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Hansen Rusliani; Syamsuddin Syamsuddin; Merdiana Ferdila

Jurnal Penelitian Manajemen dan Inovasi Riset 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This research aims to determine the influence of price, product quality and promotion on purchasing decisions at Shopee e-commerce. This research uses a quantitative approach with data collection methods through primary data, questionnaires and documentation. The population of this research are students at 10 universities in Jambi City and are Shopee e-commerce users. The total sample was 100 respondents. The sampling method uses a purposive sampling technique, namely a sampling technique using certain considerations that are in accordance with the researcher's objectives. The test used is multiple linear regression analysis; normality test, multicollinearity test and heteroscedasticity test. Test the hypothesis using the F Test and T Test. The results of data analysis can be concluded that partially (T test), the price variable (X1) has a significant effect on purchasing decisions (Y), the product quality variable (X2) has no effect on purchasing decisions (Y) and the promotion variable (X3) has an effect significant to purchasing decisions (Y). Simultaneously (F test) shows that the independent variables price, product quality and promotion simultaneously have a positive and significant effect on purchasing decisions.      

Ricky Wahyudin; Kartawan Kartawan; Dedi Rudiana

Jurnal Penelitian Manajemen dan Inovasi Riset 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

The purpose of this research is to determine and analyze the influence of segmenting and targeting on consumer satisfaction through purchasing decisions as an intervening survey variable for consumers of Cio Herbal, Syakira Herbal and Salma Herbal Tasikmalaya. The research method used is survey and quantitative methods. This research used a sample of 220 consumers of Cio Herbal, Syakira Herbal and Salma Herbal Tasikalaya. The sampling technique used was purposive sampling. Meanwhile, the data analysis technique uses Structural Equation Model (SEM) analysis. The results of the research show that there is an influence of Segmenting and Targeting on Consumer Satisfaction through Purchasing Decisions as an Intervening Variable in Consumers of Cio Herbal, Syakira Herbal and Salma Herbal Tasikmalaya both partially and simultaneously, meaning that the more focused segmenting and targeting is applied to CIO Herbal, Syakira Herbal and Salma Herbal Tasikmalaya, purchasing decisions will increase so that consumer satisfaction will also increase

Firman Fauzi; Sari Puspitarini

Jurnal Penelitian Manajemen dan Inovasi Riset 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Examining employee engagement with a view to job satisfaction through mediated Job Security is the aim of this study. All respondent who have made worked from Senior High School and who meet the criteria listed constitute the population of this study. Purposive sampling was used to select 58 respondents. Data collection methods rely on survey methods, with research instruments in the form of a questionnaire. The statistical program was used for causal qualitative analysis. Employee Engagement (X1) and Job Security (X2), are variables exogen and endogen variable is job satisfaction (Y) to this study. This study uses Smartpls program to process and analyze data. The results showed that Employee Engagement had a positive and significant effect on Job Satisfaction, Job Security had a positive and significant effect on Job Satisfaction and Employee Engagement had a positive and significant effect on Job Satisfaction which was mediated by Job Security for the teaching staff.

Alex Sander; Rina Rina; Monalisa Monalisa

Jurnal Penelitian Manajemen dan Inovasi Riset 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This research aims to determine the effect of compensation on the performance of employees in the production department at PT. Semen Tonasa II and III Pangkep Regency. The method used in this research is a quantitative method with the number of respondents being 51 employees who were used as samples using a sampling technique, namely using Solvin samples. The analysis used in this research is a simple linear regression test. The results of simultaneous testing of the education level variable have a positive and significant effect on the work productivity variable as proven based on the results of the simultaneous test with a significance value of f<α (0.000<0.05). The partial test results of the compensation variable have a positive and significant effect on employee performance variables with a significance value of f<α (0.000<0.05).

