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Siti Washifa Jannati; Kisma Kamila; Rif'atun Hasanah

Jurnal Penelitian Manajemen dan Inovasi Riset 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study explores how the organizational culture of Sanggar Kartika Budaya strengthens local artistic values through identity building, leadership, training strategies, and adaptive creativity. Rooted in a commitment to traditional arts, the sanggar positions local cultural expression not only as heritage but also as a living space for innovation. The research aims to uncover how these cultural elements shape member behavior, sustain artistic traditions, and support the regeneration of young artists. Using a qualitative approach with document analysis, this study examines official profiles, program descriptions, and relevant scholarly sources. The findings reveal that the sanggar’s cultural identity centered on the motto “Pegang Teguh Seni Tradisi Siap Berkreasi”serves as the backbone of its learning system and creative ecosystem. Leadership plays a central role in directing artistic vision while safeguarding cultural authenticity. Structured training, literacy activities, and collaborative performances effectively embed traditional values in new members. The sanggar also demonstrates an ability to evolve with modern trends through creative choreography, multimedia integration, and active participation in contemporary festivals, all while maintaining strong roots in local heritage. These findings highlight how a well-structured organizational culture can act as a powerful engine for cultural preservation and artistic resilience. The implications suggest that cultural institutions can remain relevant in a fast-changing era by blending heritage with innovation, ensuring that tradition continues to live meaningfully in the hands of future generations.

Yogatama, Ahmad Nizar

Jurnal Penelitian Manajemen dan Inovasi Riset 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

The rapid advancement of smartphone technology has shaped consumer buying behavior, especially among students who depend on these devices for learning and social interaction. This research examines how product features and price perceptions influence students’ decisions to purchase Oppo smartphones in Malang City. Using a quantitative research design, data were obtained through questionnaires distributed to 428 respondents and processed using multiple linear regression analysis. The findings indicate that both product features and perceived price positively and significantly affect purchasing decisions, with product features demonstrating a more dominant role. The proposed model accounts for 66.2% of the variance in purchase decisions, suggesting that these two factors play a substantial part in shaping consumer choices. The results highlight the need for manufacturers like Oppo to focus on continuous feature improvements and maintain competitive pricing to strengthen market appeal. It is also suggested that future studies integrate additional variables such as brand image, marketing promotions, or user experience to offer a broader and more in-depth explanation of the determinants influencing smartphone purchase behavior.

Rachman, Afifah; Geri Maulana Saputra; Hesti Kusumaningrum

Jurnal Penelitian Manajemen dan Inovasi Riset 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

PT Unilever Indonesia’s strategic application is examined through the Balanced Scorecard framework, focusing on four key perspectives: financial, customer, internal business processes, and learning and growth. The analysis reveals that while the company demonstrates strong financial performance, such as high ROI and ROE, challenges like declining annual profits and increasing liabilities signal the need for improved cost management and risk mitigation. Unilever's strategy emphasizes innovation and customer relationships, leveraging Total Quality Management (TQM) and continuous product enhancements. However, internal issues such as employee work culture, inadequate facilities, and employee satisfaction remain significant obstacles to organizational performance. The findings suggest a need for stronger employee engagement and workplace improvements, alongside enhanced financial sustainability strategies. Future research could explore how external factors, such as shifting market trends and government regulations, influence Unilever’s strategic decisions and overall success.

Ismatun Nisak; Diana Shima Amrita; Syailin Nichla Choirin Attalina

Jurnal Penelitian Manajemen dan Inovasi Riset 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This classroom action research aims to improve the reading literacy of grade 1 students of SD Negeri 2 Ngasem through the use of flashcards. The background of the study is based on the low interest in reading and literacy outcomes of students, which is caused by less varied learning methods and the lack of attractive learning media. This study used a multi-cycle approach with the stages of planning, implementation, observation, and reflection. Data were collected through observation of student activities, reading literacy tests before and after the intervention, and documentation of the learning process. The results showed an increase in the average reading literacy score from 74.77 in the pre-cycle to 75.55 in cycle 1, with the percentage of learning completeness increasing from 77.77% to 83.33%. The use of flashcards proved effective in improving students' motivation, participation, and reading literacy outcomes. This study recommends the use of interactive and innovative learning media such as flashcards, to improve reading literacy in elementary schools.  

