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Hansen Rusliani; Syamsuddin Syamsuddin; Merdiana Ferdila

Jurnal Penelitian Manajemen dan Inovasi Riset 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This research aims to determine the influence of price, product quality and promotion on purchasing decisions at Shopee e-commerce. This research uses a quantitative approach with data collection methods through primary data, questionnaires and documentation. The population of this research are students at 10 universities in Jambi City and are Shopee e-commerce users. The total sample was 100 respondents. The sampling method uses a purposive sampling technique, namely a sampling technique using certain considerations that are in accordance with the researcher's objectives. The test used is multiple linear regression analysis; normality test, multicollinearity test and heteroscedasticity test. Test the hypothesis using the F Test and T Test. The results of data analysis can be concluded that partially (T test), the price variable (X1) has a significant effect on purchasing decisions (Y), the product quality variable (X2) has no effect on purchasing decisions (Y) and the promotion variable (X3) has an effect significant to purchasing decisions (Y). Simultaneously (F test) shows that the independent variables price, product quality and promotion simultaneously have a positive and significant effect on purchasing decisions.      

Rizky Hutama Putra Haqq; Ahmad Ferdiansyah Pratama Putra; Moch Raffli Trio Romadhoni; Muhammad Irvan Arizqullah; Dika Ayu Safitri

Jurnal Penelitian Manajemen dan Inovasi Riset 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Procurement process in the industrial sector is undoubtedly conducted. However, conventional procurement of goods and services still faces numerous challenges, such as the need for physical storage space which is impractical, consumes a lot of space, and the difficulty in accessing past documents. With the advancement of the Industry 4.0 era, it pushes the procurement sector to undergo changes related to data integration systems and also the procurement process, all aimed at creating efficiency in the procurement of goods and services.    

Siti Sofiyah; Yeti Asmawati; Yanto Heryanto; Dian Evariana

Jurnal Penelitian Manajemen dan Inovasi Riset 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Human resource development is a process of how management gains experience, skills and attitudes to achieve success as leaders in the organization, so that development activities are aimed at helping employees/employees to be able to handle their responsibilities in the future. Bearing this in mind, training and human resource development programs are needed which are carried out periodically and continuously, in order to provide satisfactory (prime) service. Thus, companies/institutions need to have good operational implementation instructions, as well as educated officers who can implement these operational systems and procedures appropriately. Apart from development, training activities are also very influential on human resources because with this training human resources will be encouraged to be able to provide excellent service for candidates or those interested in buying or using their services. And it is no less important to provide training to customer service on how to serve in a very friendly, polite, knowledgeable manner so that clients/interested people can feel comfortable when communicating or making transactions.

Nurul Fajri Arif; Pra Gemini; Arianto Taliding

Jurnal Penelitian Manajemen dan Inovasi Riset 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study aims to determine the effect of Earning per Share (EPS), Return on Assets (ROA), Return on Equity (ROE), Current Ratio (CR), Deb to Equity Ratio (DER), Price to Book Value (PBV) on Returns. Share. The object of this research is the Indonesian Stock Exchange, mining companies in the coal industry sector for the 2019-2021 period. The research data used is secondary data with the sampling method using non-probability sampling. And the data analysis method is by calculating financial performance, determining stock returns using a sample of 19 companies. The results of this research have been tested on classical assumptions in the form of normality tests, multicollinearity tests, heteroscedasticity tests and autocorrelation tests as well as hypothesis tests in the form of t tests, f tests , determination test, and multiple linear regression test. The results of this study show that ESP partially has a negative effect on Stock Return, ROA partially  has a positive effect on Stock Return, ROE partially has a negative effect on Stock Return, CR partially has a positive effect on Stock Return, DER partially has a positive effect on Stock Return, and PBV partially has a negative effect on Stock Return.    

Aulia Nurul Izza; Rauly Sijabat; Rita Meiriyanti

Jurnal Penelitian Manajemen dan Inovasi Riset 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Photography is one of the new avenues of service and business, some have made a hobby of photography a lucrative profession. They should be prepared to compete with other companies of the same kind by creating a good image of the consumer, providing quality of service and increasing innovation and creativity in order to create different photo concepts and attract consumers. The strategy became the main idea of Hero Photography to develop a business in photographic services. Hero Photography tried to adapt and compensate by coming up with a strategy that would attract consumers.These research methods use descriptive qualitative, with the aim of providing an idea and an explanation as to how startegi services Hero Photography in the interest of consumers. The study uses primary data sources as data obtained from informers and secondary data from archive or documents, journals, and various archival files of Hero Photography. Data collection techniques through observation, interview and documentary. At verifying data data using triangulation of methods and source triangulation using data analysis techniques of reposing data, presenting data, and summarizing data.Research has shown that the concept of sustainable excellence is influenced by the quality of the product, in this case, a superior photograph of adequate human resources capable with an obvious market target. The performance of the sale of Hero Photography was influenced by a marketing strategy with a concept of 4P (Price, Place. Product, Product), among other things is photographic quality, aesthetic quality good photo quality in terms of aesthetically pleasing clients who are less likely to use hero photography services. Strategic places like the old city become the attraction of visitors to capture the moment. Promotion became a strategy by using social media asa tool for promotion and offering online photo services by viewing affordable prices as one of the preferred customers to use the Hero Photography photo service.      