Filippus Cahyo Setyawan; Sri Sundari; Marisi Pakpahan

Jurnal Penelitian Manajemen dan Inovasi Riset 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This research aims to evaluate the factors influencing personnel performance in the context of a dynamic work environment. The background of the study is rooted in the challenges organizations face amid rapid changes and the complexity of the modern work environment. The research methodology employs a combination of literature analysis and empirical research to identify significant variables that either enhance or hinder personnel performance. Research findings indicate that adaptive leadership, organizational flexibility, and individual skill development play pivotal roles in achieving optimal performance in a dynamic work environment. The implications of these research results provide insights for organizations to develop more effective strategies in managing personnel performance amidst constant change.

Anggita Fitrianah Ramadhani; Amiartuti Kusmningtyas

Jurnal Penelitian Manajemen dan Inovasi Riset 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This research aims to determine emotional intelligence and organizational culture to improve the internal service performance of Sidoarjo Health Center employees.  There is a population needed in this research, namely 50 employees.  In this study, researchers used all community health center employees, both paramedics and non-medical employees, with respondent characteristics based on age, gender, educational background, and length of work.  Sampling In this research he author used a saturated sample where all members of the population were used as research samples.So this research uses a questionnaire filled out by respondents and used as data for this research.  The analysis technique used is simple linear regression analysis.  Hypothesis testing uses (a T-test), while the data analysis methods used include a validity Test and Reliability Test.  The results of this research show that Emotional Intelligence and Organizational Culture influence Internal Service Performance. The result obtained t-count of 11.438 is greater than the t-table 2.01063 with a significant value of 0.000 > 0.50, which shows that the results are statistically significant. Furthermore, the emotional intelligence variable has a significant impact on internal service performance, with a t-count of 12.039, greater than the t-table 2.01063 with a significant value of 0.000 > 0.50.

Latifatun Nikmah; Wina Yuniarti; Rayhan Gunaningrat

Jurnal Penelitian Manajemen dan Inovasi Riset 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

In the modern era, Muslim fashion, one of which is the hijab, is experiencing developments every year. Hijab is Muslim clothing that is very popular with Muslim women in Indonesia. This incident happened because Muslim women in Indonesia are aware that wearing the hijab is an obligation. This provides an open space for companies to produce Muslim clothing, especially hijabs, to become the main target market in the country. The purpose of this research is to find out whether promotions and testimonials have an influence on purchasing interest through the mediating variable of consumer trust in Buttonscraves products. There were 51 participants in this study and data was collected through an online survey using a Google form. The sampling technique was carried out using purposive sampling techniques and primary data types, as well as collecting questionnaires. The results of the analysis show that promotions have a significant effect on buying interest, testimonials have a significant effect on buying interest and testimonials have a simultaneous effect on buying interest in Hijab Buttonscraves.

Rita Haju Kaesti; Puput Melati; Rayhan Gunaningrat

Jurnal Penelitian Manajemen dan Inovasi Riset 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Wardah has built a reputation for itself as a manufacturer of premium, halal cosmetics in an effort to attract a wider audience and increase sales. Finding out how BPOM and Halal labels affect product quality and customer happiness among Wardah cosmetics customers is one goal of this study; another is to determine whether factors related to price influence the buying decision of those who purchase Wardah cosmetics. As part of the research, 105 people who regularly use Wardah cosmetics were asked to fill out a survey. Consumer satisfaction with Wardah cosmetics was shown to have a favorable and statistically significant effect on overall satisfaction. Furthermore, customer satisfaction with Wardah cosmetics was positively and significantly affected by the brand image variable. A similar favorable and statistically significant relationship existed between service quality and customer happiness with Wardah cosmetics. In addition, customer satisfaction with Wardah cosmetics was positively and significantly impacted by the following factors: product quality, brand image, and service quality.

