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Hospitals as a health service industry are required to provide quality services through marketing strategies so that the quality of health services in hospitals becomes higher. One strategy that can be used by hospitals is to implement the Marketing Mix. From the results of initial interviews, it was found that most patients were elderly patients at RSI Ibnu Sina Bukittinggi who had difficulty getting information through social media, resulting in a backlog of registrations and decreased patient satisfaction. This study aims to determine the relationship between the marketing mix and outpatient satisfaction at RSI Ibnu Sina Bukittinggi. This study uses a quantitative method with a cross-sectional design. The sample used was 100 respondents taken from the outpatient population. Data analysis was carried out using the Chi-Square statistical test at α = 0.05 to see the significance of the relationship between the marketing mix and patient satisfaction. The results of the study found that there was a relationship between the product marketing mix and patient satisfaction and there was no relationship between the marketing mix of price, promotion, people, process, physical evidence and outpatient satisfaction. Based on the results of the study, it is expected that the marketing mix in the Outpatient Unit of RSI Ibnu Sina Bukittinggi will maintain and improve its marketing services.

Anemia remains one of the leading public health issues among adolescent girls in Indonesia, including in Pidie District. Insufficient iron intake and low awareness and knowledge of anemia are major contributors to its high prevalence. Health education is recognized as an effective strategy to improve adolescents’ understanding of anemia.Objective: This study aimed to assess the effect of health education on increasing knowledge about anemia among adolescent girls at MTsN VI Pidie, Pidie District.Methods: A quantitative approach with a quasi-experimental design (one-group pretest-posttest) was employed. A total of 30 first-grade female students from MTsN VI Pidie were selected through purposive sampling. The intervention involved the delivery of health education on anemia via an educational video. Knowledge levels were measured before and after the intervention using pretest and posttest questionnaires. Data were analyzed using the Wilcoxon signed-rank test and paired t-test.Results: The analysis showed a statistically significant improvement in the participants’ knowledge following the intervention. The average posttest scores were notably higher than the pretest scores, indicating a positive effect of the health education intervention (p < 0.05).Conclusion: Digital media-based health education is effective in enhancing knowledge about anemia among adolescent girls. This approach is recommended for broader implementation in adolescent health promotion programs, particularly in the prevention of anemia

The growth of digital platforms has driven significant transformations in marketing communication strategies, particularly in e-commerce advertising practices. Shopee, as one of the largest e-commerce companies in Indonesia, utilizes digital propaganda strategies through visual and audio content to shape consumer perception and behavior. The advertisement with the slogan "Belanja Seru, Hidup Lebih Mudah" (Fun Shopping, Easier Life) not only conveys promotional messages but also constructs social meanings of consumption, convenience, and happiness through symbols and visual narratives. This study employs a descriptive qualitative method using literature review techniques to analyze the message structure and communication strategies embedded in Shopee advertisements. The analysis considers visual, symbolic, and repetitive elements that function as covert propaganda mechanisms. The theoretical framework is based on propaganda communication and semiotic theory to understand how advertisements systematically shape consumerist consciousness. Findings reveal that propaganda in Shopee’s advertisements operates through symbolic repetition, celebrity endorsement, and the use of digital features such as limited-time promotions that trigger impulsive behavior. These practices contribute to the formation of digital consumer culture, supported by emotional engagement and algorithmic targeting. Media literacy enhancement is therefore essential to equip the public with critical awareness towards persuasive messages in digital spaces.