Hendestri Br Sembiring; Cynthia Ananda Br Tarigan; Naila Suci Yanti; Nayla Humaimah; Siti Suaibah Nasution

Jurnal Penelitian Manajemen dan Inovasi Riset 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study aims to examine the challenges and strategies of Management Study Program students at the State Islamic University of North Sumatra (UINSU) in understanding online lecture materials. The method used is descriptive qualitative with data collection techniques in the form of closed questionnaires distributed to 25 respondents of fourth semester students. The results showed that although there were still technical problems such as unstable internet connections, the majority of students were able to adapt to the online learning system. The most dominant learning strategies used are active and independent strategies, such as reading, taking notes, repeating material, watching learning videos, and managing study time. In addition, group discussions through media such as WhatsApp and Telegram also help clarify understanding of the material. Students also rely on learning materials provided by lecturers through digital platforms (PDF, video, and LMS) as the main source of independent learning. This study concludes that students' success in understanding online lecture materials is strongly influenced by a combination of active learning strategies, group collaboration, and material support provided by lecturers. Therefore, continuous collaboration between students, lecturers, and institutions is needed to create a more effective and inclusive online learning system.

Sulistiani Sulistiani; Eko Nursalim; Muh Ibnu Faruk Fauzi

Jurnal Penelitian Manajemen dan Inovasi Riset 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study aims to determine the extent of the influence of infrastructure management and understanding of sewing theory on the quality of practicum learning in the Fashion Department at SMK Negeri 1 Sangatta Utara. This study uses a quantitative approach with data collection methods through questionnaires, observation, and documentation. The research sample amounted to 107 students from a total population of 143 students in classes X, XI, and XII. The results of multiple linear regression analysis show that the management of infrastructure facilities has an influence of 16.26%, while the understanding of sewing theory has a greater influence, namely 71.53% on the quality of practicum learning. Simultaneously, the two variables contributed 87.9%, while 12.1% was influenced by other factors not studied. This finding confirms that the understanding of sewing theory has a more dominant influence than the management of infrastructure facilities in improving the quality of practicum learning in the Cosmetology department at the SMK.  

Romauli Situmorang; Dwidya Nuari; Mira Susila Warni; Ruth Sahana Manalu; Egi Ateta Barus +1 more

Jurnal Penelitian Manajemen dan Inovasi Riset 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

The management of educational facilities and infrastructure is a process of organizing all facilities to ensure that the educational process in an educational institution can take place effectively and efficiently. The purpose of this study is to determine the management of facilities and infrastructure used to support the learning process in the Geography subject at SMAN 2 Tanjung Morawa. This research uses a qualitative approach. The population and sample in this study are the Head of Facilities and Infrastructure and the Geography teachers at SMAN 2 Tanjung Morawa. Data in this study were collected through interviews, documentation, and literature review. Subsequently, the data were analyzed using thematic analysis techniques. The results of this study indicate that the management of facilities and infrastructure at SMAN 2 Tanjung Morawa is still suboptimal in terms of planning, procurement, utilization, management, and evaluation systems, resulting in the geography learning process at this high school still relying on lecture methods and manually visualizing geography lessons using a blackboard.

Sari Andini; Dara Avira; Eka Satya; Tengku Darmansah

Jurnal Penelitian Manajemen dan Inovasi Riset 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

In the era of globalisation and rapid technological advancement, education faces increasingly complex challenges, especially in terms of innovative learning development. This study aims to provide human resource management strategies in creating an innovative learning environment amidst the rapid development of education. The method used in this study is a literature study and qualitative analysis of various relevant sources, including journals and scientific articles. The findings show that there are three strategies: developing continuous professionals, integrating technology in the learning process, encouraging collaboration and creativity. This research is expected to provide insights for educational institutions in designing more effective development programme.

