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Local food innovation is not only focused on product development but also requires effective communication strategies to build positive perceptions and enhance market competitiveness. This study aims to analyze the implementation of innovation communication strategies by micro, small, and medium enterprises (MSMEs) in developing papaya-based chili chips as a flagship product in Nagori Karang Anyar, Gunung Maligas District, Simalungun Regency. The research employs a descriptive qualitative approach, focusing on the product innovation process, marketing communication patterns, and efforts to build product image amid competition in the local food industry. The findings indicate that innovation communication strategies play a crucial role in creating product differentiation through narratives of unique taste, utilization of local raw materials, and promotional strategies combining traditional methods and digital media. Papaya chili chips are positioned as a product that blends distinctive local flavors with a modern touch, attracting consumer interest and increasing the added value of papaya as a local commodity. This study emphasizes that the success of local food innovation depends not only on product quality but also on the ability of MSMEs to manage adaptive and persuasive communication strategies.

Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in driving local economic development, particularly in rural areas that rely on the utilization of local natural resources. However, many MSMEs still face challenges in marketing aspects, especially limited use of digital technology, weak branding, and unattractive product packaging. This community service activity aims to strengthen the marketing strategy of the “Nek Surati” cassava chips MSME located in Dolok Village, Nagori Boluk, Bosar Maligas District, Simalungun Regency. The methods employed include field observations, interviews with MSME actors, descriptive analysis of existing problems, and practice-based (hands-on) assistance through digital marketing training, improvement of packaging design, and strengthening of product branding. The results indicate an increase in the digital readiness of the MSME actor, as evidenced by the adoption of WhatsApp Business, the creation of digital product catalogs, and the utilization of social media as a promotional tool. In addition, improvements in packaging design and brand identity enhanced the visual appeal and product image in the eyes of consumers. This assistance activity had a positive impact on improving the marketing capacity of the MSME and opened opportunities for expanding market reach. With continuous assistance, the “Nek Surati” cassava chips MSME has the potential to increase its competitiveness and contribute more significantly to the local economy.

Banana blossoms are often considered waste and rarely utilized by the community, even though this material is easily obtained, has nutritional value, and has the potential to be processed into economically valuable food products. This community service activity was carried out in Melati II Village, Pasar 6, Pala Hamlet, Perbaungan District, with the aim of providing assistance to the community in processing banana blossoms into chips as an alternative snack. The implementation method included a brief counseling on the potential and benefits of banana blossoms, training in processing techniques, hands-on practice in making chips, and a simple evaluation of the quality of the resulting product. The results of the activity showed that the community was able to process banana blossoms into chips with a crispy texture, acceptable taste, and an attractive appearance. In addition to improving community skills and creativity, this activity also helped reduce organic waste and opened up sustainable household-scale business opportunities for the local community.

Mental health problems, particularly anxiety disorders, are increasingly prevalent among adolescents and have become a significant concern for the church as a spiritual community. This study aims to analyze the role of God’s servants in preventing and addressing anxiety disorders among adolescents at GKSI Maranatha Anugrah Sewan, Tangerang. The research employs a qualitative method through direct observation of youth ministry activities and informal interviews with participants. The findings reveal that church ministers play a strategic role in enhancing adolescents’ mental well-being through practical biblical teaching, empathetic pastoral counseling, and the establishment of prayer and openness communities. The application of Scripture Therapy, devotional counseling, and Healing Prayer Circles has proven effective in reducing anxiety levels, strengthening spiritual security, and fostering healthy social relationships. A holistic and collaborative pastoral approach involving professional support is essential for the church to create a safe environment that promotes recovery and spiritual growth among youth.

This study examines the utilization of social media in improving the competitiveness of cassava chips and lidah manis SMEs in Pematang Serai Village, Tanjung Pura District, Langkat Regency, North Sumatra Province. The rapid development of information technology has encouraged SMEs to shift from conventional marketing methods to more effective and efficient digital marketing practices. This research employs a descriptive qualitative approach, with data collected through field observations, in-depth interviews, and documentation involving SME actors. The results indicate that the use of social media platforms such as WhatsApp, Facebook, and Instagram is able to expand market reach, increase product visibility, and strengthen relationships between business owners and consumers. Attractive promotional content, consistency in posting, and responsive communication are proven to influence consumer buying interest and trust. However, SMEs still face challenges, including limited digital literacy, time management constraints, and the lack of structured marketing strategies. Therefore, continuous training and assistance are needed so that SMEs can optimize the use of social media more effectively. This study is expected to serve as a reference for the development of digital-based SMEs in rural areas.

