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Muhammad Nafi’ Maula; Ahmad Muzaki Aziz; Putri Febriana Setianingtyas; Nailla Mariska Alhumaira; Lilif Mualifatul Khorida Filasofa

Jurnal Pelayanan Masyarakat 2024 Lembaga Pengembangan Kinerja Dosen

The creative economy is a concept for realizing sustainable economic development based on creativity. Improving the welfare and prosperity of society in a country is very dependent on the level of economic development. Developing a village economy means making the village economy independent. Cepokomulyo Village is a village with an area that is mostly agricultural land and local crafts that have the potential to be marketed more widely. This makes it easier for people to explore economic potential through abundant fertile land to fulfill their daily activities. However, this potential has not been fully developed optimally due to limited infrastructure, human resources and market access. With this, KKN UIN Walisongo Semarang students play a role in empowering MSMEs to increase and disseminate the economic potential that exists in Cepokomulyo Village by carrying out several activities including holding educational seminars related to digitalization by inviting speakers who are experts in their fields to increase community insight into the economic and digital fields. marketing, providing skills training through processing village agricultural products, as well as helping to build marketing networks. This research uses qualitative research methods through primary and secondary data collection. Meanwhile, the subjects of this research are MSMEs in Cepokomulyo Village. It is hoped that the MSME development empowerment program will have an impact on effective and productive sales, higher quality, and products that can be recognized by all groups in order to compete at national and international levels, provide motivation to the community, and reach wider marketing reach.

Irda Sayuti; Adila Ulfa Pulungan; Audi Maia Rachman; Elsa Safitri; Lisa Yuka Ramadhani +6 more

Kolaborasi : Jurnal Hasil Kegiatan Kolaborasi Pengabdian Masyarakat 2024 Asosiasi Riset Ilmu Matematika dan Sains Indonesia

Ecoprint is one of the activities of making batik through the process of transferring color and shape to fabric through direct contact. Ecoprint training was chosen because it was based on the discovery that there were many natural resources that had not been utilized, which was one of the reasons for conducting ecoprint training. In supporting the village's creative economy by utilizing natural resources, ecoprint is one solution that can be implemented. Apart from being able to provide ecoprint training experience, it can be used as an example of a business that supports the village economy. This training uses material delivery and discussion methods, a participatory approach and local potential.  The results of this training were to increase the experience and skills of the PKK mothers of Beringin Makmur village regarding ecoprinting. PKK mothers can find out how to make Ecoprint and can apply it at home. Another hope is that mothers can still produce work even though they are stuck at home. Apart from that, the participation method applied not only adds to the learning experience, but also builds a social environment that supports business development. Thus, this activity contributes to community economic empowerment and environmental preservation through creativity and innovation in the use of natural materials found around.

Eka Dewi Fitriana; Ami Nurafni; Diniyati Rahmah; Amallia Lathifa Anfasa; Amelia Rosa Revina Yamani +1 more

Jurnal Pengabdian Masyarakat dan Transformasi Kesejahteraan 2024 Lembaga Pengembangan Kinerja Dosen

Marketing strategies in the digital era are an important point for UMKM actors to market products both offline and online by utilizing social media platforms. The purpose of this socialization is to provide education about the importance of marketing strategies in the digital era and increase the marketing of UMKM products in a wider range. The method used is qualitative descriptive to explore information in depth about the topic of service. Activities include lectures, discussions, and outputs in the form of making pamphlets and mapping google maps. As a result of the implementation of this socialization, there is an increase in the reach of product marketing more widely through the distribution of pamphlets on social media and mapping of business locations on google maps. This activity succeeded in increasing participants' awareness of digital marketing strategies and providing insights into the use of social media to build branding for UMKM.

