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PT Astra International BMW Semarang is a company operating in the automotive sector with 3 supporting pillars, namely Sales, Aftersales and Spare Parts for BMW car units. The availability of spare parts is one of the determining factors for consumer satisfaction with the company because if the spare parts stock is empty it will cause consumer disappointment with the company. By using spare parts sales transaction data for the period January 2019 – June 2023, totaling 52,162, it will be utilized using data mining association techniques with the a priori algorithm and the eclat algorithm. The problem in this research is how to find out consumer purchasing patterns so that there is no shortage or empty stock of spare parts in the warehouse. This research aims to determine the association of spare parts purchasing patterns in sales transactions so that partman get recommendations in making decisions about providing priority types of spare parts. This research methodology uses CRISP-DM (Cross-Industry Standard Process for Data Mining) and is implemented with the R programming language with R studio software. In 3 trials using the Apriori algorithm and 3 trials with the Eclat algorithm, The result with the highest confidence appears in a combination of 3 itemsets with minimum support 0.01 and confidence 0.9, namely if a customer buys B11.42.8.593.186 (Set oil-filter Mx) and B83.12.5.A1A.683 (Washer Cleaner) then they will also buy Z99000000333 ( BMW Engine Oil) with confidence 1.00 or 100%. From the results of this association's analysis, it can be used as advice for the management of PT Astra International BMW Semarang in managing spare parts stock.

This research analyzes the factors that influence the success of e-commerce applications in increasing sales in the digital era. With the development of technology and changes in consumer behavior, e-commerce has become one of the main platforms for businesses to reach customers more widely. The main factors analyzed include user experience, transaction security, product quality, customer service, digital marketing strategy and innovation. The research results show that the combination of these factors significantly influences purchasing decisions and customer loyalty. Good user experience, guaranteed data security, and effective marketing strategies are proven to increase sales and consumer trust. This study provides important insights for business people in maximizing the potential for implementing e-commerce in the competitive digital era.

This research aims to analyze effective digital marketing strategies in increasing sales of bag products on e-commerce platforms. In the digital era, the use of technology and online platforms is the main key for business actors to reach a wider range of consumers. This study identified various digital marketing techniques such as search engine optimization (SEO), marketing via social media, paid advertising (PPC), content marketing, as well as the use of influencer marketing. Additionally, data-driven personalization strategies and consumer behavior analysis are also discussed to improve customer experience and sales conversion. The combination of an attractive content strategy, use of data analytics technology, and consistent interaction with consumers can have a positive impact on sales of bag products on e-commerce platforms. These findings provide guidance for business actors in designing more effective and targeted digital campaigns. This research is descriptive research with a qualitative approach with the research object being digital marketing strategies to increase bag sales in e-commerce. Data types are primary data and secondary data. Primary data is data collected directly by researchers or data practitioners in the field. Meanwhile secondary data is a type of data collected from previously existing data. Data sources will be taken from documents, interview results, and results from observations. By means of private chat/message between the researcher as interviewer and the informant.

In the increasingly competitive Industry 4.0 era, companies need to forecast product demand to meet consumer needs and improve operational efficiency. CV Mamifood Sukses Abadi, an MSME that produces milk and cheese-based foods, has faced sales fluctuations in the last two years, thus requiring accurate forecasting to plan production strategies and resource management. This research aims to forecast demand using the Fuzzy Mamdani method and the POM-QM application. Fuzzy Mamdani was chosen for its ability to handle decision-making with multiple criteria and balanced weights, while POM-QM was used to validate predictions through quantitative methods. Product sales data for the years 2022 and 2023 were analyzed to produce accurate forecasts. The methods used include Moving Average for forecasting and evaluation of the results using MAPE. The analysis results show that the Moving Average method with N = 2 produces a MAD value of 402.523 and a MAPE of 22.155%, while the results of Fuzzy Mamdani show that product demand in the next period tends to decrease. This research is expected to provide insight for CV Mamifood Sukses Abadi in planning a more efficient production strategy.