This study examines the role of KKN students in supporting the economic development of Micro, Small, and Medium Enterprises (MSMEs) through bazaar activities in Selayang Village. The bazaar programs facilitated by KKN students proved effective in improving product marketing, expanding business networks, increasing public awareness of local products, and ultimately raising the income of MSME actors. In addition to their economic impact, the bazaars functioned as promotional platforms and spaces for social interaction that strengthened relationships between community members and local entrepreneurs. Despite facing internal challenges such as limited funding, inadequate human resources, and a lack of product innovation, the initiative demonstrated positive outcomes. Collaboration among KKN students, local government, and the community is considered essential to ensure the sustainability of such empowerment programs. Overall, the findings indicate that bazaar activities represent an effective strategy for rural economic empowerment, contributing to the long-term competitiveness and growth of MSMEs while fostering community participation and local economic resilience.

Community empowerment is an important pillar in social development in Indonesia. This article discusses the implementation of the Merdeka Belajar-Kampus Merdeka (MBKM) Program by students of the Christian Leadership Study Program, Faculty of Theology, Tarutung State Christian Institute in Hutaraja Simanungkalit Village, Sipoholon District, North Tapanuli Regency. This activity focuses on spiritual and social development, through a literacy mentoring program for children and support for the elderly. The research method used is a qualitative descriptive approach with a collaborative participatory method, which allows active interaction between students and the community. Data collection was carried out through observation, informal interviews, and documentation of activities. The evaluation results showed that the program succeeded in improving children's basic literacy skills and providing emotional support for the elderly, as well as strengthening social relationships in the community. Through this experience, students developed social skills and empathy, while the community felt the positive impact of student involvement. This article emphasizes the importance of collaboration between the academic world and local communities in realizing effective and sustainable empowerment.

Students, as agents of change, play a significant role in instilling Islamic values and tolerance in a diverse society. One of the ways to implement these values is through the Student Creativity Week, which involves various educational, innovative, and collaborative activities. This study aims to analyze the effectiveness of the Student Creativity Week in realizing Islamic values and tolerance in Manik Maraja Village. The research uses a descriptive qualitative approach, involving the community participatively in the planning, implementation, and evaluation stages. The results show that the Student Creativity Week successfully enhanced religious understanding among the youth, strengthened social solidarity, and fostered an inclusive attitude among residents. This program proved to be effective in building harmonious relationships among villagers and creating a more tolerant environment. Therefore, the Student Creativity Week program can be a collaborative community service model, with potential to be replicated in other villages to achieve sustainable social harmony.

The community service activity carried out with farmer groups in Kelungkung Village, Sumbawa Regency, aims to enhance farmers’ capacity and independence through an innovation-based business approach. The specific objectives of this activity include: (a) developing an innovation-oriented business model to support agricultural product enterprises, (b) strengthening marketing management for competitiveness, (c) improving skills in simple financial management analysis, and (d) providing an understanding of creative thinking methods capable of generating innovations by integrating community needs, technological potential, and business success factors. The methods applied involved training sessions, mentoring, and interactive discussions focusing on business model design, digital financial management practices, and modern marketing strategies. The results of the activity indicate that: (1) partners are able to understand and elaborate on key business components such as customer segments, value propositions, distribution channels, customer relationships, revenue streams, key resources, key activities, key partners, and cost structures; (2) partners can evaluate their businesses, identify opportunities, and formulate solutions to existing challenges; (3) partners have acquired basic knowledge of digital-based financial management analysis that is simple yet applicable; and (4) partners have developed the capacity to expand their farming enterprises, particularly in the field of digital marketing. Overall, this program has successfully encouraged farmer groups to be more adaptive to technological developments and modern market demands.

