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Micro, Small, and Medium Enterprises (MSMEs) are a fundamental pillar of the Indonesian economy, but their potential is often hampered by the digital divide, especially in rural areas. The Quick Response Code Indonesian Standard (QRIS) initiative is a way for the government to encourage digital transformation and make payments more accessible to everyone. This article aims to document and analyse the process and impact of a community service programme that facilitated the adoption of QRIS among 10 MSMEs in Pematang Tengah Village, Tanjung Pura Sub-district. This activity used the Community-Based Participatory Action Research (CBPAR) method, which emphasises active collaboration between the service team and MSME partners. The process included participatory planning, collaborative action in the form of intensive training and mentoring, and joint evaluation. The results showed that all 10 MSME partners successfully adopted and used QRIS for daily transactions. The significant benefits included increased transaction efficiency, improved financial record-keeping, and a more modern business image. The main challenges identified were initial doubts about the technology and unstable internet connectivity, which were successfully mitigated through personalised mentoring based on trust. It was concluded that the CBPAR (Community-Based Participatory Action Research) method is a highly effective framework for implementing technological innovation in rural MSME communities because it not only addresses technical skill gaps but also builds crucial social capital such as trust and digital confidence.

Economic development in rural areas, specifically, aims to improve community welfare. However, in practice, many challenges remain, such as limited technical skills, minimal innovation, and low community capacity to create and develop productive businesses. One way to address these challenges is through human resource empowerment. Gunung Tinggi Village has the potential to develop creative businesses, particularly among housewives, such as dishwashing soap. This product is a household necessity that is used routinely, so demand tends to be sustainable. Therefore, a SWOT analysis was used to provide sustainability recommendations for this business. The methods used included service learning (SL) with a Participatory Action Research (PAR) approach to ensure active participant involvement and the program's alignment with the community's real needs. The results showed that the initial impact of this Community Service Program (PKM) activity was evident in the production of marketable products and the opening of new business opportunities, which directly contributed to the diversification of income sources and increased family economic independence. Furthermore, the application of SWOT analysis proved effective as a tool in formulating sustainability strategies for the micro-enterprises being developed.

The rapid development of digital technology requires greater adaptive capacity in both the economic and educational sectors, including in rural areas. However, limited digital literacy and the continued use of conventional learning methods remain common challenges. This activity aims to enhance the competitiveness of micro, small, and medium enterprises (MSMEs) as well as the quality of primary education in Baharen Village, Sidamanik District, through the implementation of a Community Service Program (Kuliah Kerja Nyata/KKN). A descriptive qualitative approach with a participatory model was employed, actively involving MSME actors, teachers, and students throughout all stages of the program. The activities included assistance in the digitalization of the MSME Gerai Mumtazah through Google Maps registration and the implementation of the QRIS cashless payment system, as well as the application of interactive learning methods based on joyful learning at the Baharen Village State Elementary School. The results indicate an increase in students’ learning motivation and classroom participation, along with improved accessibility and transaction efficiency for the MSME partner. These findings suggest that community-based participatory service activities can make a tangible contribution to strengthening the local economy and improving the quality of education in rural areas.

This study aims to analyze the role of local Micro, Small, and Medium Enterprises (MSMEs) in utilizing lemongrass (Cymbopogon citratus) as the main ingredient for mosquito repellent products and its contribution to improving the economy of the community in Timbang Jaya Village. Lemongrass contains essential oils that function as a natural insect repellent, making it a potential raw material for value-added products such as mosquito repellent sprays, aromatherapy candles, and herbal lotions. This research employed a descriptive qualitative method with data collected through interviews, observations, and literature studies. The findings indicate that local MSMEs play a significant role in the production process, product innovation, and marketing of lemongrass-based products. Besides generating additional income, this development also creates new job opportunities and supports the village’s economic independence. However, several challenges remain, including limited capital, lack of processing technology skills, and competition with chemical-based products. The recommended solutions include capacity building through training and mentoring, better access to funding, and strengthening digital marketing strategies. Therefore, the development of mosquito repellent products from lemongrass by MSMEs not only contributes to the community’s economic growth but also provides an environmentally friendly alternative beneficial for public health.