Zulfikri Muhammad; Putri Nurhidayah; Maratuz Solihah; Sofya Agustina; Naurah Zahra +6 more

Jurnal Kemitraan Masyarakat 2024 Lembaga Pengembangan Kinerja Dosen

KKN activities in Sumberarum Village Hamlet II are directed at realizing a more religious, clean, and creative village. The main issues identified were the lack of community participation in religious activities, lack of awareness of the importance of environmental hygiene, and limited economic opportunities for the community. The research objectives include increasing community participation in religious activities, increasing awareness of the importance of environmental cleanliness, empowering the community through handicraft training, and encouraging young children to recognize themselves. The research methods used include observation, interviews, documentation, and evaluation. The programs carried out include religious competitions in the month of Muharram, mutual cooperation for environmental empowerment, self-introduction education for kindergarten children, making signposts for the kadun, RT / RW, and mosque, and training in making handicrafts from palm trunks. The results of these activities show an improvement in the quality of community life, among others reflected in the increased participation in religious activities, the realization of a cleaner and more organized environment, and the growth of community interest in developing handicraft businesses. In addition, educational activities for kindergarten children also have a positive impact on child development.

Muhammad Syifa’ Nuqoba; Ansol Boy; Ainur Rofiq; Ahmad Dani Hilmi; Andika Khuser +4 more

Jurnal Pengabdian dan Kesejahteraan Masyarakat 2024 Lembaga Pengembangan Kinerja Dosen

Creative graphic design training for PKK mothers in Gebanganom Waton Village aims to improve the skills and productivity of PKK members through the use of modern design technology. This article evaluates the training conducted, which covered the basics of graphic design, the use of design software, and practical applications in daily activities. The training was designed to empower PKK mothers in creating promotional materials, community documents, and attractive visual designs. The results of the training showed significant improvements in the design skills of participants, as well as improvements in the efficiency and quality of their work output. This article also discusses the challenges faced during the training and provides recommendations for the implementation of similar training programs in the future, to further support the development of local communities through digital skills

Miftakhurrohmah Miftakhurrohmah; Rahmiati Rahmiati

Jurnal Pengembangan IPTeks Seni Kuliner, Tata Rias, dan Desain Mode 2024 Akademi Kesejahteraan Sosial Ibu Kartini Semarang

Creativity is the ability to generate new and innovative ideas that are valuable and useful in a particular context. In higher education, creativity is very important because it encourages students to think critically, solve problems effectively, and innovate in their fields of study. This study aims to test the effectiveness of using e-modules based on metacreative strategies in improving students' creativity in the Makeup and Beauty Research course at Padang State University. This type of research uses a quantitative approach with a quasi-experimental method and a pretest-posttest control group design. The population of this study was students of the Makeup and Beauty study program class of 2021 with a sample size of 53 people. Data analysis techniques in this research consist of descriptive statistics, creativity assessment scale, n-gain score test, prerequisite analysis test, and hypothesis testing (Independent sample t-test). The results showed that there was a significant increase in the level of student creativity in the experimental group and the control group. The average pretest score in the control group was 56.72 and the posttest was 64.07 with an N-gain of 0.17 (low category). Meanwhile, the experimental group had an average pretest score of 60.00 and a posttest of 78.77 with an N-gain of 0.46 (moderate category). The results of the hypothesis test using the independent sample t-test showed a sig.(2-tailed) value of 0.000 <0.05, so there was a significant difference between the experimental group using e-modules based on meta-creative strategies and the control group using conventional learning methods. This shows that the use of e-modules based on meta-creative strategies is effective in improving student creativity.

Aldi Ahmad Fauzi; R. Rindu Garvera; Ii Sujai

Jurnal Media Administrasi 2024 Universitas 17 Agustus 1945 Semarang, Indonesia

Economic development carried out at the Village level is the duty and obligation of the Village Government starting with identifying potential, grouping resources, empowering groups or individuals so that they are able to independently develop their potential. The aim to be achieved is to describe the development of creative industry-based community businesses in Saguling Village, Baregbeg District, Ciamis Regency. The research method used by the author is descriptive qualitative research, so that data collection was carried out by carrying out literature studies and field studies (with interviews and observations) and analysis was carried out using data triangulation. This research was carried out in Saguling Village, Baregbeg District, Ciamis Regency. Based on the results of interviews and the author's observations, creative industry-based community business development in Saguling Village, Baregbeg District, Ciamis Regency has not been implemented optimally. This is due to the discovery of problems, including the limitations of business actors in competing with the same competitors, making them unable to survive, then also not wanting to switch to digitizing business products, making business development difficult, and also limited levels of productivity due to limited business capital. business actors are unable to develop.