Muhammad Ridwan; Jatmiko Jatmiko

Jurnal Penelitian Manajemen dan Inovasi Riset 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This research aims to investigate the relationship between Social Media Marketing Activities, Brand Experience, Brand Reputation, and Brand Equity towards Purchase Intention on the brand. A survey method was employed to collect data from respondents who are customers of the brand in the JABODETABEK area. The sample consisted of 180 respondents, and Multiple Linear Regression Analysis using SPSS was utilized to test the proposed hypotheses. The data collection technique employed purposive sampling. The results of the study indicate a significant positive correlation between Social Media Marketing Activities, Brand Experience, Brand Reputation, Brand Equity, and customers' Purchase Intention. This underscores the importance for Uniqlo to address these issues through improved marketing strategies, consistency in customer experience, reputation enhancement, and efforts to build strong brand equity. Uniqlo can enhance brand awareness, strengthen interaction with potential customers, build trust, increase customer preference, and ultimately boost consumers' intention to purchase its products. The managerial implications of this research highlight the importance of enhancing Social Media Marketing Activities, strengthening Brand Experience, building a good Brand Reputation, and continuously innovating to enhance Brand Equity. These findings provide valuable insights for marketing managers in designing effective strategies to increase sales and strengthen the brand's position in the market.    

Ricky Wahyudin; Kartawan Kartawan; Dedi Rudiana

Jurnal Penelitian Manajemen dan Inovasi Riset 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

The purpose of this research is to determine and analyze the influence of segmenting and targeting on consumer satisfaction through purchasing decisions as an intervening survey variable for consumers of Cio Herbal, Syakira Herbal and Salma Herbal Tasikmalaya. The research method used is survey and quantitative methods. This research used a sample of 220 consumers of Cio Herbal, Syakira Herbal and Salma Herbal Tasikalaya. The sampling technique used was purposive sampling. Meanwhile, the data analysis technique uses Structural Equation Model (SEM) analysis. The results of the research show that there is an influence of Segmenting and Targeting on Consumer Satisfaction through Purchasing Decisions as an Intervening Variable in Consumers of Cio Herbal, Syakira Herbal and Salma Herbal Tasikmalaya both partially and simultaneously, meaning that the more focused segmenting and targeting is applied to CIO Herbal, Syakira Herbal and Salma Herbal Tasikmalaya, purchasing decisions will increase so that consumer satisfaction will also increase

Fannysa Armalia Triyana; Suci Putri Lestari; Arga Sutrisna

Jurnal Penelitian Manajemen dan Inovasi Riset 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This research aims to determine and analyze the influence of work discipline and communication at the Tasikmalaya Regency Transportation Service Office and its influence on job satisfaction, both simultaneously and partially. This research model uses a survey method. The data collection technique was carried out by distributing questionnaires to 83 permanent employees of the Tasikmalaya Regency Transportation Service Office staff. The data analysis technique uses Multiple Linear Regression Analysis. Based on the research results, it is known that Work Discipline and Communication simultaneously and partially influence Job Satisfaction. Work Discipline and Communication both have a significant effect on Job Satisfaction. Therefore, it is recommended that companies can improve Work Discipline, Communication and Job Satisfaction so that they can have a positive impact and achieve company goals in the future.

Agustin Pratiwi; Filsa Soraya; Mochammad Isa Anshori

Jurnal Penelitian Manajemen dan Inovasi Riset 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

The influence of organizational culture on employee performance at BPJS Employment Bangkalan is discussed in this research. Employees can be inspired, motivated, and guided to achieve company goals effectively through a strong and healthy organizational culture. Based on previous research, this study tries to investigate how company culture influences employee performance. Literature review is the research method used. This approach uses various literature sources, including books, journals, and other scientific publications, to collect data. The findings of this research can be used to find out how much influence organizational culture at BPJS Employment Bangkalan has on employee performance.

