Publication Search

Banana blossoms are often considered waste and rarely utilized by the community, even though this material is easily obtained, has nutritional value, and has the potential to be processed into economically valuable food products. This community service activity was carried out in Melati II Village, Pasar 6, Pala Hamlet, Perbaungan District, with the aim of providing assistance to the community in processing banana blossoms into chips as an alternative snack. The implementation method included a brief counseling on the potential and benefits of banana blossoms, training in processing techniques, hands-on practice in making chips, and a simple evaluation of the quality of the resulting product. The results of the activity showed that the community was able to process banana blossoms into chips with a crispy texture, acceptable taste, and an attractive appearance. In addition to improving community skills and creativity, this activity also helped reduce organic waste and opened up sustainable household-scale business opportunities for the local community.

Traditional snack micro, small, and medium enterprises (MSMEs) in Indonesia face increasing market competition and rapidly changing consumer preferences, particularly among younger consumers seeking innovative and symbolic food experiences. This community engagement study aims to strengthen the profitability and sustainability of traditional snack MSMEs by integrating local flavor innovation with simple business governance practices. Using a participatory action research approach under the Merdeka Belajar Kampus Merdeka (MBKM) program in Palangka Raya, this study involved co-creation between students and local entrepreneurs in product development, production standardization, and basic financial management. Qualitative data were collected through participatory observation and stakeholder discussions, while quantitative data were obtained from sales records and simple financial reports. The results demonstrate that local flavor-based innovation, combined with standardized operating procedures and cost control mechanisms, improved product differentiation, operational efficiency, and financial performance. The intervention generated a positive net profit and strengthened the partner’s capacity for independent business management. This study contributes to the literature by positioning traditional food MSMEs as sites of cultural innovation and micro-governance, while supporting Sustainable Development Goals related to inclusive economic growth, cultural preservation, and responsible production.

Kyriad Hotel Arra Cepu is a star-rated hotel located in Blora Regency that plays an important role in supporting tourism activities, business travel, and the development of the local hospitality industry. Despite its strategic position, initial observations and discussions with hotel management revealed several challenges related to service quality, which has not yet fully aligned with current hospitality industry standards. These challenges include limited continuous staff training, inconsistencies between employee competencies and established standard operating procedures, and insufficient professional communication skills. In response, a community service program was developed in the form of competency-based training specifically tailored to the needs of Kyriad Hotel Arra Cepu. The program aims to enhance human resource quality through structured and intensive training aligned with the Indonesian National Work Competency Standards in the hospitality sector, covering Front Office, Housekeeping, Food and Beverage Products, and Food and Beverage Service. The training was implemented using a participatory and hands-on approach supported by ongoing coaching. Training materials included hotel hygiene and sanitation, excellent service practices, telephone operator etiquette, and basic English communication. This program provides direct benefits by improving employee competence, professionalism, and guest satisfaction, while also supporting the implementation of the Tri Dharma of Higher Education and strengthening collaboration between academia and the hotel industry. The expected outcomes include improved staff skills, higher service quality, and a replicable training model for similar hotels.

This community service activity, carried out by KKN Group 62 Rempang Eco City, Senbulang, Universitas Maritim Raja Ali Haji, aims to enhance the skills and economic value of coastal communities through the utilization of gonggong shells (Strombus sp.) as raw materials for handicrafts. Gonggong is widely known as a food source, while its shells remain underutilized and are often discarded as waste. The program was implemented through a training activity on making keychains from gonggong shells in Rempang Eco City. The methods included socialization, demonstration, and hands-on practice accompanied by guidance from the facilitators. The results show that participants improved their ability to process gonggong shells into simple craft products with potential market value. Although the activity was still limited to initial production and did not yet cover marketing, it successfully provided new insights and opened opportunities for creative entrepreneurship within the community. With further assistance and development, gonggong shell utilization is expected to evolve into a sustainable handicraft business that contributes to the economic welfare of coastal communities.

