đ
09 January 2026
DOI: 10.58192/ebismen.v5i1.4071
Strategi Manajemen Operasional, Pemasaran, dan Evaluasi Keuangan UMKM Bolu Kambu Daeng Rosi Dalam Meningkatkan Daya Saing Produk Tradisional di Kabupaten Barru
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Universitas Maritim AMNI
đ Abstract
This study aims to analyze the operational and marketing strategies of UMKM Bolu Kambu Daeng Rosi in enhancing the competitiveness of traditional food products in Barru Regency, South Sulawesi. The research uses a descriptive qualitative approach with a case study method, through guided observation, semi-structured interviews, and documentation. The findings show that the enterprise's strengths lie in its culturallybased product differentiation and strong customer loyalty. However, the business still faces challenges in managerial aspects, digital promotion, and operational recording. SWOT analysis highlights the importance of strengthening production systems and applying simple marketing strategies to expand market reach. In addition, a daily profit and loss estimation shows a relatively high profit margin, though not yet supported by a documented financial system. The main recommendation is the need for gradual managerial transformation through simple financial record-keeping, basic visual promotion, and technology adaptation aligned with the owner's capacity. This research is expected to contribute to the development of local culinary-based MSMEs rooted in cultural heritage.
đ Keywords
#MSMEs; bolu kambu; traditional food; marketing strategy; operational management
âšī¸ Informasi Publikasi
Tanggal Publikasi
09 January 2026
Volume / Nomor / Tahun
Volume 5, Nomor 1, Tahun 2026
đ HOW TO CITE
Arfianty, Arfianty; Tarawiru, Yasri; Yusuf, Nur Hidaya; Khaima, Husnul, "Strategi Manajemen Operasional, Pemasaran, dan Evaluasi Keuangan UMKM Bolu Kambu Daeng Rosi Dalam Meningkatkan Daya Saing Produk Tradisional di Kabupaten Barru," Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN), vol. 5, no. 1, Jan. 2026.
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