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Code-switching has become increasingly prevalent in digital communication among Indonesian youth, reflecting complex sociolinguistic dynamics in multilingual contexts. This study investigates code-switching patterns in Indonesian digital native youth's computer-mediated communication (CMC), examining the linguistic structures, social functions, and motivations behind this phenomenon. A mixed-methods approach was employed, analyzing 2,500 social media posts from 150 Indonesian youth aged 18–25 across Instagram, Twitter, and WhatsApp. Quantitative content analysis identified code-switching frequency and patterns, while qualitative thematic analysis explored motivations and functions. Myers-Scotton's Matrix Language Frame model guided the structural analysis. Results revealed that 78.4% of participants engaged in code-switching, with Indonesian-English being the most common pattern (62.3%), followed by Indonesian-Regional Language (23.5%) and trilingual switching (14.2%). Intrasentential switching occurred in 54.7% of cases, while intersentential switching appeared in 31.8%. Five primary functions emerged: identity construction (32.1%), emphasis/intensification (26.4%), topic shifting (18.9%), humor/creativity (14.3%), and lexical gap-filling (8.3%). Code-switching in Indonesian digital communication represents a sophisticated linguistic practice driven by identity negotiation, expressive needs, and technological affordances rather than linguistic deficiency. These findings contribute to understanding multilingual CMC in Southeast Asian contexts and have implications for digital literacy education and language policy.

This study aims to analyze the implementation of Islamic marketing and digital-based Corporate Social Responsibility (CSR) at Pegadaian Syariah Surabaya from the perspective of maqashid sharia and assess how the integration of the two supports the sustainability of the institution and public trust. The background of the study departs from the development of digital technology that requires Islamic financial institutions to maintain transparency, fairness, data security, and sharia compliance in all marketing activities and social programs. The research method uses a descriptive qualitative approach through in-depth interviews, participatory observation, and documentation analysis on digital services and CSR activities of Pegadaian Syariah. The results show that digital Islamic marketing not only functions as a promotional tool, but also as a sharia education medium that upholds the values ​​of shidq, amanah, and maslahah, thereby supporting hifz al-din, hifz al-mal, and hifz al-‘aql. Meanwhile, the implementation of CSR covers the fields of religion, health, education, and empowerment of MSMEs that are in line with the five dimensions of maqashid sharia. The integration of Islamic marketing and CSR creates a strategic synergy that increases public trust, strengthens the institution's legitimacy, and ensures the sustainability of Pegadaian Syariah in the digital era. This research provides theoretical contributions regarding maqasid-based marketing and CSR strategies, as well as practical recommendations for strengthening sharia governance and digital education programs.

This study examines the effectiveness of zakat distribution during the leadership of Umar bin Abdul Aziz and its relevance to poverty alleviation models in Indonesia. Structural poverty remains a persistent challenge in Indonesia’s economic development, requiring systematic and sustainable solutions. Within Islamic economic thought, zakat functions not only as a religious obligation but also as a fiscal instrument capable of promoting social welfare and economic independence. This research employs a qualitative approach through historical and literature study methods, analyzing classical Islamic governance practices alongside contemporary zakat management in Indonesia. The findings reveal that the success of zakat distribution under Umar bin Abdul Aziz was supported by centralized governance, strong institutional reform of Baitul Mal, strict supervision, and integrity-based leadership, resulting in effective wealth redistribution and significant poverty reduction. The study further finds that productive zakat distribution, institutional integration, regulatory reinforcement, and digital transparency are crucial elements for enhancing the performance of zakat institutions in Indonesia. The implications suggest that strengthening governance, accountability, and productive empowerment programs can transform zakat into a strategic socio-economic policy instrument capable of addressing structural poverty in a sustainable manner.

