Eksplorasi Ruang Kreativitas: Produk 'Smooth Bowl' UMKM Pejuang Rasa

Nanda Unzilatur Rochmah ; Ni Made Ida Pratiwi
SEWAGATI: Jurnal Pengabdian Masyarakat Indonesia 📅 2023 Vol 2, No 4 🔗 DOI: 10.56910/sewagati.v2i4.1112
Abstract
Along with the growing awareness of the importance of health and the adoption of a healthy lifestyle, UMKM Pejuang Rasa responds to this challenge by developing product innovations, one of which is the smoothie bowl product. The product innovation process, accompanied by internship implementation, involves a series of methods, including interviews, problem analysis, production planning, actual production, packaging, and product promotion. The Smoothie Bowl, a processed fruit product that has been frozen and topped with seeds and fruit slices, is packaged in a brown craft paper cup that can hold 360ml of smoothie. Introducing this product to the public is done consistently by implementing a promotion strategy supported by product photos. Through the conducted assistance, it is hoped that UMKM Pejuang Rasa can continue to grow by adapting and enhancing innovation.
Keywords
MSMEs; Pejuang Rasa; Smoothie Bowl
How to Cite

Nanda Unzilatur Rochmah & Ni Made Ida Pratiwi (2023). Eksplorasi Ruang Kreativitas: Produk 'Smooth Bowl' UMKM Pejuang Rasa. SEWAGATI: Jurnal Pengabdian Masyarakat Indonesia, 2(4). https://doi.org/10.56910/sewagati.v2i4.1112

Nanda Unzilatur Rochmah; Ni Made Ida Pratiwi, "Eksplorasi Ruang Kreativitas: Produk 'Smooth Bowl' UMKM Pejuang Rasa," SEWAGATI: Jurnal Pengabdian Masyarakat Indonesia, vol. 2, no. 4, 2023.

Nanda Unzilatur Rochmah; Ni Made Ida Pratiwi. "Eksplorasi Ruang Kreativitas: Produk 'Smooth Bowl' UMKM Pejuang Rasa." SEWAGATI: Jurnal Pengabdian Masyarakat Indonesia, vol. 2, no. 4, 2023.

Nanda Unzilatur Rochmah; Ni Made Ida Pratiwi. "Eksplorasi Ruang Kreativitas: Produk 'Smooth Bowl' UMKM Pejuang Rasa." SEWAGATI: Jurnal Pengabdian Masyarakat Indonesia 2, no. 4 (2023).

Nanda Unzilatur Rochmah & Ni Made Ida Pratiwi (2023) 'Eksplorasi Ruang Kreativitas: Produk 'Smooth Bowl' UMKM Pejuang Rasa', SEWAGATI: Jurnal Pengabdian Masyarakat Indonesia, 2(4). doi: 10.56910/sewagati.v2i4.1112.

Nanda Unzilatur Rochmah; Ni Made Ida Pratiwi. Eksplorasi Ruang Kreativitas: Produk 'Smooth Bowl' UMKM Pejuang Rasa. SEWAGATI: Jurnal Pengabdian Masyarakat Indonesia. 2023;2(4).

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