The development of rural economies based on locally superior commodities is an integral part of inclusive and sustainable development strategies. Sumberdem located in Wonosari Subdistrict, Malang Regency, possesses significant potential for the development of coffee-based ecotourism. However, this potential remains largely underutilized due to several structural and institutional constraints. Key challenges include inadequate supporting infrastructure, limited capacity of local human resources, and the absence of downstream processing for coffee products. This community engagement program implemented an adaptive approach known as the Lumintu model, rooted in the Participatory Rural Appraisal (PRA) framework. Field assessments revealed critical limitations such as poor road access to plantation areas, insufficient agricultural irrigation, and weak digital connectivity. Moreover, the capacity of village institutions—such as the Village-Owned Enterprises (BUMDesa) and coffee farmer groups—remained low, resulting in local coffee products with limited added value. The initial implementation of the program has shown promising results, particularly in strengthening institutional capacity through training on tourism business management and high–value coffee processing. Furthermore, product diversification through the development of coffee-based agrotourism and digital marketing innovations has been successfully introduced. Overall, this community engagement initiative has provided a concrete solution to rural development challenges in Sumberdem Village. Moving forward, the village is expected to strengthen its position as a sustainable coffee ecotourism destination and improve the long-term economic well-being of its residents. The proposed development model also holds the potential for adaptation and replication in other rural areas with similar characteristics, thereby supporting the broader achievement of the Sustainable Development Goals (SDGs).

The Community Service Program (KKN) in Sidomukti Baru Village aims to enhance the community’s productive skills and financial awareness through training on dishwashing soap innovation and saving education. The main problems faced by the local community are the lack of skills in creating economically valuable products and low awareness of household financial management. This activity employed a descriptive qualitative method with a participatory approach, where the community was actively involved in all stages of implementation, from planning and execution to evaluation. The results show that the dishwashing soap training effectively improved participants’ skills and creativity in processing simple materials into marketable products with local economic potential. Meanwhile, the saving education activities successfully increased financial literacy and encouraged wise financial behavior within families. Through active community participation, this program not only provided new skills but also fostered economic independence and strengthened the spirit of cooperation as a foundation for sustainable empowerment at the village level.

This study examines the role of KKN students in supporting the economic development of Micro, Small, and Medium Enterprises (MSMEs) through bazaar activities in Selayang Village. The bazaar programs facilitated by KKN students proved effective in improving product marketing, expanding business networks, increasing public awareness of local products, and ultimately raising the income of MSME actors. In addition to their economic impact, the bazaars functioned as promotional platforms and spaces for social interaction that strengthened relationships between community members and local entrepreneurs. Despite facing internal challenges such as limited funding, inadequate human resources, and a lack of product innovation, the initiative demonstrated positive outcomes. Collaboration among KKN students, local government, and the community is considered essential to ensure the sustainability of such empowerment programs. Overall, the findings indicate that bazaar activities represent an effective strategy for rural economic empowerment, contributing to the long-term competitiveness and growth of MSMEs while fostering community participation and local economic resilience.

Waste cooking oil that is disposed of without treatment can cause environmental pollution and endanger human health if continuously ignored. One innovative solution with economic value to address this problem is by producing mosquito-repellent aromatherapy candles. This activity, titled “LAMITA,” was carried out through entrepreneurship training and socialization provided to students and MSMEs (Micro, Small, and Medium Enterprises) in Banyumuncar, Banyuraden Village, Gamping, Sleman, Special Region of Yogyakarta. The training introduced techniques for processing unused cooking oil into eco-friendly mosquito-repellent aromatherapy candles, while also developing participants’ entrepreneurial skills. Students and MSME actors were guided step by step, starting from oil purification, mixing natural essential oils, to candle molding and packaging. The purpose of this activity was not only to promote environmental awareness but also to encourage creativity and innovation in producing high-value products from waste materials. The results showed that participants gained increased knowledge and skills in entrepreneurship, as well as awareness of the importance of managing waste responsibly. This activity highlights that entrepreneurship training combined with environmental sustainability can empower communities to generate economic benefits while contributing to health and ecological protection.