This study aims to analyse the role of digital literacy of the State Civil Apparatus (ASN) in supporting the implementation of smart cities and improving the quality of public services in the Sorong City Regional Secretariat. The research method used is qualitative with a descriptive approach, through in-depth interviews with structural officials within the Sorong City Secretariat. The results of the study show that the level of digital literacy of civil servants is still varied and greatly influenced by the duties and functions of the position, generational background, and the intensity of the use of digital technology in daily work. The implementation of the smart city concept in Sorong City has not been fully optimal due to limited infrastructure, readiness of human resources, budget support, and coordination between regional apparatus organisations. Nevertheless, digitalisation has had a positive impact on the efficiency of public services, especially in the aspects of administration, transparency, and ease of access to information for the public. This study also found that the success of digital governance is highly determined by the commitment of regional leaders, internal policies that support the digital capacity building of civil servants, and continuous training and mentoring. Therefore, strengthening the digital literacy of civil servants is a strategic and sustainable priority policy to support the development of smart cities and digital public services that are effective, inclusive, and accountable in Sorong City.

This research aims to describe the process of transforming Micro, Small, and Medium Enterprises (MSMEs) toward a digital economy through QRIS (Quick Response Code Indonesian Standard) training and the creation of creative banners as promotional media in Batu Karang Village, Karo Regency. Digital transformation has become an essential need for MSMEs to adapt to changes in consumer behavior and rapid technological development. This study employs a descriptive qualitative approach focusing on training materials and the implementation process, without using quantitative data or interview results. The findings indicate that QRIS training provides MSME actors with conceptual and practical understanding of digital payment systems that are efficient, secure, and convenient. In addition, creative banner development functions as a visual promotional tool that strengthens business identity and enhances consumer attraction. The integration of QRIS with creative banners creates synergy between digital payment systems and promotional strategies that are relevant to the conditions of rural MSMEs. Overall, this research demonstrates that digital-based training combined with creative promotional media can serve as an effective strategy to enhance MSME readiness in facing the digital economy era in a sustainable manner.

This Community Service Program (Kuliah Kerja Nyata/KKN) aimed to empower housewives through environmentally friendly dishwashing liquid production training in Kuta Parit Village, Selesai Subdistrict, Langkat Regency, responding to limited female participation in productive economic activities and increasing demand for safe household cleaning products. The program sought to enhance skills, knowledge, and economic independence among women while promoting health and environmental sustainability. A descriptive qualitative approach was applied, using observation, informal interviews, and documentation conducted during program implementation. Activity stages included education on eco-friendly soap concepts, introduction to materials and their functions, demonstrations of the production process, and hands-on practice sessions involving participants directly. KKN students served as facilitators and mentors, ensuring participants comprehended each step and were able to replicate the process independently. The results indicated that housewives successfully produced liquid dishwashing soap suitable for daily household use with acceptable quality. Beyond technical skill improvement, the program stimulated entrepreneurial motivation, strengthened confidence, and created opportunities for developing home-based microenterprises using eco-friendly products. Overall, this KKN activity contributed positively to women’s economic empowerment while supporting cleaner living practices within the community.

Seren Village has abundant organic waste potential, particularly banana peel waste generated from banana-processing MSME activities and wood ash resulting from household firewood combustion. To date, this waste has not been optimally utilized and is often discarded, thereby posing potential environmental problems. This study aims to process banana peel waste and wood ash into an innovative, environmentally friendly shoe polish made from natural materials, while also enhancing the economic value and welfare of the community. The research employed a descriptive qualitative method with a case study approach. Data were collected through observation, interviews, and documentation involving the women’s Family Welfare Empowerment Group (PKK) of Seren Village as the target participants. The shoe polish production process includes drying and grinding banana peels, mixing them with a wood ash solution that functions as a natural coloring agent, adding supporting materials, and heating the mixture until a ready-to-use shoe polish is obtained. The results indicate that the shoe polish produced from banana peels and wood ash has a solid texture, is slightly coarse, non-glossy, and has a relatively fast drying time of approximately one minute. In addition, the product shows good resistance to water splashes and does not damage the surface of shoes. The use of natural ingredients makes this shoe polish safer for health. The utilization of this waste has the potential to support MSME development, reduce environmental pollution, and sustainably improve the welfare of the Seren Village community.