This article examines the role of students of the Real Work Lecture (KKN) of the State Islamic University of North Sumatra in Stabat Lama Village in supporting community development through an integrative approach that covers three main areas, namely religious moderation, stunting prevention, and extreme poverty alleviation. The religious moderation program is carried out through Maghrib Mengaji, Gebyar Islami, and interfaith dialogue, which has been proven to strengthen tolerance and social harmony in the community. The stunting prevention program is realized through the provision of supplemental food (PMT) based on local ingredients, which is able to improve the nutritional status of toddlers while preventing the risk of new stunting. Furthermore, the community economic empowerment program is carried out through ecoprint training with eco pounding techniques that produce works of selling value and open up opportunities for environment-based businesses. The results of the activities show that the three programs complement each other and contribute to improving health, economic independence, and socio-religious harmony. The real impact of the implementation of this program is not only felt in the short term, but also provides the foundation for the development of a more independent and sustainable society. Through the active involvement of students, KKN activities succeeded in connecting academic theory with real practice in the field, so that it was able to provide contextual solutions to village problems. The empowerment carried out also emphasizes inclusive community participation, especially vulnerable groups such as housewives and toddlers, so as to provide more equitable benefits. Thus, KKN in Stabat Lama Village represents a holistic, sustainable, and relevant service model to the achievement of the Sustainable Development Goals (SDGs).

Karang Jahe Beach is one of the leading tourism destinations located in Rembang Regency. This area provides a great opportunity for Micro, Small, and Medium Enterprises (MSMEs) to develop and reach a wider market. One of the MSMEs in this area is Warung "Mbak Raisha" owned by Mrs. Inayah which has been operating since 2015. This stall is engaged in providing food and beverages for tourists. However, these MSMEs face various challenges in managing their business, including the lack of digital financial records, the lack of social media accounts as a means of digital promotion, the lack of a business logo, and the management of orders and product packaging that is not optimal. This condition causes limitations in terms of competitiveness, management efficiency, and marketing reach which has an impact on overall business growth and hinders the potential for future business development. Community service activities are carried out to help overcome these problems through strategies to strengthen branding and digital marketing. Some of the concrete steps taken are the creation of a logo as a brand identity, the installation of banners as a visual identity of the business, training on the use of social media (Instagram) as a means of promotion, the preparation of price lists, and digital financial recording using simple applications. In addition, education was also provided regarding the importance of attractive packaging to increase the selling value of products. The results of the mentoring show that Warung "Mbak Raisha" now has a stronger business identity, a more targeted promotion system, and more efficient management. This effort is expected to be able to encourage business growth and make MSMEs better prepared to face business challenges in the digital era.

Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in supporting the growth and stability of the national economy (Endra et al., 2024), particularly in the ever-expanding culinary sector. However, MSMEs often face challenges in creating visually appealing and professional promotional elements. One example is BentoDay, a food business in West Jakarta that still relies on simple promotions through social media without optimal content packaging. This activity aims to improve the digital promotional capacity of MSMEs through a training and mentoring program focused on creating logos and product catalogs using Canva. Canva is a digital-based visual design tool that is easy to use, even for beginners, to create content such as posters, banners, and social media promotional materials (Akbar et al., n.d.). This training was conducted through a series of activities, starting with initial observation, direct training, intensive mentoring, and evaluation of participants' designs. The results showed that participants were able to independently produce promotional materials, such as logos and product catalogs, with more attractive and consistent designs. In addition to improving design skills, this training also had a positive impact on MSMEs' digital marketing strategies. Good visual design has been shown to increase consumer appeal and product sales. Thus, mastering digital skills is crucial for strengthening brand identity and expanding market reach (Andari, Sari, & Hidayat, 2025). The use of Canva has proven effective in supporting the digital promotional transformation of MSMEs to become more competitive in the digital era.

Village economic empowerment through the One Village One Product (OVOP) concept can improve community welfare. Tegal Village, Bogor Regency, has the potential of Moringa leaves (Moringa oleifera), which are rich in nutrients and can be used as healthy food to help prevent stunting. This study aims to develop Moringa leaf-based cookies as an innovative OVOP product to improve the village economy and address stunting. The method used is Participatory Action Research (PAR), involving PKK women in cookie-making training, and an experimental approach to find the best formulation. The results show that Moringa leaf cookies have high nutritional value, a crunchy texture, a pleasant taste, and good market potential. This activity also enhances women's skills in processing local ingredients into high-value products. With this innovation, the community gains both nutritional benefits and new business opportunities through MSME development. This product is expected to become a sustainable village flagship and support efforts to reduce stunting rates. The results demonstrate local resource-based innovation as an effective solution for improving community welfare and health.