Mentoring activities for MSMEs engaged in snacks, namely tempeh chips. Production activities are carried out every day because of the many enthusiasts and consumers who like the products of the Mak Ribut Tempeh Chips MSME. The purpose of this activity is to The purpose of this activity is to provide assistance for business development in MSMEs by identifying problems that exist in MSMEs, and trying to provide alternative solutions. After conducting the observation stage, several problems were found faced by MSMEs, including not having a business profile, not having a logo, not having a promotional Banner, not having a packaging sticker, not having a stamp, not having promotional media in the form of product photos, production videos and promotional videos, not having a social media account, not knowing the calculation of HPP, and not having simple financial records. During the mentoring activities that created a series of activities that resulted in several programs and after analyzing the UMKM Keripik Tempe Mak Ribut produced a positive impact on UMKM owners such as having a business profile that is useful as a business identity, logo, Banner, packaging stickers that are useful for introducing product brands, stamps, product photos, production videos, promotional videos, social media accounts, as a promotional media in marketing their products, and updates on gmaps so that consumers know the location of the business. Calculation of HPP (Cost of Goods Sold) so that UMKM know how much profit is obtained, as well as simple bookkeeping so that business finances are organized and not mixed with personal finances.

Scriptwriters play an important role in effectively conveying messages and goals to the audience. A good script is able to build a logical storyline, convey a message implicitly and explicitly, and leave a deep impression on the audience. The goal to be achieved in writing this final project report is to explain the process of writing a script using narrative techniques in a feature video. In this final project, the script writing uses narrative techniques with a descriptive approach. In script writing, narrative techniques are applied in scripts as the main approach in building a structured storyline based on the attachment of cause-and-effect relationships between events. The narrative structure is divided into three stages, namely the preliminary stage (opening), the intermediate stage, and the closing stage (solution). The preliminary stage serves to introduce the phenomenon, the middle stage discusses the phenomenon more deeply, and the closing stage provides solutions to the problems raised. The application of this narrative technique proves that a good structure in scriptwriting is able to convey the message in a video feature effectively. The screenwriter has completed the tasks and roles in making an animated video entitled Kopi Nikmat Tantangan Hidup Sehat. 

Sri Menanti Village has significant potential in the agricultural sector, particularly in banana production. However, the economic value of bananas is often underutilized due to limited innovation in processing. This study aims to develop micro-enterprises through the production of an innovative product called keripik pisang lumer (melt-in-the-mouth banana chips). The method used is a participatory approach involving local communities in training, production, and marketing. The results show that utilizing local resources can increase product value and open up new business opportunities. Keripik pisang lumer has become a popular snack alternative with strong potential for both local and regional markets

Post-harvest handling of fish requires an effective cold chain system, including the availability of ice factories, to preserve the quality and freshness of catches. The presence of an ice factory enables fishermen to bring ice during fishing trips, ensuring the catch remains safe for consumption. The planning of a portable mini ice factory in Ciwaru Village, located within the Ciletuh National Geopark, aims to maintain fish quality along the southern coast of West Java. Although several ice factories exist in Sukabumi Regency, their availability at fish landing sites such as the Ciwaru Fish Auction Place (TPI) remains insufficient. According to the Regulation of the Minister of Marine Affairs and Fisheries No. 2 of 2021, assistance for ice factory construction is provided to fishermen groups following a feasibility study submission. This community service project aims to assist fishermen cooperatives in improving cold chain management and preparing a feasibility study for ice factory development. Key issues identified include limited human resource competence, hygiene and sanitation challenges, feasibility study preparation, and internal communication enhancement within cooperatives. Solutions are implemented through training programs, cold chain method applications, feasibility analysis for mini ice factories, and the development of an information system for fishermen. The planned ice factory unit has a capacity of 1 ton per 8-hour cycle, supported by three freshwater wells near the site. Economic analysis reveals an NPV of Rp1,170,676,141, an IRR of 10.91%, and a Net B/C Ratio of 1.64, with a BEP at 311 tons/year, well below the installed capacity of 788 tons/year, confirming its economic viability. The resulting feasibility study will serve as the basis for applying for government assistance, complemented by scientific publications, national media coverage, video documentation, and intellectual property registration.