Marketing strategy is a fundamental aspect that must be considered in order to achieve predetermined marketing objectives. This strategy encompasses a series of steps and decisions taken to promote products, reach the right target market, and influence customer purchasing behavior. The purpose of this study is to identify the strategies employed by the Mhira Cake Birthday Cake Shop in every sales or promotional activity to attract customer interest, as well as to analyze these strategies from the perspective of Islamic marketing principles. This research is classified as field research, in which the writer directly visited the location—Mhira Cake Birthday Cake Shop—to obtain accurate data, employing a qualitative research approach. The primary informant in this study was the owner of Mhira Cake, while supporting informants included the shop’s customers. Data collection techniques included observation, interviews, and documentation. The collected data were then processed and analyzed using a descriptive qualitative method. The results of this study show that Mhira Cake employs marketing strategies through product, pricing, promotion, and location. The marketing methods used include offering affordable prices for the products sold. From the perspective of Islamic economics, it can be concluded that the marketing strategies implemented by Mhira Cake are in accordance with Islamic marketing principles. The shop operates its business based on values of honesty and fairness and applies characteristics aligned with Islamic marketing ethics. Additionally, in practice, the business incorporates ethical business conduct by demonstrating the traits of shiddiq (truthfulness), amanah (trustworthiness), tabligh (transparency in communication), and fathonah (wisdom). The business is run with a commitment to integrity in every aspect.

Occupational diseases continue to pose significant challenges to worker health and productivity worldwide. This integrative literature review analyzes ten selected journal articles from 2019 to 2025 that discuss the role of early detection and workplace health interventions in preventing occupational diseases. Findings reveal that medical surveillance, routine check-ups, and AI-based stress detection technologies are effective tools for identifying health risks at an early stage. Workplace interventions such as ergonomic programs, chemical exposure controls, and community-based health promotion show measurable improvements in worker health and compliance with safety protocols. The Total Worker Health® framework by NIOSH emerges as a comprehensive strategy to integrate health protection and promotion in the workplace. However, implementation gaps remain, particularly in the informal sector, due to limited infrastructure and low awareness. This study concludes that combining early detection with structured health interventions, supported by strong policy and stakeholder involvement, is key to reducing occupational disease burdens.

This research uses a quantitative method and focuses on a cattle breeder named Nur Amin, aged 53, who has been raising sacrificial cattle since 2022 in Medan Krio Village, Sunggal Subdistrict. The purpose of this study is to analyze the breeder’s profile and the strategies implemented in developing the sacrificial cattle business. The farm consists of 12 cows—10 males and 2 females—mainly of Simmental and Brahman breeds. The study found that feed fermentation and regular vitamin administration play significant roles in improving cattle growth and health. In addition, regular stable hygiene and the application of artificial insemination are key factors in livestock management. Although no major obstacles have been encountered, limited promotion and market access remain challenges for business expansion. The research also emphasizes the importance of treating cattle farming as a primary business, not just a side activity. The inclusion of Islamic principles and religious texts reinforces that this business aligns with Islamic values, especially in providing halal and high-quality sacrificial animals for religious rites.

This study aims to analyze the relationship between marketing strategies and customer satisfaction on e-commerce platforms in Indonesia. Effective marketing strategies are essential in facing intense competition in the digital world, especially in enhancing customer satisfaction, which influences loyalty and business sustainability. This research uses a quantitative survey approach involving 100 active users of Shopee and Tokopedia platforms. Data were collected through questionnaires and analyzed using descriptive statistics, Pearson correlation, and simple linear regression. The results indicate a positive and significant relationship between marketing strategies and customer satisfaction, with a correlation value of 0.673 and a contribution of 45.3%. Digital promotions, personalized services, and loyalty programs are key factors in improving customer satisfaction. However, customer service aspects require more attention to support overall satisfaction. This study implies that e-commerce platforms must continuously develop integrated marketing strategies alongside quality service improvements to maintain and enhance customer satisfaction.

Tempe artisans in Teluk Betung District, Bandar Lampung City play an important role in providing soybean-based food products. However, the marketing of their products is still conducted conventionally, relying on traditional markets and simple promotional methods, which limits market reach and reduces product competitiveness. This community service activity aims to improve the knowledge and skills of tempe artisans in implementing effective marketing strategies, particularly through digital platforms and product packaging development. The methods used included interactive lectures, group discussions, social media simulations, and practical sessions on designing product labels using simple applications. The workshop results showed that most participants successfully created business social media accounts, designed product labels, and understood the importance of attractive packaging in increasing product value. This activity is expected to serve as a stimulus for developing tempe product marketing in Teluk Betung and surrounding areas.

