Construction (ABG) Program at Gorontalo State University. The initiative aimed to enhance the visual image of the area and foster greater community involvement in promoting local tourism. The project adopted a participatory approach, actively engaging the village government, tourism awareness groups, and residents of various age groups. The activities involved creating and installing a new signage system for the "Pantai Indah Pohe" area, which serves as a crucial element for enhancing the visibility of the tourist spot. In addition, community engagement was facilitated through events such as coloring contests and sack races, aimed at promoting a sense of unity and local pride. The outcomes of this initiative revealed an increase in community awareness regarding the importance of visual promotion for tourism. It also fostered stronger social connections between local residents and academics, contributing to the community’s sense of ownership and pride in their local resources. Furthermore, the initiative provided tangible contributions to the strengthening of the local identity, with community members actively participating in the improvement process. The project aligns with Community-Based Tourism (CBT) principles and placemaking theory, which emphasize the importance of community involvement in shaping tourist destinations. This community service activity serves as an exemplary model of integrating architectural design, education, and sustainable tourism development, showcasing how academic and community collaboration can drive positive changes in local tourism promotion.

This study employs Judith Butler’s theory of gender performativity to analyze Megan Trainor’s song "Dear Future Husband," exploring the negotiation of femininity and masculinity within contemporary pop culture. Utilizing a qualitative content analysis method, the research examines lyrical content, musical elements, and visual representations associated with the song to uncover underlying gender norms and performances. The results reveal that "Dear Future Husband" both reinforces and subverts traditional gender roles; while it portrays conventional expectations of femininity and masculinity, it simultaneously introduces nuanced demands for mutual respect and partnership. The discussion highlights the complexity of gender performances in mainstream media, suggesting that Trainor’s work reflects a transitional phase in societal understandings of gender dynamics. By applying Butler’s framework, the study illustrates how pop songs can serve as sites for both perpetuating and challenging normative gender constructs, offering insights into the evolving landscape of gender identity and expression.

Abstract. Semiotic analysis of advertising aims to uncover the hidden meanings behind visual and textual elements presented in promotional content. This study explores the semiotic features in smartphone advertising, focusing on Oppo as a case study. This study uses a comparative framework to analyze the similarities and differences between Oppo advertising and competing brands. The analysis is conducted through Charles Sanders Peirce's triadic model, consisting of representamen, object, and interpretant, as well as Roland Barthes' concepts of denotation and connotation. This study identifies symbolic, iconic, and indexical signs used in Oppo advertising to build brand identity and attract target audiences. Key findings reveal how visual elements, color schemes, and slogans emphasize innovation, premium quality, and emotional connection. Comparative insights highlight Oppo's differentiation strategies, such as integrating cultural nuances and leveraging aspirational imagery, to strengthen its market position. The results of this study provide a deeper understanding of how semiotic strategies influence consumer perception and purchasing behavior, as well as provide practical implications for marketers and advertisers. This study bridges the gap between semiotic theory and its application in modern advertising, providing a comprehensive perspective on the power of signs in shaping brand narratives.

The purpose of this research is to analyze the meaning of Ilham Karim's series of paintings Butterflies In My Stomach through Charles Sanders Peirce's semiotic approach. This research analyses the semiotic process in Karim's 12-painting series, which depicts the emotional journey of his parents' relationship in three phases: encounter, conflict and separation. This research uses qualitative methods through structured interview and literature review. The results of the analysis using Peirce's semiotics show that visual signs such as the consistent use of sofa objects, bright colors and uniquely packaged figure gestures represent harmony, conflict and loss. The triadic interpretation (representament, object and interpretant) reveals a profound message about the emotional dynamics of family relationships. The results of this research provide a new understanding of visual symbolism in contemporary art world, particularly in the context of identity expression and personal trauma.

