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This study discusses capital structure, company growth, working capital and net sales on profitability listed on the IDX. In the context of increasingly fierce business competition, companies are required to increase revenue and manage resources well to achieve an optimal level of profitability. The purpose of this study is to find and analyze theories that mention the effect of capital structure, company growth, working capital and net sales on profitability. This research uses the literature review method. In this study, researchers present the reasons for other explanatory variables, as well as findings from previous literature. The theories behind this research are agency theory, exchange theory and signal theory. The mapping of other explanatory variables that suggest profitability consists of capital structure, Company growth, working capital and net sales. The results suggest that there are different relationships between capital structure, corporate growth, working capital and net sales on profitability and thus no consensus has been reached. This study provides a detailed illustration based on reality and can help future research using capital structure, firm growth, working capital and net sales on profitability.

Micro, Small, and Medium Enterprises (MSMEs) have an important role in driving Indonesia's national economy, where the culinary sector is located. Ayam Penyet Budhe Sutet, a culinary MSME, faces a major challenge in its promotional strategy, limiting its visibility and customer reach. To overcome this, community service programs are implemented to increase competitiveness through a series of targeted initiatives, including redesigning banners, updating menu lists, creating promotional materials for social media, and registering business locations on Google Maps. These efforts aim to increase brand exposure, simplify operational processes, and attract more customers. The expected results include increased sales, increased market presence, and increased business sustainability, thereby contributing to the growth of Indonesia's culinary MSME sector

This study aims to analyze effective marketing strategies in increasing motorcycle sales amidst increasingly tight automotive industry competition. In this analysis, the main focus is given to identifying factors that influence consumer purchasing decisions, including price, product quality, promotion, and distribution. Data were collected through interviews with marketing managers at several leading motorcycle dealers and surveys of consumers who had just purchased a motorcycle. The results of the study indicate that a combination of marketing strategies that include attractive promotions, understanding local market needs, and improving the overall consumer experience play a significant role in increasing motorcycle sales volume. This study concludes that implementing the right marketing strategies, such as the use of social media, seasonal discounts, and improving after-sales service, can have a positive impact on motorcycle sales growth. It is recommended for companies to continue to innovate and adjust marketing strategies to evolving consumer trends and preferences.    

The Internet advancement in Indonesia has created significant opportunities for digital business, particularly in marketing. Digital marketing encompasses promoting products and services through online platforms, such as social media, which facilitate connections among individuals globally. Micro, Small, and Medium Enterprises (MSMEs) are anticipated to play a crucial role in bolstering economic growth, especially within the food and beverage sector, alleviating unemployment. Despite many MSMEs needing to leverage social media entirely, they are progressively adapting their promotional strategies and discount offerings in response to the challenges posed by the COVID-19 pandemic. This community service initiative employs digital marketing as a strategic approach to facilitate market penetration for MSMEs in the culinary field, thereby enhancing sales. It is anticipated that this initiative will address the difficulties encountered by culinary partners, particularly the lack of marketing innovation due to inadequate skills in managing social media marketing. Furthermore, the pursuit of business volume targets is complicated by escalating competition within the culinary sector. The proposed short-term solutions include promoting the use of social media for product marketing and encouraging product innovation.

The growth of the digital era has brought changes in the operations of Micro, Small, and Medium Enterprises (MSMEs). The key to the success of MSMEs today can be supported by branding and the use of social media. The use of social media is still not optimal. However, business actors already have a fairly inherent branding, namely ECO which means "Delicious". The writer here is a facilitator to bridge business actors to enter the digital world and help market it through social media. In addition, the author also physically assisted in the form of making a logo, creating a new menu, creating social media accounts (Instagram), creating video content, giving banners and giving new aprons to help increase sales and cleanliness of Nasi Uduk Ayam Geprek ECO