Bureaucratic reform at the village level is a crucial prerequisite for achieving professional, effective, and accountable village governance. One of the key pillars of this reform is the implementation of a merit system in the management of village human resources, particularly in the recruitment and appointment of village officials. In this context, the Computer-Assisted Test (CAT) has emerged as a policy innovation designed to enhance objectivity, transparency, and procedural fairness in the selection of village officials. This study aims to analyse the contribution of CAT implementation to strengthening the merit system and its impact on transforming village social conditions, especially in building public trust in village government. Quantitative data were collected through a survey of village residents and analysed using descriptive statistics, correlation analysis, and multiple linear regression in SPSS. Qualitative data were obtained through in-depth interviews, field observations, and document analysis to elaborate further and explain the quantitative findings. The results indicate that transparency, objectivity, and procedural fairness in the selection process have positive and significant effects on public trust in village government, with procedural fairness emerging as the most influential variable. Qualitative findings confirm that public acceptance of selection outcomes is more strongly influenced by perceptions of fairness and openness in the process than by the selection results themselves. This study concludes that the implementation of CAT functions not only serves as a technical selection instrument but also as an institutional mechanism that helps transform village social relations from patronage-based practices toward merit-based village governance.

This study aims to analyze the representation of the five stages of grief in the film 172 Days through a literary psychology analysis. This film is of particular interest because it is an Indonesian box office hit based on a true story that portrays both emotional and religious experiences of loss. The study employs a qualitative descriptive approach, with the objects of analysis being visual scenes and the dialogue of the character Zira that represent the experience of grief. Data were collected through systematic observation of the film and a review of relevant literature on grief theory. Data analysis was conducted using content analysis techniques, classifying scenes based on the stages of grief according to Elisabeth Kübler-Ross: denial, bargaining, anger, depression, and acceptance. The results indicate that the film represents the five stages of grief progressively through the main character’s emotional journey. The denial stage is evident through the denial of the illness’s condition; bargaining through prayer as a form of spiritual negotiation; anger through emotional outbursts following the loss; depression through deep sorrow and attachment to memories; and acceptance through embracing the loss and finding new meaning in life. These findings indicate that the film functions not only as a medium of entertainment but also as a psychological representation of the grieving process that is universal and reflective for the audience.

Microteaching is an innovative educator training method aimed at developing basic teaching skills and fostering student self-efficacy through a micro-scale approach. This study describes how teaching simulations with limited duration, audience size, and material focus can facilitate the transformation of pre-service teachers' pedagogical competence. Using a qualitative approach, the research found that microteaching functions as a "safe laboratory" for students to explore teaching creativity without the risk of systemic failure. The skill development process includes mastering stimulus variation techniques through the use of visual and audiovisual media, such as PowerPoint and instructional videos, as well as strengthening instructional communication styles. Furthermore, students' self-efficacy increases significantly through a cycle of constructive feedback from peers and supervisors, enabling reflection-on-action. The results conclude that the re-plan and re-teach mechanisms are crucial in shaping professional and permanent teaching behaviors before students enter actual classroom environments. These findings highlight the importance of microteaching in developing both the technical and reflective skills necessary for effective teaching practice.

This article aims to analyze Sie Hian Ling's Hikajat Njonja Kam Giok Nio (1925) through Judith Butler's theory of gender performivity in order to uncover the mechanism of gender regulation in the colonial context of the Dutch East Indies. The narrative tells the social destruction of Njonja Kam Giok Nio, the wife of a Chinese Luitenant in Tjibingin, who loses her status, family, and dignity due to her involvement with Stamboel comedy actor Siek Ting San. The analysis shows that text functions as a discursive regulatory apparatus that constructs gender as a performance that must be repeated through signs of modesty, chastity, and marital status, rather than innate identity. With the concepts of iteration, desire-performattity, radical transgression, abjection, and normative re-iteration, this article reveals how colonial moralistic narratives maintain heteronormativity through the threat of systematic social destruction. Njonja Kam Jade Nio, who originally succeeded in the performance of honorable femininity, experienced gender un-doing when entering public spaces without supervision, became an active desire agent, and was in contact with lower-class subjects. The consequence is total abjection in the form of physical expulsion, renaming, economic exclusion, and intervention by the colonial apparatus. The results of the study confirm that gender analysis cannot be separated from colonialism and class as a system of power that produces each other in the historical context of the Dutch East Indies in the 1920s.

