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User reviews on the Shopee e-commerce platform represent an important source of information for understanding consumer perceptions of products and services. Sentiment analysis is commonly applied to classify user opinions into positive, neutral, and negative sentiment categories based on textual data. This study aims to analyze the performance of the Long Short-Term Memory (LSTM) method in sentiment classification of Shopee user reviews. The dataset used in this study consists of Indonesian-language user reviews that have undergone preprocessing stages, including case folding, text cleaning, tokenization, and stopword removal. The LSTM model was trained using preprocessed text represented as word sequences. Model performance was evaluated using overall accuracy and class-wise classification results. The experimental results indicate that the LSTM method achieved an overall accuracy of 87.62%. In addition, the classification performance for the positive sentiment class reached 95.27%, the neutral class achieved 4.96%, and the negative class reached 74.26%. These results demonstrate that the LSTM method performs well in classifying sentiment in Shopee user reviews, particularly for positive sentiment. This study is expected to provide insights and references for the application of deep learning methods in sentiment analysis of Indonesian e-commerce review data.

The development of social media platforms like TikTok has created new spaces for digital economic activities, including the practive of thrifting, which has now become a trend among the public. However, government policies that block these activities have sparked various public reactions. This study aims to analyze public sentiment regarding the issue of thrifting bans on the TikTok platform using the Bidirectional Long Short-Term Memory (Bi-LSTM) method. This method was chosen because it can understand text context from both directions, allowing it to capture deeper semantic meaning. The dataset consist of 4,000 TikTok user comments collected through a crawling process. The research stages include data preprocessing, sentiment labeling, splitting training and test data, training the Bi-LSTM model, and evaluating performance using accuracy, precision, recall, and F1-score metrics. The research results show that the Bi-LSTM model achieved an accuracy of 86.15%, with stable classification performance and minimal error rate. These findings indicate that Bi-LSTM is effective for sentiment analysis of public opinions on Indonesian language social media, particularly on context specific policy issues. Further development can be carried out by adding pre-trained embeddings or attention mechanisms to improve the model’s performance.

The rapid expansion of e-commerce in Indonesia has resulted in a significant rise in the number of customer reviews, which serve as a valuable source of insight for understanding consumer satisfaction. This study aims to classify or identify sentiments from product reviews on the Tokopedia platform into three categories, using the Support Vector Machine algorithm. The classification method data were ethically collected through web scraping and include review text, ratings, and the number of “likes.”  The preprocessing stage involved several NLP techniques such as pre-procesesing data representation was generated using the Term Frequency–Inverse Document Frequency method, while the issue of class imbalance was addressed using the Synthetic Minority Over-sampling Technique.  Based on the test results, the SVM model achieved an accuracy of 79.48% on the test data using a linear kernel, showing the best performance in classifying positive sentiments. However, the classification of neutral and negative sentiments still requires improvement. This study demonstrates that the combination of the TF-IDF method, additional numerical features, and data balancing techniques can produce an an efficient sentiment analysis model within the e-commerce domain.

Technological advancements have brought fundamental changes in the way we interact with digital images and photography. One significant milestone in this development is the Photoshop Express Photo Editor, which has become a primary platform for image processing and editing. Datasets are used to analyze sentiment and are utilized during the accuracy testing phase. Based on the testing results, the Convolutional Neural Network (CNN) algorithm achieved an average accuracy value of 86.50%, compared to the Naïve Bayes (NB) algorithm, which achieved an average accuracy value of 75%. The results of the research conclude that the choice of sentiment analysis method should be tailored to the needs and limitations of the system. If a fast, light, and easy-to-understand process is required, the Naive Bayes method is the right choice. However, if accuracy and context understanding are the top priorities, then CNN is a superior approach, although it requires more resources. Additionally, based on the Wordcloud data, it is known that the majority of comments are positive, indicating that the reviews or texts analyzed contain many positive expressions related to quality, usability, and ease of use.

The news about the proposal of the government of the Republic of Indonesia regarding the postponement of the 2024 elections is certainly an interesting discussion. In this research, sentiment analysis will be carried out on the issue of postponing the election. In this study, a dataset obtained using the crawling technique was obtained in the amount of 1280 tweet data about the postponement of the 2024 election. Data labeling in this study uses lexicon-based techniques with Indonesian dictionaries. By applying this technique, the details of the data in the positive class are 67.7%, namely 157 opinion data, and 32.3% negative, namely 75 opinion data. The sentiment classification system's training and test data yield a 9:1 ratio when the Naïve Bayes Classifier method is applied, and word weighting using TF-IDF yields an accuracy value of 91.67%, precision of 90.91%, recall of 100%, and f1-score of 95.24%.