The Community Service (PKM) carried out by the author aims to train the community's abilities (especially MSEs) in making presto tilapia, increase innovation and diversification of presto processed foods and increase MSEs' income through diversity of production results. The method used is to provide education and practice to Uyung Sehati MSEs and Antakusuma University students. Education provided about Presto Tilapia Making as an Alternative to Increase the Selling Price of Quality Grade B Fish at Uyung Sehati UMK. Meanwhile, practice is making Nila Presto directly. This activity will be held on September 7 2023 starting at 08.00 WIB until finished. Location of activities at Micro and Small Enterprises (UMK) Uyung Sehati Jl. Swadaya RT.001 Sungai Kapitan Village, Kumai District, West Kotawaringin Regency. The results of the PKM show that the community and/or micro business actors have been able to make presto tilapia but still need assistance. Apart from that, the results of presto tilapia fish can be diversified into various flavors such as savory taste, white flesh color, soft texture with all parts edible, and a distinctive fish smell.

Currently Indonesia is in the industrial revolution 4.0 where technological changes affect living habits, ways of working and communicating with one another. In other words, this era is the main axis in life. The changes in this era also have an impact on the economic sector towards a digital economy. Visible changes are the convenience that people get in accessing online services such as ordering food through applications, shopping for necessities online, selling online to studying at home online. In Talang village, Nganjuk district, only 2 micro, small and medium enterprises that have been recorded have run their businesses using digital marketing. Therefore, KKNT 66 KKNT students have the goal of improving the micro, small and medium business sector by providing socialization as well as digital marketing assistance to micro, small and medium enterprises. So that it can make it easier for micro, small and medium enterprises in Talang village to expand the market and develop their business. After conducting outreach and assistance to micro, small and medium enterprises in Talang village, the result was an increase of 4 small and medium micro businesses that had registered their business in digital marketing. While the other 4 still haven't got it. There are several small and medium micro businesses that are not willing to register their business for digital marketing.

In this study, researchers approached the study through theory and physics. Surabaya has established itself as a city of services and commerce. In addition, Surabaya is a business city where various events take place. As a shop, Surabaya is a one-stop shop. All activities take place here and all supporting facilities are available. Trading is the main activity in Surabaya. Geographically, Surabaya actually emerged as a commercial city. Since the colonial era, the kingdom of the Majapahit era, trade has become the main activity. Currently trading activities in Surabaya are not limited to regional and national needs. Surabaya has become a city of international trade. As a commercial city, Surabaya has several important pillars. These places become spaces for commercial activities. The modern market is the most important pillar of Surabaya's status as a commercial city. Attractive layout, comfortable atmosphere, and competitive prices are the hallmarks of a modern market that fits with the dense activity of city dwellers. Modern markets are scattered throughout the center and suburbs of Surabaya. The presence of many modern markets provides more choices for the community. This number will continue to grow as investment in Surabaya increases. Kampung Surabaya is a living space for Surabaya residents. Apart from houses, villages in Surabaya are also production centers. The village is now emerging as a small economic center. Each village has its own special food, pastries, jewelry, clothing and more. Due to the influence of the city government, these villages are now designated as leading villages and have the potential to strengthen the economy of the less fortunate.

The KPM (Kuliah Pengabdian Masyarakat) Universitas Sains Al Qur'an carry out a community activity program in the Butuh Kidul Village. Butuh Kidul Village is one of the villages located in Kalikajar District, Wonosobo Regency. This village has the potential to produce vegetables. Vegetables that are widely produced are chayote. The KPM (Kuliah Pengabdian Masyarakat) students make product innovations from chayote into a more attractive product, namely chayote which is processed into candy. Candy is one of the food products that are liked by all ages. This activity was socialized through activities with the theme “Workshop on Marketing Strategy & Product Innovation from Pumpkin Siam”. This activity aims to take advantage of the potential of the Butuh Kidul Village community. By innovating through the use of chayote vegetables, it is possible to open UMKM (Micro, Small and Medium Enterprises) in the Butuh Kidul Village. The UMKM can have an impact on the Butuh Kidul Village community which can be a business opportunity for the Butu Kidul Village community. In this article, we explain how to process chayote into candy and promote marketing strategies through digital marketing.