Prasetyo, Ramadhan; Hawik Ervina Indiworo; Ratih Hesty Utami Puspitasari

Jurnal Penelitian Manajemen dan Inovasi Riset 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

The study aims to analyze the effect of e-learning, knowledge sharing and job rotation on the performance of generation Z employees in Semarang City mediated by self-development. This research is quantitative type using PLS-SEM data analysis technique with SmartPLS 3.2.9 software. The results of this study prove that: (1) E-learning affects employee performance; (2) Knowledge sharing has no effect on employee performance; (3) Job rotation has no effect on employee performance; (4) Self-development affects employee performance; (5) E-learning affects self-development; (6) Knowledge sharing has no effect on self-development; (7) Job rotation affects self-development; (8) Self-development mediates e-learning on employee performance; (9) Self-development does not mediate knowledge sharing on employee performance; (10) Self-development does not mediate job rotation on employee performance.

Eva Khusnia Arianti; Rizky Herdian Syah; Mila Hariani

Jurnal Penelitian Manajemen dan Inovasi Riset 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This research aims to identify and analyze effective tactics used by teachers in increasing the learning motivation of fifth grade students at Tempel Elementary School. Using a qualitative approach with a case study method, data was collected through classroom observations, in-depth interviews, and document analysis. The research results show that several effective tactics include: (1) Project-Based Learning Approach which involves students in practical and relevant activities, (2) Use of varied learning media such as educational videos and teaching aids to make lessons more interesting, (3) Providing Constructive Feedback that helps students feel valued and motivated, (4) Creation of a Positive and Supportive Classroom Environment that makes students feel safe to participate, and (5) Use of Interactive Learning Methods such as group discussions and educational games that increase students' active participation. These findings indicate that these strategies effectively increase students' learning motivation, which contributes to increasing their participation, interest and learning outcomes. This research provides practical implications for teachers in developing effective teaching strategies and becomes a reference for developing teacher training programs and educational policies that support the creation of a learning environment that motivates students.    

Muhammad Saadam Sadiq; Abdul Sadiqin Sadiq; Jumaidah Jumaidah

Jurnal Penelitian Manajemen dan Inovasi Riset 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This research aims to determine the extent of the teacher's role in motivating to improve the quality of UPTD-based student learning at the 71 Barru State Elementary School (SD). Barru Regency, South Sulawesi. This research method uses qualitative with a purposive sampling technique based on needs with a sample of 10 teachers. The research design was carried out based on the Creswell 1996 setting. The results obtained are that the role of the teacher is an important role in improving teaching and guiding if teaching is processing people to become smart, intelligent, clever. Guiding means activities that require students to develop in providing an environment and direction that is in accordance with educational goals. Motivation as a teacher is important because improving the quality of education is a requirement to accelerate the realization of a democratic society. And the quality of student learning is important in improving student achievement.

Rofiq Hidayat; Revina Dewi Agustin; Luluk Atul Fitriyah; Najibur Rahman

Jurnal Penelitian Manajemen dan Inovasi Riset 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This research uses qualitative research with a case study approach. The research was conducted at the Madrasah Aliyah Negeri 2 Jember Dormitory. The aim of this research is to analyze how the planning, organization, implementation and evaluation of dormitory service management by the dormitory head Mrs. Munadiroh, S.Pd. in managing the dormitory at Madrasah Aliyah Negeri 2 Jember. The results of the research showed that the head of the girls' dormitory at Madrasah Aliyah Negeri 2 Jember, Mrs. Munadiroh, S.Pd. able to carry out dormitory service management activities by supervising or monitoring to see whether dormitory programs, activities and implementation are running in accordance with the curriculum. In the process of planning, organizing, implementing and evaluating the dormitory, namely: 1) the dormitory head is able to carry out well starting from planning and implementing dormitory activities and programs, while planning involves all dormitory personnel; 2) Organizing by determining educational resources and other necessary resources including funds to fulfill the implementation of the dormitory and also facilities and infrastructure to support the learning process or dormitory development; 3) Able to mobilize his subordinates in accordance with Standard Operating Procedures or duties and responsibilities as well as regulations for student needs in accordance with the curriculum; 4) The dormitory head is able to evaluate the implementation of the dormitory program and the duties of each dormitory personnel, student deficiencies and other obstacles in meetings held once a month.