The problem of waste in rural areas is still a serious issue that has an impact on environmental health and the quality of life of the community. Batu Licin Village, Gunung Lengkuas Village, East Bintan District, Bintan Regency is one of the areas that faces similar problems, where household waste is still scattered and has not been handled optimally. This community service activity offers innovative solutions through the manufacture of rocket stoves as a means of efficiently burning certain organic and inorganic waste, as well as the construction of garbage booths as a place to store and sort waste before further processing. The implementation method involves counseling to residents, making prototypes, and direct practice of using rocket stoves and garbage booths by local communities. In addition, this activity also emphasizes the importance of changing community behavior in managing waste with the 3R (reduce, reuse, recycle) principle. The results of the activity show an increase in public awareness in managing waste independently, reducing the accumulation of waste in the village environment, and the emergence of alternative waste processing that is environmentally friendly, energy-efficient, and easy to apply. This innovation not only helps overcome the problem of household waste, but also provides educational value and empowers the community in maintaining the cleanliness and sustainability of the village environment. With the implementation of rocket stoves and garbage booths, it is hoped that a cleaner, healthier, and more viable village environment will be created in the long term.

The community service activity carried out with farmer groups in Kelungkung Village, Sumbawa Regency, aims to enhance farmers’ capacity and independence through an innovation-based business approach. The specific objectives of this activity include: (a) developing an innovation-oriented business model to support agricultural product enterprises, (b) strengthening marketing management for competitiveness, (c) improving skills in simple financial management analysis, and (d) providing an understanding of creative thinking methods capable of generating innovations by integrating community needs, technological potential, and business success factors. The methods applied involved training sessions, mentoring, and interactive discussions focusing on business model design, digital financial management practices, and modern marketing strategies. The results of the activity indicate that: (1) partners are able to understand and elaborate on key business components such as customer segments, value propositions, distribution channels, customer relationships, revenue streams, key resources, key activities, key partners, and cost structures; (2) partners can evaluate their businesses, identify opportunities, and formulate solutions to existing challenges; (3) partners have acquired basic knowledge of digital-based financial management analysis that is simple yet applicable; and (4) partners have developed the capacity to expand their farming enterprises, particularly in the field of digital marketing. Overall, this program has successfully encouraged farmer groups to be more adaptive to technological developments and modern market demands.

This community service program focuses on enhancing digital literacy, documenting cultural traditions, and developing integrated promotional media through the EthnoGring platform in Tlemang Cultural Tourism Village, Lamongan. The activities were conducted in collaboration with the local tourism group, Pokdarwis “Bukit Inggil,” through stages of needs assessment, digital literacy training, cultural content production and curation, platform development, and monitoring and evaluation. The results indicate that digitalization strengthens community capacity to manage tourism promotion while simultaneously safeguarding cultural heritage in the face of modernization. Cultural outputs such as documentaries, photographs of traditional rituals, interview transcripts with cultural figures, and an e-book on the Nyanggring tradition serve not only as promotional tools but also as efforts to conserve collective community knowledge. The integration of these outputs into the EthnoGring platform, equipped with public service and tourism information features, highlights the strategic role of digital innovation in supporting sustainable tourism village development. Early impacts include broader exposure of Tlemang’s cultural heritage, the emergence of local economic initiatives, and the establishment of a more adaptive community organization. Although challenges remain, particularly in digital infrastructure, collective engagement and institutional support serve as key foundations for sustainability. Therefore, EthnoGring contributes not only to cultural preservation but also to strengthening the social, economic, and institutional dimensions of sustainable tourism.