Penelitian ini bertujuan untuk menganalisis penyusunan anggaran penjualan dan pengaruhnya terhadap pendapatan di Warkop Madinah. Anggaran penjualan merupakan elemen penting dalam perencanaan keuangan bisnis, yang berfungsi sebagai pedoman dalam mengelola pendapatan dan pengeluaran. Penelitian ini menggunakan pendekatan deskriptif kuantitatif dengan menganalisis data penjualan, anggaran, dan pendapatan selama periode tertentu. Hasil penelitian menunjukkan bahwa penyusunan anggaran penjualan yang efektif dapat meningkatkan akurasi perencanaan pendapatan, mengoptimalkan alokasi sumber daya, dan mendukung pencapaian target pendapatan. Namun, ditemukan juga beberapa kendala dalam proses penyusunan anggaran, seperti fluktuasi harga bahan baku dan perubahan pola konsumsi pelanggan. Dengan demikian, penelitian ini merekomendasikan penerapan metode anggaran berbasis data historis dan analisis pasar untuk meningkatkan efisiensi dan efektivitas perencanaan keuangan di Warkop Madinah.

This study aims to analyze effective marketing strategies in increasing motorcycle sales amidst increasingly tight automotive industry competition. In this analysis, the main focus is given to identifying factors that influence consumer purchasing decisions, including price, product quality, promotion, and distribution. Data were collected through interviews with marketing managers at several leading motorcycle dealers and surveys of consumers who had just purchased a motorcycle. The results of the study indicate that a combination of marketing strategies that include attractive promotions, understanding local market needs, and improving the overall consumer experience play a significant role in increasing motorcycle sales volume. This study concludes that implementing the right marketing strategies, such as the use of social media, seasonal discounts, and improving after-sales service, can have a positive impact on motorcycle sales growth. It is recommended for companies to continue to innovate and adjust marketing strategies to evolving consumer trends and preferences.    

With the development of digital technology, especially in the food delivery service sector, the GrabFood and GoFood platforms have become one of the solutions for MSMEs to reach a wider range of consumers without having to rely on traditional marketing methods. This research uses a qualitative method with interviews with the owners of Lumpia Beef MSMEs in West Cikarang who use both platforms. The results showed that the utilization of GrabFood and GoFood significantly helped increase sales, expand market share, and increase business visibility amidst fierce competition. However, there are challenges faced by MSMEs, such as high commission costs and competition with big brands on the same platform. This research recommends strategies to optimize the use of marketplaces, such as improving customer service, promotions, and managing operational costs, to improve the competitiveness and sustainability of MSMEs in the digital era.

MSMEs play an important role in the local and national economy. However, many MSMEs still face challenges in utilizing digital technology to increase sales turnover. This article reports the results of assistance activities for cassava chips MSMEs in Wanajaya Village, Cibitung District, with the aim of helping business actors utilize digital technology to market their products more widely. The methods used are socialization, training and evaluation of the use of digital platforms such as marketplaces, social media and digital marketing techniques. The results show an increase in the knowledge and skills of MSME players in digital marketing which has a direct impact on increasing sales turnover by up to 30% in the three months after the intervention.