Armanila Armanila; Alya Sabrina Ramdhani Hsb; Ijar Salna; Lu’lu Rahmadanti; Nur Saadah

Jurnal Penelitian Manajemen dan Inovasi Riset 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This research aims to describe the management of early childhood education at RA Annur Babalan. This research uses a qualitative approach and is descriptive in nature. The selection of research subjects was carried out using purposive sampling technique. Research subjects are managers, educators, students and parents. Data was collected through observation, interviews and documentation. Checking the validity of the data is carried out through diligent observation, participation and adequacy of references. The research results show that the RA Annur Babalan management program has been prepared in accordance with the institution's vision and mission by carrying out management functions including; implementation, supervision and guidance. Managers as leaders in carrying out management functions place great emphasis on cooperation based on sincerity, enthusiasm and high loyalty. Planning is carried out with strategic planning, preparing learning plans ranging from yearly, semester, monthly, weekly to daily. Organizing is carried out by coordinating tasks, opportunities, experiences and insights with open communication, holding regular meetings to discuss efforts to improve performance. Supervision is carried out by direct observation, through supervision, regular meetings with educators. Collaboration ends with parents, through monthly meetings (parenting), and partners related to RA. Assessment and evaluation is carried out by giving assignments, observations, daily notes, anecdotes, performance, work results and educational visits.

Tursinah Anggendari

Jurnal Penelitian Manajemen dan Inovasi Riset 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This qualitative research aims to investigate the influence of teacher workload on students' academic achievement, particularly within the unique framework of science, technology, and Buddhism. Employing a phenomenological research model, the study delves into the lived experiences of teachers and students in educational settings infused with Buddhist principles alongside science and technology education. The sampling technique involves purposive sampling, selecting participants with diverse backgrounds and experiences. Data analysis follows thematic analysis methods, identifying patterns and themes within the collected narratives. Preliminary findings suggest a complex interplay between teacher workload, students' academic outcomes, and the integration of Buddhist perspectives within the curriculum. Understanding these dynamics can offer insights into optimizing teaching practices and curriculum design to enhance student learning outcomes in science, technology, and Buddhist-oriented educational contexts.

Mahmud Mahmud; Fatmawati Fatmawati; Yulinar Yulinar

Jurnal Penelitian Manajemen dan Inovasi Riset 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

The purpose of this study is to find out how interpersonal communication strategies of teachers and students in learning activities in PAUD TK Dharma Wanita Persatuan Baturube, North Bungku District, North Morowali Regency. The research method used is qualitative research with a descriptive abbreviation which aims to provide an overview of the extent of teacher and student interpersonal communication strategies in learning activities in PAUD TK Dharma Wanita Persatuan Baturube District. North Bungku, North Morowali Regency. The data analysis technique used is triangulation which consists of data reduction, data presentation, and conclusion drawing. The results showed that the interpersonal communication strategies used in PAUD Dharma Wanita Persatuan Baturube, among others, were a. Approach b. Storytelling, c. Play, d. Questions and Answers, e. and Lectures. Thus, interpersonal communication strategies between teachers and students in providing educational materials in teaching and learning activities at PAUD Dharma Wanita Persatuan Baturube are considered effective when communication planning is carried out according to obligations in accordance with the regulatory system adopted by PAUD Dharma Wanita Persatuan Baturube and reaches an understanding for the realization of common goals and goals..