Marketing plays a vital role in enhancing business competitiveness, particularly in dynamic market environments. This study investigates the implementation of the marketing mix strategy (7P) in AD Produksi, a garment manufacturing business in Malang specializing in ready-to-wear clothing. The objective is to identify suitable pricing and promotional strategies to address recent sales stagnation. A qualitative descriptive method was employed, using interviews, observations, and documentation as data collection techniques. The analysis was conducted using a SWOT framework to determine a more effective marketing strategy. The findings reveal that AD Produksi's business falls into SWOT quadrant III, indicating the need to minimize internal weaknesses while leveraging external opportunities. The study recommends adopting competitive and flexible pricing strategies, such as volume discounts and bundled offers. In terms of promotion, the use of social media platforms like Instagram and TikTok, alongside e-commerce platforms such as Shopee, is crucial for enhancing product visibility. Allocating budgets for digital advertising is also suggested to maximize promotional impact. The research implies that aligning pricing with competitor analysis, utilizing technology to boost efficiency, and strengthening brand presence through optimized digital marketing are essential for AD Produksi’s business growth.

This study aims to analyze the influence of User Experience and Word of Mouth on Customer Satisfaction in the Oxygen.id Home service, one of the internet providers in Indonesia. In today’s digital era, the quality of internet service is measured not only by connection speed and stability but also by the user’s experience when interacting with the service. User Experience encompasses aspects such as ease of use, interface design, responsiveness, and emotional comfort during service usage. A well-designed User Experience can enhance positive perceptions of the service and lead to increased Customer Satisfaction. Customer Satisfaction plays a crucial role as a bridge between User Experience and Word of Mouth. Satisfied customers tend to be more willing to recommend the service to others, either directly or through social media. Word of Mouth serves as a trusted form of organic promotion and has a significant impact on attracting potential new customers. Therefore, Word of Mouth is not only an outcome of good service but also a part of an effective growth strategy in a competitive industry. This study employs a quantitative approach by collecting data through surveys of active Oxygen.id Home users. The analysis results indicate a strong relationship between User Experience, Customer Satisfaction, and Word of Mouth, with Customer Satisfaction acting as a significant mediating variable. These findings emphasize the importance for service providers to continuously optimize User Experience in order to increase customer loyalty and expand market reach through the power of Word of Mouth.

This study intends to investigate the business model and product marketing strategy of BMT Dana Mentari Muhammadiyah Purwokerto using the Business Model Canvas (BMC) approach. The background of this research is rooted in the need for Islamic microfinance institutions to adapt amidst increasing competition, particularly in product development and marketing. The research uses a descriptive qualitative approach, with data collected through in-depth interviews with BMT management. The findings suggest that BMT Dana Mentari has implemented the nine elements of the BMC comprehensively, including community-based customer segmentation, strong Sharia-compliant value propositions, and marketing strategies such as direct outreach and personal selling. However, challenges remain, particularly in service digitalization and promotional efforts. The implications of this study highlight the importance of continuous innovation in Sharia-based products and marketing strategies to enhance competitiveness and institutional sustainability.

Economic crises and geopolitical tensions have been major factors affecting global market stability and posing major challenges for multinational corporations. This research aims to identify and analyze the global marketing strategies implemented by companies in dealing with these uncertain conditions. Using a descriptive qualitative approach through a literature review, this study found that commonly used strategies include market adaptation, risk diversification, and digital transformation. Market adaptation is carried out through product adjustments, prices, promotions, and distribution to be relevant to local conditions. Risk diversification is implemented by moving supply chains to more stable regions. Meanwhile, digital transformation is used to strengthen interactions with consumers and increase responsiveness to market changes. These findings show that a resilient marketing strategy focuses not only on growth, but also on resilience, flexibility, and sustainable innovation. By understanding the complexity of the global market, companies can design strategies that are able to maintain business competitiveness and sustainability in the midst of a crisis.