The objective of this mentoring activity is to increase the capacity of swimming pool managers, particularly in strengthening management and sustainable management strategies. With this increased capacity, it is hoped that Tirta Arum Swimming Pool can develop into a valuable village asset, both economically and socially. The swimming pool will not only provide a source of income for the village but also serve as a means of recreation, education, and social interaction for the surrounding community. The method used in this mentoring activity is Participatory Rural Appraisal (PRA), an approach that emphasizes active community participation in every stage of the planning process, decision-making, and program implementation. PRA enables village communities, including Tirta Arum Village-Owned Enterprise (BUMDes) managers, to analyze their environmental conditions, identify problems, and design contextual and sustainable solutions. This approach is implemented through structured mentoring, education, and training activities. Direct community involvement aims to foster a sense of ownership and responsibility for swimming pool management. In addition, with training tailored to local needs, managers are expected to be able to apply effective management principles, from planning and financial management to customer service and promotional strategies. Thus, the results of this activity are not only temporary improvements, but also long-term empowerment that contributes to the independence and business aspirations of the Village-Owned Enterprise (BUMDes). Through the PRA method, this activity not only provides an immediate solution to swimming pool management problems but also increases the independence of the community and managers in developing and operating the business sustainably. This increased community participation is expected to foster a sense of ownership (a sense of belonging) towards the swimming pool as a shared property.

Mekarsari Village, located in Panimbang District, Pandeglang Regency, Banten Province, has local potential in the form of a bamboo-based home industry. This potential has long been part of the cultural and economic identity of the local community. Therefore, the goal of this Community Service (PKM) activity is to increase the income of bamboo craftsmen by encouraging innovation, improving product quality, and broader marketing strategies. The PKM activity was carried out by male and female students of KKM Universitas Bina Bangsa, group 41 of 2025. The stages of activities carried out in this program include three main phases. The pre-implementation stage was carried out through a process of observation and direct visits to the homes of bamboo craftsmen in Sumur Kuya Village, Mekarsari Village. Students conducted short interviews to explore obstacles and potential in production activities carried out so far. The implementation stage included practical work on making household products such as winnowing baskets, food covers, tissue holders, and bamboo baskets by KKM41 participants, guided directly by the craftsmen. Students also provided light training on product design to make it more attractive and competitive in the market. The final stage, the evaluation stage, was conducted through product socialization activities to the local community, including mini-exhibitions and open discussions. The community was educated on the importance of preserving local heritage while remaining open to innovation in production and marketing. This activity was held from July 18–20, 2025. The methods used included observation, field surveys, interviews, and hands-on practice. Bamboo was chosen as the basic material because it is abundant in the surrounding environment, as well as its advantages as an environmentally friendly material with high aesthetic value.

Turmeric is a spice commodity that has high economic market potential. However, the utilization of turmeric, especially in Kunden Village, Sukoharjo Regency is still limited in terms of processing innovation, and creates organic waste that has not been optimally utilized, namely turmeric leaves. The Village Development Program, carried out a zero waste-based transformation through the manufacture of gummy spices from rhizomes and liquid organic fertilizer from turmeric leaf waste. This activity is with the farmer women's group of Tani Lestari, with stages of socialization, training, and practice. The results of this program show that the farmer women's group of Tani Lestari members are able to understand product processing innovations in the form of turmeric gummy and optimize turmeric leaf waste into liquid organic fertilizer. Gummy turmeric is a functional food product that is good for health, while liquid organic fertilizer is an alternative to reducing organic waste from turmeric leaves to support sustainable agriculture. The provision of e-modules strengthens the sustainability of the program even after the activity has ended. Zero waste-based innovation not only encourages community participation, especially farmer women's group in village development based on local resources, but also creates a community that is adaptive to progress.

The purpose of this activity is to increase the creativity and economic independence of PKK mothers in Dusun II, Donohudan Village through aromatherapy candle making training. One of the problems faced is limited access to information, training, and entrepreneurial knowledge that limits the development of the economic potential of women in rural areas. The approach taken is through training that prioritizes direct practice, which includes the theory and method of making aromatherapy candles, with an emphasis on creativity and innovation. The results of this training show that all participants are actively involved and demonstrate the ability to understand and apply all steps in the candle making process, which produces varied and unique products. This training model can be recommended for women's empowerment in other locations and can be an example in the development of a creative economy based on local skills.