Rizqi Aulia Putri; Jundy Yanuar Ramadhoni; Nurul Hidayah; Septi Alawiyah; Jasmine Ramadhani +1 more

Pemberdayaan Masyarakat: Jurnal Aksi Sosial 2024 Lembaga Pengembangan Kinerja Dosen

This article discusses creative economic empowerment efforts through bouquet-making training in Montongsari Village. The main focus of this study is to evaluate the impact of the training on improving the skills and income of the village community. Creative economic empowerment can develop the community's skills and resources needed to create income and manage their own businesses. It aims to reduce dependence on external assistance and increase economic stability. This research uses a Participatory Action Research (PAR) approach to evaluate the butterfly bouquet-making training that was conducted on July 12, 2024 in Montongsari Village. The training involved PKK mothers from various hamlets and aimed to increase the creative economic empowerment of the community. By using simple materials and involving participants in every stage of making, the training succeeded in improving their practical skills as well as their creativity. The results showed that participants were able to make high-quality bouquets and felt more confident to explore new business opportunities. The program also contributed to local economic development and supported Montongsari Village as a tourist village. This training proved the effectiveness of PAR in empowering communities in a practical and participatory manner

Rizqi Aulia Putri; Jundy Yanuar Ramadhoni; Nurul Hidayah; Septi Alawiyah; Jasmine Ramadhani +1 more

Pemberdayaan Masyarakat: Jurnal Aksi Sosial 2024 Lembaga Pengembangan Kinerja Dosen

This article discusses creative economic empowerment efforts through bouquet-making training in Montongsari Village. The main focus of this study is to evaluate the impact of the training on improving the skills and income of the village community. Creative economic empowerment can develop the community's skills and resources needed to create income and manage their own businesses. It aims to reduce dependence on external assistance and increase economic stability. This research uses a Participatory Action Research (PAR) approach to evaluate the butterfly bouquet-making training that was conducted on July 12, 2024 in Montongsari Village. The training involved PKK mothers from various hamlets and aimed to increase the creative economic empowerment of the community. By using simple materials and involving participants in every stage of making, the training succeeded in improving their practical skills as well as their creativity. The results showed that participants were able to make high-quality bouquets and felt more confident to explore new business opportunities. The program also contributed to local economic development and supported Montongsari Village as a tourist village. This training proved the effectiveness of PAR in empowering communities in a practical and participatory manner

Oktaviani Arcici Hadir; Maharani Ikaningtyas

Jurnal Hasil Kegiatan Bersama Masyarakat 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

In the digital era, consumers increasingly rely on the internet to buy products or search for information. Therefore, MSME that do not utilize digital technology may miss the opportunity to expand their markets and increase their competitiveness. One of the main challenges faced by MSMEs is the quality of product photos. A mini photobox is a device or tool specifically designed to help MSME (Micro, Small and Medium Enterprises) take photos of their products with high quality results. By using a mini photobox, product photos become brighter, the details clearer, and the colors more accurate. Mini photoboxes help help products stand out more in photos and make them easier to edit or crop for marketing purposes.

Tasya Madinah; Astri Widyaruli Anggraeni

Jurnal Ilmu Pendidikan, Bahasa, Sastra dan Budaya 2024 Asosiasi Periset Bahasa Sastra Indonesia

The Kampus Mengajar Program is an initiative by the Ministry of Education, Culture, Research, and Technology of Indonesia aimed at improving the quality of education in elementary schools, particularly in literacy and numeracy. This study aims to evaluate the effectiveness of this program at SDN 5 Kalibarumanis through a creative learning approach. Implemented programs include Puzzle Mame (Metaphor Majas), TTS Listening to Stories, and the Making of 3D Shape Nets. The results show that this creative approach successfully increased students' interest, motivation, and literacy and numeracy skills. Collaboration with class teachers also positively contributed to the program's success. Based on these findings, it is recommended that this creative learning approach be further developed and implemented in other schools to enhance overall educational quality.