Erwinda Hesti Pertiwi; Rita Tri Yusnita; Mila Karmila

Jurnal Penelitian Manajemen dan Inovasi Riset 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This research aims to determine the influence of the work environment and job satisfaction on turnover intention among CV employees. Sollu Citra Muslim. This research uses quantitative methods. The type of data used is primary data, with a research sample of 76 respondents from CV employees. Sollu Citra Muslim and uses the Proportional Random Sampling sampling technique. The data analysis tool used in this research is SPSS Version 25. Data collection techniques are interviews and questionnaires. The research results show that the Work Environment and Job Satisfaction simultaneously have a significant effect on Turnover Intention. The Work Environment partially has a negative and significant effect on Turnover Intention. Job Satisfaction partially has a negative and insignificant effect on Turnover Intention.Keywords: Work Environment, Job Satisfaction, Turnover Intention

Firman Fauzi; Sari Puspitarini

Jurnal Penelitian Manajemen dan Inovasi Riset 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Examining employee engagement with a view to job satisfaction through mediated Job Security is the aim of this study. All respondent who have made worked from Senior High School and who meet the criteria listed constitute the population of this study. Purposive sampling was used to select 58 respondents. Data collection methods rely on survey methods, with research instruments in the form of a questionnaire. The statistical program was used for causal qualitative analysis. Employee Engagement (X1) and Job Security (X2), are variables exogen and endogen variable is job satisfaction (Y) to this study. This study uses Smartpls program to process and analyze data. The results showed that Employee Engagement had a positive and significant effect on Job Satisfaction, Job Security had a positive and significant effect on Job Satisfaction and Employee Engagement had a positive and significant effect on Job Satisfaction which was mediated by Job Security for the teaching staff.

Adinda Wulansari; Ayu Fitrianingtyas; Cindy Luthfiana Ganie; Dwi Intan Sari; Fina Widia Wulansari +1 more

Jurnal Penelitian Manajemen dan Inovasi Riset 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This research aims to determine and analyze the feasibility of an Organic Banana Chips House business using business feasibility measurement aspects, namely legal aspects, market aspects, finance, engineering/operations, management, economics and social. Apart from using these aspects, measuring business feasibility also uses the Net Benefit Cost Ratio (BCR). This research uses a qualitative method with a case study approach and the data source used is the primary data source in the form of interviews with the owner of the Rumah Organik Banana Chips business. Based on the business feasibility analysis using BCR at Rumah Organic Banana Chips, a measurement result of 0.95 was obtained, which means this business is categorized as a business worth maintaining in accordance with Faradiba & Musmulyadi (2020) which states that if BCR>0 then the business is worth maintaining

Dwi Astutik; Mohammad Hidayatul Holili; Susilo Adi; Didik Sofian Haryadi; Heni Dwi Listyaningrum +1 more

Jurnal Penelitian Manajemen dan Inovasi Riset 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Where There Are Differences in the Influence of Overconfidence and Risk Tolerance on Making Investment Decisions. Where this research will carry out tests and carry out analyzes on Risk Tolerance and also Overconfidence in making decisions regarding Investment.  In the research conducted by the author to determine the influence of Overconfidence and Risk Tolerance on Making Investment Decisions. This research uses data in the form of numbers. According to Sujarweni, quantitative data is data in the form of numbers. Based on the results after testing, Risk Tolerance and Overconfidence have a significant effect on Investment Decision Making.

Jihan Jihan; Nurhayati Nurhayati; Seflidiana Roza

Jurnal Penelitian Manajemen dan Inovasi Riset 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This research aims to find out how to train prisoners to improve their Skills at the Class IIB correctional institution in Solok City. The type of research used is descriptive qualitative. The data collection techniques used in this research were observation, interviews and documentation. The type of data used is qualitative and the data source uses primary data sources. The data analysis technique used in this research is a qualitative descriptive method. There were 12 informants used in this research, consisting of the Head of the Correctional Institution, prison officers, coaching mentors, prisoners and visitors. The results of the research show that the analysis of inmate coaching in improving Skills at the Class IIB correctional institution in Solok City, namely Self-Reliance Coaching, Self-Reliance Coaching, was carried out to provide skills and guide inmates in entrepreneurship which can later be used by the inmates if one day they return to the community. public. Apart from fostering independence in the field of skills, the Solok Class IIB Correctional Institution also has Personality Development. With Personality Development, it is hoped that inmates will have a change in attitude and be able to restore their self-esteem so they can integrate themselves into society after leaving prison.