Notaris memiliki wewenang untuk membuat akta autentik sesuai dengan Undang-Undang Nomor 2 Tahun 2014. Dalam menjalankan tugas, notaris harus mematuhi aturan mengenai kewenangan, larangan, dan kewajiban. Putusan Mahkamah Agung Nomor 4267/K/Pdt/2022 membatalkan akta Perjanjian Pengikatan Jual Beli (PPJB) Nomor 21 tanggal 15 Juni 2009. Permasalahan yang diangkat meliputi: (1) penyebab pembatalan akta tersebut, (2) pertimbangan hakim dalam putusan, dan (3) akibat hukum dari pembatalan akta PPJB. Penelitian ini menggunakan metode yuridis normatif dengan sumber data sekunder melalui studi kepustakaan dan analisis data kualitatif. Hasil penelitian menunjukkan bahwa: (1) Akta batal secara hukum karena tanah yang dijual adalah tanah bekas swapraja yang telah menjadi tanah negara sejak UUPA Nomor 5 Tahun 1960 diberlakukan, sehingga Mangkunegoro IX tidak lagi memiliki hak atas tanah tersebut. (2) Hakim memutuskan bahwa tergugat melakukan tindakan melawan hukum karena penjualan tanah tersebut tidak sah. Penggugat telah memenuhi kewajiban terkait bea perolehan hak tanggal 12 Juni 2009. (3) Akibat hukumnya, penjual (Tergugat I) tidak berhak menjual tanah tersebut, sehingga perjanjian jual beli harus dibatalkan. Penjual wajib mengembalikan seluruh uang yang telah dibayarkan oleh pembeli. Kesimpulannya, akta PPJB dibatalkan karena tidak memenuhi syarat sahnya jual beli menurut hukum tanah nasional, terutama terkait status tanah swapraja yang telah menjadi tanah negara.

Lubuk Karet Village has great potential in rubber production. However, the rubber sales process is often faced with various obstacles, such as difficulty in determining the right price and lack of transparency in transactions. This study is an analytical study using a qualitative approach. The aim is to analyze and design a prototype of a rubber sales application. This study uses questionnaires and interviews as the main data to answer research questions. The output of this study is the identification of problems and concerns of farmers related to how to calculate market prices, difficulties in recording transaction history, and minimal transparency of information regarding selling prices in the wider market. Then the second finding is regarding the prototype design of a prospective rubber sales application which will later be further developed by researchers. From the results of the analysis in this study, it is hoped that there will be further development of the application with farmer data entry features, rubber price calculations, and transaction tracking. It is hoped that this application can provide convenience for farmers in selling their crops, increase farmers' income, and provide transparent information regarding market prices. In addition, this application can also be a promotional media for local rubber products.

Entrepreneurship is a creative and innovative form that is used as a basis, tips and resources for seeking opportunities for success. The research discusses effective management and marketing which will not only increase sales but also strengthen J.Art's brand image in the handicraft market. This research uses data analysis techniques used in this research, namely descriptive qualitative, namely the researcher collects data obtained from observations of the craftsmen. The results of the research are that this business converts waste into high-value goods through the use of natural materials and biochemicals to ensure safety and sustainability. Commitment to quality is realized through team training, strict quality control and responsiveness to customer feedback.

The UMKM digitalization is carried out by utilizing digital technology to expand the marketing of UMKM products through digital marketing. The method used is the observation method by going directly to the UMKM location. The selected UMKMs in this service are UMKM Dua Putra and UMKM Tempe and Soy Milk. After conducting a survey and finding the problems faced by these UMKMs, this service carried out the development of UMKMs by making UMKM product brands and logos, making Google Maps, and making QRIS. The results and benefits obtained from this activity are first, branding UMKM products by giving the name “Tempe Ndeso” and making a logo so that it can increase consumer attractiveness and increase sales. Second, location placement on Google Maps for UMKMs so as to facilitate buyer access and increase visibility. Third, the implementation of the QRIS payment system at the Dua Putra UMKMs for an integrated digital payment system to facilitate transactions and increase payment efficiency.

This research aims to reveal the impact of social media marketing and customer reviews on branding and sales of HMNS perfume products. Using the Literature Review and Systematic Literature Review research methods, This research identifies how social media marketing and customer reviews influence consumer perceptions of branding and decisions in purchasing HMNS perfume products. The research results show that social media marketing and customer reviews can increase branding awareness, strengthen the brand image, and encourage increased product sales. This research also found that consumers who were involved in a social media campaign were more likely to make a purchase than brands who were not exposed to it.

important for various groups of people, especially in supporting appropriate decision making through the use of information technology. In the business world, an efficient system can provide real-time information, thus simplifying operational processes. However, at Toko Tri Karya, the process of selling groceries is still done manually, starting from inputting sales data to making reports. This causes various obstacles, such as delays in data processing and the possibility of errors. Therefore, it is necessary to analyze and design a web-based sales information system that can improve efficiency and effectiveness in data management. This system will be designed using the PHP programming language, which will provide convenience for the admin in managing sales information. Hopefully, with the application of this computerized system, Toko Tri Karya can overcome existing problems and achieve more optimal results.