Tasya Madinah; Astri Widyaruli Anggraeni

Jurnal Ilmu Pendidikan, Bahasa, Sastra dan Budaya 2024 Asosiasi Periset Bahasa Sastra Indonesia

The Kampus Mengajar Program is an initiative by the Ministry of Education, Culture, Research, and Technology of Indonesia aimed at improving the quality of education in elementary schools, particularly in literacy and numeracy. This study aims to evaluate the effectiveness of this program at SDN 5 Kalibarumanis through a creative learning approach. Implemented programs include Puzzle Mame (Metaphor Majas), TTS Listening to Stories, and the Making of 3D Shape Nets. The results show that this creative approach successfully increased students' interest, motivation, and literacy and numeracy skills. Collaboration with class teachers also positively contributed to the program's success. Based on these findings, it is recommended that this creative learning approach be further developed and implemented in other schools to enhance overall educational quality.

Kris Jernih Puspita Ziliwu; Sapnia Wahyu Ramadani Damanik; Novi Wulandari; Lerin Doloksaribu

Jurnal Ilmu Pendidikan, Bahasa, Sastra dan Budaya 2024 Asosiasi Periset Bahasa Sastra Indonesia

Elementary school students' interest in reading is an important aspect in the ongoing learning process. However, students' low interest in reading is a challenge for educators. This article aims to examine various creative learning strategies that can be applied to increase elementary school students' interest in reading. Using the literature review method, this article identifies and analyzes effective learning strategies in the context of basic education.

Kris Jernih Puspita Ziliwu; Sapnia Wahyu Ramadani Damanik; Novi Wulandari; Lerin Doloksaribu

Jurnal Ilmu Pendidikan, Bahasa, Sastra dan Budaya 2024 Asosiasi Periset Bahasa Sastra Indonesia

Elementary school students' interest in reading is an important aspect in the ongoing learning process. However, students' low interest in reading is a challenge for educators. This article aims to examine various creative learning strategies that can be applied to increase elementary school students' interest in reading. Using the literature review method, this article identifies and analyzes effective learning strategies in the context of basic education.

Nini Azelvi; Maisarah Leli; Yossi Eriawati

Transformasi: Journal of Economics and Business Management 2024 Universitas 17 Agustus 1945 Semarang

This paper discusses the Analysis of MSME Strategy in the Development of Creative Economy in the Small Dodol Industry in Muara Tapus Village, Sungai Aur District. The purpose of this study is to analyze what strategies have been implemented by MSMEs based on the creative economy in the small dodol industry in Muara Tapus Village, Sungai Aur District and to provide alternative strategies that are in accordance with the current position and condition of the business. This type of research uses qualitative research with a descriptive approach. The data source used is the primary data source, namely data from informants. The data collection techniques used are observation, interviews and documentation in the small dodol industry in Muara Tapus Village, Sungai Aur District. The subjects in this study were small dodol industry business actors in Muara Tapus Village, Sungai Aur District. Based on the results of the study, it shows that there are several obstacles or constraints on the development of MSMEs, namely minimal capital, human resources, low management. And the strategic factors that influence the development of MSMEs are capital, marketing, operations, human resources and aspects of government policy.

Agus Wahyudi; Gresceilla Septiarini Anwar; Octavia Nuril Kamila; Danisa Rada Silviana

Jurnal Manajemen dan Ekonomi Bisnis 2024 Pusat Riset dan Inovasi Nasional

The creative industry sector has become one of the important contributors to national economic growth in many countries. This research aims to explore development strategies for the creative industry sector in Indonesia in order to encourage national economic growth. Using qualitative methods of literature study, this research analyzes various secondary data sources, including government reports, scientific journals, and publications related to the creative industry. The research findings reveal the great potential that Indonesia has in the creative industry sector, such as rich culture and diversity of creative resources. However, there are challenges that must be faced, such as the lack of supporting infrastructure, access to capital, and protection of intellectual property rights. This research proposes a development strategy that includes identification of leading subsectors, increasing competitiveness and innovation, as well as targeted government policies and support. By implementing this strategy, Indonesia can take advantage of the creative industries sector as a driver of sustainable economic growth and increase competitiveness in the global market.