Yana Kumara Kristanti; Rayhan Gunaningrat

Jurnal Penelitian Manajemen dan Inovasi Riset 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This research aims to determine the influence of price, promotion and rating on purchasing decisions in the Shopee marketplace. The approach used in this research is a quantitative approach with an explanatory research type. The sampling technique in this research was a purposive sampling technique with the sample used amounting to 100 respondents. The data collection technique uses online questionnaire distribution with the help of Google forms. Data analysis techniques in this research are validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, multiple linear regression test, coefficient of determination test, f test and t test. Based on the data research analysis, the results showed that there was an influence of price on purchasing decisions, there was an influence of promotion on purchasing decisions, there was no influence of ratings on purchasing decisions and the f test showed that there was a simultaneous influence of price, promotion and rating on purchasing decisions. The results of the coefficient of determination test show an r square value of 0.472, which means that the influence of the price (x1), promotion (x2) and rating (x3) variables simultaneously on the purchasing decision variable (y) is 47.2%.

Riana Amalia Sacrivi; Dea Ananda; Rayhan Gunaningrat

Jurnal Penelitian Manajemen dan Inovasi Riset 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

The independent variable in this research is the variable that is manipulated and predicted to have an influence on the dependent variable. This is known by the tolerance value and Variance Inflantion Factor (VIF) value which are used to determine positive and negative values between independent variables. There is no or no multicollinearity found in the regression model. It is found that there is no multicollinearity in the Regression Model. This shows that there is a linear relationship and influences the dependent variable. Test the Coefficient of Determination (R2) to determine the contribution of variabilitate and independent variables.

Muhamad Izdad Fuadi; Nur Hidayah

Jurnal Penelitian Manajemen dan Inovasi Riset 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study aims to examine and analyze the effect of job demands, job resources, and job involvement on employee job satisfaction. Job demands affect job satisfaction, job resources affect job satisfaction, and job involvement affects job satisfaction. The population in this study were employees of the Department of Tourism, Youth and Sports, Magelang Regency. The sample taken in this study were 45 employees with saturated sampling. The analytical tool used is Multiple Linear Regression. The results of this study indicate that job demands have a positive and significant effect on job satisfaction. Job resources have a positive effect on job satisfaction. Job involvement has a positive and significant effect on job satisfaction. Job demands, job resources, and job involvement have an influence of 84.4% on job satisfaction, while the remaining 15.6% is influenced by other variables.

Hani Hasanah; Widodo Agung Nugroho

Jurnal Penelitian Manajemen dan Inovasi Riset 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This research aims to determine whether the partial influence of Motivation (X1) has on Client Competence (Y), the partial influence of Discipline (X2) on client Competence (Y), the partial influence of commitment on client Competence (Y), and the influence of Motivation ( X1), Discipline (X2), Commitment (X3) simultaneously towards Client Competency (Y) at the Tangerang Class 1 Correctional Center. The population of this research is the clients of the Tangerang Class 1 Correctional Center. The sample taken was 50 respondents using the Non-Probability Sampling technique with an Incidental approach, namely a sampling technique based on chance, that is, anyone who happens to meet the researcher can be used as a sample if they are seen to be suitable, with the help of the Statistical Product and Service Solution (SPSS) version version 20. The results of this study show that there is no influence between Motivation (X1) partially on client Competence (Y). This can be shown by t count (0.945) < from t table (2.011), there is no influence between Discipline (X2) as a whole. partial to client competency (Y) this can be shown by t count (-3.329) < from t table (2.011), there is no influence between Commitment (X3) partially to client competency (Y) this can be shown by t count ( 1.606) < from t table (2.011), and the variables of motivation (X1), discipline (X2), and commitment (X3) of community counselors simultaneously on the competency of correctional clients (Y). This can be shown by the results Fcount > ftable (4,683>2,810),

Kirie Stepania Ronting; Muh. Ichwan Musa; Muhammad Ilham Wardhana Haeruddin

Jurnal Penelitian Manajemen dan Inovasi Riset 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

The purpose of this research is to determine the effect of reward and punishment on employee performance with work discipline as an intervening variable at PT. Sinar Galesong Pratama. The method used in this research is a quantitative approach carried out through data collection using questionnaires and data analysis. The population in this study was 102 employees, and the sampling technique in this study used saturated samples, where the entire population was sampled. The analytical method used in this research uses partial least squares (PLS). The results of the research show that there is a negative and insignificant influence of reward on work discipline, there is a positive and insignificant influence of punishment on work discipline, there is a positive and insignificant influence of work discipline on employee performance, there is a positive and significant influence of reward on employee performance, there is an influence positive and insignificant influence of punishment on employee performance, there is a negative and insignificant influence of reward on employee performance through work discipline, there is a positive and insignificant influence of punishment on employee performance.