This study aims to test and analyze the effect of risk, company size and sales growth on capital structure in the food and beverage sector on the Indonesia Stock Exchange. The sample in this study was 5 companies that were selected using sample determination criteria. The analysis techniques used were classical assumption tests, hypothesis tests and coefficient of determination. The results showed business risk with a coefficient value of 0.136, company size 0.003, sales growth 0.704 and simultaneously had an effect with a coefficient value of 0.019.

This study aims to analyze the cost structure of production and the cost of goods sold (COGS) at Sari Gurih Baru 568 Tofu Factory. The research employs a qualitative descriptive method, gathering data through in-depth interviews and non-participant observation. Using this approach, the study explores cost components that influence production efficiency and COGS determination. Through this analysis, the research provides in-depth insights into cost allocation, resource management, and opportunities to enhance cost-efficiency in production. The findings are expected to support improved decision-making in cost management and pricing strategies within the Small and Medium Enterprises (SME) sector.  

This study aims to analyze the calculation of Cost of Goods Manufactured (COGS) and sales strategies at MSME Boembu Rumah Catering. Using a direct interview method with the business owner, this research explores the components of production costs which include raw materials, labor, and overhead costs. The results showed that Boembu Rumah Catering was able to determine a competitive and efficient selling price, thus achieving a profit of 98%. In conclusion, accurate COGS calculation and proper understanding of cost components can improve the efficiency and profitability of MSME businesses, while strengthening competitiveness in the catering market.  

KPRI KOKARNABA Baturraden faces challenges in managing increasingly complex sales data, particularly in identifying the most in-demand products to maximize profit. This study aims to analyze sales patterns using the Naïve Bayes algorithm as a probability-based classification method. The collected sales data were analyzed to identify categories of best-selling and less popular products within the cooperative. The results indicate that the Naïve Bayes algorithm has an accuracy rate of 77.56% in predicting product categories. This research is expected to assist the cooperative in optimizing stock management and improving member satisfaction.

The Program Activities (PI) held by group 8 started on 29 July 2024 in Baru Ilir Balikpapan Ilir Village and ended on 29 October 2024. A series of activities that have been carried out are assistance in making debit payment methods (QRIS), marketing products through digital applications, attractive packaging and making menu innovations. This Innovation Programme activity aims to increase the competitiveness of Ibu Listy's Crispy Oriental MSMEs with the debit payment method (QRIS), reach a wider market through digital marketing and new menu innovations that are rarely owned. This activity focuses on one of the business actors in Baru Ilir Village.

This research aims to investigate the effect of Korean Street Food marketing strategies on MSMEs in Pasar Cidu Makassar on increasing sales volume, with social media as an intervening variable. Quantitative methods were used in this research by collecting data through surveys of 50 MSME owners or managers at Pasar Cidu Makassar who actively use social media in their marketing strategies. The results of multiple regression analysis show that marketing strategy has a significant direct influence on social media (path coefficient = 0.541, p < 0.05) and sales volume (path coefficient = 0.646, p < 0.05). In addition, social media also has a significant influence on sales volume (path coefficient = 0.062, p < 0.05), acting as a mediator between marketing strategies and increasing sales volume. Path analysis shows that the total effect of marketing strategy on sales volume is 0.6795, which indicates the existence of significant direct and indirect effects. These findings emphasize the importance of integrating marketing strategies and social media in an effort to increase the sales volume of Korean Street Food MSMEs at Cidu Makassar Market.