This research explores assertive speech acts found on the Satu Persen YouTube Channel, particularly in the video titled “Strategies to Increase Productivity.” Assertive speech acts are considered significant as they serve to deliver information, clarification, and recommendations that can influence the audience’s perceptions and behaviors. The main objective of this study is to identify the forms of assertive speech acts that appear and explain their functions in reinforcing educational and motivational messages. This study employed a qualitative descriptive approach using observation and note-taking techniques. The data, taken from utterances in four purposively selected videos, were transcribed and categorized according to the types of assertive speech acts. The findings reveal a total of 194 assertive speech acts encompassing various forms, including stating, demanding, admitting, reporting, showing, mentioning, testifying, and speculating. Among these, the stating form appeared most frequently with 73 occurrences, followed by admitting, saying, and speculating. These results suggest that the creator focuses on delivering factual, logical, and structured information to facilitate audience comprehension. Overall, this study emphasizes the crucial role of assertive speech acts in conveying educational and motivational messages while demonstrating YouTube’s potential as an effective medium for academic communication and contributing to the advancement of pragmatic studies.

This study analyzes George Orwell's novel Animal Farm as a reflection of social conflicts in the 1917 Russian Revolution using M.H. Abrams' mimetic approach. The novel functions as an allegory, with Mr. Jones representing Tsar Nicholas II, Snowball as Leon Trotsky, and Napoleon as Joseph Stalin. Through the mimetic approach, this research identifies how the rebellion, power struggles, and the corruption of revolutionary ideals are depicted in the novel, ultimately leading to dictatorship that mirrors the regime they initially rejected. Orwell highlights how the revolution's original vision of equality was ultimately betrayed by the new leaders. The findings of this study show that Animal Farm not only critiques Stalinism but also reflects broader social and political phenomena related to the concentration of power, abuse of authority, and the cyclical nature of power in history. This study supports mimetic theory by demonstrating how literature can deeply reflect historical realities, contributing to the discourse in both literature and politics, and serving as a reminder of the dangers of authoritarianism.

This study examines directive speech acts in the drama script Nyonya-Nyonya by Wisran Hadi, aiming to describe their forms and functions within the characters’ dialogues. The research focuses on the significance of understanding language functions in social and literary contexts, where directive speech acts reflect power relations, cultural values, and social dynamics among female characters. The study employs a pragmatic approach with a qualitative descriptive method. Data were collected through documentation and note-taking techniques on the drama script and analyzed using a pragmatic equivalent method to interpret utterances based on the context of the speaker, interlocutor, and situation. The results indicate 92 instances of directive speech acts divided into eleven categories: requesting, ordering, demanding, challenging, commanding, urging, coercing, forbidding, signaling, advising, and suggesting. These utterances demonstrate how language functions as a tool of social control, an expression of authority, and a reflection of moral values within society. This research enriches the field of literary pragmatics and provides practical contributions to Indonesian language education, particularly in understanding language functions in social interaction and literary works.

This study aims to examine the shift of utterances from criticism to hate speech in digital communication related to the Iran-United States-Israel conflict in 2026 on social media. The study focuses on the transformation of the functions and meanings of users’ comments, which initially appear as opinions or criticism but gradually evolve into expressions that contain elements of hate speech. This research employed a descriptive qualitative method, using a pragmalinguistic approach to interpret the meanings of utterances based on linguistic context, speaker intention, and surrounding social circumstances. The data were obtained from users’ comments on posts shared on Instagram and TikTok through observation and documentation. The collected data were then analyzed by classifying utterances into several categories, including criticism, emotional criticism, offensive speech, personal attack, and hate speech. The findings reveal that the transformation of utterances into hate speech occurs gradually rather than instantly. Initially, evaluative criticism tends to shift due to the increasing use of emotional, sarcastic, and derogatory language, eventually developing into personal attacks, negative labeling, and even dehumanization toward certain groups. These findings indicate that social media may amplify the emergence of hate speech by providing users with broader opportunities to express emotions freely. Therefore, the pragmasemantic approach is considered relevant in understanding the dynamics of meaning transformation in digital communication.

This study analyzes George Orwell's novel Animal Farm as a reflection of social conflicts in the 1917 Russian Revolution using M.H. Abrams' mimetic approach. The novel functions as an allegory, with Mr. Jones representing Tsar Nicholas II, Snowball as Leon Trotsky, and Napoleon as Joseph Stalin. Through the mimetic approach, this research identifies how the rebellion, power struggles, and the corruption of revolutionary ideals are depicted in the novel, ultimately leading to dictatorship that mirrors the regime they initially rejected. Orwell highlights how the revolution's original vision of equality was ultimately betrayed by the new leaders. The findings of this study show that Animal Farm not only critiques Stalinism but also reflects broader social and political phenomena related to the concentration of power, abuse of authority, and the cyclical nature of power in history. This study supports mimetic theory by demonstrating how literature can deeply reflect historical realities, contributing to the discourse in both literature and politics, and serving as a reminder of the dangers of authoritarianism.