The implementation of this community service involves one MSME, namely 'Mask and Furniture Wholesale Shop'. Located in Jayamukti Village, Central Cikarang District, Bekasi Regency or about 4.0 km from Pelita Bangsa University. MSMEs wholesale masks and furniture play a strategic role in meeting community needs, especially during the pandemic and changes in people's lifestyles that lead to online shopping. This service aims to examine the effect of training and e-commerce utilization in improving the competitiveness and operational efficiency of wholesale stores in this sector. Through training that focuses on the use of e-commerce platforms and internet-based marketing strategies, it is hoped that this training can evaluate the impact of digital transformation on the business growth of mask and furniture wholesale stores. The method used is a qualitative method, namely through a case study approach and in-depth interviews with MSME players, with the aim of analyzing the effectiveness of training that focuses on the use of ecommerce platforms and online marketing strategies. The results of the service showed that ecommerce training improved the ability of MSMEs to access a wider market, optimize business management, and increase sales. In addition, MSME players also face challenges such as technology adaptation and logistics management. This study provides recommendations on the importance of continuous training, technological infrastructure support, and collaboration between the government and e-commerce platforms to maximize the potential of wholesale MSMEs in the digital era..  .

In the rapidly evolving digital era, the ability to adapt to technology is key to the sustainability and success of (MSMEs). In South Cikarang, where many business potentials have not been fully tapped, it is important to provide relevant training so that MSME players can compete in an increasingly tight market. This service activity was carried out at Seblak Mamah Farid MSME, one of the MSMEs located in the South Cikarang area, with the aim of equipping MSME players with entrepreneurial skills through training on the use of online shop platforms. With the hope that participants can utilize digital technology to increase the visibility and sales of their products. This program used a qualitative approach through indepth interviews and direct observation. Qualitative data was collected to understand participants' experiences, challenges, and expectations of the training. The results of this activity show that the training on the use of online shop platforms significantly contributes to improving participants' ability to utilize digital technology for marketing, and has a positive impact on the growth of turnover of Seblak Mamah Farid MSMEs. Thus, this program not only helps participants in improving their entrepreneurial skills, but also helps them strengthen their position in the increasingly competitive market competition.

This study investigates the role of profit-based tangible assets and sales growth (ProTAPP) in enhancing the relationship between market ratios and financing decisions in property and real estate companies across Southeast Asia from 2019-2023. Using agency theory, pecking order theory, and trade-off theory, the research examines how EPS, TATO, and CR influence DER, with ProTAPP serving as a mediating variable. The analysis, based on panel data from ASEAN countries including Indonesia, Malaysia, Thailand, and Singapore, aims to provide practical insights for investors, corporate managers, and policymakers in optimizing financing strategies within the property and real estate sector. The study emphasizes the significance of tangible assets and sales growth dynamics in financial decision-making for achieving an optimal capital structure. Findings reveal that ProTAPP significantly mediates the relationship between EPS, TATO, CR, and DER in Southeast Asian property and real estate firms. The impact of these independent variables on DER through ProTAPP varies by country, reflecting specific market dynamics and company strategies. These results offer valuable guidance for developing more effective financing strategies in the sector.      

Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in Indonesia's economy, particularly as job providers and drivers of local economic growth. However, the main challenges faced by MSMEs include limited market access, business management, and marketing strategies. This study aims to explore the mentoring strategy of the milkshake beverage MSME BIIMILK through social media, with a focus on optimizing digital marketing. The methods used include observation, strategy development, and mentoring and evaluation, involving SWOT analysis, training in creative content creation, and the use of digital ad features such as Ads META. The results show that this strategy successfully increased content posting consistency, audience engagement, and product sales. Mentoring MSMEs through social media has proven effective in improving competitiveness, visibility, and customer loyalty. This study recommends the sustainability of social media utilization to drive business growth for MSMEs in the digital era.  

The trading industry is currently experiencing very rapid growth and very tight competition on all platforms, especially social media platforms. Owners do all kinds of things, starting from placing advertisements, collaborating with influencers and even making various promos in order to compete. In this era where everything is online, the role of communication strategy is very much needed by every seller to ensure that their products are not left behind by other products and more importantly attract consumers to remain as regular consumers. Communication strategy plays a very important role in achieving the success of a company by always analyzing market developments. Apart from that, every seller must always check the quality of the products to be sold. In today's sales business world, the strategy for analyzing market developments is through qualitative research, such as direct interviews, so that we know what the shortcomings, advantages, inputs, maximizing the potential to take advantage of an opportunity so that this strategy can run effectively.