This Community Service Program aimed to enhance the productivity of broomstick craftsmen in Karang Rejo Village by innovating a coconut leaf separator tool and developing an online sales module. Traditionally, the separation process was manual, labor-intensive, and time-consuming, limiting production and income. The team designed a simple yet effective tool that increased daily output from 1–5 bundles to 6–7 bundles. Additionally, a digital sales module using platforms like Shopee was introduced to expand market reach. As a result, the local community improved production efficiency and gained new knowledge in modern marketing strategies. This program not only empowers the community economically and technologically but also promotes environmental sustainability by utilizing coconut leaves as economic resources. By applying appropriate technology and a digital approach, this initiative serves as a replicable model of village empowerment through local innovation, contributing to long-term economic growth and ecological awareness in rural areas.

Sri Menanti Village has significant potential in the agricultural sector, particularly in banana production. However, the economic value of bananas is often underutilized due to limited innovation in processing. This study aims to develop micro-enterprises through the production of an innovative product called keripik pisang lumer (melt-in-the-mouth banana chips). The method used is a participatory approach involving local communities in training, production, and marketing. The results show that utilizing local resources can increase product value and open up new business opportunities. Keripik pisang lumer has become a popular snack alternative with strong potential for both local and regional markets

Village economic empowerment through the One Village One Product (OVOP) concept can improve community welfare. Tegal Village, Bogor Regency, has the potential of Moringa leaves (Moringa oleifera), which are rich in nutrients and can be used as healthy food to help prevent stunting. This study aims to develop Moringa leaf-based cookies as an innovative OVOP product to improve the village economy and address stunting. The method used is Participatory Action Research (PAR), involving PKK women in cookie-making training, and an experimental approach to find the best formulation. The results show that Moringa leaf cookies have high nutritional value, a crunchy texture, a pleasant taste, and good market potential. This activity also enhances women's skills in processing local ingredients into high-value products. With this innovation, the community gains both nutritional benefits and new business opportunities through MSME development. This product is expected to become a sustainable village flagship and support efforts to reduce stunting rates. The results demonstrate local resource-based innovation as an effective solution for improving community welfare and health.

Penarukan Village, located in Tabanan Regency, is predominantly inhabited by communities engaged in freshwater fish farming, particularly Nile tilapia (Oreochromis niloticus). The high demand for Nile tilapia in Tabanan and surrounding areas poses a challenge for farmers to manage the growth and development of the fish to ensure optimal quality. During the cultivation process, various issues arise that require effective solutions to support the sustainability of this sector. One of the main problems faced by fish farmers is related to the quality of biofloc pond water, which is still monitored using conventional methods. Poor water quality that does not meet the optimal living standards for Nile tilapia can hinder growth, reduce fish health, and negatively impact production yield. Manual monitoring methods are also prone to inaccuracy and complicate the data analysis process needed for effective decision-making.To address this issue, a technology-based solution has been proposed in the form of a real-time monitoring system using the “SI-NILA” mobile application integrated with a microcontroller-based Internet of Things (IoT) system. This system allows for continuous monitoring of pond water quality and automated pH control to maintain suitable conditions for fish growth. This innovation is expected to improve efficiency and effectiveness in fish farming practices, minimize the risk of crop failure, and promote the digital transformation of aquaculture in Penarukan Village, contributing to the sustainable development of the freshwater aquaculture sector.

Selo Village in Boyolali Regency is a center for dairy cattle farming and is also developing as a tourist village. However, most local residents still sell raw milk to middlemen without applying marketing strategies or product innovation. This community service activity aimed to provide education on the importance of dairy product marketing and to introduce innovative ideas based on local potential. The methods used included preliminary observation, open interviews, focus group discussions, interactive counseling, and evaluation through questionnaires and reflection. The activity involved 15 participants, including dairy farmers, homestay operators, café owners, and local youth. The results showed increased participant understanding of marketing strategies, tourism market opportunities, and the potential for milk processing. Most participants expressed interest in further training and began formulating product ideas such as yogurt, ice cream, and pasteurized milk. This program not only improved marketing literacy but also built motivation and collective awareness to develop independent businesses based on the village’s potential. Thus, the activity served as an initial step in promoting sustainable rural economic development.