This study aims to examine the use of deixis in the film Habibie and Ainun (2012) through a pragmatic approach and to explore its implications for character education. The research employs a descriptive qualitative method by analyzing utterances containing personal, spatial, temporal, discourse, and social deixis in the main characters’ dialogues. The data were obtained through transcription and contextual interpretation to uncover the pragmatic meanings embedded in the linguistic expressions. The findings reveal that deixis functions not only as a linguistic reference marker but also as a medium for expressing and reinforcing character values such as loyalty, responsibility, perseverance, and love. The contextual use of language in the film reflects the process of moral formation and emotional depth, demonstrating how language contributes to shaping character development. This study contributes to the development of Indonesian language learning by emphasizing the integration of pragmatic analysis and character education through film media. Therefore, it is recommended that language educators utilize educational films containing pragmatic elements as effective learning resources to enhance both linguistic competence and moral awareness among students.

This study explores the intellectual structure and research trends surrounding ethnocentrism in multinational corporations (MNCs) through a bibliometric mapping approach, with particular attention to cross-cultural management and workforce diversity studies. An initial dataset of 200 records was retrieved using Publish or Perish from Google Scholar and Crossref, of which 96 peer-reviewed journal articles published between 2020 and 2025 were retained following a PRISMA guided screening process. Bibliometric analysis was conducted using VOSviewer to examine keyword co occurrence, network relationships, and thematic density. The results indicate that ethnocentrism functions as a central organizing concept within the literature, closely associated with cultural differences, expatriation, workforce diversity, and organizational practices in multinational contexts. Temporal patterns observed in overlay and density visualizations suggest a growing scholarly emphasis on practice-oriented and context-specific perspectives, particularly in relation to managerial and organizational implications in global operations. Overall, this study offers a structured synthesis of existing research, highlights emerging thematic directions, and provides a foundation for future empirical and comparative inquiries into cultural diversity management in multinational corporations.

This study aims to analyze the influence of Digital Financial Literacy and Organizational Culture on Employee Performance with Financial Information Systems as a mediating variable in Kodam IV/Diponegoro. Using an explanatory quantitative approach, data was collected through a survey of TNI and civil servant personnel who handle financial administration (purposive sampling) and analyzed using SmartPLS. The test results show that Digital Financial Literacy has a positive and significant effect directly on employee performance. On the other hand, Organizational Culture does not have a significant direct effect on performance, but has been proven to have a positive and significant impact on the effectiveness of the Financial Information System. The key findings of this study confirm the strategic position of the Financial Information System which functions as a full mediator for the Organizational Culture in improving performance, as well as being the strongest determinant factor. The implications of this study suggest a priority on strengthening the reliability of the system and the digital  competence of personnel in order to realize transparent and accountable defense governance.

The development of the palm oil industry in Indonesia typically relies on collaboration with smallholder farmers, but this collaboration often faces various problems such as poor cultivation techniques, lack of technical guidance, unclear administrative matters, and limited access to certification and markets. This study aims to develop a specific human resource management model to support collaboration with smallholder farmers, thereby improving production yields, sustainability, and engagement in the palm oil supply chain. The method used is a desk study, namely by analyzing and reconstructing information from research results, industry reports, and palm oil certification and sustainability policies. Based on the analysis, a career structure and Human Resource Management functions are proposed, consisting of collaboration supervisors, field officers, capacity training officers, collaboration administration staff, and collaboration/certification managers. This model allows for technical and administrative assistance, training for farmers, collaboration coordination, and certification and compliance management. The implementation of this model is predicted to improve cultivation quality, improve smallholder access to certification and markets, and strengthen the stability and sustainability of the supply chain. Thus, the HR model for smallholders offers a strategic solution to the various challenges of working with smallholders and supports the development of a socially, economically, and environmentally sustainable palm oil agribusiness sector.