Science and Technology is one of the sciences that learns about how technology develops. This science also learns about the internet that can connect one device to another. By using the internet, we can access websites to make work easier or even find a job that we are interested in. Two examples of websites that we can visit are LinkedIn and Jobstreet. LinkedIn is one of the websites where we can do self branding and add relationships with other audiences. Meanwhile, Jobstreet is one of the websites that provides such types of jobs that we can later apply to a certain place or company. These two websites are very useful for many people, especially for vocational students who after graduating will continue their journey directly in the world of work. In this counseling, we will also teach students how to make a good and correct CV and what things distinguish between an ATS CV and a creative CV. In addition, this counsling is expected to be able to add skills and insights to students related to LinkedIn and Jobstreet so that they are more familiar with using these two platforms in their daily lives. The output results that we get through the implementation of this activity are made in the form of article and poster.

The Community Service activities that have been carried out aim to improve the welfare of the people of Doplang Village by optimizing all potential, both natural resources and human resources, to be integrated into the Edupark Agricultural Plantation Tourism Object. This term was chosen because the tourist village that will be created will not only rely on natural potential but also has educational value for tourists who visit this tourist village. There are 3 solutions offered by PGRI University Semarang in the framework of overcoming the problems faced by the Doplang village community, including training in making processed tuberose flowers into healthy preservative-free food, training in MSME financial management and training in Organizational Management, Tourism Management, Tourism Management SOPs , Layout (Master Plan) of Tourist Villages. The results of this program are providing theoretical provisions related to the cultivation of tuberose plants, providing theoretical and practical provisions related to food processing from tuberose plants, providing materials and workshops related to strategies for making tourism products along with tips for their development, and providing theoretical provisions related to Tourism Law.

Bullying has long been a phenomenon haunting educational environments worldwide, with its impacts not only affecting the victims individually but also influencing the overall image of the school. Bullying can lead to a decline in academic achievement, loss of students' self-confidence, and even mental health disorders among victims. Additionally, bullies themselves may experience negative consequences, such as difficulty in forming healthy social relationships with others in the future. In recent years, awareness of the importance of addressing bullying has significantly increased. Schools, parents, and communities are becoming more aware of the actions needed to prevent and address bullying cases in schools. One approach that has been implemented is through the introduction of programs like the Roots Program. The Roots program is designed to promote values such as respect for others, openness, freedom of expression, trust, and safety within the school environment. By involving the entire school community, including students, teachers, staff, and parents, this program aims to create a positive school climate where bullying can be effectively addressed.This research aims to implement the Roots program with the involvement of change agents, with the hope of providing deeper insights into the effectiveness of this program in combating bullying in schools. A qualitative approach focusing on phenomenology is employed in this study. The research location is SMA Negeri 1 Panyabungan, North Sumatra. Data are obtained from primary sources consisting of research subjects, including the school principal, teachers, and members of the Change Agents. Subject selection for the research uses purposive sampling technique. The Bullying Prevention Program, based on Ministry of Education and Culture Regulation No. 82 of 2015, aims to create a safe and comfortable school climate for students. Change Agents at SMA Negeri 1 Panyabungan play a crucial role in implementing this program by positively impacting students and the school as a whole. The success of this program is measured through the ability of change agents to prevent and address bullying incidents in school, as well as through the celebration of the Roots Day Declaration involving the entire school community. It is hoped that this program will help reduce bullying cases and create a more friendly and enjoyable school environment for all involved parties.

Blitar City is one of the cities in East Java Province which has a fairly large number of MSMEs. One of the potential MSMEs is located in the Pakunden Village. From the survey results it is known that there is one MSME actor producing Menjes Kyu Chips who has never used digital marketing in running his business. Bearing in mind, digital marketing is an urgent thing for MSMEs to do at this time because it has a positive correlation with business continuity in the future. This community service activity was a collaboration between UPN East Java students and the Blitar City Office of Cooperatives and Micro Small Enterprises. The purpose of this community service activity is to help solve problems as well as provide assistance to MSME actors related to the closeness of digital marketing in the form of making the Shopee marketplace as one of the marketplaces that is widely used by the community at large. The method of implementing this activity is divided into 3 stages, namely conducting socialization, training, and mentoring to the UMKM concerned. The results of this activity are expected that MSME actors can understand the importance of the role of digital marketing and be able to implement it into their business.  

