Pendampingan Masyarakat dalam Peningkatan Kapasitas Manajemen Desa Wisata Berbasis Potensi Pertanian di Desa Cepoko, Gunungpati, Semarang

Suwarti ; Suwarti ; Aryaningtyas ; Aurilia Triani ; Hadi ; Syamsul
SEWAGATI: Jurnal Pengabdian Masyarakat Indonesia 📅 2025 Vol 4, No 4 🔗 DOI: 10.56910/sewagati.v4i4.3556
Abstract
This community service program was designed to strengthen the capacity of residents in Cepoko Village, Gunungpati District, Semarang City, to manage agricultural resources as part of a village-based tourism initiative. The program employed a participatory mentoring approach, combining training in village tourism management with hands-on simulation of agricultural tourism practices. A total of 32 participants, including farmers, small business owners, and tourism village administrators, actively engaged in the activities. The outcomes revealed a notable enhancement in participants’ understanding of village tourism concepts, strategies for leveraging agricultural potential as tourist attractions, and digital marketing techniques to promote such offerings. The average knowledge score improved substantially, rising from 3.2 to 4.4 on a five-point scale. In addition, the community collaboratively developed an educational agricultural tourism package, reflecting their ability to apply newly acquired skills in practical planning. This activity illustrates that structured capacity-building programs, combining theoretical training with technical mentoring, can empower communities to manage local resources more independently, improve their tourism management capabilities, and support the long-term sustainability of village-based tourism initiatives.
Keywords
Agritourism Development; Capacity Building; Community Empowerment; Digital Marketing; Tourism Village Management
How to Cite

Suwarti, et al. (2025). Pendampingan Masyarakat dalam Peningkatan Kapasitas Manajemen Desa Wisata Berbasis Potensi Pertanian di Desa Cepoko, Gunungpati, Semarang. SEWAGATI: Jurnal Pengabdian Masyarakat Indonesia, 4(4). https://doi.org/10.56910/sewagati.v4i4.3556

Suwarti, Suwarti; Aryaningtyas, Aurilia Triani; Hadi, Syamsul, "Pendampingan Masyarakat dalam Peningkatan Kapasitas Manajemen Desa Wisata Berbasis Potensi Pertanian di Desa Cepoko, Gunungpati, Semarang," SEWAGATI: Jurnal Pengabdian Masyarakat Indonesia, vol. 4, no. 4, 2025.

Suwarti, Suwarti; Aryaningtyas, Aurilia Triani; Hadi, Syamsul. "Pendampingan Masyarakat dalam Peningkatan Kapasitas Manajemen Desa Wisata Berbasis Potensi Pertanian di Desa Cepoko, Gunungpati, Semarang." SEWAGATI: Jurnal Pengabdian Masyarakat Indonesia, vol. 4, no. 4, 2025.

Suwarti, Suwarti; Aryaningtyas, Aurilia Triani; Hadi, Syamsul. "Pendampingan Masyarakat dalam Peningkatan Kapasitas Manajemen Desa Wisata Berbasis Potensi Pertanian di Desa Cepoko, Gunungpati, Semarang." SEWAGATI: Jurnal Pengabdian Masyarakat Indonesia 4, no. 4 (2025).

Suwarti, et al. (2025) 'Pendampingan Masyarakat dalam Peningkatan Kapasitas Manajemen Desa Wisata Berbasis Potensi Pertanian di Desa Cepoko, Gunungpati, Semarang', SEWAGATI: Jurnal Pengabdian Masyarakat Indonesia, 4(4). doi: 10.56910/sewagati.v4i4.3556.

Suwarti, Suwarti; Aryaningtyas, Aurilia Triani; Hadi, Syamsul. Pendampingan Masyarakat dalam Peningkatan Kapasitas Manajemen Desa Wisata Berbasis Potensi Pertanian di Desa Cepoko, Gunungpati, Semarang. SEWAGATI: Jurnal Pengabdian Masyarakat Indonesia. 2025;4(4).

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