The design of a creative industry development center that focuses on the culinary and music subsectors aims to facilitate the growth and development of creative industry players in these two subsectors, so that they can contribute positively to the local economy. The facilities in this center will be designed to meet the needs of production, training, exhibition, and sales in the culinary and music subsectors. It is expected that the design of the Creative Industry Development Center will encourage local economic growth, create new jobs, improve the skills of industry players, and support the image of Medan City as a quality creative industry center. By connecting the culinary and music subsectors in one center, the synergy between the two can produce unique and inspiring collaborations, enrich local culture, and present products that are competitive in the global market. By applying a tropical architecture approach, the design will consider aspects of local culture, climate, and environment in designing optimal buildings and spaces to support the growth of creative industries.

The fast-paced growth of digital technology and online communication has transformed how people connect, share information, and build communities. Among the many social media platforms, TikTok stands out for its ability to create dynamic and interactive engagement through short-form videos and live streaming features. This study explores how the retail brand OH! SOME uses communication strategies on TikTok to foster meaningful interaction with its audience. Drawing on Chriss Fill’s (1995) three-stage communication framework—Pull, Push, and Profile Strategies—the research examines how these approaches are implemented across OH! SOME’s beauty, makeup, and skincare accounts. A qualitative descriptive method was employed, combining in-depth interviews, direct observation, and documentation with three key participant roles: the operator, live streaming assistants, and hosts. The findings reveal that OH! SOME’s communication success on TikTok relies on its ability to integrate creative content with real-time interaction. The Pull Strategy attracts audiences through engaging visuals and relatable messages; the Push Strategy emphasizes teamwork and consistent interaction during live sessions; and the Profile Strategy strengthens brand image and trust among followers. Overall, the study highlights how classical communication theories can be adapted to the dynamics of digital marketing. It provides both conceptual and practical insights for brands seeking to build audience relationships in the era of social commerce. The results also underline TikTok’s potential not merely as a sales tool but as a space for creating community, authenticity, and emotional connection with consumers.

This study aims to test and analyze the effect of risk, company size and sales growth on capital structure in the food and beverage sector on the Indonesia Stock Exchange. The sample in this study was 5 companies that were selected using sample determination criteria. The analysis techniques used were classical assumption tests, hypothesis tests and coefficient of determination. The results showed business risk with a coefficient value of 0.136, company size 0.003, sales growth 0.704 and simultaneously had an effect with a coefficient value of 0.019.

Rindang Pertiwi, 2024. This study aims to analyze Financial Ratios on Earnings Growth. The sample in this study were banking companies listed on the Indonesia Stock Exchange in 2021-2023 The data used was purposive sampling. The results of this study indicate that simultaneously ROA, Sales Growth and ROE have an influence on profit growth. Meanwhile, partially only the ROE variable has a significant effect on profit growth and the ROA, Sales Growth variables show no significant effect on profit growth in banking companies listed on the Indonesia Stock Exchange in 2021-2023.

This study aims to determine the influence of Institutional Ownership, Managerial Ownership and Sales Growth. The population of this study is companies in the Non-Cyclicals Customer Sector  sub-sector Food and Beverage on the Indonesia Stock Exchange during the period 2019-2023. The population in this study is 84 research companies, this study uses a data sample of 9 companies within a period of 5 years. Sampling was carried out using purposive sampling. This research is a qualitative research that uses classical assumption tests and multiple linear regression analysis. The data used in this study is secondary data in the form of financial statements. Data analysis used multiple regression analysis processed using the Econometric Views (EViews) program 12. The data analysis technique used in this study is panel data regression with a random effect model. The results of this study show that institutional ownership, managerial ownership and sales growth have a significant effect on the value of companies in the consumer non-cyclicals sub-sector food and beverage sector. Managerial ownership has a significant effect on company value while institutional ownership has no effect on company value, sales growth has no effect on company value  in the consumer non-cyclicals sub-sector food and beverage sector.    