Harmayanto Harmayanto; Nuriyah Nuriyah; Ahmad Faisal

Jurnal Penelitian Manajemen dan Inovasi Riset 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

The purpose of this research is to determine the influence of communication, teamwork, creativity on the performance of civil servants at the Paser Regency Regional Revenue Agency (BAPENDA). From the results of the validity test of 18 valid statements and the significant limit of rtable is 0.05 and the two-sided test, the rtable value is 0.2876 while rcount > rtable for each statement in this study. The results of the reliability test, the Cronbach Alpha value is 0.903, the N of items is 18. From the results of data analysis and data tabulation, it can be seen that the results of the regression equation are Y= 0.477+0.404 X1+0.245 X2+0.242X3. Based on the calculation results, the R value (correlation coefficient) of 0.842 is at a relationship level of 0.80-1.000, which means it is at a very strong relationship level between the variables communication (X1), teamwork (X2), and creativity (X3) on performance. employee (Y). The Adjusted R Square value (coefficient of determination) is 0.688 or 68.8%. This shows that the variables communication (X1), teamwork (X2), and creativity (X3) contribute or contribute an influence of 68.8% to the performance of civil servants (Y) at the Paser Regency Regional Revenue Agency (BAPENDA). Meanwhile, the remaining 31.2% was influenced by other variables not included in this research. The Fcount test results obtained a value of 34.796 with a significance level of 0.000 while the Ftable value was 2.82 (3:43). So Fcount is 34.796 > Ftable value is 2.82. This means that there is a joint influence between the variables communication (X1), teamwork (X2), and creativity (X3) on employee performance (Y).  The results of the t test obtained a Communication tcount (X1) value of tcount 3.094 > ttable 2.017 with a significance level of 0.003 < 0.05. So H0 is rejected and Ha is accepted. Teamwork (X2) tcount is 2.454 > ttable is 2.017 with a significance level of 0.018 < 0.05. So H0 is rejected and Ha is accepted. Creativity (X3) tcount is 1.983 < ttable is 2.017 with a significance level of 0.054 > 0.05. So H0 is accepted and Ha is rejected.

Mita Rahmadewi; Christian Wiradendi Wolor; Marsofiyati Marsofiyati

Jurnal Penelitian Manajemen dan Inovasi Riset 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This research aims to examine the influence of work ethic, communication and work motivation on employee work discipline. Work discipline is an important factor in increasing organizational productivity and performance. Factors such as work ethic, communication and work motivation have a significant role in shaping the level of employee work discipline in the work environment. This research uses a quantitative approach by collecting data through questionnaires distributed to 100 employee respondents from various backgrounds and levels of position. The collected data was analyzed using statistical methods such as regression to assess the relationship between the independent variables (work ethic, communication and work motivation) and the dependent variable (work discipline). The results of the analysis show that there is a positive and significant influence of work ethic, communication and work motivation on employee work discipline. The SmartPLS 4 application was also used in this research to assist in the analysis of the data obtained. The findings of this research provide an important contribution to human resource management and organizational development.

Yunita Maulinda; Alfiyani Rizkha Ayu; Dimas Tri Meityas Pamungkas; Fendi Arya Krisdianto

Jurnal Penelitian Manajemen dan Inovasi Riset 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Employee performance is the main key in a company. Employee performance is influenced by several factors, including leadership style, teamwork, work discipline. This research aims to determine the influence of leadership style, teamwork, work discipline at PT Wana Citra Sentosa. This type of research is research using quantitative research methods. The population determined in this research is employees at PT Wana Citra Sentosa, totaling 54 people. In sampling, the technique used is the Probability Sampling technique using a simple random sampling technique. The data collection method is the analysis method, namely the multiple linear regression method. The data was processed using SPSS (Statistical Program for Social Science ) version 25. The research results showed that the independent variables leadership style, teamwork, work discipline had a positive and significant effect on the dependent variable employee performance at PT Wana Citra Sentosa