The strategy for developing Prince Benowo's tomb tourism in Wonosalam District, Jombang has become the focus of discussion. One strategy that stands out is the use of social media platforms such as YouTube and other platforms. In this context, interesting and informative video content, official YouTube channel, collaboration with local YouTubers or influencers, live streaming, and social media-based campaigns can be used to promote the tomb. In addition, other strategies include improving infrastructure, environmental management, providing adequate facilities and information, developing educational and cultural programs, as well as involving local communities and partnerships with related parties. Implementation of this strategy aims to create a good tourist experience, boost the local economy, and strengthen the cultural and historical identity of the village. Periodic evaluation and monitoring is required to ensure the successful implementation of the strategy and improvements where necessary. Thus, it is hoped that Prince Benowo's tomb tour will become an attractive, sustainable tourist destination, and provide benefits to the local community.

Istilah “kemandirian” berasal dari kata dasar “diri” yang mendapat awalan “ke” dan akhiran “an”, kemudian membentuk satu kata keadaan atau kata benda. Karena kemandirian berasal dari kata “diri”, maka pembahasan mengenai kemandirian tidak bias lepas dari pembahasan tentang perkembangan diri itu sendiri, yang dalam konsep Carl Rogers disebut dengan istilah self, karena diri itu merupakan inti dari kemandirian.Kemandirian dapat diartikan sebagai usaha seseorang untuk mempertahankan kelangsungan hidupnya dengan melepaskan diri dari orangtua atau orang lain untuk mengerjakan sesuatu atas dorongan diri sendiri dan kepercayaan diri tanpa adanya pengaruh dari lingkungan dan ketergantungan pada orang lain, adanya kebebasan mengambil inisiatif untuk mengatur kebutuhan sendiri dan mampu memecahkan persoalan dan hambatan yang dihadapi tanpa bantuan orang lain. Kemampuan demikian hanya mungkin dimiliki jika seseorang berkemampuan memikirkan dengan seksama tentang sesuatu yang dikerjakan atau diputuskannya, baik dalam segi manfaat maupun dari segi negatif dan kerugian yang akan dialaminya.Pelaksanaan program ini diwali dengan memberikan perlabelan nama kepada anak anak ketika mereka memasuki ruangan sebagai tanda pengenal, kemudian melakukan sesi perkenalan dan penyampaian materi yang akan di bahas dan materi yang akan disampaikan sudah kami siapkan dari mentor tim PKM-STIMIK ESQ, materi tersebut hasil dari pemikiran para mentor mengenai cara agar mencapai sebuah Kemandirian Ekonomi untuk anak - anak. Bagaimana mereka dapat membeli yang mereka inginkan tanpa harus meminta kepada orang tua. Pemaparan materi mengenai cara mengalokasi uang, Tips 3 H (Hemat, Harus pintar memilih mana yang ingin dan mana yang butuh, Hindari berutang) Skema menabung, dan video kartun mengenai kemanfataan menabung  

Latar belakang dari penelitian ini yaitu bagaimana orang tua asuh membina disiplin dan moral anak-anak di panti asuhan. Artikel ini bertujuan untuk mendeskripsikan pembinaan disiplin dan moral anak panti asuhan dengan peran orang tua asuh di dalam panti asuhan. Penelitian ini menggunakan pendekatan kualitatif dengan metode deskriptif. Hasil penelitian menunjukan pembinaan disiplin dan moral anak dengan memberikan kasih sayang kepada anak panti, memberikan nasehat kepada anak untuk selalu menghormati dan menyayangi sesama, anak diajarkan untuk bertanggung jawab dengan tugasnya di dalam panti asuhan Aisyiyah putri daerah Kota Payakumbuh. Orang tua asuh juga menyekolahkan anak-anak asuh dari tingkat sekolah dasar (SD) sampai sekolah menengah atas (SMA). Upaya memberikan motivasi kepada anak, memberikan pendidikan keagamaan di dalam panti agar anak bisa bertaqwa kepada Tuhan Yang Maha Esa dan menuntun anak untuk rajin belajar baik baik di sekolah maupun di dalam panti asuhan. Dengan adanya pembinaan yang dilakukan oleh orang tua asuh di dalam panti asuhan Aisyiyah putri daerah Kota Payakumbuh dapat memberikan dampak yang baik untuk anak-anak asuh panti asuhan karena mereka sebagai pendorong yang  menuntun anak kepada hal-hal yang baik serta orang tua asuh harus mampu memberi contoh dan perilaku yang baik, agar anak-anak panti asuhan dapat meniru kebaikan ari orang tua asuh.