This study aims to analyze the sentiment of iPhone product reviews fromAmazon using the BERT (Bidirectional Encoder Representations from Transformers) model to classify reviews as either positive or negative. The dataset, sourced from Kaggle, includes text reviews and star ratings, where high ratings indicate positive sentiment and low ratings indicate negative sentiment. After text preprocessing steps, including data cleaning, tokenization, and sentiment labeling, the BERT model was fine-tuned for sentiment classification, with the data split into training, validation, and test sets. Evaluation results demonstrate that the BERT model achieves a high classification accuracy, with an accuracy rate of 93.9% and a balanced F1 score between precision and recall. Confusion matrix evaluation also indicates that the model consistently identifies both positive and negative sentiments. This study shows that Transformer-based models like BERT are highly effective in understanding customer opinions in e-commerce, with broad application potential for data-driven decision-making in marketing strategies and product development.

n today's digital era, customer reviews play a crucial role in purchasing decisions, but the large volume of reviews makes manual analysis difficult. Thus, a fast and accurate sentiment analysis method using Natural Language Processing (NLP) is needed. This research aims to analyze product reviews for the ZALIKA STORE 88 on Shopee using NLP. It involves preprocessing reviews, applying NLP techniques like tokenization, stemming, and lexical analysis, and automatically classifying sentiments. The analysis of ZALIKA STORE 88's reviews reveals mostly positive sentiments, with some negative and neutral reviews. The sentiment analysis achieved an 87% accuracy rate. This research is intended to help ZALIKA STORE 88 make informed decisions based on customer reviews.

According to the Jakarta Air Quality Index (AQI US) 12 July 2023, 200 indicates unhealthy air quality with an index value between 151 and 200. This figure even shows that Jakarta is currently the second most polluted city in Southeast Asia. (CNN Indonesia., 2023). This incident gave rise to responses from the public which were expressed via social media Twitter. From this incident, sentiment analysis was carried out regarding Jakarta's air quality. The amount of data used for this research was 500 tweet data. The results of the positive and negative sentiment analysis show that negative sentiment appears more frequently than positive sentiment with a percentage of 7% positive sentiment and 14% negative sentiment, by using the Rstudio application. This method uses the naïve Bayes classifier. Data division in the dataset with training data 1:499 and test data 1:476. It was found that the results of the Accuracy, Precision, Recall, and F1-Score values were Accuracy 87.50%, Precision 87.50 Recall 93.33%, and F1-Score 82.35%.       

Pada tahun 2024, Indonesia akan menyelenggarakan pemilihan umum serentak yang meliputi pemilihan presiden dan pemilihan wakil rakyat di seluruh Indonesia. Masyarakat menanggapi kejadian ini dengan perasaan campur aduk, membagikan pemikirannya di situs media sosial seperti Twitter. Penelitian analisis sentimen calon presiden Indonesia tahun 2024 dilakukan terkait peristiwa ini. Sebanyak 1458 tweet digunakan dalam penelitian ini. Dengan 40,31% responden menyatakan sikap positif dan 43,46% menyatakan sentimen negatif, temuan analisis menunjukkan keseimbangan antara kedua sentimen tersebut. Menggunakan frasa "calon presiden," program Python di situs web Google Colab mengambil data twitter. Pendekatan K-Nearest Neighbor digunakan dalam proses klasifikasi. Selain itu data latih dibagi 6 : 4. 40% data uji dan 60% data latih. Nilai evaluasi yang diperoleh dari pengujian model dengan teknik K-Nearest Neighbor adalah akurasi sebesar 90,95%, presisi sebesar 62,17%, recall sebesar 62,33%, dan F-Measure sebesar 61,87%.

The global economic recession is a global economic downturn that affects the domestic economies of countries in the world. The stronger the economic dependence of one country on the global economy, the faster a recession will occur in that country. In 2020 the country of Indonesia and even the world are exposed to the COVID-19 virus which has an impact on the country's economic growth, even the world economy. This is the trigger for an economic recession. This has led to many different public perspectives on the occurrence of a global economic recession whose opinions or reactions are expressed on social media Youtube. The data was obtained by crawling techniques from social media Youtube with a total of 500 comments used. The data is then labeled (class) with a lexicon-based method with an Indonesian language dictionary. From the labeling results, it was obtained 185 positive labeled data (37%) and 315 negative opinions (63%). The data preprocessing stage is carried out in preparation for the data to be processed for sentiment analysis. Of the many opinions obtained, an analysis of public sentiment regarding the 2023 global economic recession will be carried out using the Naïve Bayes classification algorithm. This study also applied the TF-IDF word weighting method with the n-gram feature used, namely bigram (n=1). The system will be evaluated using a confusion matrix. The implementation results show a prediction model with a total of 500 opinion data with a comparison of training data and test data of 9:1, producing an accuracy value of 84.00%, a precision value of 75.00%, a recall of 30.00%, and an f1-score of 42.86%. The performance of the system model built in this study can be said to be good.