Jeffri Nur Syahfudin

Jurnal Penelitian Manajemen dan Inovasi Riset 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study aims to analyze the effect of service quality and product quality on repurchase intention with consumer satisfaction as an intervening variable at UD. Rizqi Food Supplier Yogyakarta. The impact of Covid-19 has caused a decrease in meat shipments, but extra services and promos during the pandemic have increased interest in repurchasing. After the pandemic, expansion into restaurants and hotels resulted in a significant increase in sales. The research sample consisted of 100 respondents. Data analysis used multiple regression and Sobel's test to test consumer satisfaction as an intervening variable. The results showed that service and product quality had a significant effect on consumer satisfaction and repurchase intention. However, customer satisfaction does not mediate the relationship between service quality and repurchase intention, as well as the relationship between product quality and repurchase intention. Improving the quality of services and products at UD. RizqiFood Supplier is expected to increase consumer satisfaction and encourage repurchasing interest. This is important for company management to retain loyal customers and achieve business success.

Puput Iswandyah Raysharie; Irawan Irawan; Lia Aulia Amanda Bakti; Lyvia Angelqica; Mutia Nisa +4 more

Jurnal Penelitian Manajemen dan Inovasi Riset 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study looks at customer behavior on e-commerce platforms, with a particular emphasis on Shopee in Indonesia. The study involved 102 respondents to evaluate the relationship between variables. The results show that these factors have an impact on the repurchase intention of e-commerce customers on Shopee. The study was conducted using quantitative methods and used SPSS for statistical analysis. The results show that the components present in this study have an influence on customer repurchase intention. However, other factors not present in this study, for example, price, user experience, and promotion, may have a greater impact on customer repurchase intention than other factors. This study provides an in-depth understanding of the components that influence customers' willingness to make repeat purchases on e-commerce platforms. While product and service quality remain important, companies and marketers should consider these additional elements when they create their marketing strategies. This calls for further future research using large samples and deeper analysis to understand this more complex context and help run businesses better in the ever-evolving e-commerce market.

Celine Keyla Olyfia Silaban

Jurnal Penelitian Manajemen dan Inovasi Riset 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This research aims to determine and analyze the influence of Training, Work Discipline and Competency on Performance through Job Satisfaction, both partially and simultaneously. This research uses a quantitative approach with descriptive analysis. The data analysis technique used in this research is filling out a questionnaire. In this study, researchers used a questionnaire with a Likert scale which was distributed to 120 respondents or employees. Analysis tools use Partial Least Square Software (Smartpls 4.0). The calculation results show that: (1) the training variable has a positive and significant effect on employee performance; (2) the discipline variable has a positive and significant effect on employee performance; (3) the competency variable has a positive and significant effect on employee performance.

Siti Mulyani

Jurnal Penelitian Manajemen dan Inovasi Riset 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Investment is important in helping to increase the growth and development of a country. The total ratio of investors in Indonesia in 2022 is 2.2%, this ratio is still lagging behind when compared to other countries. Students are in the spotlight for the Indonesia Stock Exchange to become young investors in the capital market. The Indonesia Stock Exchange (IDX) has done several things to increase investment interest in universities by establishing several collaborations and organizing programs such as opening an Investment Gallery. This study aims to determine the effect of investment knowledge, investment benefits, investment motivation, minimum investment capital and investment return on investment interest in the capital market. The results of this study are that simultaneously investment knowledge, investment benefits, investment motivation, investment return and minimum capital have a positive effect on investment interest. Partially, investment knowledge, investment benefits, investment return and minimum capital have a positive effect on investment interest, while the investment motivation variable has no effect on investment interest. The ability of these 5 variables to influence investment interest is shown in the adjusted R square value of 53% and the rest can be influenced by other variables outside of this study