This analysis uses the Wimba Method and Visual Language Expression System to examine the visual language of the Goddess Parwati statue. Using a qualitative descriptive research method with a historical background to obtain a description of the creation that is appropriate to the period of its creation. Viewed from the visual language approach, several general things are obtained regarding the Goddess Parwati statue, namely: (1) Iconography aspect: identifying and describing all elements of the Goddess Parwati statue; (2) Historical aspect: The Goddess Parwati statue was discovered in the 14th century. The initial location of the discovery was at the BHRE Kahuripan Site, Panggih Village, Trowulan District, Mojokerto Regency, East Java. (3) Visual language aspect: Seen from the combination of naturalistic-stylized depiction methods using decorative methods. The data analysis model used is an interactive model analysis carried out by collecting data, reducing data, presenting data, and drawing conclusions/verifying data. The study of the contents of the wimba shows that there are various types of jewelry depicted on the Goddess Parwati statue as supporters of the statue's identity.   Keywords:  Visual Language, Statue of Goddess Parvati, Iconography, Wimba and Phraseology, Qualitative Descriptive Method  

Product packaging is an important element in creating the identity and attractiveness of a product, especially for small and medium enterprises (SMEs). This research aims to develop an online-based packaging design service through the PackDe platform that offers easy access, transparent pricing, and a variety of customizable design options. The methods used include literature study, competitor observation, and social media analysis to understand market needs and current design trends. The results show that PackDe is able to provide functional and aesthetic packaging design solutions, supporting SME product branding effectively. Nevertheless, challenges such as limited human resources and marketing need to be overcome to reach a wider market. The implications of this research show that digital-based packaging design innovation can improve the competitiveness of SME products in national and global markets. PackDe is expected to be a strategic partner for SMEs in creating packaging that is not only visually appealing but also has added value to the packaged product.

The Medan Grand Mosque is an example of a combination of colonial and Islamic architecture in North Sumatra. Built during the Dutch colonial rule, the mosque combines elements of distinctive Western architectural design and Islamic architectural styles, creating a unique and historic work. The existence of the Medan Grand Mosque makes it an architectural icon in the region which reflects the combination of strong colonial influences with the richness of local islamic culture. This article aims to explore the development of the architecture of this mosque as a symbol of religious and cultural identity in the midst of the colonization process, as well as its role in the history of urban development in Medan. Through this study, it is hoped that we can better understand how the Medan Grand Mosque not only functions as a place of worship, but also as a visual symbol that depicts the interaction between local traditions, Islam, and the influence of colonial architecture in North Sumatra.  

Madrasah Ibtidaiyah plays an important role in shaping the character of the younger generation, especially facing the challenges of generation Z who have grown up in the digital era. This generation has characteristics such as visual orientation, high technology involvement, and learning patterns that demand interactivity. Social studies education at Madrasah Ibtidaiyah is a strategic forum for instilling Islamic character values ​​such as integrity, cooperation and social responsibility. The development of an integrated and innovative curriculum, involving a thematic approach that is relevant to the needs of the times, is needed to eliminate barriers between scientific disciplines, thereby providing holistic learning. Learning strategies based on moral values, technology and collaboration can increase the effectiveness of character education. Teachers as curriculum developers play a vital role in compiling, implementing and evaluating teaching methods that suit the needs of generation Z, whether through Student-Centered Learning, Visual-Based Learning, or Flipped Classroom approaches.This research emphasizes the importance of collaboration between teachers, students, and technology in realizing social studies education that is able to create a generation that is critical, moral, and ready to face global challenges without losing its Islamic identity. With this approach, madrasahs are able to produce the nation's next generation who are superior in character and competence. 

This article discusses the importance of building students' interest in learning Islamic Cultural History (SKI), which is often considered less interesting due to monotonous conventional methods. The research aims to explore creative and innovative learning strategies that can increase students' interest in SKI. Using qualitative descriptive methods and literature studies, researchers analyzed the relevance of learning interests and the development of interesting teaching modules. The findings show that teaching modules that integrate visual media and interactive technology can increase the attractiveness of learning, creating active and relevant learning experiences for students. Apart from that, the teacher's role is very crucial in using a variety of methods and providing constructive feedback. The implications of this research emphasize the need for a more creative approach in education to not only convey historical knowledge, but also shape students' character and identity. In this way, it is hoped that SKI learning will be more meaningful and help students understand cultural heritage in the context of modern life.

In this digital era, social media has become an important communication channel for brands, institutions and agencies. Visual Identity Design is important in a brand. Apart from a brand, a visual identity is also needed for an official institution or agency. The function of visual identity design is as a sign of ownership, a means of identity, a promotional tool, a characteristic, and as a sign of the integrity of a brand or agency. The Communication and Informatics Service is an agency that is overseen by a government agency. This agency should build an identity with the aim of having more integrity, consistency and professionalism in the eyes of the public. Application of supergraphics, namely graphic elements that creatively combine visual elements with the aim of giving a strong impression, attracting attention and building a professional image of the Diskominfo agency from other agencies.