The Halal Product Assurance Agency (BPJPH) is an agency under the auspices of the Ministry of Religion with the task of ensuring the halalness of products in Indonesia. BPJPH has become a public concern after establishing the new halal logo. On February 10, 2022 the new halal logo was ratified by the Head of BPJPH, Muhammad Aqil Irham. This has become a topic of public discussion either directly or through social media, one of which is social media twitter. The number of opinion tweets about the change of the halal logo can be used as a data source to obtain information about public opinion on the change of the halal logo through sentiment analysis. Sentiment analysis can be done by machine learning approach, one of these is the SVM algorithm . In this research, oversampling and undersampling are applied to handle data that has an unbalanced sentiment class. The results showed that the Support Vector Machine (SVM) model using oversampling training data got the highest accuracy, recall, precision, and f1-score, namely 71% accuracy, 67% precision, 61% recall, and 61% f1-score while training using undersampling training data has the lowest performance, namely getting 56% accuracy, 51% precision, 57% recall, and 52% f1-score.

PeduliLindungi is an application from the Government of Indonesia that was made in response to the COVID-19 pandemic. Since its initial release in 2020, this application has received many updates with the goal of improving its overall performance. One of the basics of updating applications is to process the reviews given by users at the Google Play Store using sentiment analysis. The methods used this time are Naive Bayes Classifier (NBC) and Support Vector Machine (SVM). The sample data used were 300 reviews with positive feedback and 300 reviews with negative feedback, for a total of 600 user reviews. The results of the NBC algorithm calculations produce an accuracy of 76%, a precision of 76%, a recall of 82%, and an f1-score of 79%. As for the SVM algorithm, it produces an accuracy rate of 80%, a precision of 83%, a recall of 80%, and an f1-score of 81%.

Sentiment analysis of comments from visitors to tourist attractions and the public on tourist attractions in Sukabumi Regency which is one of the areas with various categories of tourist objects and is a sector of economic income for the surrounding community or for related parties such as the government and managers, in sentiment analysis research This includes using the Nave Bayes classification algorithm to examine the sentiment of tourist visitors and the performance of the classification model used. The data used in this research was taken from the website from Tripadvisor and Google Maps using a crawling technique, which then processed the data by a pre-processing process and then applied a classification to the data and got a sentiment visualization by processing word frequency on tourist visitor sentiment data. The results of the accuracy of the model used were re-tested with the k-fold cross validation method and the results of sentiment visualization got the frequency of words that most often appear on negative sentiment labels are garbage, beaches, lacking, places, roads, parking, dirty, entering, caring, clean , expensive, pay, manage, good and water.

Organisasi Kesehatan Dunia (WHO) menyatakan COVID-19 pandemi di awal 2020, dan itu tiba di Indonesia pada Maret 2020. Tidak semua orang di dunia, termasuk Indonesia, memandang pandemi dalam cara yang sama. Menganalisis postingan Facebook Covid-19 adalah cara yang baik untuk mengukur opini publik tentang pandemi. Tujuan dari penelitian ini adalah untuk mengkaji sentimen publik di Indonesia terkait wabah penyakit Covid19 dengan menganalisis reaksi terhadap Postingan Facebook, terutama yang berasal dari yang terverifikasi rekening pemerintah, yang akan dibandingkan dengan akun dari portal berita. Dengan bantuan CrowdTangle, 1211 postingan Facebook yang berisi kata "wabah covid-19" dari 10 pemerintah pejabat dan 10 portal berita dikumpulkan antara 21 Januari 2020, dan 21 Januari 2021, untuk ini belajar. Boxplot dan visualisasi cloud kata, sebagai serta uji statistik, digunakan untuk mengkonfirmasi sentimen yang berbeda dalam posting oleh berbagai jenis akun, serta reaksi publik yang berbeda. Postingan dari pejabat pemerintah, di sisi lain, cenderung menjadi lebih positif, sedangkan posting dari portal berita cenderung lebih negatif. Selanjutnya, posting oleh pejabat pemerintah cenderung menerima lebih positif reaksi, terlepas dari sentimen mereka, dibandingkan dengan posting oleh portal berita, yang menerima berbagai reaksi publik tergantung pada sentimen.