Optimalisasi Pemanfaatan E-Commerce dan Media Sosial dalam Transformasi Bisnis UMKM Tradisional di Desa Sumur Batu

Yoyok Priyo Hutomo ; Rachmat gunawan ; Chandra Ayu Pramestidewi ; Muhamad Rizki Ramdani ; Siti Sonia ; Wita Sri Rahayu ; Hamdun Hamdun ; Muhamad Azmi
SEWAGATI: Jurnal Pengabdian Masyarakat Indonesia 📅 2025 Vol 4, No 4 🔗 DOI: 10.56910/sewagati.v4i4.3406
Abstract
The development of digital technology has presented new opportunities for Micro, Small, and Medium Enterprises (MSMEs) to enhance their competitiveness and business sustainability. However, traditional MSMEs in Sumur Batu Village still face limitations in product branding and the effective utilization of e-commerce and social media for marketing and business transformation. Through this Community Service Program (PKM), students and local communities have collaborated to provide solutions grounded in humanitarian values, by empowering MSME actors through mentorship, training, and applicable knowledge transfer. This effort not only focuses on the technological aspect but also builds self-confidence, independence, and solidarity among business owners and the village community. The results of the activity show an increase in the digital understanding and skills of the MSME actors, which is expected to drive local economic sustainability while strengthening social bonds. Thus, optimizing the use of e-commerce and social media is not merely a business transformation, but also a humanitarian movement to create shared prosperity.
Keywords
Business Transformation; Empowerment; E-Commerce; MSME; Social Media
How to Cite

Yoyok Priyo Hutomo, et al. (2025). Optimalisasi Pemanfaatan E-Commerce dan Media Sosial dalam Transformasi Bisnis UMKM Tradisional di Desa Sumur Batu. SEWAGATI: Jurnal Pengabdian Masyarakat Indonesia, 4(4). https://doi.org/10.56910/sewagati.v4i4.3406

Yoyok Priyo Hutomo; Rachmat gunawan; Chandra Ayu Pramestidewi; Muhamad Rizki Ramdani; Siti Sonia; Wita Sri Rahayu; Hamdun Hamdun; Muhamad Azmi, "Optimalisasi Pemanfaatan E-Commerce dan Media Sosial dalam Transformasi Bisnis UMKM Tradisional di Desa Sumur Batu," SEWAGATI: Jurnal Pengabdian Masyarakat Indonesia, vol. 4, no. 4, 2025.

Yoyok Priyo Hutomo; Rachmat gunawan; Chandra Ayu Pramestidewi; Muhamad Rizki Ramdani; Siti Sonia; Wita Sri Rahayu; Hamdun Hamdun; Muhamad Azmi. "Optimalisasi Pemanfaatan E-Commerce dan Media Sosial dalam Transformasi Bisnis UMKM Tradisional di Desa Sumur Batu." SEWAGATI: Jurnal Pengabdian Masyarakat Indonesia, vol. 4, no. 4, 2025.

Yoyok Priyo Hutomo; Rachmat gunawan; Chandra Ayu Pramestidewi; Muhamad Rizki Ramdani; Siti Sonia; Wita Sri Rahayu; Hamdun Hamdun; Muhamad Azmi. "Optimalisasi Pemanfaatan E-Commerce dan Media Sosial dalam Transformasi Bisnis UMKM Tradisional di Desa Sumur Batu." SEWAGATI: Jurnal Pengabdian Masyarakat Indonesia 4, no. 4 (2025).

Yoyok Priyo Hutomo, et al. (2025) 'Optimalisasi Pemanfaatan E-Commerce dan Media Sosial dalam Transformasi Bisnis UMKM Tradisional di Desa Sumur Batu', SEWAGATI: Jurnal Pengabdian Masyarakat Indonesia, 4(4). doi: 10.56910/sewagati.v4i4.3406.

Yoyok Priyo Hutomo; Rachmat gunawan; Chandra Ayu Pramestidewi; Muhamad Rizki Ramdani; Siti Sonia; Wita Sri Rahayu; Hamdun Hamdun; Muhamad Azmi. Optimalisasi Pemanfaatan E-Commerce dan Media Sosial dalam Transformasi Bisnis UMKM Tradisional di Desa Sumur Batu. SEWAGATI: Jurnal Pengabdian Masyarakat Indonesia. 2025;4(4).

Artikel Terkait

Membudayakan Cium Tangan dan Salaman pada Anak di Sekolah Dasar

Euis Kusumarini ; Eka Selvi Handayani; Cindy Swediati Putri; Devi Kurniasari; Maria Fampilia Tea; Sony Christian

Sosialisasi Pendidikan Anti Korupsi Sikap Disiplin pada Anak yang Ketergantungan Gadget Melalui Permainan Lego

Eka Selvi Handayani; Agustinus Bernadinus Pati; Maria Clarita; Uswatun Khasanah; Ester Tabita; Widya Nanda; Irene Avrilia Nirmala

Pengelolaan Lahan Pertanian Berbasis Kearifan Lokal dengan Memanfaatkan Pekarangan Rumah

Adriana Madya Marampa; Yonana Tandirerung; Helba Rundupadang

Pendampingan Masyarakat dalam Peningkatan Kapasitas Manajemen Desa Wisata Berbasis Potensi Pertanian di Desa Cepoko, Gunungpati, Semarang

Suwarti, Suwarti; Aryaningtyas, Aurilia Triani; Hadi, Syamsul

Peningkatan Literasi Keuangan Syariah dan Pemasaran Digital pada Pelaku UMKM di Desa Lasem, Sedyu, Gresik

Lantip Lantip; Muhlis Muhlis

Implementasi Program Kerja Mahasiswa KKN dalam Peningkatan Kualitas Hidup Masyarakat Desa Perteguhen

Silvia Tabah Hati; Nabila Khairunnisa; Nia Safira Ramadhanty Pane; Cindy Alya Tantri
Tren Sitasi Jurnal