This study aims to examine the village government's strategy in developing the tourism potential of Lake Rana Kulan, located in Rana Kulan Village, Elar Sub-district, East Manggarai Regency. The research uses a descriptive method with a qualitative approach. Data collection techniques include interviews, observation, and documentation, using both primary and secondary data sources. Data analysis was carried out through data reduction, data presentation, and conclusion drawing. The study adopts the tourism development components theory by Gunn (2002), which includes attraction, service/facilities, promotion, transportation, and information. The results show that the village government is working to develop tourism attractions such as the lake's natural beauty, fishing and swimming activities, as well as cultural attractions like festivals. In terms of facilities, gazebos, toilets, parking areas, a stage, and trash bins are available, although food stalls and accommodations remain limited. Basic infrastructure such as solar power (PLTS) and internet networks are in place, but clean water supply remains a challenge. Promotion is conducted through social media and cultural festivals, with plans to develop a village website. Road access to the location is still damaged but under repair, supported by local motorcycle taxi services. In terms of information, there are directional signs and digital access via Google Maps and the Jadesta website. Overall, the strategies implemented indicate the village government's commitment to tourism development, although infrastructure and facility limitations remain obstacles.

This proposal discusses a business plan for handcrafted products made from clay, focusing on cup holders and ashtrays with unique and eco-friendly designs. Clay is chosen as the main material due to its high flexibility, aesthetic value, and broad market potential. The purpose of this business is to create decorative yet functional products that are customizable and appealing to various groups, particularly art lovers and handmade product enthusiasts. The methods used include market analysis through questionnaires, digital and offline marketing strategies, and a Business to Customer (B2C) approach. Survey results indicate strong consumer interest in clay tray products, driven by affordable pricing, attractive designs, and eco-friendly qualities. Promotional strategies include social media, online marketplaces, participation in exhibitions, and collaborations with influencers. This proposal also includes a financial analysis to determine the break-even point (BEP) and assess the business's profit potential. With proper management, this clay craft business is considered to have promising prospects and the potential to grow into a sustainable enterprise..  

In today's digital era, marketing through social media is becoming an increasingly popular strategy in increasing product sales. The use of digital marketing in dairy products can be through online platforms, websites and marketplaces. The purpose of writing this article is to see the effect of implementing social media digital marketing strategies on increasing cow's milk sales. This article uses a literature study research method sourced from national and international journals of previous research results. The results of the journal search found as many as 10 national journals and 5 international journals that meet the criteria set by the author. Based on the results of the review, it can be concluded that some dairy businesses have used social media (Instagram, Facebook, WhatsApp, etc.), but many have not utilized it as a means of product promotion and marketing. However, some businesses that have done marketing through social media, show that social media has a positive impact on increasing sales, brand awareness, and brand trust & loyalty, and effectively expanding consumer reach.

Tourism is a sector that contributes significantly to economic growth in Bangka Belitung. This article explores the level of visitor satisfaction as a key indicator in improving the competitiveness of the tourism sector in this region. This study applies a mixed approach, combining quantitative methods to gain in-depth insights into the factors that influence visitor satisfaction. Through a survey involving 100 respondents who visited various destinations in Bangka Belitung, the results show that service quality, natural beauty, and adequate facilities have a positive effect on tourist satisfaction. High satisfaction not only encourages tourists to return, but also increases word-of-mouth recommendations, which are very important in tourism marketing. In addition, with increased satisfaction, the competitiveness of tourism in this area is also raised, making it more attractive compared to other destinations. This study recommends that tourism managers focus on improving service quality, infrastructure development, and ongoing promotion to attract more tourists. Thus, tourist satisfaction is not only a goal, but also an important strategy in strengthening Bangka Belitung's position as a competitive tourist destination.