Yurmanila Yurmanila; Nyiayu Fahriza Fuadiah; Eka Fitri Puspa Sari

Jurnal Motivasi Pendidikan dan Bahasa 2024 International Forum of Researchers and Lecturers

The problem of this research is that low mathematics learning outcomes are caused by students' low creative thinking abilities. This research aims to determine the increase in students' creative thinking abilities regarding data presentation at SDN Sukajaya through a problem based learning model, with a class V sample. The method used in this research is a quantitative experimental method with the type of Pre-Experimental Designs. The data collection technique uses observation, tests and documentation. The data analysis technique uses N-Gain. Based on the data analysis, the conclusion is obtained: there is an increase in the creative thinking abilities of fifth grade students at Sukajaya State Elementary School after using the problem based learning model in data presentation material, because seen from the results of the N-Gain test the value shows a value of 0.8, which is included in the high criteria. Calculations in this study used SPSS 26.

Ahmad Nadhim Musyarof; Agus Wahyudi; Daniel Budiyanto; Mochammad Daffa Esta Firdaus

Jurnal Ekonomi, Akuntansi, dan Perpajakan 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

In an era of increasingly fierce business competition, creative and innovative marketing strategies are an important factor to attract consumer attention and encourage sales. This article presents a case study from a shoe and sandal shop NeedShoes which succeeded in improving its business performance through a unique and interesting creative campaign. Using historical methods, literature studies, and case studies, this article explores the background of the shoe and sandal retail industry, analyzes NeedShoes' creative campaigns in depth, and identifies success factors, challenges, and valuable lessons that can be adopted by other businesses.    

Triwahyuni Wardhany; Abdul Muhid

Jurnal Publikasi Ilmu Psikologi. 2024 Asosiasi Riset Ilmu Kesehatan Indonesia

Creative thinking needs serious attention because it is one of the essential skills in the 21st Century that supports academic and professional success. This research aims to systematically review the literature regarding strategies for improving creative thinking in students. The study is a Systematic Literature Review (SRL) involving 15 journals published in 2018-2022 and examines the topic of creative thinking skills, improving creative thinking skills, or training creative thinking skills. The journal search was done using a search engine (Google Chrome). The data that has been collected will be analyzed descriptively according to the existing research questions—data analysis using meta-synthesis. The research results show that creative thinking is an idea-construction process emphasizing fluency, flexibility, originality and elaboration. Students' creative thinking abilities can be improved by implementing scientific learning strategies. Several learning models that can improve students' creative thinking abilities include Creative Problem problem-solving, Discovery Learning, Scientific Critical Creative Thinking Model, STEM-E Model, problem-solving learning and Contextual Learning, Problem-Based Learning, project-based Learning, Authentic Learning, and Research-Based Learning

M.Prayoga; Mochammad Isa Anshori

Kajian Ekonomi dan Akuntansi Terapan 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Creative behavior has an important role in the world of management and innovation, especially in the era of globalization and increasingly fierce business competition. This research aims to explore the world of creative behavior, focusing on aspects of innovation, imagination, and its influence in everyday life. In addition to having a significant impact in the realm of business and management, creative behavior also has a great influence in everyday life, covering various aspects such as art, education, health, and social relations. The importance of creative behavior in the context of management is emphasized, where innovation and imagination are vital triggers of creativity. Furthermore, this study aims to identify the factors that influence an individual's level of creativity, with the hope of making a tangible contribution to the development of innovative management strategies. Through a deeper understanding of these factors, leaders and management practitioners can develop a holistic approach to encourage creativity in the work environment. By integrating the results of this study into management practice, it is hoped that a work environment that facilitates creativity, innovation and sustainable growth can be created