Skincare is a skin care product that has the benefit of maintaining healthy skin and treating various skin problems. Most people in Indonesia consider skincare to be a very important need, this is proven by the significant growth in skincare sales every year. One type of skincare that is popular is sunscreen. One of the local sunscreen brands that is widely used is Azarine. Azarine is a local Indonesian brand that focuses on skin care and body care which was founded in 2002. Azarine was founded by PT. Wahana Cosmetics Indonesia. This research aims to examine the direct and indirect influence of brand image and product quality of Azarine sunscreen on consumer satisfaction and loyalty in a case study of students majoring in Business Administration, Medan State Polytechnic. The research method used in this research is a quantitative method with non-probability sampling techniques. The data sources used are primary data obtained from questionnaires and secondary data obtained from the results of literature studies. The analysis approach used is Partial Least Square (PLS) with the help of SmartPLS 3.0 software. The theory used in this research is the theory of brand image, product quality, consumer satisfaction, and consumer loyalty.

This study aims to analyze the role of digital development marketing in supporting the growth of Micro, Small, and Medium Enterprises (MSMEs) in Cibinong District. Along with the increasing internet penetration and use of social media, digital marketing has become a strategic tool to increase market reach and competitiveness of MSMEs. The research method used is descriptive qualitative, with data collection through interviews, observations, and literature studies. The results of the study indicate that MSMEs that implement digital marketing are able to increase sales, expand market share, and strengthen product branding. However, there are still obstacles in the form of a lack of digital knowledge and access to technology, especially among micro-scale MSMEs. Therefore, support is needed from the government and related institutions to improve digital literacy and provide infrastructure that supports the development of digital marketing in this region. Overall, the role of digital marketing for MSMEs in Cibinong District is very significant in increasing competitiveness, efficiency, and market reach. However, to maximize this potential, collaborative efforts are needed between MSME actors, the government, and technology service providers so that existing challenges can be overcome properly. This study is expected to be a reference for the development of effective digital marketing strategies for MSMEs in Cibinong District.

This study aims to test and analyze the use of the Beneish M-Score model to detect financial statement fraud. The data used are secondary data in the form of financial reports of the banking sector listed on the Indonesia Stock Exchange in 2021. The research method used is a quantitative method with discriminant analysis. The discriminant analysis method is used to analyze the relationship between the Beneish M-Score model and financial statement fraud by looking at which factors or variables can significantly affect the dependent variable. The application of discriminant analysis is carried out to test which independent variables can accurately distinguish samples of financial reports that are suspected of being manipulated and financial reports that are suspected of not being manipulated. The results of the study indicate that the variables that are able to distinguish between samples of financial reports that are suspected of being manipulated and those that are not manipulated are the variables Days Sales Receivable Index (DSRI), Gross Margin Index (GMI), and Total Accrual to Total Asset (TATA), Asset Quality Index (AQI), while the variables Sales and General Administration Expenses Index (SGAI), Leverage Index (LVGI), Sales Growth Index (SGI), Depreciation Index (DEPI) are proven to be unable to distinguish between financial reports that are suspected of being manipulated and those that are not manipulated.

Industry has an important role in the economic growth of a region. The city of Yogyakarta is an example that shows the diversity of industry, especially on a small scale or home-based, such as PT. TS Putra 2 which focuses on aluminum casting. The aim of this research is to find out the right marketing strategy for PT. TS Putra 2. This research method is qualitative and quantitative based on location observations and interviews with company owners. Analysis uses the SWOT method and IFAS-EFAS method. The results of this research are the potential and opportunities to expand marketing reach and increase industrial profitability, which can be done through marketing innovation, direct sales, and utilization of marketing time. The conclusion of this research is that a marketing team is also needed to come up with marketing innovations for TS Putra 2 Cast Aluminum products.

The purpose of this research was to identify the influence of profitability, debt to equity and sales growth on financial distress in companies listed on the Indonesia Stock Exchange (BEI). The dependent variable tested is financial distress which is calculated using the Altman Z-score. Companies listed on the Indonesia Stock Exchange (BEI) face a number of economic and financial challenges that require careful risk management strategies. One of the main challenges that can threaten business continuity is the risk of financial difficulties. The research applies a purposive sampling method. The research sample consisted of 70 data or the equivalent of 14 companies listed on the IDX in the mining sector for the 2018-2022 period. The data analysis method used is multiple linear regression analysis with SPSS 20 application tools. The results of statistical test research show that profitability has a significant effect on financial distress because the significance value is <0.05, while debt to equity and sales growth have a positive and no effect. significant for financial distress because the significance value is >0.05. The results of the F statistical test show that profitability, debt to equity and sales growth have a significant and equal effect on financial distress because the significance value shows <0.05.