The contemporary beverage business in Indonesia is experiencing rapid growth, driven by lifestyle changes and the influence of social media. Competition in this industry is very tight, so collaboration is the key to survival. Chatime has successfully maintained its position as the most popular contemporary beverage brand through collaboration with the music group JKT-48. This study aims to analyze Chatime's marketing strategy through collaboration with JKT 48 in increasing sales and consumer appeal. This study was conducted using a descriptive qualitative approach. Research data were obtained from the results of observations and digital reviews as well as support from various secondary literature. The results of the study indicate that collaboration with JKT48 is a successful marketing strategy, especially during the Senbatsu Sousenkyo (SSK) event, which increases sales. Chatime's collaboration with JKT48 has proven effective in increasing sales through the launch of an attractive collaboration menu, the creation of exclusive merchandise, and holding events for joint promotions. This influencer marketing strategy has succeeded in utilizing the loyalty of JKT48 fans to encourage purchases of Chatime products. The author suggests that Chatime products need to continue to innovate in creating new flavor variants and unique products to maintain their appeal amidst fierce competition. And continue to conduct market research periodically, to find out the developing trends. And maximize the use of social media for promotion and interaction with consumers, especially JKT48 fans.

The local fashion industry has experienced significant growth alongside the increasing maturity of Indonesia’s digital ecosystem. Aerostreet is one of the local fashion brands that has benefited from the advancement of digital technology. Initially a footwear brand, Aerostreet has expanded its product range to include clothing, jackets, perfumes, and more. This study aims to analyze Aerostreet’s digital marketing strategies in increasing sales. The research employs a descriptive qualitative approach, with data collected from various official databases and popular websites. In addition to statistical publications, this study also examines scientific publications related to the research problem. The findings indicate that Aerostreet has successfully implemented effective digital marketing strategies to boost sales and strengthen its position in Indonesia’s competitive fashion industry. These strategies include the optimal utilization of social media platforms such as Instagram and TikTok, as well as e-commerce platforms like Shopee, Bukalapak, Tokopedia, and Lazada. On Instagram, Aerostreet builds a positive brand image through engaging visual content, active interactions with followers, and collaborations with other brands. Through TikTok, the brand creates creative and trend-relevant content, encouraging user engagement through hashtag campaigns and challenges. Additionally, Aerostreet maximizes e-commerce by showcasing products in detail and leveraging available promotional features. This combination of strategies enables Aerostreet to reach a broad audience, build brand awareness, and drive product sales. Aerostreet’s success highlights the importance of adapting to digital trends and gaining deep insights into consumer behavior in the digital era.

This research aims to determine the Village Government's strategy in developing the Cemara Indah Beach tourist attraction, Gosong Telaga Village, North Singkil District, Aceh Singkil Regency. The type of research used is qualitative research. The sample in this research was the Cemara Indah Gosong Telaga Beach tourist attraction. The results of the research show that the Village Government's strategy in developing Cemara Indah Beach, Gosong Telaga Village, North Singkil District, Aceh Singkil Regency is more focused on creating promotional media such as creating social media such as Facebook, Instagram, WEBSite, Tiktok and Banners. This method is one of the promotional methods used. can attract the attention of visitors to visit Cemara Indah Gosong Telaga Beach. Of the various aspects that provide opinions specifically for the Gosong Telaga Village Government in the development of the Cemara Indah Beach tourist attraction, there are several inhibiting factors that researchers found from statements and those felt by the Gosong Telaga Village Government, including promotions, facilities, tickets that are too expensive for visitors, There are other tours that are still free    

This study analyzes the marketing strategy of the Nyoklat Klasik Galang franchise using a descriptive qualitative approach. The results show the implementation of the marketing mix (7P) with a focus on affordable prices, strategic locations, and digital promotions. The SWOT analysis identifies the main strengths in regional exclusivity and low prices, but constrained by the dependence on raw material supply. Opportunities are growing in the current beverage trend, while the main threat is fierce competition.