Sifa Nur Azizah; Ageng Saepudin Kanda S

Jurnal Penelitian Manajemen dan Inovasi Riset 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This research was conducted on the Effect of Performance Allowances on Motivation and Job Satisfaction of PAUD Teachers in Tenjolaya village. This research was conducted by interviewing each PAUD institution. With the results stating that allowances are very important for PAUD teachers because the small salary and very large amount of work makes the existing teachers overwhelmed so as to create high motivation. By providing performance allowances, PAUD teachers in this area have high motivation and enthusiasm for work.       Abstrak. Penelitian ini dilakukan pada Pengaruh Tunjangan Kinerja terhadap Motivasi dan Kepuasan Kerja Guru PAUD yang berada di desa Tenjolaya. Penelitian ini dilakukan dengan wawancara setiap Lembaga PAUD. Dengan hasil yang menyatakan bahwa  tunjangan sangat penting bagi guru PAUD dikarenakan Gaji yang sedikit dan tugas yang sangat banyak membuat para guru yang ada kewalahan sehingga untuk menciptakan motivasi yang tinggi. Dengan di adakan Tunjangan kinerja maka guru PAUD di wilayah ini memiliki motivasi yang tinggi dan semangat untuk bekerja.   Kata kunci: Pengaruh,Motivasi,Tunjangan, Kepuasan Kerja  

Ageng Saepudin Kanda S; Dikdik Jamaludin

Jurnal Penelitian Manajemen dan Inovasi Riset 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Garbage or household waste is waste that comes from people's daily activities, especially the result of leftover food, food wrappers that are no longer needed, this waste will have an impact on the environment if it is not managed properly or may even become a problem in that environment. The aim of this research is to find out the impact that will occur from the disposal of rubbish or household waste that is dumped on the side of the road in Pakuwon Village, Jati Village, Saguling District, West Bandung Regency. The research method used is a descriptive qualitative research method, where the data produced is a description of the results of observations at the location and the results of interviews with the surrounding community who are the objects as sources. From the results of observations made, the impacts caused by the disposal of household waste include polluting the environment, causing unpleasant odors from the waste and reducing the comfort level of people who pass through the road and even the residents themselves are uncomfortable because of the smell. very stinging especially when it rains.

Jacqueline Makanoneng; Sri Sundari; Marisi Pakpahan

Jurnal Penelitian Manajemen dan Inovasi Riset 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Health human resource management is a crucial aspect in efforts to improve the level of public health and improve the quality of services in health facilities. Health resources play a key role in the transformation of health development in Indonesia. Good implementation of health service management in health facilities is needed so that health development in Indonesia can run optimally. This research uses a literature review method with an article search strategy via Google Scholar. Articles were selected based on the inclusion criteria in this study. The research results show that the implementation of health human resource management in health facilities is still not optimal, which causes a shortage and inequality of health human resources in these facilities. The government and related agencies are expected to be able to improve the health resource management system by analyzing health human resource needs. In addition, efforts need to be made to educate and distribute health human resources in health facilities to ensure more equitable and quality health services.

Filippus Cahyo Setyawan; Sri Sundari; Marisi Pakpahan

Jurnal Penelitian Manajemen dan Inovasi Riset 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This research aims to evaluate the factors influencing personnel performance in the context of a dynamic work environment. The background of the study is rooted in the challenges organizations face amid rapid changes and the complexity of the modern work environment. The research methodology employs a combination of literature analysis and empirical research to identify significant variables that either enhance or hinder personnel performance. Research findings indicate that adaptive leadership, organizational flexibility, and individual skill development play pivotal roles in achieving optimal performance in a dynamic work environment. The implications of these research results provide insights for organizations to develop more effective strategies in managing personnel performance amidst constant change.

Alex Sander; Rina Rina; Monalisa Monalisa

Jurnal Penelitian Manajemen dan Inovasi Riset 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This research aims to determine the effect of compensation on the performance of employees in the production department at PT. Semen Tonasa II and III Pangkep Regency. The method used in this research is a quantitative method with the number of respondents being 51 employees who were used as samples using a sampling technique, namely using Solvin samples. The analysis used in this research is a simple linear regression test. The results of simultaneous testing of the education level variable have a positive and significant effect on the work productivity variable as proven based on the results of the simultaneous test with a significance value of f<α (0.000<0.05). The partial test results of the compensation variable have a positive and significant effect on employee performance variables with a significance value of f<α (0.000<0.05).

Anita Nurul Cahyani; Olivia Stephanie Sarwono Putri; Rayhan Gunaningrat

Jurnal Penelitian Manajemen dan Inovasi Riset 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

The purpose of this research is: (1) to find out what Dimsum Uma Yumcha is in the popular dimsum market in Solo. (2) to find out the affordable prices offered which influence customer loyalty. (3) to find out the product provided has an effect on customer loyalty. In research it is known that Brand Image, Price and Product influence customer loyalty. This research method is quantitative. The data collection technique used in this research is Probability Sampling. The population in this study were all people who consumed Uma Yumcha Dimsum products in Solo Raya City. The research sample consisted of 100 respondents from the Solo Raya community who had consumed ddimsum. Data processing in this research uses SPPS version 25. The research results show that brand image influences customer loyalty. Price affects customer loyalty. products influence customer loyalty.